The document outlines the concept of growth horizons in business, emphasizing the need for companies to manage three distinct horizons concurrently: Horizon 1 focuses on defending and extending the core business; Horizon 2 involves building emerging businesses for medium-term revenue growth; and Horizon 3 is about exploring future opportunities. It stresses that to achieve sustainable and profitable growth, firms must ensure a healthy flow of options across these horizons while addressing market uncertainties and management challenges. Ultimately, the document advocates for a balanced approach to innovation and resource allocation to navigate the evolving business landscape.

1. Business Horizon

2. Business Trends

3. Level of business uncertainty

4. Competition for Resources

5. Price Stability in Question

6. Shifting Consumptions Pattern

7. Metaphysical Quality

8. A Bigger Role of Government

9. Age of Value

10. Competitive Advantage

11. Mass Uniqueness

12. Growth HorizonBusiness grows through different horizonsEvery horizon represents a different stage in the creation and development of a business:Different business initiativesDifferent management challenge

13. Growth HorizonsHorizon 3Create Viable OptionSeed growth optionsHorizon 2ProfitTest business modelBuild emerging businessReplicate proven business modelHorizon 1Extend and defend core businessManage for profitabilityNowTime (years)Future

14. Horizon 1Business initiatives:Defend core businessGenerate cash, profit, and skill as a resource for growth

15. Horizon 1 (2)Management challenge:To shore up competitive positionsTo capture what potential remains in the core businessTo continue innovation that can incrementallyextend their growth and profitability

16. Horizon 2Business initiatives:To build emerging business that could be earning generatorTo increase revenue

17. Horizon 2 (2)Management challenge:To take advantage before competitors doTo establish potential advantage

18. Horizon 3Business initiatives:To explore option tomorrow business, future opportunities

19. Horizon 3(2)Management challenge:To develop good ideas into horizon 3To seed numerous options business

20. Unhealthy Pattern

21. Managing 3 HorizonsDevelop many businesses in parallelManage the horizons concurrently not sequentlyPay attention to:Extend and defendtoday’s profit generators in horizon 1…while simultaneously buildinghorizon 2 business that will become drivers of medium term revenue growth…while also pursuing option in horizon 3 that will secure the company’s longer-term future

22. Staircases to GrowthTo sustain profitable growth, the company needs a healthy flowHorizon 3 options flow into Horizon 2 growth engines and ultimately into Horizon 1 core businessStaircases to growth are one step at a time to manage risksMarket uncertaintyCapabilities gap

23. Staircases ArchitectureSeeding the initial growth optionsTesting commercial viability the business modelReplication and extension the business modelManaging profitability

24. Thank You