The document discusses the role of data warehousing and business intelligence in integrating data from various sources to enhance decision-making and performance across industries such as finance, healthcare, and marketing. It highlights applications such as consumer goods forecasting, fraud detection, and sports strategy analysis, as well as the benefits of interactive dashboards and data visualization. The importance of tools like SAP and BusinessObjects in providing advanced analytics and improving corporate performance measurement is emphasized.

1. Data Warehousing Business Intelligence Information Network Analysis Security Applications Biomedical Applications Marketing Applications Academic Applications Integrates data from multiple, diverse sources Provides analysis capabilities to decision makers Provides improved performance for complex analytical queries Relieves processing burden on transaction oriented databases Converts corporate data into strategic information Consumer Goods Forecasting Inventory replenishment Market research Finance/Banking Spot market trends Identify new customers Develop new products Health Care Patient visit outcomes Track childbirth injuries Physician performance Internet Companies Analyzing shopping behavior Customer Relationship Mgmt Fraud detection Manufacturing and Distribution Analyze business trends Sales analysis Inventory management Sports and Entertainment Winning player combination Analyzing strategies Internet statistical searches Data Warehousing Applications With Business Objects, SAP adds best-in class, open, end-to-end business intelligence and information management capabilities to the industry-leading business software portfolio The iPhone’s large screen makes viewing dashboards’ content easier Mobile Business Intelligence Reporting Business Objects and SAP NetWeaver – Leader in Business Intelligence Connects people to information Empower your employees Deliver sophisticated analysis and reporting Analyze and gain insight Alignment of strategic goals Deliver BI to the entire organization Better coordination of reporting and data standardization Benefits of Business Intelligence Corporate Performance Measurement Strategy Financial Services Banking Telecommunications Manufacturing and Retail Healthcare Personalized metrics through widgets Applications of Business Intelligence Measure, Monitor and Manage Business Performance Interactive Dashboards and Data Visualization SAP NetWeaver and Business Objects BI Platform Roadmap – Strategic Focus on Premium Offering Benefits: Reduce time-to-decisions and gain a more accurate organizational view Recognize trends and predict business opportunities Features: Universal data access Support for multiple languages Self-documenting interface Comprehensive text preprocessing capabilities Extensive feature extraction Dimension reduction techniques Text clustering algorithms Text Mining with SAS® Text Miner Applications of Text Mining Benefits of Data Warehousing SAP Business Warehouse Architecture