Athens the last project

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Our final project

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Athens the last project

  1. 1.  Γεωργακοπούλου Βασιλική  Vasgeorgakopoulou@gmail.com  A.M: 41121681  Δέσποινα Εμμανουηλίδου  Despoina.emma@gmail.com  A.M: 41121196
  2. 2.  Incomplete actions for the promotion of Athens’culture  Economic Crisis
  3. 3.  Economic crisis  Lack of organization  Unconcern & no collectivity from the citizens  Criminality  Rabbish  Difficult transportation  Competition with other greek cities  Intense comparison among the the other european capitals  Random & individual actions for the promotion of the museums and not a general strategic plan - marketing
  4. 4.  The History of Athens  The archaeological spots & the monuments  The Capital of Greece  Multiculturalism  The metro  Old buildings’ restoration  A cheap destination  Exploit the greek culture
  5. 5.  People with a high social-economical & educational level  Organizations & institutions with the appropriate expertise and can cover the expenses of the museums and sightseeing
  6. 6.  Brand name(e.g: Paris, the city of Light  There was exhibition of famous artwork at public places in Paris  Perfectly designed sites of the museums, photos, videos and rotation programms of the exhibits (Museum of Monaco)  The Museum of Bilbao made the city famous
  7. 7.  Athens as the center of Culture  The first option for an educational trip  To make the attractions more famous  To be a city break destination  The transformation from one sight to another to be easier & quicker  To promote the greek tradition (e.g the Euzones)  Achieve tourist visiting through out the year and not only during the summer season
  8. 8.  Define, register, evaluate, choose & show the potentials of Athens  Focus on the culture of Athens  Create a tourism campaign of Athens (spots, start- ups,logo)  “8ps” (product, partnership, people, packaging, programme, place, price , promotion)  Connection with local economical development  Improvement of tourism infrastructure (hotels)  Common good & common interest  Social Media
  9. 9.  development of our museums in an international level  Looking for economic resources  Educational character of our museums  Recreational activitites at our museums  Exhibitions at a regular basis  Cultural heritage  Local identity  Marketing for each region of Athens for a sustainable development
  10. 10.  http://www.pinterest.com/vackieg/  https://www.facebook.com/pages/My- athens/230832267120739?ref=br_tf

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