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National Institute of Business Management
Chennai - 020
SECOND SEMESTER EMBA/MBA
Subject : Business English
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
1. Explain the common barriers of Communication.
Answer : There are many reasons why interpersonal communications may fail. In many
communications, the message may not be received exactly the way the sender intended and hence it is
important that the communicator seeks feedback to check that their message is clearly understood.
There exist many barriers to communication and these may occur at any stage in the communication
process. Barriers may lead to your message becoming distorted and you therefore risk wasting both time
and/or money by causing confusion and misunderstanding. Effective communication involves
overcoming these barriers and conveying a clear and concise message. Some common barriers to
effective communication include:
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The use of jargon, over-complicated or unfamiliar terms.
Emotional barriers and taboos.
Lack of attention, interest, distractions, or irrelevance to the receiver.
Differences in perception and viewpoint.
Physical disabilities such as hearing problems or speech difficulties.
Physical barriers to non-verbal communication. A Categorisation of Barriers to Communication
Language Barriers
2. Describe the steps for effective writing.
Answer : Eight Steps to Effective Writing
This unit is designed to provide you with eight steps to writing that will help insure that people not only
read and understand, but even respond to your marketing message.
Here are eight steps that will help you write more effectively:

2. 1. Know your objective
Before you write your first word, make sure that you know what your subject is and know the
subject well enough to write about it. Above all, know what you want to accomplish. Why is it
important? When you know where you are going, it is easier to get there. You can find the
supporting material by doing some research. On the other hand, just knowing your topic well
without a clear idea of what you want to accomplish will lead you nowhere.
So, what result do you want to produce?
Do you want to educate your readers?
Gain their trust?
Dazzle them?
Make them think?
Do you want them to call you?
Or to order your special report?
Vote for you?
Do you want them to read everything on your website and come back for more?
Or maybe you just want them to remember you forever and tell everyone about you?
All of the above?
3.
Describe the functions of a Business Letter.
Answer : Business letters secure, promote and maintain business without complications, Business letters
serve us a reference for the future. Every organization should have to classify its outgoing mail and
incoming mail and file them classified on the basis of their subject matter in a chronological sequence.
Business letters serve to maintain the correct information of the organization in the perception of the
receiver. Business letters establish and maintain contacts over a wide area truly enlarging the scope and
extent of business. Business letters can be used as legal documents in disputes. All business letters
promote goodwill and enhance the prestige and the image of the organization.
We can enumerate the functions of a business letter thus :
(a) Promotional Functions: Business

3. 4.How are communications classified? Explain.
Answer : Communication is the transfer of ideas and information from one person to another person. It is
a bridge of meaning among people so that they can share what they fell and know. By using this bridge, a
person can safely cross the river of misunderstanding that sometimes separates people. To make
successful communication there are different methods/ ways.
(A) On the basis of location of the receiver :
Depending on the location of the receiver there are two types of communication:
1. Internal Communication, 2. External Communication
5.Discuss the mechanical devices for transmission of documents.
Answer :
6.
When an employee’s conduct or performance is less than satisfactory, disciplinary action may be
necessary. Explain the procedure outlines for disciplinary action.
25 x 4=100 marks