Company Description and SWOT Analysis Assignment 1.docx

(Mt) – Company Description and SWOT Analysis – Assignment 1
Assignment 1: Company Description and SWOT Analysis Due Week 3 and worth 100 points
In this assignment, you will create a revised company description and mission statement
based on the feedback you received in the Week 1 discussion. Then, you will conduct a
SWOT (strength, weakness, opportunity, and threat) analysis for the type of beverage you
have selected and for your company. As you work on the assignment, consider why you
have chosen one type of non-alcoholic beverage over another and the reasons for that
choice. As you complete your SWOT analysis, be sure to include external factors such as
industry/market trends and competition, and internal factors such as your capabilities or
abilities to reach certain market segments. Write a 3–5-page paper in which you do the
following: 1. Create your revised Non-Alcoholic beverage (NAB) company name and explain
the name’s 2. significance to you. Describe a NAB that you would produce and sell. Develop
your revised company’s mission statement and provide a rationale for its components. • o o
Hints: Use the Statement of Mission template on pages 72–73 of the course textbook,
Successful Business Plan, to aid your development. Extract appropriate information from
the NAB Company Portfolio, where applicable. You should fill in other required items in the
template using your personal preferences. 3. Describe the trends in the non-alcoholic
beverage industry, especially the specific type of 4. 5. 6. 7. beverage category you have
chosen. • Hints: Research and outline beverage industry trends. Consider the size and
growth rate of the industry overall and the specific beverage type you have chosen. Use the
worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you
project the future growth rate. Consider the use of industry associations and search engines
to find reliable and recent data. Choose one strategic position from the course text (pp. 142–
143) that you believe is the best strategic position for your company. Explain the approach
you will use to implement this strategic position in order to distinguish your beverage from
other non-alcoholic beverages. Provide an overview of your company’s distribution
channels. Explain the manner in which your product will reach end users. Provide a
rationale for your chosen method. • Hints: For example, will you sell your beverage in
grocery stores, restaurants, or sports venues? If so, describe the types of resellers and
distributors who will sell to resellers and fulfill their orders. If you are attempting to sell
directly to consumers, for example, online via a monthly subscription, how will you manage
warehousing/fulfillment/shipping? Outline at least three types of risks (including any
regulatory risks) that your business faces. Describe your company’s plan to mitigate such
risk. • Hints: You may refer to the types of risk listed in the course text (pp. 148–149) as

well as any risks not listed in the text. Regulation weighs more heavily on beverage and food
businesses than many other types of companies, so be certain to consider any regulatory
risks your type of beverage faces. For example, what kind of regulation and/or risks are you
likely to face if you make health claims about your beverage? Develop a SWOT analysis for
your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT:
Strengths/Weaknesses/Opportunities/Threats). • Hints: What are your company’s likely
strengths? Have you chosen a beverage segment that is growing and lacks an entrenched
competitor? Are you in a niche market that has great potential? What are the strengths that
you and other team members bring to your 8. company? Do you or other team members
have previous experience in the food and beverage industry? • Hints: What are your
company’s likely weaknesses? Is the competition in your industry segment entrenched? Is
your own management team inexperienced? Will it be challenging to actually produce your
product and maintain quality? • Hints: What are your company’s opportunities? Does your
segment have more demand than supply? Have larger corporations stopped serving smaller
or niche markets that you could enter? Is a new market emerging because of demographics,
immigration, and changing tastes? • Hints: What are your company’s threats? Is there a
clear market leader that will be hard and expensive to displace? Are downward-pricing
pressures in the segment making profit margins slim? Are there little or no barriers to entry
for new competitors? if you have a novel idea that succeeds, can the competition easily
enter your market? If you have a global aspect to your company, do factors such as currency
fluctuations, political instability, offshoring, or outsourcing pose threats? Format your
assignment according to these formatting requirements: 1. a. Cite the resources you have
used to complete the exercise. Note: There is no minimum requirement for the number of
resources used in the exercise. b. The paper must be typed, double-spaced, using Times New
Roman font (size 12), with 1c. inch margins on all sides; references must follow APA or
school-specific format. Check with your professor for any additional instructions. Include a
cover page containing the title of the assignment, the student’s name, the professor’s name,
the course title, and the date. The cover page and the reference page are not included in the
required page length. The specific course learning outcome associated with this assignment
is: • Develop a company overview and SWOT analysis that include trends, strategic
positioning, distribution channels, and risks. Rubric Detail Name: BUS599 Week 3
Assignment 1: Company Description and SWOT Analysis Description: BUS599 Week 3
Assignment 1: Company Description and SWOT Analysis • • Grid View List View
Unacceptable 0 69% F 1. Create your Points Range: 0 revised NAB (0.00%) – 6.9 company
name, (6.90%) Fair 70 – 79% C Points Range: 7 (7.00%) – 7.9 (7.90%) Proficient 80 –
Exemplary 90 89% B 100% A Points Range: 8 Points Range: 9 (8.00%) – 8.9 (9.00%) – 10
(8.90%) (10.00%) explain its significance, and describe your NAB. BUS599-A1-2 2. Develop
your revised company’s Mission Statement and provide a rationale for its components.
BUS599-A1-3 3. Describe the trends in the non-alcoholic beverage industry, especially the
specific type of beverage category you have chosen. BUS599-A1-4 4. Choose one (1)
strategic position from the course text (pp. 142– 143) that you believe is the best
Unacceptable 0 Fair 70 – 79% C 69% F Did not submit or Partially created incompletely
your revised NAB created your your revised NAB revised NAB company name, company

name, explained its explained its significance, and significance, and described your
described your NAB. NAB. Points Range: 0 (0.00%) – 6.9 Points Range: 7 (6.90%) (7.00%) –
7.9 Did not submit or (7.90%) incompletely Partially developed your developed your
revised company’s company’s revised Mission Mission Statement Statement and and did not
submit thoroughly or incompletely provided a provided a rationale for its rationale for its
components. components. Points Range: 0 (0.00%) – 6.9 Points Range: 7 (6.90%) (7.00%) –
7.9 Did not submit or (7.90%) incompletely Partially described described the the trends in
the trends in the non- non-alcoholic alcoholic beverage beverage industry, industry,
especially the especially the specific type of specific type of beverage category beverage
category you have chosen. you have chosen. Points Range: 0 Points Range: 7 (0.00%) – 6.9
(7.00%) – 7.9 (6.90%) (7.90%) Did not submit or Partially chose incompletely one (1)
strategic chose one (1) position from the strategic position course text (pp. Proficient 80
89% B Satisfactorily created your revised NAB company name, explained its significance,
and described your NAB. Exemplary 90 100% A Thoroughly created your revised NAB
company name, explained its significance, and described your NAB. Points Range: 8 (8.00%)
– 8.9 (8.90%) Satisfactorily developed your company’s revised Mission Statement and
thoroughly provided a rationale for its components. Points Range: 9 (9.00%) – 10 (10.00%)
Thoroughly developed your company’s revised Mission Statement and thoroughly provided
a rationale for its components. Points Range: 8 Points Range: 9 (8.00%) – 8.9 (9.00%) – 10
(8.90%) (10.00%) Satisfactorily Thoroughly described the described the trends in the non-
trends in the nonalcoholic beverage alcoholic beverage industry, industry, especially the
especially the specific type of specific type of beverage category beverage category you have
chosen. you have chosen. Points Range: 8 (8.00%) – 8.9 (8.90%) Satisfactorily chose one (1)
strategic position from the course Points Range: 9 (9.00%) – 10 (10.00%) Thoroughly chose
one (1) strategic position from the course text (pp. Unacceptable 0 Proficient 80 –
Exemplary 90 Fair 70 – 79% C 69% F 89% B 100% A strategic position from the course
142–143) that you text (pp. 142–143) 142–143) that you for your text (pp. 142–143)
believe is the best that you believe is believe is the best company. that you believe is
strategic position the best strategic strategic position Explain the the best strategic for your
company. position for your for your company. approach you position for your Partially
company. Thoroughly will use to company. Did not explained the Satisfactorily explained
the implement this submit or approach you will explained the approach you will strategic
position incompletely use to implement approach you will use to implement in order to
explained the this strategic use to implement this strategic distinguish your approach you
will position in order this strategic position in order beverage from use to implement to
distinguish your position in order to distinguish your other nonthis strategic beverage from
to distinguish your beverage from alcoholic position in order other nonbeverage from other
nonbeverages. to distinguish your alcoholic other nonalcoholic beverage from beverages.
alcoholic beverages. other nonbeverages. alcoholic beverages. Points Range: 0 (0.00%) – 6.9
Points Range: 8 Points Range: 9 (6.90%) Points Range: 7 (8.00%) – 8.9 (9.00%) – 10 Did not
submit or BUS599-A1-5 (7.00%) – 7.9 (8.90%) (10.00%) incompletely 5. Provide an
(7.90%) Satisfactorily Thoroughly provided an overview of your Partially provided
provided an provided an overview of your company’s an overview of overview of your

overview of your company’s distribution your company’s company’s company’s distribution
channels. distribution distribution distribution channels. Did not Explain the channels.
Partially channels. channels. submit or manner in which explained the Satisfactorily
Thoroughly incompletely your product will manner in which explained the explained the
explained the reach end users. your product will manner in which manner in which manner
in which Provide a reach end users. your product will your product will your product will
rationale for Partially provided reach end users. reach end users. reach end users. your
chosen a rationale for Satisfactorily Thoroughly Did not submit or method. your chosen
provided a provided a incompletely method. rationale for your rationale for your provided a
chosen method. chosen method. rationale for your chosen method. BUS599-A1-6 Points
Range: 0 Points Range: Points Range: 12 Points Range: 6. Outline at least (0.00%) – 10.35
10.5 (10.50%) – (12.00%) – 13.35 13.5 (13.50%) three (3) types of (10.35%) 11.85
(11.85%) (13.35%) 15 (15.00%) risks (including Did not submit or Partially outlined
Satisfactorily Thoroughly any regulatory incompletely at least three (3) outlined at least
outlined at least risks) that your business faces. Describe your company’s plan to mitigate
such risk. BUS599-A1-7 7. Develop a SWOT analysis for your NAB company using the SWOT
matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses /
Opportunities / Threats) BUS599-A1-8 8. Clarity, writing mechanics, and formatting
requirements Unacceptable 0 69% F outlined at least three (3) types of risks (including any
regulatory risks) that your business faces. Did not submit or incompletely described your
company’s plan to mitigate such risk. Points Range: 0 (0.00%) – 13.8 (13.80%) Did not
submit or incompletely developed a SWOT analysis for your NAB company using the SWOT
matrix worksheet in the course text (p. 153 | SWOT: Strengths/ Weaknesses/ Opportunities
/ Threats) Points Range: 0 (0.00%) – 10.35 (10.35%) More than 6 errors present Proficient
80 89% B types of risks three (3) types of (including any risks (including regulatory risks)
any regulatory that your business risks) that your faces. Partially business faces. described
your Satisfactorily company’s plan to described your mitigate such risk. company’s plan to
mitigate such risk. Exemplary 90 100% A three (3) types of risks (including any regulatory
risks) that your business faces. Thoroughly described your company’s plan to mitigate such
risk. Points Range: 14 (14.00%) – 15.8 (15.80%) Partially developed a SWOT analysis for
your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT:
Strengths / Weaknesses / Opportunities / Threats) Points Range: 16 (16.00%) – 17.8
(17.80%) Satisfactorily developed a SWOT analysis for your NAB company using the SWOT
matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses /
Opportunities / Threats) Points Range: 18 (18.00%) – 20 (20.00%) Thoroughly developed a
SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text
(p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats) Points Range: 10.5
(10.50%) 11.85 (11.85%) 5-6 errors present Points Range: 12 (12.00%) – 13.35 (13.35%)
3-4 errors present Points Range: 13.5 (13.50%) 15 (15.00%) 0-2 errors present Fair 70 –
79% C Welcome to Business Plan Financials! Thank you for purchasing Business Plan
Financials from PlanningShop. These worksheets will help you develop clear, compelling
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PlanningShop Setup Assumptions Setup and Assumptions COMPANY INFORMATION What
is your company’s name? Your Company Name What month will you officially start your
company? January What year will you officially start your company? 2017 SALES
ASSUMPTIONS The Worksheets can accommodate sales projections for up to 10 major
product/service lines. How many major product/service lines do you plan to have for your
business? Most businesses sell at least some of their products/services on credit (e.g., “net
30” as opposed to cash). What percentage of your sales will be made on credit? For sales
you make on credit, what terms will you extend? In other words, how many days will pass
from the date of sale to when you expect to be paid? T e n Ten 25% 30 PERSONNEL
ASSUMPTIONS Approximately how much do you expect to spend per year on benefits for
each SALARIED/FULL TIME employee (medical insurance, etc.)? $5,000 Approximately how
much do you expect to spend per year on benefits for each HOURLY/PART-TIME employee
(medical insurance, etc.)? $36 With health insurance and other benefits costing more each
year, your plan should account for annual increases. How much do you estimate your

benefit costs will increase each year? 5.00% If you plan to increase wages (both salaried &
hourly) on an annual basis, how much to you plan to increase them by? 3.50%
Approximately what percentage of each employee’s salary or wages do you plan to set aside
for payroll taxes? FINANCIAL ASSUMPTIONS What will be the opening balance in your bank
account on the first day of business? This will be the opening balance in your Cash Flow
Statements. At approximately what rate do you expect to be taxed on your net income? If
you will use an interest-bearing account for your banking, at what rate will you accrue
interest? Page 4 of 67 15.00% $5,000 25.00% 1.00% Setup Assumptions Page 5 of 67 Sales
Projections Sales Projections 2017 Assumptions Product Line 1 Unit Volume Unit Price
Gross Sales (Commissions) (Returns and Allowances) Net Sales (Cost of Goods Sold) GROSS
PROFIT Product Line 2 Unit Volume Unit Price Gross Sales (Commissions) (Returns and
Allowances) Net Sales (Cost of Goods Sold) GROSS PROFIT Product Line 3 Unit Volume Unit
Price Gross Sales (Commissions) (Returns and Allowances) Net Sales (Cost of Goods Sold)
GROSS PROFIT Product Line 4 Unit Volume Unit Price Gross Sales (Commissions) (Returns
and Allowances) Net Sales (Cost of Goods Sold) GROSS PROFIT Product Line 5 Unit Volume
Unit Price Gross Sales (Commissions) (Returns and Allowances) Net Sales (Cost of Goods
Sold) GROSS PROFIT 2.00% 2.50% 50.00% 15.00% 3.00% 50.00% 5.00% 2.50% 50.00%
15.00% 3.00% 50.00% 2.00% 2.50% 50.00% 15.00% 3.00% 50.00% 2.00% 2.50% 50.00%
15.00% 3.00% 50.00% 2.00% 2.50% 50.00% 15.00% 3.00% 50.00% January 2018
February March April May June July August September October November December 0
$0.00 $0 $0 $0.00 $0 $0.00 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0.00 $0 $0 $0 0
$0.00 $0 $0 $0.00 $0 $0 $0 0 $0.00 $0 $0 $0.00 $0 $0 $0 0 $0.00 $0 $0 $0.00 $0 $0 $0 0
$0.00 $0 $0 $0.00 $0 $0 $0 0 $0.00 $0 $0 $0.00 $0 $0 $0 0 $0.00 $0 $0 $0.00 $0 $0 $0 0
$0.00 $0 $0 $0.00 $0 $0 $0 0 $0.00 $0 $0 $0.00 $0 $0 $0 0 $0.00 $0.00 $0 $0.00 $0 $0 $0 0
$0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0
$0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0
$0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0
$0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0
$0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0
$0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0
$0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0
$0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0
$0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0
$0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0
$0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0
$0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0
$0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0
$0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 Product Line 6 Page 6 of 67
TOTAL January 0 $0 $0 $0 $0 $0 $0 0 $0 $0 $0 $0 $0 $0 0 $0 $0 $0 $0 $0 $0 0 $0 $0 $0 $0 $0
$0 0 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0.00 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0
$0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 Sales Projections Sales
Projections 2017 Assumptions Unit Volume Unit Price Gross Sales (Commissions) (Returns
and Allowances) Net Sales (Cost of Goods Sold) GROSS PROFIT Product Line 7 Unit Volume

Unit Price Gross Sales (Commissions) (Returns and Allowances) Net Sales (Cost of Goods
Sold) GROSS PROFIT Product Line 8 Unit Volume Unit Price Gross Sales (Commissions)
(Returns and Allowances) Net Sales (Cost of Goods Sold) GROSS PROFIT Product Line 9 Unit
Volume Unit Price Gross Sales (Commissions) (Returns and Allowances) Net Sales (Cost of
Goods Sold) GROSS PROFIT Product Line 10 Unit Volume Unit Price Gross Sales
(Commissions) (Returns and Allowances) Net Sales (Cost of Goods Sold) GROSS PROFIT
Totals for All Product Lines Total Unit Volume Total Gross Sales 2.00% 2.50% 50.00%
15.00% 3.00% 50.00% 2.00% 2.50% 50.00% 15.00% 3.00% 50.00% 2.00% 2.50% 50.00%
15.00% 3.00% 50.00% 2.00% 2.50% 50.00% 15.00% 3.00% 50.00% 2.00% 2.50% 50.00%
15.00% 3.00% 50.00% 2018 January February March April May June July August
September October November December TOTAL January 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00
$0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0
$0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00
$0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0
$0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00
$0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0
$0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00
$0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0
$0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00
$0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0
$0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00
$0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0
$0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00
$0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0
$0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00
$0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0
$0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00
$0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 0
$0.00 $0 $0 $0 $0 $0 $0 0 $0 0 $0 0 $0 0 $0 0 $0 0 $0 0 $0 0 $0 0 $0 0 $0 0 $0 0 $0 0 $0 0 $0
Page 7 of 67 0 $0 $0 $0 $0 $0 $0 0 $0 $0 $0 $0 $0 $0 0 $0 $0 $0 $0 $0 $0 0 $0 $0 $0 $0 $0 $0
0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0
$0 $0 $0 $0 $0 Sales Projections Sales Projections 2017 Assumptions (Total Commissions)
(Total Returns and Allowances) Total Net Sales (Total Cost of Goods Sold) TOTAL GROSS
PROFIT 2018 January $0 $0 $0 $0 $0 February $0 $0 $0 $0 $0 March April $0 $0 $0 $0 $0
May $0 $0 $0 $0 $0 June $0 $0 $0 $0 $0 Page 8 of 67 July $0 $0 $0 $0 $0 August $0 $0 $0 $0
$0 September $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 October $0 $0 $0 $0 $0 November $0 $0 $0 $0
$0 December $0 $0 $0 $0 $0 TOTAL January $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sales Projections
Sales Projections 2019 February March April May June July August September October
November December Product Line 1 Unit Volume Unit Price Gross Sales (Commissions)
(Returns and Allowances) Net Sales (Cost of Goods Sold) GROSS PROFIT 0 $0.00 $0 $0 $0.00
$0 $0 $0 0 $0.00 $0 $0 $0.00 $0 $0 $0 0 $0.00 $0 $0 $0.00 $0 $0 $0 0 $0.00 $0 $0 $0.00 $0
$0 $0 0 $0.00 $0 $0 $0.00 $0 $0 $0 0 $0.00 $0 $0 $0.00 $0 $0 $0 0 $0.00 $0 $0 $0.00 $0 $0
$0 0 $0.00 $0 $0 $0.00 $0 $0 $0 0 $0.00 $0 $0 $0.00 $0 $0 $0 0 $0.00 $0 $0 $0.00 $0 $0 $0 0

$0.00 $0 $0 $0.00 $0 $0 $0 Product Line 2 Unit Volume Unit Price Gross Sales
(Commissions) (Returns and Allowances) Net Sales (Cost of Goods Sold) GROSS PROFIT 0
$0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0
$0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0
$0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0
$0 $0 $0 $0 Product Line 3 Unit Volume Unit Price Gross Sales (Commissions) (Returns and
Allowances) Net Sales (Cost of Goods Sold) GROSS PROFIT 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00
$0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0
$0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00
$0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 Product Line 4 Unit
Goods Sold) GROSS PROFIT 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0
$0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0
$0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0
$0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 Product Line 5 Unit Volume Unit Price Gross Sales
$0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0
$0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0
$0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0
$0 $0 $0 $0 Product Line 6 Page 9 of 67 TOTAL 1st Quarter 2nd Quarter 3rd Quarter 4th
Quarter 0 $0 $0 $0 $0 $0 $0 0 $0 $0 $0 $0 $0 $0 0 $0 $0 $0 $0 $0 $0 0 $0 $0 $0 $0 $0 $0 0 $0
$0 $0 $0 $0 $0 0 $0.00 $0 $0 $0.00 $0 $0 $0 0 $0.00 $0 $0 $0.00 $0 $0 $0 0 $0.00 $0 $0
$0.00 $0 $0 $0 0 $0.00 $0 $0 $0.00 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0
$0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00
$0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0
$0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00
$0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0
$0 $0 Sales Projections Sales Projections 2019 February March April May June July August
September October November December Unit Volume Unit Price Gross Sales (Commissions)
(Returns and Allowances) Net Sales (Cost of Goods Sold) GROSS PROFIT 0 $0.00 $0 $0 $0 $0
$0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00
$0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0
$0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 Product
Line 7 Unit Volume Unit Price Gross Sales (Commissions) (Returns and Allowances) Net
Sales (Cost of Goods Sold) GROSS PROFIT 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0
$0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0
$0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0
$0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 Product Line 8 Unit Volume Unit
GROSS PROFIT 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0
$0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0
$0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0
$0 0 $0.00 $0 $0 $0 $0 $0 $0 Product Line 9 Unit Volume Unit Price Gross Sales

$0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0
$0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0
$0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0
$0 $0 $0 $0 Product Line 10 Unit Volume Unit Price Gross Sales (Commissions) (Returns
and Allowances) Net Sales (Cost of Goods Sold) GROSS PROFIT 0 $0.00 $0 $0 $0 $0 $0 $0 0
$0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0
$0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0
$0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0 0 $0 0 $0 0
$0 0 $0 0 $0 0 $0 0 $0 0 $0 0 $0 0 $0 Totals for All Product Lines Total Unit Volume Total
Gross Sales Page 10 of 67 TOTAL 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter 0 0 $0.00
$0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0
$0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00
$0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0
$0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00
$0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0
$0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0 0 $0 0 $0 0
$0 0 $0 $0 $0 $0 $0 $0 $0 0 $0 $0 $0 $0 $0 $0 0 $0 $0 $0 $0 $0 $0 0 $0 $0 $0 $0 $0 $0 0
Sales Projections Sales Projections 2019 February (Total Commissions) (Total Returns and
Allowances) Total Net Sales (Total Cost of Goods Sold) TOTAL GROSS PROFIT $0 $0 $0 $0
$0 March April $0 $0 $0 $0 $0 May $0 $0 $0 $0 $0 June $0 $0 $0 $0 $0 July $0 $0 $0 $0 $0
August $0 $0 $0 $0 $0 September $0 $0 $0 $0 $0 Page 11 of 67 $0 $0 $0 $0 $0 October $0 $0
$0 $0 $0 November $0 $0 $0 $0 $0 December $0 $0 $0 $0 $0 TOTAL 1st Quarter 2nd
Quarter 3rd Quarter 4th Quarter $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 Sales Projections Sales Projections 2020 TOTAL Product Line 1 Unit
Goods Sold) GROSS PROFIT Product Line 2 Unit Volume Unit Price Gross Sales
(Commissions) (Returns and Allowances) Net Sales (Cost of Goods Sold) GROSS PROFIT
Product Line 3 Unit Volume Unit Price Gross Sales (Commissions) (Returns and Allowances)
Net Sales (Cost of Goods Sold) GROSS PROFIT Product Line 4 Unit Volume Unit Price Gross
Sales (Commissions) (Returns and Allowances) Net Sales (Cost of Goods Sold) GROSS
Allowances) Net Sales (Cost of Goods Sold) GROSS PROFIT 2021 1st Quarter 2nd Quarter
3rd Quarter 4th Quarter 0 $0 $0 $0 $0 $0 $0 0 $0 $0 $0 $0 $0 $0 0 $0 $0 $0 $0 $0 $0 0 $0 $0
$0 $0 $0 $0 0 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0.00 $0 $0 $0 0 $0.00 $0 $0 $0.00 $0 $0 $0 0
$0.00 $0 $0 $0.00 $0 $0 $0 0 $0.00 $0 $0 $0.00 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00
$0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0
$0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00
$0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0
$0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00
$0 $0 $0 $0 $0 $0 Product Line 6 Page 12 of 67 TOTAL 0 $0 $0 $0 $0 $0 $0 0 $0 $0 $0 $0 $0
$0 0 $0 $0 $0 $0 $0 $0 0 $0 $0 $0 $0 $0 $0 0 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0.00 $0 $0 $0
0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0

$0 $0 $0 $0 Sales Projections Sales Projections 2020 TOTAL Unit Volume Unit Price Gross
Sales (Commissions) (Returns and Allowances) Net Sales (Cost of Goods Sold) GROSS
Allowances) Net Sales (Cost of Goods Sold) GROSS PROFIT Product Line 8 Unit Volume Unit
GROSS PROFIT Product Line 9 Unit Volume Unit Price Gross Sales (Commissions) (Returns
and Allowances) Net Sales (Cost of Goods Sold) GROSS PROFIT 2021 1st Quarter 2nd
Quarter 3rd Quarter 4th Quarter 0 $0 $0 $0 $0 $0 $0 0 $0 $0 $0 $0 $0 $0 0 $0 $0 $0 $0 $0 $0
0 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0
$0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00
$0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0
$0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00
$0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0
$0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0
$0 $0 $0 $0 0 $0 0 $0 0 $0 0 $0 0 $0 Product Line 10 Unit Volume Unit Price Gross Sales
(Commissions) (Returns and Allowances) Net Sales (Cost of Goods Sold) GROSS PROFIT $0
$0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 Totals for All Product Lines Total Unit Volume
Total Gross Sales 0 $0 0 $0 0 TOTAL Page 13 of 67 0 $0 $0 $0 $0 $0 $0 0 $0 $0 $0 $0 $0 $0 0
$0 $0 $0 $0 $0 $0 0 $0 $0 $0 $0 $0 $0 0 0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0
0 $0.00 $0 $0 $0 $0 $0 $0 0 $0.00 $0 $0 $0 $0 $0 $0 Sales Projections Sales Projections 2020
TOTAL (Total Commissions) (Total Returns and Allowances) Total Net Sales (Total Cost of
Goods Sold) TOTAL GROSS PROFIT 2021 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Page 14 of 67 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
TOTAL $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Inventory Inventory 2017 2018 January February
March April May June July August September October November December TOTAL January
February Product Line 1 Cost of Goods Sold Items/Parts 1 Items/Parts 2 Items/Parts 3
Items/Parts 4 Total Inventory Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Product Line 2 Cost of Goods Sold Items/Parts 1
Items/Parts 2 Items/Parts 3 Items/Parts 4 Total Inventory Expense $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Product Line 3 Cost of
Goods Sold Items/Parts 1 Items/Parts 2 Items/Parts 3 Items/Parts 4 Total Inventory
Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 Product Line 4 Cost of Goods Sold Items/Parts 1 Items/Parts 2 Items/Parts 3
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 Product Line 7 Cost of Goods Sold $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Page 15 of 67 Inventory Items/Parts 1 Items/Parts 2 Items/Parts 3 Items/Parts 4 Total
Inventory Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Product Line 8 Cost of Goods
Sold Items/Parts 1 Items/Parts 2 Items/Parts 3 Items/Parts 4 Total Inventory Expense $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Product Line 9 Cost of Goods Sold Items/Parts 1 Items/Parts 2 Items/Parts 3 Items/Parts 4
Total Inventory Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 Product Line 10 Cost of Goods Sold Items/Parts 1 Items/Parts 2
Items/Parts 3 Items/Parts 4 Total Inventory Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 GRAND TOTAL INVENTORY $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Page 16 of 67 Inventory Inventory 2019 March April
May June July August September October November December TOTAL 1st Quarter 2nd
Quarter 3rd Quarter 4th Quarter Product Line 1 Cost of Goods Sold Items/Parts 1
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Product Line 7 Cost of Goods Sold $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 Page 17 of 67 Inventory Items/Parts 1 Items/Parts 2
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 GRAND TOTAL INVENTORY $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Page 18
of 67 Inventory Inventory 2020 TOTAL 2021 1st Quarter 2nd Quarter 3rd Quarter 4th
Quarter TOTAL Product Line 1 Cost of Goods Sold Items/Parts 1 Items/Parts 2 Items/Parts
3 Items/Parts 4 Total Inventory Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Product Line 2
Cost of Goods Sold Items/Parts 1 Items/Parts 2 Items/Parts 3 Items/Parts 4 Total
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Product Line 3 Cost of Goods Sold
Items/Parts 1 Items/Parts 2 Items/Parts 3 Items/Parts 4 Total Inventory Expense $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 Product Line 4 Cost of Goods Sold Items/Parts 1 Items/Parts 2
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Product Line 5 Cost of Goods Sold Items/Parts 1 Items/Parts 2 Items/Parts 3 Items/Parts 4

Total Inventory Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Product Line 6 Cost of Goods
Sold Items/Parts 1 Items/Parts 2 Items/Parts 3 Items/Parts 4 Total Inventory Expense $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Product Line 7 Cost of Goods Sold $0 $0 $0 $0 $0 $0 $0
Page 19 of 67 Inventory Items/Parts 1 Items/Parts 2 Items/Parts 3 Items/Parts 4 Total
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Product Line 8 Cost of Goods Sold Items/Parts 1
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 Product Line 9 Cost of Goods Sold Items/Parts 1 Items/Parts 2 Items/Parts 3
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Product Line 10
Cost of Goods Sold Items/Parts 1 Items/Parts 2 Items/Parts 3 Items/Parts 4 Total
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 GRAND TOTAL INVENTORY $0 $0 $0
$0 $0 $0 $0 Page 20 of 67 Capital Purchases Capital Purchases Item Facilities Item Name
(change name here) Item Name (change name here) Item Name (change name here) Item
Name (change name here) Item Name (change name here) Item Name (change name here)
Item Name (change name here) Item Name (change name here) Item Name (change name
here) Item Name (change name here) 1/1/2017 Purchase Date Cost Years of Service
Salvage Value Reminder: All purchases must be on or after your business start date of:
January-2017 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Month Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan
Year 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 1 1 1 1 1 1 1 1 1 1 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 Equipment Item Name (change name here) Item Name (change name
here) Item Name (change name here) Item Name (change name here) Item Name (change
name here) Item Name (change name here) Item Name (change name here) Item Name
name here) Item Name (change name here) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan 2017
2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017
2017 2017 2017 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 Computer Hardware/Software Item Name (change name here) Item
(change name here) Item Name (change name here) Item Name (change name here) $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan
Jan 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 3

1 1 1 1 1 1 1 1 1 1 1 1 1 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Telecommunications
here) Item Name (change name here) Item Name (change name here) $0 $0 $0 $0 $0 Jan Jan
Jan Jan Jan 2017 2017 2017 2017 2017 1 1 1 1 1 $0 $0 $0 $0 $0 Land Item Name (change
Item Name (change name here) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Jan Jan Jan Jan Jan Jan Jan Jan
Jan Jan 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 Land is a non-depreciable
asset Page 21 of 67 Staffing Budget Staffing Budget 2017 January February March April May
June July August September October November December Management # Salaried
Employees Avg Salary per employee Benefits (across all employees) Payroll Taxes (across
all employees) Total Costs 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0
0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0
$0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 Administrative/Support # Salaried Employees Avg Salary
per employee Benefits (across all employees) Payroll Taxes (across all employees) Total
Costs 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0
$0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0
$0 $0 $0 $0 Sales/Marketing # Salaried Employees Avg Salary per employee Benefits
(across all employees) Payroll Taxes (across all employees) Total Costs 0.0 $0 $0 $0 $0 0.0
$0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0
0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0
Operations/Production # Salaried Employees Avg Salary per employee Benefits (across all
employees) Payroll Taxes (across all employees) Total Costs 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0
0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0
$0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 Other # Salaried
Employees Avg Salary per employee Benefits (across all employees) Payroll Taxes (across
all employees) Total Costs 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0
0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0
$0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0 0 $0.00 $0 $0 $0 $0 0 0 $0.00 $0 $0 $0 $0 0 0 $0.00 $0
$0 $0 $0 0 0 $0.00 $0 $0 $0 $0 0 0 $0.00 $0 $0 $0 $0 0 0 $0.00 $0 $0 $0 $0 0 0 $0.00 $0 $0
$0 $0 0 0 $0.00 $0 $0 $0 $0 0 0 $0.00 $0 $0 $0 $0 0 0 $0.00 $0 $0 $0 $0 0 0 $0.00 $0 $0 $0
$0 0 0 $0.00 $0 $0 $0 $0 Part-Time / Hourly Employees # Part-Time Employees Avg. Hours
per Hourly Employee Avg Hourly Rate Calculated Wages Per Hourly Employee Wages
Benefits (across all employees) Payroll Taxes (across all employees) Page 22 of 67 Staffing
Budget Total Costs TOTAL # Full Time Employees # Part-Time Employees Salary/Wages
Benefits Payroll Taxes GRAND TOTAL COSTS $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 Page 23 of 67 Staffing Budget Staffing Budget TOTAL
Management # Salaried Employees Avg Salary per employee Benefits (across all employees)
Payroll Taxes (across all employees) Total Costs $0 $0 $0 $0 Administrative/Support #
Salaried Employees Avg Salary per employee Benefits (across all employees) Payroll Taxes

(across all employees) Total Costs $0 $0 $0 $0 Sales/Marketing # Salaried Employees Avg
Salary per employee Benefits (across all employees) Payroll Taxes (across all employees)
Total Costs $0 $0 $0 $0 Operations/Production # Salaried Employees Avg Salary per
employee Benefits (across all employees) Payroll Taxes (across all employees) Total Costs
$0 $0 $0 $0 Other # Salaried Employees Avg Salary per employee Benefits (across all
employees) Payroll Taxes (across all employees) Total Costs $0 $0 $0 $0 Part-Time / Hourly
Employees # Part-Time Employees Avg. Hours per Hourly Employee Avg Hourly Rate
Calculated Wages Per Hourly Employee Wages Benefits (across all employees) Payroll
Taxes (across all employees) $0 $0 $0 $0 Page 24 of 67 Staffing Budget Total Costs $0
TOTAL # Full Time Employees # Part-Time Employees Salary/Wages Benefits Payroll Taxes
GRAND TOTAL COSTS Page 25 of 67 $0 $0 $0 $0 Staffing Budget Staffing Budget 2018
January February March April May June July August September October November
December Management # Salaried Employees Avg Salary per employee Benefits (across all
employees) Payroll Taxes (across all employees) Total Costs 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0
0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0
$0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 Administrative/Support #
(across all employees) Total Costs 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0
$0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0
$0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 Sales/Marketing # Salaried Employees Avg Salary
Costs 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0
$0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0
$0 $0 $0 $0 Operations/Production # Salaried Employees Avg Salary per employee Benefits
(across all employees) Payroll Taxes (across all employees) Total Costs 0.0 $0 $0 $0 $0 0.0
$0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0
0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 Other #
(across all employees) Total Costs 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0
$0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0
$0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0 0 $0.00 $0 $0 $0 $0 0 0 $0.00 $0 $0 $0 $0 0 0
$0.00 $0 $0 $0 $0 0 0 $0.00 $0 $0 $0 $0 0 0 $0.00 $0 $0 $0 $0 0 0 $0.00 $0 $0 $0 $0 0 0
$0.00 $0 $0 $0 $0 0 0 $0.00 $0 $0 $0 $0 0 0 $0.00 $0 $0 $0 $0 0 0 $0.00 $0 $0 $0 $0 0 0
$0.00 $0 $0 $0 $0 0 0 $0.00 $0 $0 $0 $0 Part-Time / Hourly Employees # Part-Time
Employees Avg. Hours per Hourly Employee Avg Hourly Rate Calculated Wages Per Hourly
Employee Wages Benefits (across all employees) Payroll Taxes (across all employees) Page
26 of 67 Staffing Budget Total Costs TOTAL # Full Time Employees # Part-Time Employees
Salary/Wages Benefits Payroll Taxes GRAND TOTAL COSTS $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Page 27 of 67 Staffing Budget Staffing Budget
2019 TOTAL 2020 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter TOTAL 1st Quarter 2nd
Quarter 3rd Quarter 4th Quarter TOTAL Management # Salaried Employees Avg Salary per

$0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 $0 $0 $0 $0 0.0
$0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 $0 $0 $0 $0
Administrative/Support # Salaried Employees Avg Salary per employee Benefits (across all
employees) Payroll Taxes (across all employees) Total Costs $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0
$0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0
$0 $0 $0 $0 0.0 $0 $0 $0 $0 $0 $0 $0 $0 Sales/Marketing # Salaried Employees Avg Salary
Costs $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 $0 $0 $0 $0
0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 $0 $0 $0 $0
employees) Payroll Taxes (across all employees) Total Costs $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0
$0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0
$0 $0 $0 $0 0.0 $0 $0 $0 $0 $0 $0 $0 $0 Other # Salaried Employees Avg Salary per
$0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 $0 $0 $0 $0 0.0
$0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 0.0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 0 0 $0.00
$0 $0 $0 $0 0 0 $0.00 $0 $0 $0 $0 0 0 $0.00 $0 $0 $0 $0 0 0 $0.00 $0 $0 $0 $0 $0 $0 $0 $0 0
0 $0.00 $0 $0 $0 $0 0 0 $0.00 $0 $0 $0 $0 0 0 $0.00 $0 $0 $0 $0 0 0 $0.00 $0 $0 $0 $0 $0 $0
$0 $0 Part-Time / Hourly Employees # Part-Time Employees Avg. Hours per Hourly
Employee Avg Hourly Rate Calculated Wages Per Hourly Employee Wages Benefits (across
all employees) Payroll Taxes (across all employees) Page 28 of 67 Staffing Budget Total
Costs TOTAL # Full Time Employees # Part-Time Employees Salary/Wages Benefits Payroll
Taxes GRAND TOTAL COSTS $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Page 29 of 67 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Staffing Budget
Staffing Budget 2021 TOTAL Management # Salaried Employees Avg Salary per employee
Benefits (across all employees) Payroll Taxes (across all employees) Total Costs 0.0 $0 $0
$0 $0 Administrative/Support # Salaried Employees Avg Salary per employee Benefits
(across all employees) Payroll Taxes (across all employees) Total Costs 0.0 $0 $0 $0 $0
Sales/Marketing # Salaried Employees Avg Salary per employee Benefits (across all
employees) Payroll Taxes (across all employees) Total Costs 0.0 $0 $0 $0 $0
employees) Payroll Taxes (across all employees) Total Costs 0.0 $0 $0 $0 $0 Other #
(across all employees) Total Costs 0.0 $0 $0 $0 $0 Part-Time / Hourly Employees # Part-
Time Employees Avg. Hours per Hourly Employee Avg Hourly Rate Calculated Wages Per
Hourly Employee Wages Benefits (across all employees) Payroll Taxes (across all
employees) Page 30 of 67 0 0 $0.00 $0 $0 $0 $0 Staffing Budget Total Costs $0 TOTAL # Full
Time Employees # Part-Time Employees Salary/Wages Benefits Payroll Taxes GRAND
TOTAL COSTS Page 31 of 67 $0 $0 $0 $0 $0 $0 Marketing Budget For a more comprehensive
and detailed Marketing Budget, purchase the Excel Marketing Budget Templates from
PlanningShop. Marketing Budget 2017 January Professional Assistance Marketing/PR

Consultants Advertising Agencies Social Media Specialists SEO Specialist Graphic/Web
Design Brochures/Leaflets/Flyers Signs/Billboards Merchandising Displays
Sampling/Premiums Media Advertising Print (newspaper, etc.) Television and Radio Online
Other Media Phone Directories Advertising Specialties Direct Mail Website
Development/Programming Maintenance and Hosting Trade Shows Fees and Setup
Travel/Shipping Exhibits/Signs Public Relations/Materials Informal Marketing /
Networking Memberships/Meetings Entertainment Other GRAND TOTAL COSTS February
March April May June July August September October November December TOTAL $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 Page 32 of 67 Marketing Budget Marketing Budget 2018 January
Professional Assistance Marketing/PR Consultants Advertising Agencies Social Media
Specialists SEO Specialist Graphic/Web Design Brochures/Leaflets/Flyers Signs/Billboards
Merchandising Displays Sampling/Premiums Media Advertising Print (newspaper, etc.)
Television and Radio Online Other Media Phone Directories Advertising Specialties Direct
Mail Website Development/Programming Maintenance and Hosting Trade Shows Fees and
Setup Travel/Shipping Exhibits/Signs Public Relations/Materials Informal Marketing /
Networking Memberships/Meetings Entertainment Other GRAND TOTAL COSTS February
March April May June July August September October November December TOTAL $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 Page 33 of 67 Marketing Budget Marketing Budget 2019 2020 1st Quarter
2nd Quarter 3rd Quarter 4th Quarter Professional Assistance Marketing/PR Consultants
Advertising Agencies Social Media Specialists SEO Specialist Graphic/Web Design
Brochures/Leaflets/Flyers Signs/Billboards Merchandising Displays Sampling/Premiums

Media Advertising Print (newspaper, etc.) Television and Radio Online Other Media Phone
Directories Advertising Specialties Direct Mail Website Development/Programming
Maintenance and Hosting Trade Shows Fees and Setup Travel/Shipping Exhibits/Signs
Public Relations/Materials Informal Marketing / Networking Memberships/Meetings
Entertainment Other GRAND TOTAL COSTS TOTAL 2021 1st Quarter 2nd Quarter 3rd
Quarter 4th Quarter TOTAL $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Page 34 of 67
Professional Services Budget Professional Services 2017 2018 2019 2020 2021 General
Attorneys Accountants Management consultants Industry specialists Technology
consultants Other (change title here) Other (change title here) Total Costs $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 GRAND TOTAL COSTS $0 $0 $0 $0 $0 Page 35 of 67 Capital Investments and
Loans Capital Investments and Loans Item Amount Equity Capital Investments Investment
Source Name Investment Source Name Investment Source Name Investment Source Name
Investment Source Name Investment Source Name Investment Source Name Investment
Source Name Investment Source Name Investment Source Name Investment Source Name
Investment Source Name Investment Source Name Investment Source Name Investment
Source Name Total Capital Investments $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Loans Loan Source Name Loan Source Name Loan Source Name Loan Source Name Loan
Source Name Loan Source Name Loan Source Name Loan Source Name Loan Source Name
Loan Source Name Loan Source Name Loan Source Name Loan Source Name Loan Source
Name Loan Source Name Loan Source Name Loan Source Name Loan Source Name Loan
Source Name Loan Source Name Total Loans $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 TOTAL INVESTMENTS AND LOANS $0 Page 36 of 67 Date Loan Period
Interest Rate Month Year Jan 2017 Jan 2017 Jan 2017 Jan 2017 Jan 2017 Jan 2017 Jan 2017
Capital investments Jan 2017 are not paid back on a loan schedule. Jan 2017 Jan 2017 Jan
2017 Jan 2017 Jan 2017 Jan 2017 Jan 2017 Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan
Jan Jan Jan Jan Jan Jan Jan 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017
2017 2017 2017 2017 2017 2017 2017 2017 2017 12 12 12 12 12 12 12 12 12 12 12 12 12
12 12 12 12 12 12 12 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Capital Investments
and Loans Reminder: All invesments & loans must be on or after your business start date of:
January-2017 Page 37 of 67 Income Statements Page 38 of 67 Income Statements Income
Statements 2017 January February March April May June July August September October
November December TOTAL INCOME Gross Sales (Commissions) (Returns and allowances)

Net Sales (Cost of Goods) GROSS PROFIT $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 EXPENSES – General and Administrative Salaries and wages Employee benefits Payroll
taxes Professional services Marketing and advertising Rent Equipment rental Maintenance
Depreciation Insurance Telephone service Utilities Office supplies Postage and shipping
Travel Entertainment Interest on loans Other (change title here) Other (change title here)
TOTAL EXPENSES Net income before taxes and interest Interest Income Provision for taxes
on income NET PROFIT $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4
$1 $3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4 $1 $3 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4 $1 $3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4 $1 $3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $4 $1 $3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4
$1 $3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4 $1 $3 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4 $1 $3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4 $1 $3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $4 $1 $3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4
$1 $3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4 $1 $3 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $50 $0 $50 Page 39 of 67 Income
Statements Page 40 of 67 Income Statements Income Statements 2018 January February
March April May June July August September October November December TOTAL INCOME
Gross Sales (Commissions) (Returns and allowances) Net Sales (Cost of Goods) GROSS
PROFIT $0 $0 $0 $0 $0 $0 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 EXPENSES
– General and Administrative Salaries and wages Employee benefits Payroll taxes
Professional services Marketing and advertising Rent Equipment rental Maintenance
Depreciation Insurance Telephone service Utilities Office supplies Postage and shipping
Travel Entertainment Interest on loans Other (change title here) Other (change title here)
TOTAL EXPENSES Net income before taxes and interest Interest Income Provision for taxes
on income NET PROFIT $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4
$1 $3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4 $1 $3 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4 $1 $3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4 $1 $3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $4 $1 $3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4
$1 $3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4 $1 $3 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4 $1 $3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4 $1 $3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $4 $1 $3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4
$1 $3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4 $1 $3 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $51 $0 $51 Page 41 of 67 Income
Statements Page 42 of 67 Income Statements Income Statements 2019 2020 1st Quarter
2nd Quarter 3rd Quarter 4th Quarter INCOME Gross Sales (Commissions) (Returns and

allowances) Net Sales (Cost of Goods) GROSS PROFIT EXPENSES – General and
Administrative Salaries and wages Employee benefits Payroll taxes Professional services
Marketing and advertising Rent Equipment rental Maintenance Depreciation Insurance
Telephone service Utilities Office supplies Postage and shipping Travel Entertainment
Interest on loans Other (change title here) Other (change title here) TOTAL EXPENSES Net
income before taxes and interest Interest Income Provision for taxes on income NET
PROFIT TOTAL 2021 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter TOTAL $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $13 $3 $10 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $13 $3 $10 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $13 $3 $10 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $13 $3 $10 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $51 $13 $38 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $13 $3
$10 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $13 $3 $10 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $13 $3 $10 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $13 $3 $10 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $52 $13 $39 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $52 $13 $39 Page 43 of 67 Cash Flow Statements Cash Flow 2017 January CASH
RECEIPTS Income from Sales Cash Sales Collections Total Cash from Sales Income from
Financing Interest Income Loan Proceeds Equity Capital Investments Total Cash from
Financing Other Cash Receipts TOTAL CASH RECEIPTS February March April May June July
August September October November December $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4 $0 $0 $4 $0 $4 $4 $0
$0 $4 $0 $4 $4 $0 $0 $4 $0 $4 $4 $0 $0 $4 $0 $4 $4 $0 $0 $4 $0 $4 $4 $0 $0 $4 $0 $4 $4 $0
$0 $4 $0 $4 $4 $0 $0 $4 $0 $4 $4 $0 $0 $4 $0 $4 $4 $0 $0 $4 $0 $4 $4 $0 $0 $4 $0 $4 $4 $0
$0 $4 $0 $4 CASH DISBURSEMENTS Inventory Operating Expenses Commissions/Returns &
Allowances Capital Purchases Loan Payments Income Tax Payments Investor Dividend
Payments Owner’s Draw TOTAL CASH DISBURSEMENTS $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 NET CASH FLOW $4 $4 $4 $4 $4 $4 $4 $4 $4 $4 $4 $4 $5,000 $4 $0
$5,004 $5,004 $4 $0 $5,008 $5,008 $4 $0 $5,013 $5,013 $4 $0 $5,017 $5,017 $4 $0 $5,021
$5,021 $4 $0 $5,025 $5,025 $4 $0 $5,029 $5,029 $4 $0 $5,033 $5,033 $4 $0 $5,038 $5,038
$4 $0 $5,042 $5,042 $4 $0 $5,046 $5,046 $4 $0 $5,050 Opening Cash Balance Cash Receipts
Cash Disbursements ENDING CASH BALANCE Page 44 of 67 Cash Flow Statements Cash
Flow TOTAL CASH RECEIPTS Income from Sales Cash Sales Collections Total Cash from
Sales Income from Financing Interest Income Loan Proceeds Equity Capital Investments
Total Cash from Financing Other Cash Receipts TOTAL CASH RECEIPTS CASH
DISBURSEMENTS Inventory Operating Expenses Commissions/Returns & Allowances
Capital Purchases Loan Payments Income Tax Payments Investor Dividend Payments
Owner’s Draw TOTAL CASH DISBURSEMENTS NET CASH FLOW $0 $0 $0 $50 $0 $0 $50 $0

$50 $0 $0 $0 $0 $0 $0 $0 $0 $0 $50 Opening Cash Balance Cash Receipts Cash
Disbursements ENDING CASH BALANCE Page 45 of 67 $5,050 Cash Flow Statements Cash
Flow 2018 January CASH RECEIPTS Income from Sales Cash Sales Collections Total Cash
from Sales Income from Financing Interest Income Loan Proceeds Equity Capital
Investments Total Cash from Financing Other Cash Receipts TOTAL CASH RECEIPTS
February March April May June July August September October November December $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $4 $0 $0 $4 $0 $4 $4 $0 $0 $4 $0 $4 $4 $0 $0 $4 $0 $4 $4 $0 $0 $4 $0 $4 $4 $0
$0 $4 $0 $4 $4 $0 $0 $4 $0 $4 $4 $0 $0 $4 $0 $4 $4 $0 $0 $4 $0 $4 $4 $0 $0 $4 $0 $4 $4 $0
$0 $4 $0 $4 $4 $0 $0 $4 $0 $4 $4 $0 $0 $4 $0 $4 CASH DISBURSEMENTS Inventory
Operating Expenses Commissions/Returns & Allowances Capital Purchases Loan Payments
Income Tax Payments Investor Dividend Payments Owner’s Draw TOTAL CASH
DISBURSEMENTS $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 NET CASH FLOW
$4 $4 $4 $4 $4 $4 $4 $4 $4 $4 $4 $4 $5,050 $4 $0 $5,054 $5,054 $4 $0 $5,059 $5,059 $4 $0
$5,063 $5,063 $4 $0 $5,067 $5,067 $4 $0 $5,071 $5,071 $4 $0 $5,076 $5,076 $4 $0 $5,080
$5,080 $4 $0 $5,084 $5,084 $4 $0 $5,088 $5,088 $4 $0 $5,092 $5,092 $4 $0 $5,097 $5,097
$4 $0 $5,101 Opening Cash Balance Cash Receipts Cash Disbursements ENDING CASH
BALANCE Page 46 of 67 Cash Flow Statements Cash Flow TOTAL CASH RECEIPTS Income
from Sales Cash Sales Collections Total Cash from Sales Income from Financing Interest
Income Loan Proceeds Equity Capital Investments Total Cash from Financing Other Cash
Receipts TOTAL CASH RECEIPTS CASH DISBURSEMENTS Inventory Operating Expenses
Commissions/Returns & Allowances Capital Purchases Loan Payments Income Tax
Payments Investor Dividend Payments Owner’s Draw TOTAL CASH DISBURSEMENTS NET
CASH FLOW $0 $0 $0 $51 $0 $0 $51 $0 $51 $0 $0 $0 $0 $0 $0 $0 $0 $0 $51 Opening Cash
Balance Cash Receipts Cash Disbursements ENDING CASH BALANCE Page 47 of 67 $5,101
Cash Flow Statements Cash Flow 2019 2020 1st Quarter CASH RECEIPTS Income from Sales
Cash Sales Collections Total Cash from Sales Income from Financing Interest Income Loan
Proceeds Equity Capital Investments Total Cash from Financing Other Cash Receipts TOTAL
CASH RECEIPTS CASH DISBURSEMENTS Inventory Operating Expenses
CASH FLOW Opening Cash Balance Cash Receipts Cash Disbursements ENDING CASH
BALANCE 2nd Quarter 3rd Quarter 4th Quarter TOTAL 2021 1st Quarter 2nd Quarter 3rd
Quarter 4th Quarter TOTAL $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $13 $0 $0 $13 $0 $13 $13 $0 $0 $13 $0 $13 $13 $0 $0
$13 $0 $13 $13 $0 $0 $13 $0 $13 $51 $0 $0 $51 $0 $51 $13 $0 $0 $13 $0 $13 $13 $0 $0 $13
$0 $13 $13 $0 $0 $13 $0 $13 $13 $0 $0 $13 $0 $13 $52 $0 $0 $52 $0 $52 $52 $0 $0 $52 $0
$52 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $13 $13 $13 $13 $51 $13 $13 $13 $13 $52 $52 $5,101 $13 $0
$5,114 $5,114 $13 $0 $5,127 $5,127 $13 $0 $5,139 $5,139 $13 $0 $5,152 $5,152 $5,152 $13
$0 $5,165 $5,165 $13 $0 $5,178 $5,178 $13 $0 $5,191 $5,191 $13 $0 $5,204 $5,204 $5,204
$52 $0 $5,256 Page 48 of 67 Cash Flow Statements Cash Flow CASH RECEIPTS Income from
Sales Cash Sales Collections Total Cash from Sales Income from Financing Interest Income
Loan Proceeds Equity Capital Investments Total Cash from Financing Other Cash Receipts
TOTAL CASH RECEIPTS CASH DISBURSEMENTS Inventory Operating Expenses
CASH FLOW Opening Cash Balance Cash Receipts Cash Disbursements ENDING CASH
BALANCE Page 49 of 67 Balance Sheet Balance Sheet Your Company Name First Quarter
2017 ASSETS Current Assets Cash Accounts Receivable Inventory Other Current Assets
Total Current Assets Fixed Assets Land Facilities Equipment Computers &
Telecommunications (Less Accumlated Depreciation) Total Fixed Assets Other Assets
TOTAL ASSETS LIABILITIES Current Liabilities Short-Term Notes Payable Income Taxes
Due Other Current Liabilities Total Current Liabilities Long-Term Liabilities Long-Term
Notes Payable Other Long-Term Liabilities Total Long-Term Liabilities NET WORTH Paid-In
Capital Retained Earnings Total Net Worth TOTAL LIABILITIES AND NET WORTH $5,013 $0
$0 $0 $5,013 $0 $0 $0 $0 $0 $0 $0 $5,013 $0 $3 $0 $3 $0 $0 $0 $5,000 $9 $5,009 $5,013
Page 50 of 67 Balance Sheet Balance Sheet Your Company Name Second Quarter 2017
ASSETS Current Assets Cash Accounts Receivable Inventory Other Current Assets Total
Current Assets Fixed Assets Land Facilities Equipment Computers & Telecommunications
(Less Accumlated Depreciation) Total Fixed Assets Other Assets TOTAL ASSETS
LIABILITIES Current Liabilities Short-Term Notes Payable Income Taxes Due Other Current
Liabilities Total Current Liabilities Long-Term Liabilities Long-Term Notes Payable Other
Long-Term Liabilities Total Long-Term Liabilities NET WORTH Paid-In Capital Retained
Earnings Total Net Worth TOTAL LIABILITIES AND NET WORTH $5,025 $0 $0 $0 $5,025 $0
$0 $0 $0 $0 $0 $0 $5,025 $0 $6 $0 $6 $0 $0 $0 $5,000 $19 $5,019 $5,025 Page 51 of 67
Balance Sheet Balance Sheet Your Company Name Third Quarter 2017 ASSETS Current
Assets Cash Accounts Receivable Inventory Other Current Assets Total Current Assets Fixed
Assets Land Facilities Equipment Computers & Telecommunications (Less Accumlated
Depreciation) Total Fixed Assets Other Assets TOTAL ASSETS LIABILITIES Current
Liabilities Short-Term Notes Payable Income Taxes Due Other Current Liabilities Total
Current Liabilities Long-Term Liabilities Long-Term Notes Payable Other Long-Term
Liabilities Total Long-Term Liabilities NET WORTH Paid-In Capital Retained Earnings Total
Net Worth TOTAL LIABILITIES AND NET WORTH $5,038 $0 $0 $0 $5,038 $0 $0 $0 $0 $0 $0
$0 $5,038 $0 $9 $0 $9 $0 $0 $0 $5,000 $28 $5,028 $5,038 Page 52 of 67 Balance Sheet
Balance Sheet Your Company Name Fourth Quarter 2017 ASSETS Current Assets Cash
Accounts Receivable Inventory Other Current Assets Total Current Assets Fixed Assets Land
Facilities Equipment Computers & Telecommunications (Less Accumlated Depreciation)
Total Fixed Assets Other Assets TOTAL ASSETS LIABILITIES Current Liabilities Short-Term
Notes Payable Income Taxes Due Other Current Liabilities Total Current Liabilities Long-
Term Liabilities Long-Term Notes Payable Other Long-Term Liabilities Total Long-Term

Liabilities NET WORTH Paid-In Capital Retained Earnings Total Net Worth TOTAL
LIABILITIES AND NET WORTH $5,050 $0 $0 $0 $5,050 $0 $0 $0 $0 $0 $0 $0 $5,050 $0 $0
$0 $0 $0 $0 $0 $5,000 $50 $5,050 $5,050 Page 53 of 67 Balance Sheet Balance Sheet Your
Company Name 2018 ASSETS Current Assets Cash Accounts Receivable Inventory Other
Current Assets Total Current Assets Fixed Assets Land Facilities Equipment Computers &
TOTAL ASSETS LIABILITIES Current Liabilities Short-Term Notes Payable Income Taxes
Due Other Current Liabilities Total Current Liabilities Long-Term Liabilities Long-Term
Notes Payable Other Long-Term Liabilities Total Long-Term Liabilities NET WORTH Paid-In
Capital Retained Earnings Total Net Worth TOTAL LIABILITIES AND NET WORTH $5,101 $0
$0 $0 $5,101 $0 $0 $0 $0 $0 $0 $0 $5,101 $0 $0 $0 $0 $0 $0 $0 $5,000 $101 $5,101 $5,101
Page 54 of 67 Balance Sheet Balance Sheet Your Company Name 2019 ASSETS Current
Assets Cash Accounts Receivable Inventory Other Current Assets Total Current Assets Fixed
Assets Land Facilities Equipment Computers & Telecommunications (Less Accumlated
Depreciation) Total Fixed Assets Other Assets TOTAL ASSETS LIABILITIES Current
Liabilities Short-Term Notes Payable Income Taxes Due Other Current Liabilities Total
Current Liabilities Long-Term Liabilities Long-Term Notes Payable Other Long-Term
Liabilities Total Long-Term Liabilities NET WORTH Paid-In Capital Retained Earnings Total
Net Worth TOTAL LIABILITIES AND NET WORTH $5,152 $0 $0 $0 $5,152 $0 $0 $0 $0 $0 $0
$0 $5,152 $0 $13 $0 $13 $0 $0 $0 $5,000 $139 $5,139 $5,152 Page 55 of 67 Balance Sheet
Balance Sheet Your Company Name 2020 ASSETS Current Assets Cash Accounts Receivable
Inventory Other Current Assets Total Current Assets Fixed Assets Land Facilities Equipment
Computers & Telecommunications (Less Accumlated Depreciation) Total Fixed Assets Other
Assets TOTAL ASSETS LIABILITIES Current Liabilities Short-Term Notes Payable Income
Taxes Due Other Current Liabilities Total Current Liabilities Long-Term Liabilities Long-
Term Notes Payable Other Long-Term Liabilities Total Long-Term Liabilities NET WORTH
Paid-In Capital Retained Earnings Total Net Worth TOTAL LIABILITIES AND NET WORTH
$5,204 $0 $0 $0 $5,204 $0 $0 $0 $0 $0 $0 $0 $5,204 $0 $26 $0 $26 $0 $0 $0 $5,000 $178
$5,178 $5,204 Page 56 of 67 Balance Sheet Balance Sheet Your Company Name 2021
ASSETS Current Assets Cash Accounts Receivable Inventory Other Current Assets Total
Current Assets $5,256 $0 $0 $0 $5,256 Fixed Assets Land Facilities Equipment Computers &
TOTAL ASSETS $0 $0 $0 $0 $0 $0 $0 $5,256 LIABILITIES Current Liabilities Short-Term
Notes Payable Income Taxes Due Other Current Liabilities Total Current Liabilities $0 $39
$0 $39 Long-Term Liabilities Long-Term Notes Payable Other Long-Term Liabilities Total
Long-Term Liabilities NET WORTH Paid-In Capital Retained Earnings Total Net Worth
TOTAL LIABILITIES AND NET WORTH $0 $0 $0 $5,000 $217 $5,217 $5,256 Page 57 of 67
Break-even Estimates Break-even Estimates Year 1 (2017) January February March April
May June July August September October November December Monthly Average Year 2
(2018) January February March April May June July August September October November
December Monthly Average Year 3 (2019) 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter
Quarterly Average $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 Year 4 (2020) 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter

Quarterly Average $0 Year 5 (2021) Annual Average $0 Page 58 of 67 $0 $0 $0 $0 Key
Ratios Key Ratios Year 1 (2017) 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter Working
Capital Current Ratio $5,009 1,602.67 $5,019 802.33 $5,028 535.56 $5,050 N.A. Quick Ratio
1,602.67 802.33 535.56 N.A. Cash Turnover 0.00 0.00 0.00 0.00 Debt to Equity 0.00 0.00
0.00 0.00 Return on Investment 0% 0% 0% 0% Return on Sales N.A. N.A. N.A. N.A. Return
on Assets 0% 0% 0% 0% Year 2 (2018) $5,101 N.A. N.A. 0.00 0.00 0% N.A. 0% Year 3
(2019) $5,139 402.50 402.50 0.00 0.00 0% N.A. 0% Year 4 (2020) $5,178 202.26 202.26
0.00 0.00 0% N.A. 0% Year 5 (2021) $5,217 135.68 135.68 0.00 0.01 0% N.A. 0% Page 59 of
67 Year 1: Financials at-a-Glance (2017) $4 $3 $3 $2 Gross Sales $2 Gross Profit Net Profit
$1 $1 Page 60 of 67 December November October September August July June May April
March February January $0 Year 1: Net Sales (2017) $1 $1 Product Line 10 $1 Product Line
9 $1 Product Line 8 $1 Product Line 7 $1 Product Line 6 $0 Product Line 5 Product Line 4
$0 Product Line 3 $0 Product Line 2 $0 Product Line 1 Page 61 of 67 December November
October September August July June May April March February January $0 Year 1: Cash
Flow (2017) $6,000 $5,000 $4,000 $3,000 Net Cash Flow Ending Cash Balance $2,000
$1,000 Page 62 of 67 December November October September August July June May April
March February January $0 Year 2: Cash Flow (2018) $6,000 $5,000 $4,000 $3,000 Net Cash
Flow Ending Cash Balance $2,000 $1,000 Page 63 of 67 December November October
September August July June May April March February January $0 5-Year Financials at-a-
Glance $60 $50 $40 Gross Sales $30 Gross Profit Net Profit $20 $10 $0 2017 2018 2019
Page 64 of 67 2020 2021 5-Year Net Sales $1 $1 $1 $1 Product Line 1 Product Line 2 Axis
Title $1 Product Line 3 Product Line 4 Product Line 5 $1 Product Line 6 Product Line 7 $0
Product Line 8 Product Line 9 $0 Product Line 10 $0 $0 $0 2017 2018 2019 Page 65 of 67
2020 2021 License Agreement LICENSE AGREEMENT FOR PLANNINGSHOP’S BUSINESS
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LICENSE AGREEMENT Copyright 2003-2017 PlanningShop. All rights reserved.
www.planningshop.com BUSINESS 599: NON-ALCOHOLIC BEVERAGE COMPANY
PORTFOLIO Table of Contents SECTION ONE: YOUR NON-ALCOHOLIC BEVERAGE
COMPANY 1. 2. 3. 4. Company Parameters Equipment & Inventory Personnel, Business
Expenses & Financial Matters Websites for Reference and Statistics, Updated 4 5 7 9
SECTION TWO: BACKGROUND ON NAB INDUSTRY & MARKET RESEARCH – ORIGINAL AS
OF 2016 1. A Guide to the Non-Alcoholic Beverage Industry a. Industry Overview b.
Dominant carbonates category c. Major companies 2. Understanding Consumer Craving for
Soft Drinks a. What’s a soft drink made of? b. Stimulants in soft drinks c. Ingredient facts 3.
Understanding the Value Chain of the Soft Drink Industry a. Bottling and distribution
network b. Distribution: third-party products c. Pricing power 4. Key Indicators of the Non-
Alcoholic Beverage Industry a. Factors influencing sector growth b. Consumption
expenditure c. Disposable income and consumer confidence 5. Understanding the Soft Drink
Industry’s Key Markets a. Income bracket b. Hispanics c. Millennials d. Teens 6. The Role of
Branding & Advertising in the Soft Drink Industry a. The importance of advertising b. Global
brands c. Strong individual brand portfolios d. Investing in brands 7. Why the Soft Drink
Industry is Dominated by Coke and Pepsi a. A rivalry for the ages b. Threat from new
entrants c. Signficant investments 8. Why Growth is Sluggish in the Non-Alcoholic Beverage

Industry a. Falling demand b. Key indicator-per capita consumption 10 11 12 14 15 17 18
20 Updated 8/2019 1 BUSINESS 599: NON-ALCOHOLIC BEVERAGE COMPANY PORTFOLIO
c. Health concerns d. The soda tax 9. In Challenging Times, Soft Drinks Makers Optimize and
Thrive a. Productivity measures b. Cost-cutting initiatives 10. Soft Drink Industry Now
Looking to Still Beverages to Boost Sales a. Social pressures forcing change b. Ready-to-
drink beverages 11. International Growth Opportunities for the Soft Drink Industry a.
Beyond borders b. Growth prospects c. Positive trends d. Competition outside the domestic
market 12. Strategic Deals in the Soft Drink Industry a. Industry alliances b. Recent Pepsi
and Coca-Cola deals c. Other deal making in the sector 13. Investing in Soft Drink Companies
with ETFs a. Packaged investing b. Consumer staple ETFs 21 22 24 26 27 SECTION THREE:
HISTORY & INDUSTRY DATA/FORECASTING & TECHNOLOGY – AS OF 2016 1. American
Beverage Association 2. Cognitive health appeals to all demographics a. Omega-3s popular
ingredient for brain health b. Mental energy c. Focus on claims 3. 2016 New Product
Development Outlook for Beverages a. Organic named top trend for new beverages in new
year b. Buzzing about flavors c. Creating success d. Natural influence e. Sharing the Work f.
2016 Expectations g. Beverage industry launches new app 29 29 32 SECTION FOUR:
UPDATED MARKET RESEARCH AND INDUSTRY DATA ON NAB INDUSTRY 1. Five Major
Trends for the Non-Alcoholic Beverage Industry in 2019 a. Functionality b. Fermented
drinks c. Personalization d. Alcohol-free alternatives e. Sustainability 43 Updated 8/2019 2
BUSINESS 599: NON-ALCOHOLIC BEVERAGE COMPANY PORTFOLIO 2. Low- and No-
Alcohol Beverages are a Growing Trend WorldWide, Says New Report 3. Five Beverage
Trends for 2019 and Beyond a. Sour b. Mocktails and sessionable (low-alcohol) drinks c.
Trending fruit flavors d. Cold brew e. Sparkling 4. Innovation Filled the US Non-Alcoholic
Beverage Market in 2019 5. Report: US Sales of Non-Alcoholic Beverages Grow More than
$2 Billion in 2017 6. Infographic: The Future of Non-Alcoholic Beverages a. Excellent
Infographic with data b. Hydration Innovation c. What’s In? What’s Out? d. What’s
Quenching Americans’ Thirst? e. What’s the Deal with Water? f. Milk Alternative Movement
45 46 48 49 50 Updated 8/2019 3 BUSINESS 599: NON-ALCOHOLIC BEVERAGE COMPANY
PORTFOLIO Low- And No-Alcohol Beverages Are A Growing Trend Worldwide, Says New
Report Note #1 (Company Parameters) This is the compilation of Data, Notes, and
Information that have been put together to create a Business Plan, along with Pro-forma
Financial Statements, for a start-up company in the nonalcoholic beverage industry. The
goal of my business plan is twofold: 1. To help identify and outline all the issues I will need
to address in starting this company. 2. To present to funders to help raise money to finance
this company. NAB Background: Melinda Cates has been selling her NAB at County Fairs for
the past 7 years for $2 a bottle. She sells an average of 10 Cardboard cartons each weekend
a County Fair is open. From her calculations, it takes $.56 to make a bottle of NAB when she
calculates all the NAB ingredients and the cost of the bottle and cap. Her rich uncle, Bill, just
died and left her a small monetary inheritance. However, since he so enjoyed her
homemade NAB, he also left her equipment to start a small NAB business. Additionally, her
uncle left her a facility that will allow growth to start the business. It has the potential for
expansion in order to meet larger sales goals for the future. Melinda and I have been close,
trusted friends for years. She knew I attended Strayer University and earned my MBA; so I

agreed to assist her get the business up and running. I have agreed to put together a NAB
Business Plan, and I have agreed to be the CEO/President of the company for at least the
next five years. NAB Today: Parameters for New Company Here are the parameters in
which I must work. The business is a start-up: We are not yet in operation. We already have
a “recipe” for a beverage, but we are not yet making sales at any significant level. Product:
the only barrier is that it must be a non-alcoholic beverage (NAB). It is up to me to decide
upon what type of non-alcoholic beverage I intend to make and market. It can be sold in
individual sizes or wholesale. Market size. I will start marketing and selling the NAB in my
geographical area within a 100mile radius from my home address. Business size. I can grow
the NAB business to any size in excess of one million dollars in revenue by year two. In
other words, this cannot be intended to be a one- or two-person microbusiness. I intend to
raise money. I will be looking for funding, and I have already started with friends and family
money. However, at some point, I will need fun…

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