This document provides an overview of a presentation on product safety issues in the Chinese automotive industry and European-Chinese automotive joint ventures. It includes sections on the rapid growth of the Chinese automotive market, the formation of joint ventures between European and Chinese automakers, knowledge transfer within these joint ventures, and past product safety issues in the Chinese automotive industry. The presentation aims to have an ethical discussion on ensuring product safety as Sino-foreign cooperation in the industry increases.
This document discusses various aspects of automobile safety, including active safety features that help prevent crashes (e.g. brakes, lights), passive safety features that protect during crashes (e.g. airbags, seatbelts), and safety issues for different demographic groups (e.g. teens, elderly). It provides detailed lists and explanations of active safety technologies like driver assistance systems, crashworthiness features, and factors that influence safety like vehicle color. International safety trends over time and differences between countries are also reviewed.
Automotive safety and crashworthiness teamrmallempudi
The team has extensive experience in automotive product development and vehicle safety regulations. They have advanced degrees and over 15 years of experience in the U.S. automotive industry. Their expertise includes vehicle structures, occupant safety, pedestrian protection, crashworthiness, CAE modeling and simulation, supplier interaction, testing, and regulatory documentation. The team has a proven record of delivering vehicle development programs within 18 months and ensuring products meet all applicable global safety standards and consumer ratings.
Automotive technicians repair both cars and light trucks using various tools and equipment. They perform tasks like safety inspections, maintenance services, and repairs on different types of engines. Technicians require certification from the National Institute for Automotive Service Excellence as well as community college training and experience with tools, equipment, and technical manuals. The career outlook for automotive technicians is stable with a projected 10% annual growth between 2008-2018.
The document discusses automotive design with respect to ergonomics. It covers five aspects of ergonomics, including safety and comfort. It describes using computer-aided design to simulate drivers and optimize cockpit ergonomics. It also discusses designing car controls and displays with symbols and aspects of automotive seat design for driver comfort.
Safe Materials Handling and Machine Safety Training Powerpoint by ECTCAtlantic Training, LLC.
This document provides an overview of safe materials handling and machine safety. It discusses that 25% of all injuries are related to material handling, with 80% affecting the lower back due to incorrect lifting techniques. Proper lifting rules and use of lifting equipment can help prevent injuries when handling materials. The document also covers powered industrial vehicles and requirements for operator training to ensure safe operation and prevent accidents. Training programs must be implemented before new operators are permitted to use powered industrial trucks.
The document discusses the history and evolution of industrial safety. It begins by defining industrial safety as measures implemented to reduce risk of injury in manufacturing facilities. It then discusses how industrial safety has evolved from a focus on compensation to prevention and addressing long term hazards. Key aspects covered include categories of workplace hazards, legislation like OSHA, and the modern view of safety measures as an investment. Overall, the document provides a comprehensive overview of the development and current approach to industrial safety.
Ergonomics is the science of designing equipment and tasks to fit human capabilities. The document discusses the history and definition of ergonomics, provides examples of ergonomic standards and applications, and concludes with questions about ergonomics in the workplace and daily life. Standards aim to ensure safety and comfort, and are applied in areas like offices, vehicles, medicine, and manufacturing. Examples demonstrate ergonomic considerations for preventing injuries from repetitive tasks like those involved in using computers.
The document discusses industrial safety. It outlines the importance of industrial safety in reducing costs for employers and employees. It then discusses causes of industrial accidents, measures to ensure safety like safety policies and committees, and methods for measuring and recording accidents. Key safety rules from the Factories Act are also summarized.
This document discusses various aspects of automobile safety, including active safety features that help prevent crashes (e.g. brakes, lights), passive safety features that protect during crashes (e.g. airbags, seatbelts), and safety issues for different demographic groups (e.g. teens, elderly). It provides detailed lists and explanations of active safety technologies like driver assistance systems, crashworthiness features, and factors that influence safety like vehicle color. International safety trends over time and differences between countries are also reviewed.
Automotive safety and crashworthiness teamrmallempudi
The team has extensive experience in automotive product development and vehicle safety regulations. They have advanced degrees and over 15 years of experience in the U.S. automotive industry. Their expertise includes vehicle structures, occupant safety, pedestrian protection, crashworthiness, CAE modeling and simulation, supplier interaction, testing, and regulatory documentation. The team has a proven record of delivering vehicle development programs within 18 months and ensuring products meet all applicable global safety standards and consumer ratings.
Automotive technicians repair both cars and light trucks using various tools and equipment. They perform tasks like safety inspections, maintenance services, and repairs on different types of engines. Technicians require certification from the National Institute for Automotive Service Excellence as well as community college training and experience with tools, equipment, and technical manuals. The career outlook for automotive technicians is stable with a projected 10% annual growth between 2008-2018.
The document discusses automotive design with respect to ergonomics. It covers five aspects of ergonomics, including safety and comfort. It describes using computer-aided design to simulate drivers and optimize cockpit ergonomics. It also discusses designing car controls and displays with symbols and aspects of automotive seat design for driver comfort.
Safe Materials Handling and Machine Safety Training Powerpoint by ECTCAtlantic Training, LLC.
This document provides an overview of safe materials handling and machine safety. It discusses that 25% of all injuries are related to material handling, with 80% affecting the lower back due to incorrect lifting techniques. Proper lifting rules and use of lifting equipment can help prevent injuries when handling materials. The document also covers powered industrial vehicles and requirements for operator training to ensure safe operation and prevent accidents. Training programs must be implemented before new operators are permitted to use powered industrial trucks.
The document discusses the history and evolution of industrial safety. It begins by defining industrial safety as measures implemented to reduce risk of injury in manufacturing facilities. It then discusses how industrial safety has evolved from a focus on compensation to prevention and addressing long term hazards. Key aspects covered include categories of workplace hazards, legislation like OSHA, and the modern view of safety measures as an investment. Overall, the document provides a comprehensive overview of the development and current approach to industrial safety.
Ergonomics is the science of designing equipment and tasks to fit human capabilities. The document discusses the history and definition of ergonomics, provides examples of ergonomic standards and applications, and concludes with questions about ergonomics in the workplace and daily life. Standards aim to ensure safety and comfort, and are applied in areas like offices, vehicles, medicine, and manufacturing. Examples demonstrate ergonomic considerations for preventing injuries from repetitive tasks like those involved in using computers.
The document discusses industrial safety. It outlines the importance of industrial safety in reducing costs for employers and employees. It then discusses causes of industrial accidents, measures to ensure safety like safety policies and committees, and methods for measuring and recording accidents. Key safety rules from the Factories Act are also summarized.
The BMW Group has a long-standing history of successfully applying user-centric approaches in new product development. Lead users, for instance, have been involved to generate ideas for new media, innovators were invited to co-develop new services in a virtual innovation lab, and consumer insights in the field of sustainability were gained via netnography. However, despite the impressive results, most projects were independent of one another, e.g. as they were conducted by different teams within the organization and the identification of participants was done from scratch.
Driven by the intention to use synergies between single co-creation projects, the BMW Group Co-Creation Lab is launched in September 2010. The lab is a central platform for all co-creation activities throughout the value chain. It facilitates the establishment of long lasting relationships with a diversity of users, such as customers, innovators, brand evangelists, lead users and opinion leaders. The case study will show the advantages and challenges of a central co-creation platform along two initial projects.
Listen to an experienced, global panel of insurance professionals present, discuss and answer your questions on the theme of “AI & Machine Learning”.
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Delphi, a leading automotive supplier, drove an autonomous vehicle from San Francisco to New York over 3,400 miles to demonstrate the technology. It was the culmination of 15 years of development and aimed to show the technology works and gather real-world data. The PR campaign was very successful, generating significant media coverage and engagement. It helped establish Delphi as a thought leader in autonomous vehicles and provided benefits like employee engagement and recruitment.
- China aims to become the world's dominant player in artificial intelligence by 2030 according to its government plan. This puts China on track to surpass the current front runner, the US, and become the global leader in AI.
- China has several advantages that are helping it gain a lead in the global AI race, including a large consumer market that provides vast amounts of data for training AI systems, and strong government support and funding of AI development.
- The three largest Chinese tech companies, Baidu, Alibaba and Tencent (BAT), have expanded into other countries and invested heavily in AI startups, which is boosting China's capabilities in areas like autonomous vehicles, smart cities and healthcare AI.
There are many ways to reduce the risk of cycling accidents, such as building separate cycling infrastructure, increasing the visibility of cyclists and reducing the speed of cars where cyclists and cars share the same road. The SAFECYCLE project, which is co-funded by the European Commission – DG MOVE, took a different approach. It investigated how ICT can be used to increase the safety of cyclists. This is newsletter #3, the final newsletter of this research project that was finalized in November 2012. Check out more publications and presentations on www.safecycle.eu
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- A lack of skilled security personnel and pressure to meet deadlines are hindering secure development practices. Cryptography use and legacy systems are also issues.
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3M has a culture of open innovation both internally and externally that has allowed it to continuously churn out new innovations. This is exemplified by its sandpaper product which utilized technologies from 7 different divisions, and its virtual assistant which applied voice recognition technology from outside healthcare to help reduce physician burnout. 3M also establishes innovation centers near its research facilities to foster collaboration between divisions and customers on applying 3M technologies to new areas.
Problems in Autonomous Driving System of Smart Cities in IoTijtsrd
This paper focuses on the problems and challenges during self driving. In the modern era, technologies are getting advanced day by day. The field of smart city has introduced a new technology called ""Autonomous Driving"". Autonomous driving can be defined as Self Driving, Automated Vehicle. Google has started working on this type of system since 2010 and still in the phase of making changes in this technology to take it to a higher level. Any technology can reach up to an advanced level but it cannot provide a full fledged result. This paper facilitates the researchers to understand the problems, challenges and issues related to this technology. Shweta S. Darekar | Dr. Anandhi Giri ""Problems in Autonomous Driving System of Smart Cities in IoT"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-2 , February 2020,
URL: https://www.ijtsrd.com/papers/ijtsrd30079.pdf
Paper Url : https://www.ijtsrd.com/computer-science/other/30079/problems-in-autonomous-driving-system-of-smart-cities-in-iot/shweta-s-darekar
The document discusses how work and organizations are changing with new technologies. Knowledge workers will increasingly use social and mobile tools to collaborate both internally and externally. This represents a shift from traditional command-and-control systems to more open "systems of engagement". The future of work involves empowering knowledge workers through collaborative technologies, global access from any device, and community participation within and beyond organizations.
For this paper, we interviewed some of the leading voices in the connected car industry to uncover some of the trends influencing the market, and what it might mean for the future of any business seeking to capitalize on this radical change in how we live and move. We examine how these changes are fundamentally altering the talent landscape in the industry, heralding the arrival of a new breed of executives to fill an evolving talent gap in the mobility sector; created by the convergence of the traditional automotive sector and a myriad of outside influences.
FASTR (Future of Automotive Security Technology Research) is an organization that works with the automotive ecosystem to enable organically secure vehicles of the future. As vehicles become more software-focused, connected, and autonomous, the cyber attack surface is expanding significantly. FASTR will accelerate automotive security innovation by catalyzing key technologies through a community of OEMs, suppliers, universities, and security companies. FASTR takes a layered defense-in-depth approach, with workgroups focusing on in-vehicle systems, connectivity/cloud, and autonomous applications. The goal is to provide proof points in these areas by 2017 to help build trust in autonomous vehicles.
This presentation discusses cognitive internet of vehicles (C-IoV). It provides a timeline of intelligent transportation systems and an overview of the layered architecture of C-IoV. It discusses security and privacy issues for C-IoV, including threats like eavesdropping, message alteration, and denial of service attacks. Recommendations are made for future research on C-IoV, including reducing latency, improving system performance, and addressing security and privacy challenges.
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Paper Presentation: "The Honda Effect Revisited" by Mintzberg, Pascale, Goold...University of Zurich
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Paper Presentation: "Intraorganizational Ecology of Strategy" by Burgelman, 1991University of Zurich
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Seminar Presentation: Product Safety in the Chinese Automotive Industry (University of Zurich 2010)
1. Reaching Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
China 2010 than by Car –
Course: Business Ethics in China
University of Zürich
Page 1
But is it Safe?»
Business ehtical discussion on product safety issues of Chinese cars
and European-Chinese automotive cooperations
University of Zurich
Business Ethics in China
Spring Term 2010
Presentation of the Seminar Paper
Andreas Schwarzinger
2. «What it‘s all about.»
Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
Course: Business Ethics in China
Table of contents.
University of Zürich
Page 2
» the automotive industry and China
» the automotive industry and China
» european-chinese automotive cooperations
» european-chinese automotive cooperations
» product safety in the automotive industry
» product safety in the automotive industry
» ethical discussion
» ethical discussion
3. «What it‘s all about.»
Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
Course: Business Ethics in China
University of Zürich
Page 3
Table of contents.
» the automotive industry and china
» the automotive industry and china
4. Andreas Schwarzinger
Product Safety and European-Chinese
«Attack of the Dragon.»
Facts and figures on the Chinese
Automotive Cooperations in China
Course: Business Ethics in China
University of Zürich
Page 4
automotive industry.
» China has become the biggest automotive
1.
automotive industry
and China
» » »
2.
european-chinese
market in the world and overtook the USA
automotive cooperations
in 2010:
3.
product safety in the
automotive industry
» More than 10 million new car registrations
4.
ethical discussion
in 2009
» Expected new car registrations of 17 million
in 2010
» 13.7 million produced cars in 2009
5. Andreas Schwarzinger
Product Safety and European-Chinese
«Attack of the Dragon.»
Facts and figures on the Chinese
Automotive Cooperations in China
Course: Business Ethics in China
University of Zürich
Page 5
automotive industry.
» Car population:
1.
automotive industry
and China
» » »
2.
european-chinese
automotive cooperations » 500 cars per 1000 habitants in Germany
» 21 cars per 1000 habitants in China
3.
product safety in the
automotive industry
4.
ethical discussion » Still a huge growth potential!
6. «What it‘s all about.»
Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
Course: Business Ethics in China
University of Zürich
Page 6
Table of contents.
» european-Chinese automotive cooperations
» european-Chinese automotive cooperations
7. Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
«Shall we do this together?»
Course: Business Ethics in China
University of Zürich
Introduction into European-Chinese
Page 7
cooperation in China.
» 2 ways of operating in China for
1.
automotive industry
and China
» » »
2.
european-chinese
automotive cooperations
foreign manufacturers:
» Paying high import taxes
3.
product safety in the
automotive industry
» Forming joint ventures with Chinese
4.
ethical discussion
firms
8. Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
«Sorry, but that‘s a secret.»
Course: Business Ethics in China
University of Zürich
Knowledge transfer within European-
Page 8
Chinse joint ventures.
» Intention of (forced) joint ventures:
1.
automotive industry
and China
» » »
2.
european-chinese
automotive cooperations
» Knowledge transfer from foreign to
3.
product safety in the
automotive industry
Chinese firms
4.
ethical discussion » Closing the technological gap between
foreign and Chinese manufacturers
» Make the Chinese automotive industry
more competitive
9. Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
«Sorry, but that‘s a secret.»
Course: Business Ethics in China
University of Zürich
Knowledge transfer within European-
Page 9
Chinse joint ventures.
» But:
1.
automotive industry
and China
» » »
2.
european-chinese
automotive cooperations » Joint ventures are solely used to produce
3.
European cars for the Chinese markets
product safety in the
automotive industry
» Knowledge transfer takes mainly place in the
production and manufacturing of vehicles
4.
ethical discussion
» R&D and marketing activities are still
accomplished in the headquarters outside of
China
10. «What it‘s all about.»
Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
Course: Business Ethics in China
University of Zürich
Page 10
Table of contents.
» product safety in the automotive industry
» product safety in the automotive industry
11. Andreas Schwarzinger
Product Safety and European-Chinese
«Ouch!»
Automotive safety issues of the
Automotive Cooperations in China
Course: Business Ethics in China
University of Zürich
Page 11
past.
1.
automotive industry
and China
» » »
2.
european-chinese
automotive cooperations
3.
product safety in the
automotive industry
4.
ethical discussion
12. Andreas Schwarzinger
Product Safety and European-Chinese
«Ouch!»
Automotive safety issues of the
Automotive Cooperations in China
Course: Business Ethics in China
University of Zürich
Page 12
past.
1.
automotive industry
and China
» » »
2.
european-chinese
automotive cooperations
3.
product safety in the
automotive industry
4.
ethical discussion
13. «Ouch!»
Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
Course: Business Ethics in China
University of Zürich
Page 13
Impact of automotive safety issues.
» Automotive safety issues had and still have a large
1.
automotive industry
and China
» » »
2.
impact in Western countries
european-chinese
automotive cooperations
» Tilting Mercedes A-Class (“Elk test”)
3.
product safety in the
automotive industry
» People died because the first-gen Audi TT broke out
4.
ethical discussion
» Gas pedal of some Toyotas stuck
» Dacia Logan (produced by Renault) scored poorly in
crash tests
14. «The big bang.»
Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
Course: Business Ethics in China
University of Zürich
Page 14
Importance of crash tests.
» The European Union (European Commission) is
1.
automotive industry
and China
» » »
2.
in charge of approving new cars for the
European market
european-chinese
automotive cooperations
3.
product safety in the
automotive industry » Within the approval process, the authorities rely
4.
on the results of consumer crash tests like e.g.
the EuroNCAP
ethical discussion
» Good crash test results are considered
“prestigious” and bad results lead to a
massive impact in the public due to intensive
press coverage
15. «The big bang.»
Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
Course: Business Ethics in China
University of Zürich
Page 15
The Brilliance crash test debacle.
» History of Chinese cars in European crash tests:
1.
automotive industry
and China
» » »
2.
european-chinese » 2005: Jiangling Landwind
automotive cooperations
3. » 2007: Brilliance BS6
product safety in the
automotive industry
» 2009: Brilliance BS4
4.
ethical discussion
16. Andreas Schwarzinger
Product Safety and European-Chinese
«The big bang.»
Crash test of the Jiangling
Automotive Cooperations in China
Course: Business Ethics in China
University of Zürich
Page 16
Landwind (2005).
1.
automotive industry
and China
» » »
2.
european-chinese
automotive cooperations
3.
product safety in the
automotive industry
4.
ethical discussion
17. Andreas Schwarzinger
Product Safety and European-Chinese
«The big bang.»
Crash test of the Brilliance BS6
Automotive Cooperations in China
Course: Business Ethics in China
University of Zürich
Page 17
(2007).
1.
automotive industry
and China
» » »
2.
european-chinese
automotive cooperations
3.
product safety in the
automotive industry
4.
ethical discussion
18. Andreas Schwarzinger
Product Safety and European-Chinese
«The big bang.»
Crash test of the Brilliance BS4
Automotive Cooperations in China
Course: Business Ethics in China
University of Zürich
Page 18
(2009).
1.
automotive industry
and China
» » »
2.
european-chinese
automotive cooperations
3.
product safety in the
automotive industry
4.
ethical discussion
19. Andreas Schwarzinger
Product Safety and European-Chinese
«The big bang.»
Crash test of the BMW 3 Series
Automotive Cooperations in China
Course: Business Ethics in China
University of Zürich
Page 19
(2001).
1.
automotive industry
and China
» » »
2.
european-chinese
automotive cooperations
3.
product safety in the
automotive industry
4.
ethical discussion
20. «What it‘s all about.»
Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
Course: Business Ethics in China
University of Zürich
Page 20
Table of contents.
» ethical dicsussion
» ethical dicsussion
21. Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
«What should we do?»
Course: Business Ethics in China
University of Zürich
Ethical discussion on China‘s automotive
Page 21
product safety issues.
» First of all: Be realistic about the Chinese
1.
automotive industry
and China
» » »
2.
automotive industry’s future!
european-chinese
automotive cooperations
» It has just started
3.
product safety in the
automotive industry
» The industry is too unconsolidated
4.
ethical discussion
» The technological gap will not be closed by tomorrow
» Product quality and safety is bad
» Automotive joint ventures in China do not help the
situation
22. Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
«What should we do?»
Course: Business Ethics in China
University of Zürich
Ethical discussion on China‘s automotive
Page 22
product safety issues.
» So obviously, the Chinese automotive industry
1.
automotive industry
and China
» » »
2.
needs help
european-chinese
automotive cooperations
3.
» Why should European manufacturers help?
product safety in the
automotive industry
» If they would help, they would just feed a sleeping
4.
ethical discussion
giant
23. Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
«What should we do?»
Course: Business Ethics in China
University of Zürich
Ethical discussion on China‘s automotive
Page 23
product safety issues.
» On the other hand:
1.
automotive industry
and China
» » »
2.
european-chinese » Europe had more than a 100 years to get things right,
automotive cooperations
so just let China have its own 100 years
3.
product safety in the
automotive industry
» Foreign manufacturers alone probably could not
4.
meet the still growing Chinese demand alone
ethical discussion
» Chinese customers probably will not accept foreign
cars and brands
» China has to keep the impressive economic growth of
the past, the automotive industry is a vital part of it
24. Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
«What should we do?»
Course: Business Ethics in China
University of Zürich
Ethical discussion on China‘s automotive
Page 24
product safety issues.
» All of this bases on a questionable assumption:
1.
automotive industry
and China
» » »
2.
european-chinese » Chinese customers and firms do see the need for
automotive cooperations
safer cars
3.
product safety in the
automotive industry
» This assumption is questionable, because:
4.
ethical discussion
» Still low traffic density in China
» Not much experience with car traffic
» Not much knowledge of the consequences of accidents
» Crash safety is an experience good
25. Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
«What should we do?»
Course: Business Ethics in China
University of Zürich
Ethical discussion on China‘s automotive
Page 25
product safety issues.
» Ethical question:
1.
automotive industry
and China
» » »
» If European customers and firms know about
2.
european-chinese
automotive cooperations
3.
the dangers of car traffic and Chinese
product safety in the
automotive industry customers and firms don’t, …
4.
ethical discussion » … shouldn’t we tell them?
» … should we help them?
» … should we be forced to help them?
26. Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
«What should we do?»
Course: Business Ethics in China
University of Zürich
Ethical discussion on China‘s automotive
Page 26
product safety issues.
» My point of view:
1.
automotive industry
and China
» » »
» Yes, we should help them, because
2.
european-chinese
automotive cooperations
3.
product safety in the » We know about the dangers of the car
automotive industry
4.
» European firms know how to make safe cars
ethical discussion
» Cheap (and unsafe) cars target mainly younger,
inexperienced customers and low-income classes of
the population
» They don’t care or don’t have the time, money and
information to check for the safety of cars
27. Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
«What should we do?»
Course: Business Ethics in China
University of Zürich
Ethical discussion on China‘s automotive
Page 27
product safety issues.
» But: Shouldn’t we just let customers decide to
1.
automotive industry
and China
» » »
2.
either buy a safe but more expensive or a
cheaper, unsafe car?
european-chinese
automotive cooperations
3.
product safety in the
automotive industry » No!
4.
ethical discussion » Customers underestimate the dangers of cars
» Car purchase decisions are often driven by emotions
» Sales staff have incentives to keep quiet about unsafe cars
» Crash safety is an experience good
» Cars are like drugs or weapons!
28. Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
«What should we do?»
Course: Business Ethics in China
University of Zürich
Ethical discussion on China‘s automotive
Page 28
product safety issues.
» But how should we or European car
1.
automotive industry
and China
» » »
2.
manufacturers help?
european-chinese
automotive cooperations
3.
» Version 1:
product safety in the
automotive industry
» Just sell the old car platforms to Chinese firms
4.
ethical discussion
» Would not change the underlying problem!
» Version 2:
» Promote the importance of crash safety
» Found a transnational, non-profit safety lab
29. Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
«What should we do?»
Course: Business Ethics in China
University of Zürich
Ethical discussion on China‘s automotive
Page 29
product safety issues.
» Why a transnational, non-profit safety lab?
1.
automotive industry
and China
» » »
2.
european-chinese » Non-profit: Use all its incomes for R&D in automotive
automotive cooperations
safety addresses hold-up problems
3.
product safety in the
automotive industry
» European manufacturers could share R&D costs and the
4.
safety lab could catch economies of scale
ethical discussion
» Fair prices for consulting services for car manufacturers
of developing countries (Brasilia, India, China, …)
30. Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
«What should we do?»
Course: Business Ethics in China
University of Zürich
Ethical discussion on China‘s automotive
Page 30
product safety issues.
» Why a transnational, non-profit safety lab?
1.
automotive industry
and China
» » »
» Because it combines economic incentives for
2.
european-chinese
automotive cooperations
3.
European manufacturers to help Chinese firms to
product safety in the
automotive industry make their cars safer to meet the ethical claim
4.
that every car buyer should have the right for a
safe car!
ethical discussion
31. Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
«Let‘s copy a BMW!»
Course: Business Ethics in China
University of Zürich
Reasons why China can‘t copy European
Page 31
cars.
» Question: How can European manufacturers
1.
automotive industry
and China
» » »
2.
successfully operate in China and especially
within joint ventures without losing their
european-chinese
automotive cooperations
3.
product safety in the
know-how on how to make a good car?
automotive industry
4.
ethical discussion
32. Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
«Let‘s copy a BMW!»
Course: Business Ethics in China
University of Zürich
Reasons why China can‘t copy European
Page 32
cars.
1.
automotive industry
and China
» » »
2.
european-chinese
automotive cooperations
3.
product safety in the
automotive industry
4.
ethical discussion
33. Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
«Let‘s copy a BMW!»
Course: Business Ethics in China
University of Zürich
Reasons why China can‘t copy European
Page 33
cars.
» Why can’t the Chinese just perfectly copy
1.
automotive industry
and China
» » »
2.
European cars and sell them cheaper than the
originals?
european-chinese
automotive cooperations
3.
product safety in the
automotive industry
» Because they are more than just the sum of all parts!
4.
ethical discussion
» More specifically:
» European manufacturers limit the knowledge transfer
» Protectionist legislations and standards in Europe
influenced by the European automotive industry
» Emotional differentiation of European premium cars
34. Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
«Let‘s copy a BMW!»
Course: Business Ethics in China
University of Zürich
Reasons why China can‘t copy European
Page 34
cars.
» Maslow’s pyramid of needs:
1.
automotive industry
and China
» » »
2.
european-chinese
automotive cooperations
Need for self-realization
3.
product safety in the
automotive industry
Need for social awareness
4.
ethical discussion
Social needs
Safety needs
Phyciolocigal needs
35. Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
«Let‘s copy a BMW!»
Course: Business Ethics in China
University of Zürich
Reasons why China can‘t copy European
Page 35
cars.
» Automotive pyramid of emotions:
1.
automotive industry
and China
» » »
2.
european-chinese
automotive cooperations
We are purely emotional: Design, sound and colours
We are fun: Sportiness and fun to drive
3.
product safety in the
automotive industry We are superior: Obvious luxury
We are better: Technological leadership
4.
ethical discussion
We are green: Sustainability
We are familiy: Family orientation
We are safe: Crash safety
We are solid: Reliability
We are cheap: Get from A to B
36. «Any questions?»
Andreas Schwarzinger
Product Safety and European-Chinese
Automotive Cooperations in China
Course: Business Ethics in China
University of Zürich
Page 36
Questions, answers and discussion.
Editor's Notes
Alright, welcome from my side as well. I first of all want to thank Marco for his interesting presentation on the Swiss TV broadcasting industry. Since I had to derive an analysis as well as a paper on the very same topic, it was very interesting for me to see how Marco accomplished this task. As you will see in the next 30 minutes or so, I chose a slightly different approach to answer the questions we were given within this course. This basically has two implications: First, I guess, it will be very interesting for Marco to hear what I have to say about the Swiss TV market. Secondly, and more importantly, this means that you don‘t have to litsen to the same things again.
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).
The first thing we have to discuss is the definition of the word broadcasting. Because if we define broadcasting in the very sense of the word as the production and transmission of TV contents, we end up here ( next chart ).