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An one week festival, during the summer, inspired by
classical Greek culture.
It will be a limited time special event called “Universal
Ancient Greek Festival” or “UAGF”
to attract both international tourists and locals
and promote Greek culture and history.
The festival takes inspiration from the Panathenaic games
and will be hosted
around the important tourist spots of central Athens.
VISION:
 To connect the various different European
and International cultures.
 To promote Greek culture and history
 To provide accessible and cheap
entertainment for the attendees
GOALS:
 To promote tourism in Athens
 To promote various brands and products
 To boost Greek industries
The festival will include:
 Theme park
 Theater performances inspired by Ancient Greek
plays
 Sport events (e.g. a marathon around the city
center)
 Treasure hunt around the city
 Various concerts
 Organized tours around the city
 And a recreation of the procession around the
Acropolis
The festival will be funded by:
 The government
 Different companies (sponsorships)
 Tourists
 Ticket sales
 Limited time event
 Easy to find investors
 Easily accessible
 Pre-existing infrastructure
 Will attract both tourists and locals
 Promotes Greek culture and history
 Requires a lot of funding
 Organizational issues
 Limited time only
 Limited space
 Safety concerns
 Uncertain & unstable funding
 Possibility of heat-wave
 Boost in tourism
 Utilization of pre-existing infrastructure
 Summer, good weather
 Unique idea
Maya Battistelli
Halit Ahmet Aktas
Abdulkerim Buran
Marina Leontiou
Loris Llogkone
Vaggelis Panteroglou

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Business idea 2 hermes group universal ancient greek festival

  • 1.
  • 2. An one week festival, during the summer, inspired by classical Greek culture. It will be a limited time special event called “Universal Ancient Greek Festival” or “UAGF” to attract both international tourists and locals and promote Greek culture and history. The festival takes inspiration from the Panathenaic games and will be hosted around the important tourist spots of central Athens.
  • 3. VISION:  To connect the various different European and International cultures.  To promote Greek culture and history  To provide accessible and cheap entertainment for the attendees GOALS:  To promote tourism in Athens  To promote various brands and products  To boost Greek industries
  • 4. The festival will include:  Theme park  Theater performances inspired by Ancient Greek plays  Sport events (e.g. a marathon around the city center)  Treasure hunt around the city  Various concerts  Organized tours around the city  And a recreation of the procession around the Acropolis
  • 5.
  • 6. The festival will be funded by:  The government  Different companies (sponsorships)  Tourists  Ticket sales
  • 7.  Limited time event  Easy to find investors  Easily accessible  Pre-existing infrastructure  Will attract both tourists and locals  Promotes Greek culture and history
  • 8.  Requires a lot of funding  Organizational issues  Limited time only  Limited space  Safety concerns  Uncertain & unstable funding  Possibility of heat-wave
  • 9.  Boost in tourism  Utilization of pre-existing infrastructure  Summer, good weather  Unique idea
  • 10. Maya Battistelli Halit Ahmet Aktas Abdulkerim Buran Marina Leontiou Loris Llogkone Vaggelis Panteroglou