School of Management, Mae Fah Luang University. MBA Independent Study Master Thesis. By Dr. CC Tan and Dr. Sangchan Kantabutra. These slides outlined unique business model and double-loop learning systems theory approach to undertake business planning, highly effective and suitable for MBA thesis level of research. Many contemporary research ideas on business model, innovation and business ethics sustainability, brand equity, brand awareness, innovative vertical downstream integration for cases like tea or coffee shop new ventures, eco-resort new startup, cup cakes shops and geo-informatics knowledge product services are illustrated.