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DKS SOCIALSMART SME VERSION

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The DKS SOCIALSMART tool for SME

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DKS SOCIALSMART SME VERSION

  1. 1. DKS SOCIALSMART SME VERSION Marc Rodríguez Marketing Assistant MARCH 2014 BARCELONA | MADRID | SAN FRANCISCO
  2. 2. 2 Contents 1 DatKnoSys 2 DKS SocialSmart SME 3 Features 4 Infraestructure 5 Distribution 6 Value proposition
  3. 3. 3 DEMOGRAPHICS, ECONOMIC, WORK MARKET, LAND AND HOUSE, PRICES,… The challenge: DatKnoSys Experts giving a overview that a business need to improve their decisions. DatKnoSys incorporates company data with external data from market. COMPETITORS’ DATA CUSTOMER OPINIONMY DATA MY COMPANY SALES, Nº COSTUMERS, ADVERTISING INVERSION ,… COMMENT IN SOCIAL MEDIA, BLOG POSTS, SURVEYS,… INDICATORS FROM THE OWN SECTOR, Nº OF COMPETITORS, MEDIA APPEARANCE,… EXTERNAL DATA
  4. 4. 4 Presence of the company in the social networks Accounts in multiple networks
  5. 5. 5 ¿TO WHOM IS DESTINED SME VERSION ? DKS SocialSmart SME version was thought for:  It monitor (listen) and analyze everything about your brand in Facebook and Twitter, therefore it’ll interact with your customers.  It’s a software oriented platform to small and medium business due to its simplicity, the facility to know what to listen and the intuitive structure to interpret the obtained results and interaction
  6. 6. 6 ¿WHAT DOES REACH DKS SOCIALSMART SME VERSION? What promotions they give me more return? Fidelize customers What different me from the others? Know my brand How can I increase customers and sales? Increase customers and sales What my clients like and what about they speak? Know Customers What does my competition and the market? Know Competitors What and how they think of my products? Active Listening A vision 360 º of the company across the different indicators :
  7. 7. 7 WHAT PROMOTIONS THEY GIVE ME MORE RETURN? I adapt to the needs of my customers and achievement to fidelize them INTERACTION OF THE USERS ACCORDING TO THE REACH: LOYALTY DETAIL OF INTERACTION OF EVERY MESSAGE (PROMOTION)
  8. 8. 8 WHAT MY CUSTOMERS LIKE AND WHAT ABOUT THEY SPEAK? TRENDING TOPICS OF MY BRAND MENTIONS DETAILS I follow the conversations of me
  9. 9. 9 WHAT AND HOW THEY THINK OF MY PRODUCTS? WHO THINKS ABOUT MY BRAND HOW THEY THINK ABOUT MY BRAND Who and how they speaks about me. I amplify the positive ones, act on the negatives
  10. 10. 10 HOW I INCREASE CUSTOMERS AND SALES? VARIATION OF POTENTIAL CUSTOMERS POTENTIAL CUSTOMERS AND ADVERTISING IMPACTS By my contents I see the reach and how they increase my leads
  11. 11. 11 WHAT DOES MY COMPETITION AND THE MARKET? ACTIVITY PROFILES OF MY COMPETITION OPINION ABOUT COMPETITION AND MARKET Active listening of the competition and of the whole market
  12. 12. 12 WHAT DIFFERENCES ME FROM THE OTHERS? WHAT THEY OPINION ABOUT MY COMPETITORS OPINION ABOUT MY BRAND Who think of me and of the competition on the same topics or different
  13. 13. 13 IT’S EASY TO USE? DKS SocialSmart SME Versión was thinking for:  Users with little technological knowledge.  To speak about business for people who knows of his business.  To obtain information of an easy and intuitive way.  Listen, analyze and interact.
  14. 14. 14 WHAT INFRASTRUCTURE IT NEEDS? DKS SocialSmart Versión Pyme está online en modo “Saas”.
  15. 15. 15 START BEING SOCIALIZED! “¡ Social media is on the people! Not on your business. It provides the people and the people will provide you.”
  16. 16. 16 Value proposition We are experts in integration and data analysis We take advantage from your company data and the market data We provide a clear overview To understand what are happening We suggest you the actions that you can realize Leave you decide with the maximum information
  17. 17. © DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados www.datknosys.com ¡Thank you! We are at your service Marc Rodríguez| Marketing Assistant mrodriguez@datknosys.com www.datknosys.com © DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados BARCELONA | MADRID | SAN FRANCISCO

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