1. BUSINESS COMMUNICATION
WHAT IS THE ROLE OF LINE AND STAFF COMMUNICATION IN AN
ORGANISATION SUCH AS SERVICE ORGANISATION ?
SUBMITTED TO - MS. MONIKA SHARMA MA'AM
SUBMITTED BY - TANISH RATHOR
ENROLLMENT NO. 00635101719
BBA 2ND SHIFT EVENING
2. WHAT ROLE WOULD LINE AND STAFF
COMMUNICATION PLAY IN AN ORGANISATION
SUCH AS SERVICE ORGANISTAION ?
3. WHAT IS LINE AND STAFF COMMUNICATION ?
Line and staff communication is a modification of line
communication and it is more complex than line
organization. According to this administrative
communication, specialized and supportive activities are
attached to the line of command by appointing staff
supervisors and staff specialists who are attached to the
line authority. The power of command always remains
with the line executives and staff supervisors guide, advice
and council the line executives. Personal Secretary to the
Managing Director is a staff official.
4.
5. FEATURES OF LINE AND STAFF COMMUNICATION
1. There are two types of staff first is Staff Assistants-
Personal Assistant to Managing Director, Secretary to
Marketing Manager second is Staff Supervisor-
Operation Control Manager, Quality Controller and PRO.
2. Line and Staff communication is a compromise of line
organization.
3. It is more complex than line concern and Division of work
and specialization takes place in line and staff
communication.
6. NEED FOR LINE AND STAFF COMMUNICATION
1. In line communication, there is unity of command, but there
is no specialization.
2. In functional organisation, there is extreme specialisation,
but there is no unity of command.
3. To overcome the defects and to take advantage of the
merits of both line organisation and functional organisation,
line and staff communication has been evolved.
4. Line and staff communication is the usual form of
organisation found in modern enterprise.