BUS 599 Entire Course NEW

UOP BUS 599 Assignment 1 Company Description and SWOT
NEW
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Assignment 1: Company Description and SWOT Analysis about
Due Week 3 and worth 100 points
In this assignment, you will conduct a SWOT (Strength,
Weakness, Opportunity, and Threat) analysis for the type of
beverage you have selected, and for your company overall. As
you work on the assignment, consider why you have chosen
one type of non-alcoholic beverage over another and the
reasons for that choice. As you complete your SWOT analysis,
be sure to include external factors such as industry / market
trends and competition, and internal factors such as your
capabilities or abilities to reach certain market segments.
Write a three to five (3-5) page paper, in which you:
Create your revised NAB company name and explain its
significance.
Develop your revised company’s Mission Statement and
provide a rationale for its components.
Hints:Use the Statement of Mission template on pp. 72-73 on
the course textbook: Successful Business Plan to aid your
development. Click here for help accessing a specific page
number in your eBook.
Extracting appropriate information from the NAB company
portfolio, where applicable. You should fill in other required
items in the template using your personal preferences.

Describe the trends in the non-alcoholic beverage industry,
especially the specific type of beverage category you have
chosen. Justify at least three (3) reasons why you have chosen
this type of non-alcoholic beverage.
Hints:Research and outline beverage industry trends. Consider
the size and growth rate of the industry overall and the specific
beverage type you have chosen. Use the worksheet in the
course text (p. 88 |Past and Future Growth of Your Industry) to
help you project the future growth rate. Consider the use of
industry associations and search engines to find reliable, recent
data.
Choose one (1) strategic position from the course text (pp. 142–
143) that you believe is the best strategic position for your
company. Explain the approach you will use to implement this
strategic position in order to distinguish your beverage from
other non-alcoholic beverages. Provide an overview of your
company’s distribution channels. Explain the manner in which
your product will reach end users. Provide a rationale for your
chosen method.
Hints:For example, will you sell your beverage in grocery
stores, restaurants, or sports venues? If so, describe the types
of resellers and distributors who will sell to resellers and fulfill
their orders. If you are attempting to sell direct-to-consumers,
such as online via a monthly subscription, how will you manage
warehousing / fulfillment / shipping?
Outline at least three (3) types of risks (including any
regulatory risks) that your business faces. Describe your
company’s plan to mitigate such risk.
Hints:You may refer to the types of risk listed in the course text
(pp. 148–149) as well as any risks not listed in the text.
Regulation weighs more heavily on beverage and food
businesses than many other types of companies, so be certain
to consider any regulatory risks your type of beverage faces.
For example, what kind of regulation and / or risks are you

likely to face if you make health claims about your beverage?
Develop a SWOT analysis for your NAB company using the
SWOT matrix worksheet in the course text (p. 153 |SWOT:
Strengths / Weaknesses / Opportunities / Threats)
Hints:What are your company’s likely strengths? Have you
chosen a beverage segment that is growing and lacks an
entrenched competitor? Are you in a niche market that has
great potential? What are the strengths that you and other team
members bring to your company? Do you or other team
members have previous experience in the food and beverage
industry?
Hints:What are your company’s likely weaknesses? Is the
competition in your industry segment entrenched? Is your own
management team inexperienced? Will it be challenging to
actually produce your product and maintain quality?
Hints:What are your company’s opportunities? Does your
segment have more demand than supply? Have larger
corporations stopped serving smaller or niche markets that
you could enter? Is a new market emerging because of
demographics, immigration, changing tastes?
Hints:What are your company’s threats? Is there a clear market
leader that will be hard and expensive to displace? Are
downward-pricing pressures in the segment making profit
margins slim? Are there little or no barriers-to-entry for new
competitors; if you have a novel idea that succeeds, can the
competition easily enter your market? If you have a global
aspect to your company, do factors such as currency
fluctuations, political instability, offshoring or outsourcing pose
threats?
Format your assignment according to these formatting
requirements:
Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; references must follow
APA or school-specific format. Check with your professor for

any additional instructions.
Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in
the required page length.
Cite the resources you have used to complete the
exercise.Note:There is no minimum requirement for the
number of resources used in the exercise.
The specific course learning outcomes associated with this
assignment are:
Analyze the role of a company mission, vision, and objectives
and the impact to business strategy.
Describe strategic planning techniques used to formulate
alternative strategies designed to achieve stated business goals.
Analyze the external and internal environment for
opportunities, threats, strengths, and weaknesses that impact
the firm’s competitiveness.
Use technology and information resources to research issues in
strategic management.
Write clearly and concisely about strategic management using
proper writing mechanics.

UOP BUS 599 Assignment 2 Marketing Plan NEW
599-assignment-2-marketing-plan-recent
Assignment 2: Marketing Plan
This assignment consists of two (2) sections: a marketing plan
and sales strategy, and a marketing budget. Note: You must
submit both sections as separate files for the completion of this
assignment.
For the first six (6) months your company is in business—to
give you time to perfect your product and to learn from actual
customers—you will start marketing and selling in your own
community, a radius of twenty-five (25) miles from where you
live.
For most non-alcoholic beverages, marketing (as opposed to
the actual product itself) is key to success. Cola drinks, for
example, are fairly undifferentiated, as are many energy
drinks, juices, bottled water, and the like. Companies producing
these types of beverages differentiate themselves and attract
market share through marketing and brand awareness—both
of which are critical to success.
Section 1: Marketing Plan & Sales Strategy (MS Word or
equivalent)
Write the three to five (3-5) page Marketing Plan & Sales
Strategy section of your business plan, in which you:
1. Define your company’s target market.
a. Analyze the types of consumers who will be drinking your

beverage in demographic terms (i.e., age, education level,
income, gender, ethnic group, etc.). Support your analysis with
actual data on the size of the demographic groups in your local
community (nearby zip codes).
b. Outline the demographic information for your company
specified on the worksheet in the course text (p. 107 |
Demographic Description).
§ Hints: At American FactFinder (http://census.gov), you will
find demographic information on potential consumers in your
area. If you are selling through other businesses (such as
grocery stores), indicate the number of those businesses in
your local area. You will find information about such
businesses in your local area at County Business Patterns
(http://www.census.gov/econ/cbp/). Check Chapter 2 of
Successful Business Plan for more research sources.
2. Assess your company’s market competition.
a. Use the factors listed in the course text graphic (p. 123 |
Assess the Competition) to assess your company’s market
competition.
b. Defend your strategy to successfully compete against market
leaders in your segment.
§ Hints: For example, in the soft drink market, it is intimidating
to try to compete against Coke and Pepsi. Newcomers in mature
markets typically must pursue niche markets or even create
new market categories, as Red Bull did with energy drinks.
c. Defend your plan to differentiate yourself from the
competition using the information detailed on the worksheet in
the text (p. 131 | Market Share Distribution).
§ Hints: Every business faces competition and the non-alcoholic
beverage market is an especially crowded market.
3. Clarify your company’s message using the information
provided on the worksheet in the text (p. 160 | The Five F’s).
o
§ Hints: Before you choose your marketing vehicles, you must

determine the message you want to convey through those
vehicles.
4. Identify the marketing vehicles you plan to use to build your
company’s brand. Justify the key reasons why they will be
effective. Provide examples of other non-alcoholic beverage
companies that use these tactics effectively.
o
§ Hints: If you plan to use online marketing tactics, refer to the
worksheet in the text (p.171 | Online Marketing Tactics) to aid
your response. Remember that even if you’re selling through
grocery stores you need to build your brand and social media is
a major part of that in regard to beverages. Some of the
marketing tactics that beverage companies use include:
sampling in grocery stores, building a following on social
media, sponsoring events, exhibiting at trade shows attended
by retailers, and so on. You will use a combination of these
tactics. For example, if you decide to give out samples in
grocery stores, promote your sampling on your social media
networks and those of the grocery store.
o
§ Hints: If you are planning to distribute through resellers,
describe how you plan to reach them, for example, through
industry trade shows or by establishing your own sales force.
For information on trade shows, visit the Trade Show News
Network (http://www.tsnn.com). You can exhibit or network at
these shows.
5. Format your assignment according to these formatting
requirements:
a. Cite the resources you have used to complete the exercise.
Note: There is no minimum requirement for the number of
resources used in the exercise.
b. Be typed, double spaced, using Times New Roman font (size

c. Include a cover page containing the title of the assignment,
the student’s name, the professor’s name, the course title, and
the date. The cover page and the reference page are not
included in the required page length.
Section 2: Marketing Budget (MS Excel worksheets template)
Section 2 uses the “Business Plan Financials” MS Excel template
(see: Course Required Files in Week 1). Use the “Business Plan
Financials Guide” (see: Course Required Files in Week 1) to
support your development of the Marketing Budget.
6. Complete the Marketing Budget worksheet for your
company.
o
§ Hints: The goal of the marketing budget is to help you
determine how much it will cost you to reach your market and
achieve your sales goals.
§ Hints: When filling out the “Marketing Budget” worksheet in
the Excel spreadsheet:
o Begin in the current year and complete a marketing budget
for the first year of your business. The information you enter in
the marketing budget spreadsheet will flow through to your
“Income Statement” in the Business Plan Financials.
o Leave the number at zero (0) for any marketing vehicles you
do not intend to use.
o Remember that all marketing activities involve costs. If social
media represents a significant portion of your marketing,
assume you will have cost of advertising and that should be
reflected on your budget. Even if a social media site charges
nothing to use it, you will need to use company resources to
manage the site, pay someone to execute your social media
marketing campaigns, and will most likely pay for ads on that
site.
o Do NOT leave the “Marketing Budget” blank, assuming you
will not have any marketing costs.

UOP BUS 599 Assignment 3 Part 1, Technology, and
Management Plan NEW
599-assignment-3-part-1-operation-technology-and-
management-plan-recent
Assignment 3 Part 1: Operation, Technology, and Management
Plan
Use the “NAB Company Portfolio”.
Write a three to six (3-6) page paper in which you provide the
following information below.
Operations Plan (1 – 2 pages)
Note: Remember to assign a dollar amount to each operational
cost you find, as you will need these figures for your income
statement and cash flow in Week 8.
Create an operations plan for your NAB company using the
template in the text as a guide (p. 214 | Operations Plan
Preparation Form ). Extract appropriate information from the
NAB Company portfolio, where applicable. Other required
items in the template should be filled in using your personal
preferences.
Provide a rationale for the competitive advantages section
using appropriate functional-level and business-level strategies
to explain the competitive advantages.

Note: Much of the research pertaining to the hints provided
here can be found in the NAB company portfolio.
Hints: Consider whether you will rent or buy your facilities or
outsource production to an existing company.
Hints: One of your biggest expenses as a startup non-alcoholic
beverage company will be transitioning from a small batch
prototype of your beverage to production on a large scale.
Research the equipment you will need (vats, refrigerators,
burners, ovens, bottling equipment, and so on), whether you
will rent or buy, how you will maintain and clean it, and so
forth. Consider how you will ensure quality control. What
capacity do you intend to reach?
Hints: Deliberate your inventory control. Where do your
supplies come from and what is your turnaround time to
produce your beverage once you have received an order?
Hints: Consider your distribution method. Refer back to your
notes for the SWOT analysis assignment in Week 2 of class.
Hints: How will you stay abreast of new developments in your
industry? What new products do you have in development now,
in addition to your flagship product?
Describe your research and development activities and explain
how they will contribute to the company.
Technology Plan (1 – 2 pages)
Create a technology plan for your NAB company using the
template in the text as a guide (p. 227 | Technology Plan
preferences.
Provide a rationale for the personnel needs section by
incorporating appropriate functional-level strategies.
Hints: Consider the type of technology your company will use to
conduct the following activities: manage personnel; take, fulfill,
and track orders; manage inventory; communicate with

customers and provide customer service; and produce your
beverage.
Management & Organization (1 – 2 pages)
Create a management plan for your NAB company using the
template in the text as a guide (p. 248 | Management Plan
preferences.
Using the flow charts on p. 242 as a guide, outline your
company’s management hierarchy. Note: Charts or diagrams
must be imported / included in the MS Word document.
Provide a rationale for the management structure and style
section by incorporating appropriate functional-level
strategies.
requirements:
Cite the resources you have used to complete this exercise.
assignment are:
Create a plan to implement a firm’s strategy and manage the
change from current operations.

proper writing mechanics.

UOP BUS 599 Assignment 3 Part 2 Business Plan Financials
only NEW
599-assignment-3-part-2-business-plan-financials-only-
recent
Section 2: Business Plan Financials (MS Excel worksheets
template)
For year one, revise and submit the Income Statement, Cash
Flow Projections, and Balance Sheet sections from the
“Business Plan Financials” MS Excel template (see: Course
Required Files in Week 1).
assignment are:
alternative strategies designed to achieve stated business
goals.
Analyze strategies for exerting the internal leadership
needed to drive the implementation of strategic initiatives
and improve operating excellence.
Use technology and information resources to research
issues in strategic management.
Write clearly and concisely about strategic management
using proper writing mechanics

UOP BUS 599 Assignment 4 Presentation NEW
599-assignment-4-presentation-recent
Assignment 4: Presentation
After you have fleshed out your business plan you will have the
information you will need for a slide presentation (e.g.,
PowerPoint). This 12-slide presentation conveys the most
important aspects of your business in a short time. More
sophisticated investors, such as angel investors and venture
capitalists, will typically not look at your written business plan
until they have seen your slide presentation.
Presentation (MS PowerPoint or equivalent)
1. Create a 12-slide presentation. Follow the
outline on pp. 343–346 for the critical
slides of your presentation and their
placement.
o Hints: Include the highlights of your
elevator pitch, which shows that you
understand your business. The
elevator pitch is a concise description
of your company—its product,
market, competitive advantages, and
so on. Whether pitching your
business to an investor or describing
it to a potential connection at a

networking event, you need to be able
explain your business succinctly to
someone in the amount of time it
would take to ride up a few floors in
an elevator. Use the worksheet in the
text (p. 362 | Your “Elevator Pitch”) to
develop your elevator pitch.
o Hints: You must limit your
presentation to twelve (12) slides.
You do not want to overwhelm your
audience with too many slides or bore
them with information they already
know.
2. Cite three (3) resources you have used to
complete the exercise.
o Citations and references must follow
APA format. The reference page is not
included in the required page length
assignment are:
 Describe strategic planning techniques
used to formulate alternative strategies
designed to achieve stated business goals.
 Create a plan to implement a firm’s
strategy and manage the change from
current operations.
 Analyze strategies for exerting the internal
leadership needed to drive the
implementation of strategic initiatives and
improve operating excellence.
 Use technology and information resources
to research issues in strategic
management.

 Write clearly and concisely about strategic
management using proper writing
mechanics.

UOP BUS 599 Assignment 5 Business Plan Final NEW
599-assignment-5-business-plan-final-recent
Assignment 5: Business Plan – Final
This assignment consists of two (2) sections: your final
business plan and your business plan financials. Note: You must
submit both sections as separate files for the completion of this
assignment.
You have completed all of the necessary sections of your
business plan and will now create a final draft. Use any / all
feedback you have received to polish your plan to the point that
you could confidently show it to investors and potential
partners or customers.
Refer to the Outline of a Business Plan, beginning on p. 399 of
the course text. Not all businesses will include all of these
components in this order, but use the outline as a guide.
Specifically your plan will not require the Development,
Milestones, and Exit Plan section of the business plan.
Section 1: Business Plan (MS Word or equivalent)
Construct a ten to thirty (10-30) page business plan. Note:
Twenty (20) pages are sufficient for most businesses.
Write a one to three (1–3) page executive summary for your
business plan, in which you justify:
A clear and concise business concept.
A thoroughly planned business concept.

A capable management structure.
A clear-cut market need.
Significant competitive advantages for your business.
Realistic financial projections.
That investors have an excellent chance to make money.
A realistic and developed exit plan.
Note: Read Chapters 4 and 18 of the course text: Successful
Business Plan . Use the plan preparation worksheets on pp. 58–
61 and the sample executive summaries on pp. 62–66 to help
guide you, choose to write either a synopsis summary or a
narrative summary, and include highlights from the each
section of your business plan.
Combine all of the sections stated below and revise your initial
business plan draft, which you submitted in Week 8, based on
feedback you have received.
Executive Summary
Company Description (Assignment 1)
Industry Analysis and Trends ( Assignment 1 )
Target Market ( Assignment 2 )
Competition ( Assignment 2 )
Strategic Position & Risk Assessment ( Assignment 1 )
Marketing Plan & Sales Strategy ( Assignment 2 )
Operations Plan ( Assignment 3 Part 1 )
Technology Plan ( Assignment 3 Part 1 )
Management & Organization ( Assignment 3 Part 1 )
Ethics & Social Responsibility ( Assignment 3 Part 2)
The Financials ( Week 7 Discussion )
The Financials and the Management description—must spark
enough interest to convince a reader to continue. Enhance the
two (2) mentioned sections to appropriately engage the reader.
Hints: The financial section of your business plan will be
derived from the previously completed financial worksheets.
requirements:

Cite the resources you have used to complete the exercise.
Section 2: Business Plan Financials (MS Excel worksheets
bundled with course textbook)
For year one, submit a revised Income Statement, Cash Flow
Projection, and Balance Sheet from the “Business Plan
Financials” Excel template based on your feedback from Project
Deliverable 4: Business Plan – Draft .
assignment are:
Analyze strategies for exerting the internal leadership needed
to drive the implementation of strategic initiatives and improve
operating excellence.
proper writing mechanic

UOP BUS 599 Week 1 to11 All Discussion Questions NEW
599-week-1-to11-all-discussion-questions-recent
Create your NAB company name and explain its significance.
• Develop your company’s Mission Statement and provide a
rationale for its components.
Suppose Honest Tea has hired you as a consultant to evaluate
the completeness of their strategy for future growth. Base your
evaluation on the provided SWOT analysis.
Week 3:
There are two (2) very different target markets and sales forces
discussed in the videos. Identify some of the key differences
between the organizations’ sales forces and target markets.
Explain the value of developing a sales force based on the target
market. Use examples from each video to support your
response.
A Rotten Apple?" Please respond to the following:
Watch the following 2013 Bloomberg’s video:
https://youtu.be/glnTz5HD05U
Based on the video, fast forward to current day and give your
opinion on whether or not Apple’s product strategy should
change given its current rate of success and potential
competing companies (i.e. Samsung, etc.) operating within their
market. Provide a rationale for your response.

For reference, review the supplemental article titled,
"Competitve Strategy", which discusses Michael Porter’s Five
Forces.
Week 5:
"Smooth Operator"
Elaborate your own definition of production operations
management, including manufacturing and service operations.
Then, assess the implication of technology in your definition.
Lastly, appraise the impact of your previous responses to your
Operations, Technology, and Management Plan development.
Week 6: "Thirsty for the Triple Bottom Line"
Evaluate Seth Goldman’s leadership performance on the
concept of the “Triple Bottom Line” using at least two (2)
examples from both resources (at least four [4] total examples)
to support your evaluation.
Week 7:
Use the “NAB Company Portfolio” (see: Course Required Files in
Week 1) for reference. Provide the following information
below.
1. For year one of your NAB company’s Business Plan,
complete the Income Statement, Cash Flow Projections, and
Balance Sheet sections from the “Business Plan Financials” MS
Excel template (see: Course Required Files in Week 1). Note:
Attach the MS Excel worksheet to the discussion thread.
o Hints: Your marketing costs should already be included
as you created your Marketing Budget in Week 4 and those will
be filled in automatically.
o Hints: Use the figures you arrived at in the operations
and technology sections of your plan to help fill out your
financial forms.
o Hints: Work through the worksheets in order. The excel

worksheets will automatically enter the numbers into your
Income Statement.
**See Attachment
1. Develop the following financial sections of your NAB
Company’s Business Plan. Note: Attach the MS Word document
to the discussion thread.
"Mission Possible"
• Describe how an organization’s mission statement and
values are supported by specific aspects in the marketing,
operations, technology, management, and social responsibility
sections of a business plan.
• In a real life situation, feedback from your business plan
development team can be extremely valuable. Explain the value
of receiving feedback from your ‘team’ (your instructor and
fellow students) on the various sections of your non-alcoholic
beverage (NAB) business plan while you work towards making
necessary revisions.
Week 9: “Pitch Perfect”
Rank the given factors in order of importance when developing
an elevator speech, and provide a rationale for your response.
Week 10
"I Have a Plan"
Per the text, planning isn’t just what you do to go into business;
it’s what you have to do to stay in business. Speculate on the
planning mechanism(s) that you believe would work well for
your NAB business if implemented properly. Provide a
rationale for your response.
Week 11:
"Stronger Than Yesterday"
Suppose you were invited to join a team in charge of developing

an organization’s Business Plan. Explain the strengths that you
personally would bring to the team. Provide a rationale for
your response.

UOP BUS 599 Week 2 Discussion Growing Honest Tea NEW
599-week-2-discussion-growing-honest-tea-recent
Suppose Honest Tea has hired you as a consultant to evaluate
the completeness of their strategy for future growth. Base your
evaluation on the provided SWOT analysis.

UOP BUS 599 Week 3 Discussion Overall Rating NEW
599-week-3-discussion-overall-rating-recent
Week 3:
There are two (2) very different target markets and sales forces
discussed in the videos. Identify some of the key differences
between the organizations’ sales forces and target markets.
Explain the value of developing a sales force based on the target
market. Use examples from each video to support your
response.

UOP BUS 599 Week 4 Discussion A Rotten Apple NEW
599-week-5-discussion-smooth-operator-recent
Forces.

UOP BUS 599 Week 5 Discussion Smooth Operator NEW
599-week-5-discussion-smooth-operator-recent
Forces.

UOP BUS 599 Week 6 Discussion Thirsty for the Triple Bottom
Line NEW
599-week-6-discussion-thirsty-for-the-triple-bottom-line-
recent
Week 6: "Thirsty for the Triple Bottom Line"
Evaluate Seth Goldman’s leadership performance on the
concept of the “Triple Bottom Line” using at least two (2)
examples from both resources (at least four [4] total examples)
to support your evaluation.

UOP BUS 599 Week 7 Discussion NAB Company Portfolio NEW
599-week-7-discussion-nab-company-portfolio-recent
Week 7:
Use the “NAB Company Portfolio” (see: Course Required Files in
Week 1) for reference. Provide the following information
below.
For year one of your NAB company’s Business Plan, complete
the Income Statement, Cash Flow Projections, and Balance
Sheet sections from the “Business Plan Financials” MS Excel
template (see: Course Required Files in Week 1). Note: Attach
the MS Excel worksheet to the discussion thread.
Hints: Your marketing costs should already be included as you
created your Marketing Budget in Week 4 and those will be
filled in automatically.
Hints: Use the figures you arrived at in the operations and
technology sections of your plan to help fill out your financial
forms.
Hints: Work through the worksheets in order. The excel
worksheets will automatically enter the numbers into your
Income Statement.
**See Attachment
Develop the following financial sections of your NAB Company’s
Business Plan. Note: Attach the MS Word document to the
discussion thread.

UOP BUS 599 Week 8 Discussion Mission Possible NEW
599-week-8-discussion-mission-possible-recent
"Mission Possible"
Describe how an organization’s mission statement and values
are supported by specific aspects in the marketing, operations,
technology, management, and social responsibility sections of a
business plan.
In a real life situation, feedback from your business plan
development team can be extremely valuable. Explain the value
of receiving feedback from your ‘team’ (your instructor and
fellow students) on the various sections of your non-alcoholic
beverage (NAB) business plan while you work towards making
necessary revisions.

UOP BUS 599 Week 9 Discussion Pitch Perfect NEW
599-week-9-discussion-pitch-perfect-recent
Week 9: “Pitch Perfect”
Rank the given factors in order of importance when developing
an elevator speech, and provide a rationale for your response.

UOP BUS 599 Week 10 DiscussionI Have a Plan NEW
599-week-10-discussioni-have-a-plan-recent
Week 10
"I Have a Plan"
Per the text, planning isn’t just what you do to go into business;
it’s what you have to do to stay in business. Speculate on the
planning mechanism(s) that you believe would work well for
your NAB business if implemented properly. Provide a
rationale for your response.

UOP BUS 599 Week 11 Discussion Stronger Than Yesterday
NEW
599-week-11-discussion-stronger-than-yesterday-recent
Week 11:
"Stronger Than Yesterday"
Suppose you were invited to join a team in charge of developing
an organization’s Business Plan. Explain the strengths that you
personally would bring to the team. Provide a rationale for
your response.

BUS 599 Entire Course NEW

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BUS 599 Entire Course NEW