The document outlines a series of assignments for a business course focused on developing a non-alcoholic beverage company, including a SWOT analysis, marketing plan, operations, and financial planning. Each assignment requires in-depth research and application of strategic management principles, covering aspects like industry trends, competitive analysis, target market identification, and operational planning. The deliverables involve creating comprehensive reports and a presentation to effectively communicate the business plan to potential investors.

1. BUS 599 Assignment 1 Company Description and SWOT
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Assignment 1: Company Description and SWOT Analysis about
Due Week 3 and worth 100 points
In this assignment, you will conduct a SWOT (Strength, Weakness,
Opportunity, and Threat) analysis for the type of beverage you have
selected, and for your company overall. As you work on the
assignment, consider why you have chosen one type of non-alcoholic
beverage over another and the reasons for that choice. As you
complete your SWOT analysis, be sure to include external factors
such as industry / market trends and competition, and internal factors
such as your capabilities or abilities to reach certain market segments.
Write a three to five (3-5) page paper, in which you:
1. Create your revised NAB company name and explain its
significance.
2. Develop your revised company’s Mission Statement and
provide a rationale for its components.
 Hints:Use the Statement of Mission template on pp. 72-73 on
the course textbook: Successful Business Plan to aid your
development. Click here for help accessing a specific page
number in your eBook.

2.  Extracting appropriate information from the NAB company
portfolio, where applicable. You should fill in other required
items in the template using your personal preferences.
Describe the trends in the non-alcoholic beverage industry, especially
the specific type of beverage category you have chosen. Justify at
least three (3) reasons why you have chosen this type of non-alcoholic
beverage.
 Hints:Research and outline beverage industry trends. Consider
the size and growth rate of the industry overall and the specific
beverage type you have chosen. Use the worksheet in the course
text (p. 88 |Past and Future Growth of Your Industry) to help
you project the future growth rate. Consider the use of industry
associations and search engines to find reliable, recent data.
Choose one (1) strategic position from the course text (pp. 142–143)
that you believe is the best strategic position for your company.
Explain the approach you will use to implement this strategic position
in order to distinguish your beverage from other non-alcoholic
beverages. Provide an overview of your company’s distribution
channels. Explain the manner in which your product will reach end
users. Provide a rationale for your chosen method.
 Hints:For example, will you sell your beverage in grocery
stores, restaurants, or sports venues? If so, describe the types of
resellers and distributors who will sell to resellers and fulfill
their orders. If you are attempting to sell direct-to-consumers,
such as online via a monthly subscription, how will you manage
warehousing / fulfillment / shipping?
Outline at least three (3) types of risks (including any regulatory risks)
that your business faces. Describe your company’s plan to mitigate
such risk.
 Hints:You may refer to the types of risk listed in the course text
(pp. 148–149)as well as any risks not listed in the text.
Regulation weighs more heavily on beverage and food
businesses than many other types of companies, so be certain to

3. consider any regulatory risks your type of beverage faces. For
example, what kind of regulation and / or risks are you likely to
face if you make health claims about your beverage?
Develop a SWOT analysis for your NAB company using the SWOT
matrix worksheet in the course text (p. 153 |SWOT: Strengths /
Weaknesses / Opportunities / Threats)
 Hints:What are your company’s likely strengths? Have you
chosen a beverage segment that is growing and lacks an
entrenched competitor? Are you in a niche market that has great
potential? What are the strengths that you and other team
members bring to your company? Do you or other team
members have previous experience in the food and beverage
industry?
 Hints:What are your company’s likely weaknesses? Is the
competition in your industry segment entrenched? Is your own
management team inexperienced? Will it be challenging to
actually produce your product and maintain quality?
 Hints:What are your company’s opportunities? Does your
segment have more demand than supply? Have larger
corporations stopped serving smaller or niche markets that you
could enter? Is a new market emerging because of
demographics, immigration, changing tastes?
 Hints:What are your company’s threats? Is there a clear market
leader that will be hard and expensive to displace? Are
downward-pricing pressures in the segment making profit
margins slim? Are there little or no barriers-to-entry for new
competitors; if you have a novel idea that succeeds, can the
competition easily enter your market? If you have a global
aspect to your company, do factors such as currency
fluctuations, political instability, offshoring or outsourcing pose
threats?
Format your assignment according to these formatting requirements:
1. Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; references must follow

4. APA or school-specific format. Check with your professor for
any additional instructions.
2. Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in
the required page length.
3. Cite the resources you have used to complete the
exercise.Note:There is no minimum requirement for the number
of resources used in the exercise.
The specific course learning outcomes associated with this
assignment are:
 Analyze the role of a company mission, vision, and objectives
and the impact to business strategy.
 Describe strategic planning techniques used to formulate
alternative strategies designed to achieve stated business goals.
 Analyze the external and internal environment for opportunities,
threats, strengths, and weaknesses that impact the firm’s
competitiveness.
 Use technology and information resources to research issues in
strategic management.
 Write clearly and concisely about strategic management using
proper writing mechanics.
 ===============================================
BUS 599 Assignment 2 Marketing Plan
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5. Assignment 2: Marketing Plan
Due Week 6 and worth 100 points
This assignment consists of two (2) sections: a marketing plan and
sales strategy, and a marketing budget. Note: You must submit both
sections as separate files for the completion of this assignment.
For the first six (6) months your company is in business—to give you
time to perfect your product and to learn from actual customers—you
will start marketing and selling in your own community, a radius of
twenty-five (25) miles from where you live.
For most non-alcoholic beverages, marketing (as opposed to the
actual product itself) is key to success. Cola drinks, for example, are
fairly undifferentiated, as are many energy drinks, juices, bottled
water, and the like. Companies producing these types of beverages
differentiate themselves and attract market share through marketing
and brand awareness—both of which are critical to success.
Section 1: Marketing Plan & Sales Strategy (MS Word or equivalent)
Write the three to five (3-5) page Marketing Plan & Sales Strategy
section of your business plan, in which you:
1. Define your company’s target market.
a. Analyze the types of consumers who will be drinking your
beverage in demographic terms (i.e., age, education level, income,
gender, ethnic group, etc.). Support your analysis with actual data on
the size of the demographic groups in your local community (nearby
zip codes).
b. Outline the demographic information for your company specified
on the worksheet in the course text (p. 107 | Demographic
Description).
§ Hints: At American FactFinder (http://census.gov), you will find
demographic information on potential consumers in your area. If you
are selling through other businesses (such as grocery stores), indicate
the number of those businesses in your local area. You will find
information about such businesses in your local area at County
Business Patterns (http://www.census.gov/econ/cbp/). Check Chapter
2 of Successful Business Plan for more research sources.

6. 2. Assess your company’s market competition.
a. Use the factors listed in the course text graphic (p. 123 | Assess the
Competition) to assess your company’s market competition.
b. Defend your strategy to successfully compete against market
leaders in your segment.
§ Hints: For example, in the soft drink market, it is intimidating to try
to compete against Coke and Pepsi. Newcomers in mature markets
typically must pursue niche markets or even create new market
categories, as Red Bull did with energy drinks.
c. Defend your plan to differentiate yourself from the competition
using the information detailed on the worksheet in the text (p. 131 |
Market Share Distribution).
§ Hints: Every business faces competition and the non-alcoholic
beverage market is an especially crowded market.
3. Clarify your company’s message using the information provided on
the worksheet in the text (p. 160 | The Five F’s).
o
§ Hints: Before you choose your marketing vehicles, you must
determine the message you want to convey through those vehicles.
4. Identify the marketing vehicles you plan to use to build your
company’s brand. Justify the key reasons why they will be effective.
Provide examples of other non-alcoholic beverage companies that use
these tactics effectively.
o
§ Hints: If you plan to use online marketing tactics, refer to the
worksheet in the text (p.171 | Online Marketing Tactics) to aid your
response. Remember that even if you’re selling through grocery stores
you need to build your brand and social media is a major part of that
in regard to beverages. Some of the marketing tactics that beverage
companies use include: sampling in grocery stores, building a
following on social media, sponsoring events, exhibiting at trade
shows attended by retailers, and so on. You will use a combination of
these tactics. For example, if you decide to give out samples in
grocery stores, promote your sampling on your social media networks
and those of the grocery store.
o
§ Hints: If you are planning to distribute through resellers, describe

7. how you plan to reach them, for example, through industry trade
shows or by establishing your own sales force. For information on
trade shows, visit the Trade Show News Network
(http://www.tsnn.com). You can exhibit or network at these shows.
5. Format your assignment according to these formatting
requirements:
a. Cite the resources you have used to complete the exercise. Note:
There is no minimum requirement for the number of resources used in
the exercise.
b. Be typed, double spaced, using Times New Roman font (size 12),
with one-inch margins on all sides; references must follow APA or
school-specific format. Check with your professor for any additional
instructions.
c. Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the date.
The cover page and the reference page are not included in the
required page length.
Section 2: Marketing Budget (MS Excel worksheets template)
Section 2 uses the “Business Plan Financials” MS Excel template
(see: Course Required Files in Week 1). Use the “Business Plan
Financials Guide” (see: Course Required Files in Week 1) to support
your development of the Marketing Budget.
6. Complete the Marketing Budget worksheet for your company.
o
§ Hints: The goal of the marketing budget is to help you determine
how much it will cost you to reach your market and achieve your
sales goals.
§ Hints: When filling out the “Marketing Budget” worksheet in the
Excel spreadsheet:
o Begin in the current year and complete a marketing budget for the
first year of your business. The information you enter in the
marketing budget spreadsheet will flow through to your “Income
Statement” in the Business Plan Financials.
o Leave the number at zero (0) for any marketing vehicles you do not
intend to use.
o Remember that all marketing activities involve costs. If social
media represents a significant portion of your marketing, assume you

8. will have cost of advertising and that should be reflected on your
budget. Even if a social media site charges nothing to use it, you will
need to use company resources to manage the site, pay someone to
execute your social media marketing campaigns, and will most likely
pay for ads on that site.
o Do NOT leave the “Marketing Budget” blank, assuming you will
not have any marketing costs.
===============================================
BUS 599 Assignment 3 Part 1 Operation, Technology, and
Management Plan
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Assignment 3 Part 1: Operation, Technology, and Management Plan
Due Week 8 and worth 70 points
Use the “NAB Company Portfolio”.
Write a three to six (3-6) page paper in which you provide the
following information below.
Operations Plan (1 – 2 pages)
Note: Remember to assign a dollar amount to each operational cost
you find, as you will need these figures for your income statement and
cash flow in Week 8.
1. Create an operations plan for your NAB company using the
template in the text as a guide (p. 214 | Operations Plan

9. Preparation Form ). Extract appropriate information from the
NAB Company portfolio, where applicable. Other required
items in the template should be filled in using your personal
preferences.
2. Provide a rationale for the competitive advantages section using
appropriate functional-level and business-level strategies to
explain the competitive advantages.
o Note: Much of the research pertaining to the hints
provided here can be found in the NAB company
portfolio.
o Hints: Consider whether you will rent or buy your
facilities or outsource production to an existing company.
o Hints: One of your biggest expenses as a startup non-
alcoholic beverage company will be transitioning from a
small batch prototype of your beverage to production on a
large scale. Research the equipment you will need (vats,
refrigerators, burners, ovens, bottling equipment, and so
on), whether you will rent or buy, how you will maintain
and clean it, and so forth. Consider how you will ensure
quality control. What capacity do you intend to reach?
o Hints: Deliberate your inventory control. Where do your
supplies come from and what is your turnaround time to
produce your beverage once you have received an order?
o Hints: Consider your distribution method. Refer back to
your notes for the SWOT analysis assignment in Week 2
of class.
o Hints: How will you stay abreast of new developments in
your industry? What new products do you have in
development now, in addition to your flagship product?
3. Describe your research and development activities and explain
how they will contribute to the company.
Technology Plan (1 – 2 pages)
1. Create a technology plan for your NAB company using the
template in the text as a guide (p. 227 | Technology Plan
Preparation Form ). Extract appropriate information from the
NAB Company portfolio, where applicable. Other required

10. items in the template should be filled in using your personal
preferences.
2. Provide a rationale for the personnel needs section by
incorporating appropriate functional-level strategies.
o Hints: Consider the type of technology your company will
use to conduct the following activities: manage personnel;
take, fulfill, and track orders; manage inventory;
communicate with customers and provide customer
service; and produce your beverage.
Management & Organization (1 – 2 pages)
1. Create a management plan for your NAB company using the
template in the text as a guide (p. 248 | Management Plan
Preparation Form ). Extract appropriate information from the
NAB Company portfolio, where applicable. Other required
items in the template should be filled in using your personal
preferences.
2. Using the flow charts on p. 242 as a guide, outline your
company’s management hierarchy. Note: Charts or diagrams
must be imported / included in the MS Word document.
3. Provide a rationale for the management structure and style
section by incorporating appropriate functional-level strategies.
4. Format your assignment according to these formatting
requirements:
1. Cite the resources you have used to complete this
exercise. Note: There is no minimum requirement for the
number of resources used in the exercise.
2. Be typed, double spaced, using Times New Roman font
(size 12), with one-inch margins on all sides; references
must follow APA or school-specific format. Check with
your professor for any additional instructions.
3. Include a cover page containing the title of the assignment,
the student’s name, the professor’s name, the course title,
and the date. The cover page and the reference page are
not included in the required page length.

11. The specific course learning outcomes associated with this
assignment are:
 Create a plan to implement a firm’s strategy and manage the
change from current operations.
 Describe strategic planning techniques used to formulate
alternative strategies designed to achieve stated business goals.
 Use technology and information resources to research issues in
strategic management.
 Write clearly and concisely about strategic management using pr
oper writing mechanics.
 ===============================================
BUS 599 Assignment 3 Part 2 Business Plan Financials only
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Section 2: Business Plan Financials (MS Excel worksheets template)
1. For year one, revise and submit the Income Statement, Cash
Flow Projections, and Balance Sheet sections from the
“Business Plan Financials” MS Excel template (see: Course
Required Files in Week 1).
The specific course learning outcomes associated with this
assignment are:

12.  Describe strategic planning techniques used to formulate
alternative strategies designed to achieve stated business goals.
 Create a plan to implement a firm’s strategy and manage the
change from current operations.
 Analyze strategies for exerting the internal leadership needed to
drive the implementation of strategic initiatives and improve
operating excellence.
 Use technology and information resources to research issues in
strategic management.
 Write clearly and concisely about strategic management using
proper writing mechanics
 ===============================================
BUS 599 Assignment 4 Presentation
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Assignment 4: Presentation
Due Week 9 and worth 70 points
After you have fleshed out your business plan you will have the
information you will need for a slide presentation (e.g., PowerPoint).
This 12-slide presentation conveys the most important aspects of your
business in a short time. More sophisticated investors, such as angel
investors and venture capitalists, will typically not look at your
written business plan until they have seen your slide presentation.
Presentation (MS PowerPoint or equivalent)

13. 1. Create a 12-slide presentation. Follow the outline on pp. 343–
346 for the critical slides of your presentation and their
placement.
o Hints: Include the highlights of your elevator pitch, which
shows that you understand your business. The elevator
pitch is a concise description of your company—its
product, market, competitive advantages, and so on.
Whether pitching your business to an investor or
describing it to a potential connection at a networking
event, you need to be able explain your business succinctly
to someone in the amount of time it would take to ride up a
few floors in an elevator. Use the worksheet in the text (p.
362 | Your “Elevator Pitch”) to develop your elevator
pitch.
o Hints: You must limit your presentation to twelve (12)
slides. You do not want to overwhelm your audience with
too many slides or bore them with information they
already know.
2. Cite three (3) resources you have used to complete the exercise.
o Citations and references must follow APA format. The
reference page is not included in the required page length
The specific course learning outcomes associated with this
assignment are:
 Describe strategic planning techniques used to formulate
alternative strategies designed to achieve stated business goals.
 Create a plan to implement a firm’s strategy and manage the
change from current operations.
 Analyze strategies for exerting the internal leadership needed to
drive the implementation of strategic initiatives and improve
operating excellence.
 Use technology and information resources to research issues in
strategic management.
 Write clearly and concisely about strategic management using
proper writing mechanics.
 ===============================================

14. BUS 599 Assignment 5 Business Plan Final
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Assignment 5: Business Plan – Final
Due Week 10 and worth 150 points
This assignment consists of two (2) sections: your final business plan
and your business plan financials. Note: You must submit both
sections as separate files for the completion of this assignment.
You have completed all of the necessary sections of your business
plan and will now create a final draft. Use any / all feedback you have
received to polish your plan to the point that you could confidently
show it to investors and potential partners or customers.
Refer to the Outline of a Business Plan, beginning on p. 399 of the
course text. Not all businesses will include all of these components in
this order, but use the outline as a guide. Specifically your plan will
not require the Development, Milestones, and Exit Plan section of the
business plan.
Section 1: Business Plan (MS Word or equivalent)
Construct a ten to thirty (10-30) page business plan. Note: Twenty
(20) pages are sufficient for most businesses.
1. Write a one to three (1–3) page executive summary for your
business plan, in which you justify:
1. A clear and concise business concept.
2. A thoroughly planned business concept.

15. 3. A capable management structure.
4. A clear-cut market need.
5. Significant competitive advantages for your business.
6. Realistic financial projections.
7. That investors have an excellent chance to make money.
8. A realistic and developed exit plan.
Note: Read Chapters 4 and 18 of the course text: Successful Business
Plan . Use the plan preparation worksheets on pp. 58–61 and the
sample executive summaries on pp. 62–66 to help guide you, choose
to write either a synopsis summary or a narrative summary, and
include highlights from the each section of your business plan.
1. Combine all of the sections stated below and revise your initial
business plan draft, which you submitted in Week 8, based on
feedback you have received.
 Executive Summary
 Company Description (Assignment 1)
 Industry Analysis and Trends ( Assignment 1 )
 Target Market ( Assignment 2 )
 Competition ( Assignment 2 )
 Strategic Position & Risk Assessment ( Assignment 1 )
 Marketing Plan & Sales Strategy ( Assignment 2 )
 Operations Plan ( Assignment 3 Part 1 )
 Technology Plan ( Assignment 3 Part 1 )
 Management & Organization ( Assignment 3 Part 1 )
 Ethics & Social Responsibility ( Assignment 3 Part 2)
 The Financials ( Week 7 Discussion )
The Financials and the Management description—must spark enough
interest to convince a reader to continue. Enhance the two (2)
mentioned sections to appropriately engage the reader.
 Hints: The financial section of your business plan will be
derived from the previously completed financial worksheets.
Format your assignment according to these formatting requirements:

16.  Cite the resources you have used to complete the exercise. Note:
There is no minimum requirement for the number of resources
used in the exercise.
 Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; references must follow
APA or school-specific format. Check with your professor for
any additional instructions.
 Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in
the required page length.
Section 2: Business Plan Financials (MS Excel worksheets bundled
with course textbook)
1. For year one, submit a revised Income Statement, Cash Flow
Projection, and Balance Sheet from the “Business Plan
Financials” Excel template based on your feedback from Project
Deliverable 4: Business Plan – Draft .
The specific course learning outcomes associated with this
assignment are:
 Describe strategic planning techniques used to formulate
alternative strategies designed to achieve stated business goals.
 Create a plan to implement a firm’s strategy and manage the
change from current operations.
 Analyze strategies for exerting the internal leadership needed to
drive the implementation of strategic initiatives and improve
operating excellence.
 Use technology and information resources to research issues in
strategic management.
 Write clearly and concisely about strategic management using
proper writing mechanic
 ===============================================
BUS 599 Week 1 Discussion

17. For more course tutorials visit
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Create your NAB company name and explain its significance.
• Develop your company’s Mission Statement and provide a
rationale for its components.
===============================================
BUS 599 Week 1to11 All Discussion Questions
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Create your NAB company name and explain its significance.
• Develop your company’s Mission Statement and provide a
rationale for its components.
Suppose Honest Tea has hired you as a consultant to evaluate the
completeness of their strategy for future growth. Base your evaluation
on the provided SWOT analysis.

18. Week 3:
There are two (2) very different target markets and sales forces
discussed in the videos. Identify some of the key differences between
the organizations’ sales forces and target markets.
Explain the value of developing a sales force based on the target
market. Use examples from each video to support your response.
A Rotten Apple?" Please respond to the following:
Watch the following 2013 Bloomberg’s video:
https://youtu.be/glnTz5HD05U
Based on the video, fast forward to current day and give your opinion
on whether or not Apple’s product strategy should change given its
current rate of success and potential competing companies (i.e.
Samsung, etc.) operating within their market. Provide a rationale for
your response.
For reference, review the supplemental article titled, "Competitve
Strategy", which discusses Michael Porter’s Five Forces.
Week 5:
"Smooth Operator"
Elaborate your own definition of production operations management,
including manufacturing and service operations. Then, assess the
implication of technology in your definition. Lastly, appraise the
impact of your previous responses to your Operations, Technology,
and Management Plan development.
Week 6: "Thirsty for the Triple Bottom Line"
Evaluate Seth Goldman’s leadership performance on the concept of
the “Triple Bottom Line” using at least two (2) examples from both
resources (at least four [4] total examples) to support your evaluation.
Week 7:
Use the “NAB Company Portfolio” (see: Course Required Files in
Week 1) for reference. Provide the following information below.
1. For year one of your NAB company’s Business Plan,
complete the Income Statement, Cash Flow Projections, and Balance
Sheet sections from the “Business Plan Financials” MS Excel

19. template (see: Course Required Files in Week 1). Note: Attach the
MS Excel worksheet to the discussion thread.
o Hints: Your marketing costs should already be included as you
created your Marketing Budget in Week 4 and those will be filled in
automatically.
o Hints: Use the figures you arrived at in the operations and
technology sections of your plan to help fill out your financial forms.
o Hints: Work through the worksheets in order. The excel
worksheets will automatically enter the numbers into your Income
Statement.
**See Attachment
1. Develop the following financial sections of your NAB
Company’s Business Plan. Note: Attach the MS Word document to
the discussion thread.
"Mission Possible"
• Describe how an organization’s mission statement and values
are supported by specific aspects in the marketing, operations,
technology, management, and social responsibility sections of a
business plan.
• In a real life situation, feedback from your business plan
development team can be extremely valuable. Explain the value of
receiving feedback from your ‘team’ (your instructor and fellow
students) on the various sections of your non-alcoholic beverage
(NAB) business plan while you work towards making necessary
revisions.
Week 9: “Pitch Perfect”
Rank the given factors in order of importance when developing an
elevator speech, and provide a rationale for your response.
Week 10
"I Have a Plan"
Per the text, planning isn’t just what you do to go into business; it’s
what you have to do to stay in business. Speculate on the planning
mechanism(s) that you believe would work well for your NAB

20. business if implemented properly. Provide a rationale for your
response.
Week 11:
"Stronger Than Yesterday"
Suppose you were invited to join a team in charge of developing an
organization’s Business Plan. Explain the strengths that you
personally would bring to the team. Provide a rationale for your
response.
===============================================
BUS 599 Week 2 Discussion Growing Honest Tea
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Suppose Honest Tea has hired you as a consultant to evaluate the
completeness of their strategy for future growth. Base your evaluation
on the provided SWOT analysis.
===============================================
BUS 599 Week 3DiscussionOverall Rating
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21. Week 3:
There are two (2) very different target markets and sales forces
discussed in the videos. Identify some of the key differences between
the organizations’ sales forces and target markets.
Explain the value of developing a sales force based on the target
market. Use examples from each video to support your response.
===============================================
BUS 599 Week 4 Discussion A Rotten Apple
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A Rotten Apple?" Please respond to the following:
Watch the following 2013 Bloomberg’s
video: https://youtu.be/glnTz5HD05U
Based on the video, fast forward to current day and give your opinion
on whether or not Apple’s product strategy should change given its
current rate of success and potential competing companies (i.e.
Samsung, etc.) operating within their market. Provide a rationale for
your response.

22. For reference, review the supplemental article titled, "Competitve
Strategy", which discusses Michael Porter’s Five Forces.
===============================================
BUS 599 Week 5 Discussion Smooth Operator
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Week 5:
"Smooth Operator"
Elaborate your own definition of production operations management,
including manufacturing and service operations. Then, assess the
implication of technology in your definition. Lastly, appraise the
impact of your previous responses to your Operations, Technology,
and Management Plan development.
===============================================
BUS 599 Week 6 DiscussionThirsty for the Triple Bottom
Line
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23. Week 6: "Thirsty for the Triple Bottom Line"
Evaluate Seth Goldman’s leadership performance on the concept of
the “Triple Bottom Line” using at least two (2) examples from both
resources (at least four [4] total examples) to support your evaluation.
===============================================
BUS 599 Week 7 Discussion NAB Company Portfolio
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Week 7:
Use the “NAB Company Portfolio” (see: Course Required Files in
Week 1) for reference. Provide the following information below.
1. For year one of your NAB company’s Business Plan, complete
the Income Statement, Cash Flow Projections, and Balance
Sheet sections from the “Business Plan Financials” MS Excel
template (see: Course Required Files in Week 1). Note: Attach
the MS Excel worksheet to the discussion thread.
o Hints: Your marketing costs should already be included as
you created your Marketing Budget in Week 4 and those
will be filled in automatically.

24. o Hints: Use the figures you arrived at in the operations and
technology sections of your plan to help fill out your
financial forms.
o Hints: Work through the worksheets in order. The excel
worksheets will automatically enter the numbers into your
Income Statement.
**See Attachment
1. Develop the following financial sections of your NAB
Company’s Business Plan. Note: Attach the MS Word
document to the discussion thread.
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BUS 599 Week 8 Discussion Mission Possible
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"Mission Possible"
 Describe how an organization’s mission statement and values
are supported by specific aspects in the marketing, operations,
technology, management, and social responsibility sections of a
business plan.
 In a real life situation, feedback from your business plan
development team can be extremely valuable. Explain the value
of receiving feedback from your ‘team’ (your instructor and
fellow students) on the various sections of your non-alcoholic

25. beverage (NAB) business plan while you work towards making
necessary revisions.
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BUS 599 Week 9 DiscussionPitch Perfect
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Week 9: “Pitch Perfect”
Rank the given factors in order of importance when developing
an elevator speech, and provide a rationale for your response.
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BUS 599 Week 10 DiscussionI Have a Plan
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26. Week 10
"I Have a Plan"
Per the text, planning isn’t just what you do to go into business; it’s
what you have to do to stay in business. Speculate on the planning
mechanism(s) that you believe would work well for your NAB
business if implemented properly. Provide a rationale for your
response.
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BUS 599 Week 11 DiscussionStronger Than Yesterday
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Week 11:
"Stronger Than Yesterday"
Suppose you were invited to join a team in charge of developing an
organization’s Business Plan. Explain the strengths that you
personally would bring to the team. Provide a rationale for your
response.
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