The document discusses three business failures - Sony Satellites, Unicom, and Coal. Sony Satellites was a dish retailer started in 1997 with 100,000 start-up capital that failed due to lack of order fulfillment, technology, capital, and management skills. Unicom was a cable network business that failed due to lack of marketing skills, management, and fee collection issues when faced with a competitor undercutting prices. Coal was a partnership transporting coal for brick makers but failed due to high costs, untrustworthy partners, and competition.

1. Business Failure
Hassam bin Ayub
Waqar Tufail

2. Sony Satellites
 Started in 1997
 P.S.O Pump Swan Camp Islamabad
 Start-up Capital 100,000
 Raw Material Lattened from one supplier
 Dishes supplied to whole-sellers and retailers
 Target Market was Gujranwala
 Business expansion to Lahore and other cities of
Punjab
 Employees 50

3. Causes of Sony Satellite Failure
 Lack of order fulfillment
 Lack of technology
 Lack of Capital
 High rent
 More Competitors
 More Workforce than needed
 Poor Management
 Lack of Supplier Relationship
 Stealing of Lattened
 Lack of Human management skills

4. Suggestions
 The Human resource managed properly to reduce
fixed and increase efficiency of operations.
 If Business brought machine for production that
reduce human element and increase productivity.
 The production area(factory) outside city that
reduce rent cost.
 The business should have strong relation with
supplier.

5. Unicom
 Started in 2007
 Model town Humak Bazaar
 Cable Network
 Start-up Capital was 2,500,000
 Target Market was Model town
 Business Expansion to nearby areas
 First two months profit was 20,000 increased to
200,000
 Employees Eight
 Ended on Jan 30,2014

6. Competitor
Teleman Cable Network
Owner: Mr. Nazar Hussain
Tactics
 Low Fee
 Free First Three Months
 Connection Cutting
 Offer More Channels

7. Causes of Unicom Failure
 Lack of Marketing Skills
 Poor Management
 High Licensing Fee
 Lack of I.T usage
 No Accountability
 No Planning
 Low Response to Complains
 No proper fee collection
 Banned Channels

8. Suggestions
 Complain Cell
 Outsource Marketing
 Employee salary on best effort system
 Innovation (Ad facility, New Channels)
 Fee Collection

9. Coal
 Started in 2003
 Partnership
 Raw Material from Chakwal
 Customers was Brick Makers
 Profit was Rs.5000 per Truck

10. Causes of Coal Failure
 High Transport Cost
 Deceiving Partners
 High Decency
 Competition
Suggestions
 Agreement
 Divided Work
 Cross Check
 Money Collector employee