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- 1. Business Failure Hassam bin Ayub Waqar Tufail
- 2. Sony Satellites Started in 1997 P.S.O Pump Swan Camp Islamabad Start-up Capital 100,000 Raw Material Lattened from one supplier Dishes supplied to whole-sellers and retailers Target Market was Gujranwala Business expansion to Lahore and other cities of Punjab Employees 50
- 3. Causes of Sony Satellite Failure Lack of order fulfillment Lack of technology Lack of Capital High rent More Competitors More Workforce than needed Poor Management Lack of Supplier Relationship Stealing of Lattened Lack of Human management skills
- 4. Suggestions The Human resource managed properly to reduce fixed and increase efficiency of operations. If Business brought machine for production that reduce human element and increase productivity. The production area(factory) outside city that reduce rent cost. The business should have strong relation with supplier.
- 5. Unicom Started in 2007 Model town Humak Bazaar Cable Network Start-up Capital was 2,500,000 Target Market was Model town Business Expansion to nearby areas First two months profit was 20,000 increased to 200,000 Employees Eight Ended on Jan 30,2014
- 6. Competitor Teleman Cable Network Owner: Mr. Nazar Hussain Tactics Low Fee Free First Three Months Connection Cutting Offer More Channels
- 7. Causes of Unicom Failure Lack of Marketing Skills Poor Management High Licensing Fee Lack of I.T usage No Accountability No Planning Low Response to Complains No proper fee collection Banned Channels
- 8. Suggestions Complain Cell Outsource Marketing Employee salary on best effort system Innovation (Ad facility, New Channels) Fee Collection
- 9. Coal Started in 2003 Partnership Raw Material from Chakwal Customers was Brick Makers Profit was Rs.5000 per Truck
- 10. Causes of Coal Failure High Transport Cost Deceiving Partners High Decency Competition Suggestions Agreement Divided Work Cross Check Money Collector employee