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BUSI 650
Integrative Learning Project – General Instructions
For the Integrative Learning Project (ILP), you will research a
particular, authentic company/industry or a fabricated
company/industry. The ILP must be written in current APA
format and must include the following major elements:
· Title Page
· Table of Contents
· Abstract
· Organizational Setting
· Integration of Chapter Concepts to the Organizational Setting
· Select 8 different key concepts from the textbook that seem to
be most applicable to your organizational setting. Some
examples of key concepts include supply chain management,
Six Sigma, innovation, etc. Provide an in-depth discussion of
each of your chosen key concepts and its application to your
organizational setting.
· For each concept, provide a comprehensive description, what
benefit it may offer to your organization, and what needs to be
done in order to successfully implement this topic into your
organization.
· For each concept, integrate appropriate biblical references.
Explain how these concepts magnify God’s plan for you.
· This section of your project requires at least 14 pages of
graduate-level content and analysis.
· References: You must include at least 15 scholarly sources
formatted in current APA style. Each reference must be current,
having been published within the last 3 years, or, if older, must
contribute important information relevant to historical
background.
· Appendices: Include at least 3 well-developed and
professional documents. Appendices often include information
that is somewhat confidential, detail-oriented, and/or tends to
change often. Some examples include:
· Action Planning: This specifies objectives, responsibilities,
and timelines for completion of objectives.
· Description of Strategic Planning Process Used: This
describes the process used to develop the plan, who was
involved, the number of meetings, any major lessons learned to
improve planning, etc.
· Strategic Analysis Data: This includes information generated
during the external analysis (e.g., environmental scan) and
internal analysis (e.g., SWOT analysis). It also includes a list of
strategic issues identified during these analyses.
· Goals for Board and Chief Executive Officer: Goals of the
board and CEO must be directly aligned with goals identified
during strategic planning. This appendix will list goals for the
board and can also include recommendations for redesigning
board committees associated with strategic goals. These can be
used (along with the CEO job description) to form the basis for
performance evaluations of the CEO.
· Budget Planning: This depicts both the resources as well as
the required funding for obtaining and using the resources
needed to achieve the strategic goals. Budgets are often
depicted for each term of the year of the strategic plan.
· Operating Plan: This describes the major goals and activities
to be accomplished over the coming fiscal year.
· Financial Reports: These include last year's budget (with
estimated expenses and the actual amounts spent), this year's
current budget (again, with estimated amounts and actual
amounts spent), a balance sheet (or, in the case of a nonprofit
organization, a statement of financial position), an income
statement (or, in the case of a nonprofit organization, a
statement of financial activities), etc.
· Monitoring and Evaluation of Plan: This includes criteria for
monitoring and evaluating as well as the responsibilities and
frequencies of monitoring the implementation of the plan.
· Communication of Plan: This describes the actions that will be
taken to communicate the plan and/or portions of it and
describes to whom the plan will be communicated.
Page 1 of 2
Running head: INTEGRATIVE LEARNING PROJECT –
SAMSUNG ELECTRONICS 1
INTEGRATIVE LEARNING PROJECT – SAMSUNG
ELECTRONICS 10
Integrative Learning Project – Samsung Electronics
Liberty University
BUSI 650 – B01
I. Abstract
II. Organizational Setting
A. Mission
B. Customers
C. Value
III. Biblical Integration
IV. SWOT Analysis - The Samsung Company's SWOT Analysis
provides information why the company has maintained its
position in the global market since 2006.
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
V. Six Sigma – The Samsung Company is not just about
improving the quality of products; but about improving the
overall operation process of the organization.
A. DMAIC Approach
B. Balance Scorecard
VI. Customer Value - Samsung creates customer value is by
providing their customers with products that exceed quality and
technological standards.
A. Innovation
B. Quality Function Deployment
VII. Supply Chain Management – The Samsung Company is
committed to creating lasting relationships with their clients by
ensuring their processes are above standard.
A. Supply Chain Strategy
B. Inventory Process Improvement
VIII. Project Life Cycle – The Samsung Company is committed
to investigating the life cycle of the products that they offer
IX. Conclusion
X. Appendices
Abstract
Samsung was founded by Lee Byung-Chull in 1938
initially as a grocery trading store. Mr. Byung-Chull “traded
noodles and other goods produced in and around the city and
exported them to China and its provinces” (Samsung, 2019).
Throughout the following years, he continued to expand his
business. As the company continued to grow, in 1977 the name
changed to Samsung Electronics. As part of the growth within
the company, Samsung has expanded its products to include a
variety of consumer and industry electronics. This has earned
the company to be “one of the most recognizable name in
technology and produces about a fifth of South Korea’s total
exports” (Samsung, 2019). The purpose of this paper is to
examine Samsung Electronics’ business and organizational
concepts such as the SWOT analysis, six sigma, customer value,
supply chain management, process control and monitoring and
the product life cycle and how these concepts contribute to the
overall business strategy.
Key words: Samsung electronics, SWOT analysis, six sigma,
customer value, process control and product life cycle.
Organizational Setting
Mission
Customers
Internal customers of Samsung Electronics are:
· Shareholders, stakeholders, and employees
· Minorities and Women
· Supply Partners
· Retail Stores
External Customers of Samsung Electronics are:
· Families who purchase Samsung products
· Businesses that sell Samsung products
Value
The value I would bring to Samsung would be creating and
producing new and more efficient ways for people to connect
with each other when separated by distance. I believe it is
necessary for families to put their electronic devices down for
scheduled family fellowship. It is also an important value to
promote the Vision of the company which states: “The Vision
2020 is at the core of our commitment to create a better world
full of richer digital experiences”
(https://www.samsung.com/us/aboutsamsung/vision/vision2020/
).
Biblical Integration
It is important for organizations like Samsung to continue to
promote new ways to stay connected worldwide and sustain the
core beliefs and care for each other. Samsung is in a business
that provides a product and service to customers in a society
that is evolving around technology worldwide. For example,
people are so fascinated with laptops, tablets, and cell phones
that they are not interacting with each other face to face. Psalm
119:130 states: “the unfolding of your words gives light; it
imparts understanding to the simple” (English Standard
Version). It is important for Christians to remember that with
the increased use of social media and the lack of face-to-face
communication, we must ensure that this type of communication
does not take control of what God’s word expect of each of us.
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
References
Retrieved from:
https://www.biblegateway.com/passage/?search=Psalm+119%3
A130&version=ESV.
Samsung. (2019). In Encyclopædia Britannica. Retrieved
from https://academic-eb-
com.ezproxy.liberty.edu/levels/collegiate/article/Samsung/6041
03
Samsung Electronics Wins More Than 100 Awards at the 2016
Consumer Electronics Show. (2016). Entertainment
Newsweekly, 96. Retrieved from https://bi-gale-
com.ezproxy.liberty.edu/global/article/GALE%7CA441000183?
u=vic_liberty&sid=summon
Annotated Bibliography
Galli, B. J. (2018). How to effectively use economic decision-
making tools in project environments and project life
cycle. IEEE Transactions on Engineering Management, , 1-9.
doi:10.1109/TEM.2018.2861381
This article discusses how vital economics affect project
management and project environment. It displays the concerns
an economic decision can have in a project. For example, it
displays when determining which project environment is the
best and how to distribute the product. The authors also
examine the different economic decisions and decision making
tools that would be beneficial in the project environment and
project life cycle. The research determines the right tools an
information management can focus their economic decision
making and managing the project rather than the bottom line.
This will allow businesses to perform at a higher standard
increasing profits and improving costs benefiting the long term
and short term goals.
Grace, D., & Lo Iacono, J. (2015). Value creation: An internal
customers’ perspective. Journal of Services Marketing, 29(6/7),
560-570. doi:10.1108/JSM-09-2014-0311
The purpose of this paper is to understand and deliver the needs
and wants of external customers. It discusses the perspective
of the value co-creation process (i.e. external customers’
perception) but very little about other stakeholder perspectives,
in particular, internal customers’ perspectives of the value co-
creation process.
Kumar, S., Clemens, A. C., & Keller, E. W. (2014). Supplier
management in a manufacturing environment: A strategically
focused performance scorecard. International Journal of
Productivity and Performance Management, 63(1), 127-138.
doi:10.1108/IJPPM-12-2012-0137
This article discusses managing a supplier base, which can be
both challenging and rewarding. Instances abound where the
lack of attention to supplier management has caused once
successful businesses great losses or even failures. The article
accesses a supply base using the combined approach of discrete
choice analysis (DCA) and total cost of ownership (TCO) can
help a company determine the necessary features required to
alleviate the strain caused by doing business with poorly
managed companies.
Llach, J., Bagur, L., Perramon, J., & Marimon, F. (2017).
Creating value through the balanced scorecard: How does it
work? Management Decision, 55(10), 2181-2199.
doi:10.1108/MD-11-2016-0812
The purpose of this paper is to further research the balanced
scorecard (BSC) model after having determined that previous
work has so far neglected to explore the interrelationships
between the model’s dimensions and the influence contextual
factors may have.
Meredith, J. R., & Shafer, S. M. (2016). Operations and supply
chain management for MBAs (6th ed.). Hoboken, NJ: John
Wiley & Sons, Inc. ISBN: 9781119239536
Meredith and Shafer overlay the principles of operations and
supply chain management, so students understand the value of
the concepts and analysis towards the overall framework of
management practices and the delegation of authority through
systems and processes.
Perez-Franco, R., Phadnis, S., Caplice, C., & Sheffi, Y. (2016).
Rethinking supply chain strategy as a conceptual
system. International Journal of Production Economics, 182,
384-396. doi:10.1016/j.ijpe.2016.09.012
Samsung Electronics Wins More Than 100 Awards at the 2016
Consumer Electronics Show. (2016). Entertainment
Newsweekly, 96. Retrieved from https://bi-gale-
com.ezproxy.liberty.edu/global/article/GALE%7CA441000183?
u=vic_liberty&sid=summon
This article discusses the number of awards which Samsung has
received. It also discusses that Samsung was named the
receipient of a number of media and industry awards.
Samsung, (2019). In Encyclopaedia Britannica. Retrieved from
https://academic-eb-
com.ezproxy.liberty.edu/levels/collegiate/article/Samsung/6041
03
This website provides online facts regarding Samsung
Electronics.
Samsung electronics co ltd (005930) - financial and strategic
SWOT analysis review. (2018). (). London: GlobalData plc.
Retrieved from ProQuest Central; ProQuest Central Retrieved
from http://ezproxy.liberty.edu/login?url=https://search-
proquest-
com.ezproxy.liberty.edu/docview/2214924605?accountid=12085
This article discusses the SWOT Analysis for Samsung.
Samsung is noted as having the largest market share since 2006.
The company holds an extensive patent portfolio with an
estimated 5072 global patents in 2015, giving Samsung a
competitive advantage over other technological companies. This
article also highlights some of the company’s weaknesses; such
as, Samsung not having its own operating system/software.
Samsung is dependent on an external OS Android system that is
owned by Google. Also Samsung has had a number of product
safety issues such as a problem with overheating batteries that
caused 26 burns and 55 reports of property being damaged as of
2017.
Sivasamy, K., Arumugam, C., Devadasan, S. R., Murugesh, R.,
Thilak, V. M., & M. (2016). Advanced models of quality
function deployment: A literature review. Quality and
Quantity, 50(3), 1399-1414.
doi:http://dx.doi.org.ezproxy.liberty.edu/10.1007/s11135-015-
0212-2
Sunder, V. (2013). Six sigma-A strategy for increasing
employee engagement. The Journal for Quality and
Participation, 36(2), 34-38. Retrieved from
http://ezproxy.liberty.edu/login?url=https://search-proquest-
com.ezproxy.liberty.edu/docview/1426765353?accountid=12085
The purpose of this paper is to provide a process improvement
methodologies that have taken shape and provided success to
organizations in the past. Nothing compares to the
effectiveness of Six Sigma, however, when it comes to
improving a company’s operational efficiency, raising its
productivity, and lowering its costs. Deploying this key
business strategy involves human resources across all levels in
the organization because it also requires a cultural change.
Wu, Y., & Li, E. Y. (2018). Marketing mix, customer value, and
customer loyalty in social commerce: A stimulus-organism-
response perspective. Internet Research, 28(1), 74-104.
doi:10.1108/IntR-08-2016-0250
Based on stimulus-organism-response model, the purpose
of this paper is to develop an integrated model to explore the
effects of six marketing-mix components (stimuli) on consumer
loyalty (response) through consumer value (organism) in social
commerce (SC).

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BUSI 650Integrative Learning Project – General Instructions.docx

  • 1. BUSI 650 Integrative Learning Project – General Instructions For the Integrative Learning Project (ILP), you will research a particular, authentic company/industry or a fabricated company/industry. The ILP must be written in current APA format and must include the following major elements: · Title Page · Table of Contents · Abstract · Organizational Setting · Integration of Chapter Concepts to the Organizational Setting · Select 8 different key concepts from the textbook that seem to be most applicable to your organizational setting. Some examples of key concepts include supply chain management, Six Sigma, innovation, etc. Provide an in-depth discussion of each of your chosen key concepts and its application to your organizational setting. · For each concept, provide a comprehensive description, what benefit it may offer to your organization, and what needs to be done in order to successfully implement this topic into your organization. · For each concept, integrate appropriate biblical references. Explain how these concepts magnify God’s plan for you. · This section of your project requires at least 14 pages of graduate-level content and analysis. · References: You must include at least 15 scholarly sources formatted in current APA style. Each reference must be current, having been published within the last 3 years, or, if older, must contribute important information relevant to historical background.
  • 2. · Appendices: Include at least 3 well-developed and professional documents. Appendices often include information that is somewhat confidential, detail-oriented, and/or tends to change often. Some examples include: · Action Planning: This specifies objectives, responsibilities, and timelines for completion of objectives. · Description of Strategic Planning Process Used: This describes the process used to develop the plan, who was involved, the number of meetings, any major lessons learned to improve planning, etc. · Strategic Analysis Data: This includes information generated during the external analysis (e.g., environmental scan) and internal analysis (e.g., SWOT analysis). It also includes a list of strategic issues identified during these analyses. · Goals for Board and Chief Executive Officer: Goals of the board and CEO must be directly aligned with goals identified during strategic planning. This appendix will list goals for the board and can also include recommendations for redesigning board committees associated with strategic goals. These can be used (along with the CEO job description) to form the basis for performance evaluations of the CEO. · Budget Planning: This depicts both the resources as well as the required funding for obtaining and using the resources needed to achieve the strategic goals. Budgets are often depicted for each term of the year of the strategic plan. · Operating Plan: This describes the major goals and activities to be accomplished over the coming fiscal year. · Financial Reports: These include last year's budget (with estimated expenses and the actual amounts spent), this year's current budget (again, with estimated amounts and actual amounts spent), a balance sheet (or, in the case of a nonprofit organization, a statement of financial position), an income
  • 3. statement (or, in the case of a nonprofit organization, a statement of financial activities), etc. · Monitoring and Evaluation of Plan: This includes criteria for monitoring and evaluating as well as the responsibilities and frequencies of monitoring the implementation of the plan. · Communication of Plan: This describes the actions that will be taken to communicate the plan and/or portions of it and describes to whom the plan will be communicated. Page 1 of 2 Running head: INTEGRATIVE LEARNING PROJECT – SAMSUNG ELECTRONICS 1 INTEGRATIVE LEARNING PROJECT – SAMSUNG ELECTRONICS 10 Integrative Learning Project – Samsung Electronics Liberty University BUSI 650 – B01 I. Abstract II. Organizational Setting A. Mission B. Customers C. Value III. Biblical Integration IV. SWOT Analysis - The Samsung Company's SWOT Analysis provides information why the company has maintained its
  • 4. position in the global market since 2006. A. Strengths B. Weaknesses C. Opportunities D. Threats V. Six Sigma – The Samsung Company is not just about improving the quality of products; but about improving the overall operation process of the organization. A. DMAIC Approach B. Balance Scorecard VI. Customer Value - Samsung creates customer value is by providing their customers with products that exceed quality and technological standards. A. Innovation B. Quality Function Deployment VII. Supply Chain Management – The Samsung Company is committed to creating lasting relationships with their clients by ensuring their processes are above standard. A. Supply Chain Strategy B. Inventory Process Improvement VIII. Project Life Cycle – The Samsung Company is committed to investigating the life cycle of the products that they offer IX. Conclusion X. Appendices Abstract Samsung was founded by Lee Byung-Chull in 1938 initially as a grocery trading store. Mr. Byung-Chull “traded noodles and other goods produced in and around the city and exported them to China and its provinces” (Samsung, 2019). Throughout the following years, he continued to expand his business. As the company continued to grow, in 1977 the name changed to Samsung Electronics. As part of the growth within the company, Samsung has expanded its products to include a variety of consumer and industry electronics. This has earned
  • 5. the company to be “one of the most recognizable name in technology and produces about a fifth of South Korea’s total exports” (Samsung, 2019). The purpose of this paper is to examine Samsung Electronics’ business and organizational concepts such as the SWOT analysis, six sigma, customer value, supply chain management, process control and monitoring and the product life cycle and how these concepts contribute to the overall business strategy. Key words: Samsung electronics, SWOT analysis, six sigma, customer value, process control and product life cycle. Organizational Setting Mission Customers Internal customers of Samsung Electronics are: · Shareholders, stakeholders, and employees · Minorities and Women · Supply Partners · Retail Stores External Customers of Samsung Electronics are: · Families who purchase Samsung products · Businesses that sell Samsung products Value The value I would bring to Samsung would be creating and producing new and more efficient ways for people to connect with each other when separated by distance. I believe it is necessary for families to put their electronic devices down for scheduled family fellowship. It is also an important value to promote the Vision of the company which states: “The Vision 2020 is at the core of our commitment to create a better world full of richer digital experiences” (https://www.samsung.com/us/aboutsamsung/vision/vision2020/ ). Biblical Integration It is important for organizations like Samsung to continue to promote new ways to stay connected worldwide and sustain the core beliefs and care for each other. Samsung is in a business
  • 6. that provides a product and service to customers in a society that is evolving around technology worldwide. For example, people are so fascinated with laptops, tablets, and cell phones that they are not interacting with each other face to face. Psalm 119:130 states: “the unfolding of your words gives light; it imparts understanding to the simple” (English Standard Version). It is important for Christians to remember that with the increased use of social media and the lack of face-to-face communication, we must ensure that this type of communication does not take control of what God’s word expect of each of us. SWOT Analysis Strengths Weaknesses Opportunities Threats References Retrieved from: https://www.biblegateway.com/passage/?search=Psalm+119%3 A130&version=ESV. Samsung. (2019). In Encyclopædia Britannica. Retrieved from https://academic-eb- com.ezproxy.liberty.edu/levels/collegiate/article/Samsung/6041 03 Samsung Electronics Wins More Than 100 Awards at the 2016 Consumer Electronics Show. (2016). Entertainment Newsweekly, 96. Retrieved from https://bi-gale- com.ezproxy.liberty.edu/global/article/GALE%7CA441000183? u=vic_liberty&sid=summon Annotated Bibliography Galli, B. J. (2018). How to effectively use economic decision- making tools in project environments and project life cycle. IEEE Transactions on Engineering Management, , 1-9. doi:10.1109/TEM.2018.2861381 This article discusses how vital economics affect project management and project environment. It displays the concerns an economic decision can have in a project. For example, it
  • 7. displays when determining which project environment is the best and how to distribute the product. The authors also examine the different economic decisions and decision making tools that would be beneficial in the project environment and project life cycle. The research determines the right tools an information management can focus their economic decision making and managing the project rather than the bottom line. This will allow businesses to perform at a higher standard increasing profits and improving costs benefiting the long term and short term goals. Grace, D., & Lo Iacono, J. (2015). Value creation: An internal customers’ perspective. Journal of Services Marketing, 29(6/7), 560-570. doi:10.1108/JSM-09-2014-0311 The purpose of this paper is to understand and deliver the needs and wants of external customers. It discusses the perspective of the value co-creation process (i.e. external customers’ perception) but very little about other stakeholder perspectives, in particular, internal customers’ perspectives of the value co- creation process. Kumar, S., Clemens, A. C., & Keller, E. W. (2014). Supplier management in a manufacturing environment: A strategically focused performance scorecard. International Journal of Productivity and Performance Management, 63(1), 127-138. doi:10.1108/IJPPM-12-2012-0137 This article discusses managing a supplier base, which can be both challenging and rewarding. Instances abound where the lack of attention to supplier management has caused once successful businesses great losses or even failures. The article accesses a supply base using the combined approach of discrete choice analysis (DCA) and total cost of ownership (TCO) can help a company determine the necessary features required to alleviate the strain caused by doing business with poorly managed companies. Llach, J., Bagur, L., Perramon, J., & Marimon, F. (2017). Creating value through the balanced scorecard: How does it work? Management Decision, 55(10), 2181-2199.
  • 8. doi:10.1108/MD-11-2016-0812 The purpose of this paper is to further research the balanced scorecard (BSC) model after having determined that previous work has so far neglected to explore the interrelationships between the model’s dimensions and the influence contextual factors may have. Meredith, J. R., & Shafer, S. M. (2016). Operations and supply chain management for MBAs (6th ed.). Hoboken, NJ: John Wiley & Sons, Inc. ISBN: 9781119239536 Meredith and Shafer overlay the principles of operations and supply chain management, so students understand the value of the concepts and analysis towards the overall framework of management practices and the delegation of authority through systems and processes. Perez-Franco, R., Phadnis, S., Caplice, C., & Sheffi, Y. (2016). Rethinking supply chain strategy as a conceptual system. International Journal of Production Economics, 182, 384-396. doi:10.1016/j.ijpe.2016.09.012 Samsung Electronics Wins More Than 100 Awards at the 2016 Consumer Electronics Show. (2016). Entertainment Newsweekly, 96. Retrieved from https://bi-gale- com.ezproxy.liberty.edu/global/article/GALE%7CA441000183? u=vic_liberty&sid=summon This article discusses the number of awards which Samsung has received. It also discusses that Samsung was named the receipient of a number of media and industry awards. Samsung, (2019). In Encyclopaedia Britannica. Retrieved from https://academic-eb- com.ezproxy.liberty.edu/levels/collegiate/article/Samsung/6041 03 This website provides online facts regarding Samsung Electronics. Samsung electronics co ltd (005930) - financial and strategic SWOT analysis review. (2018). (). London: GlobalData plc. Retrieved from ProQuest Central; ProQuest Central Retrieved from http://ezproxy.liberty.edu/login?url=https://search-
  • 9. proquest- com.ezproxy.liberty.edu/docview/2214924605?accountid=12085 This article discusses the SWOT Analysis for Samsung. Samsung is noted as having the largest market share since 2006. The company holds an extensive patent portfolio with an estimated 5072 global patents in 2015, giving Samsung a competitive advantage over other technological companies. This article also highlights some of the company’s weaknesses; such as, Samsung not having its own operating system/software. Samsung is dependent on an external OS Android system that is owned by Google. Also Samsung has had a number of product safety issues such as a problem with overheating batteries that caused 26 burns and 55 reports of property being damaged as of 2017. Sivasamy, K., Arumugam, C., Devadasan, S. R., Murugesh, R., Thilak, V. M., & M. (2016). Advanced models of quality function deployment: A literature review. Quality and Quantity, 50(3), 1399-1414. doi:http://dx.doi.org.ezproxy.liberty.edu/10.1007/s11135-015- 0212-2 Sunder, V. (2013). Six sigma-A strategy for increasing employee engagement. The Journal for Quality and Participation, 36(2), 34-38. Retrieved from http://ezproxy.liberty.edu/login?url=https://search-proquest- com.ezproxy.liberty.edu/docview/1426765353?accountid=12085 The purpose of this paper is to provide a process improvement methodologies that have taken shape and provided success to organizations in the past. Nothing compares to the effectiveness of Six Sigma, however, when it comes to improving a company’s operational efficiency, raising its productivity, and lowering its costs. Deploying this key business strategy involves human resources across all levels in the organization because it also requires a cultural change. Wu, Y., & Li, E. Y. (2018). Marketing mix, customer value, and customer loyalty in social commerce: A stimulus-organism- response perspective. Internet Research, 28(1), 74-104.
  • 10. doi:10.1108/IntR-08-2016-0250 Based on stimulus-organism-response model, the purpose of this paper is to develop an integrated model to explore the effects of six marketing-mix components (stimuli) on consumer loyalty (response) through consumer value (organism) in social commerce (SC).