Assignment 1 Feedback below BUS599-A1-1 1. Create your revised NAB company name and explain its significance. Weight: 5%4.75 (4.75%) Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%) Did not submit or incompletely created your revised NAB company name and did not submit or incompletely explained its significance. Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%) Partially created your revised NAB company name and partially explained its significance. Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%) Satisfactorily created your revised NAB company name and satisfactorily explained its significance. Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%) Thoroughly created your revised NAB company name and thoroughly explained its significance. Feedback: You created your revised NAB company name and satisfactorily explained its significance. BUS599-A1-2 2. Develop your revised company’s Mission Statement and provide a rationale for its components. Weight: 5%4.75 (4.75%) Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%) Did not submit or incompletely developed your revised company’s Mission Statement and did not submit or incompletely provided a rationale for its components. Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%) Partially developed your company’s revised Mission Statement and thoroughly provided a rationale for its components. Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%) Satisfactorily developed your company’s revised Mission Statement and thoroughly provided a rationale for its components. Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%) Thoroughly developed your company’s revised Mission Statement and thoroughly provided a rationale for its components. Feedback: In this assignment I did identify that you developed your company¿s revised Mission Statement and provided a rationale for its components. BUS599-A1-3 3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage.8.5 (8.5%) Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 6.9 (6.9%) Did not submit or incompletely described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Did not submit or incompletely justified at least three (3) reasons why you have chosen this type of non-alcoholic beverage. Fair 70 - 79% C 7 (7%) - 7.9 (7.9%) Partially described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Partially justified at least three (3) reasons why you have chosen this type of non-alcoholic beverage. Proficient 80 - 89% B 8 (8%) - 8.9 (8.9%) Satisfactorily described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Satisfactorily justified at least three (3) reasons why you have chosen this type of non-al ...

1. Assignment 1 Feedback below
BUS599-A1-1
1. Create your revised NAB company name and explain its
significance. Weight: 5%4.75 (4.75%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%)
Did not submit or incompletely created your revised NAB
company name and did not submit or incompletely explained its
significance.
Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%)
Partially created your revised NAB company name and partially
explained its significance.
Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%)
Satisfactorily created your revised NAB company name and
satisfactorily explained its significance.
Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%)
Thoroughly created your revised NAB company name and
thoroughly explained its significance.
Feedback:
You created your revised NAB company name and satisfactorily
explained its significance.
BUS599-A1-2
2. Develop your revised company’s Mission Statement and
provide a rationale for its components. Weight: 5%4.75 (4.75%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%)
Did not submit or incompletely developed your revised
company’s Mission Statement and did not submit or
incompletely provided a rationale for its components.
Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%)
Partially developed your company’s revised Mission Statement
and thoroughly provided a rationale for its components.
Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%)
Satisfactorily developed your company’s revised Mission

2. Statement and thoroughly provided a rationale for its
components.
Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%)
Thoroughly developed your company’s revised Mission
Statement and thoroughly provided a rationale for its
components.
Feedback:
In this assignment I did identify that you developed your
company¿s revised Mission Statement and provided a rationale
for its components.
BUS599-A1-3
3. Describe the trends in the non-alcoholic beverage industry,
especially the specific type of beverage category you have
chosen. Justify at least three (3) reasons why you have chosen
this type of non-alcoholic beverage.8.5 (8.5%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 6.9 (6.9%)
Did not submit or incompletely described the trends in the non-
alcoholic beverage industry, especially the specific type of
beverage category you have chosen. Did not submit or
incompletely justified at least three (3) reasons why you have
chosen this type of non-alcoholic beverage.
Fair 70 - 79% C 7 (7%) - 7.9 (7.9%)
Partially described the trends in the non-alcoholic beverage
industry, especially the specific type of beverage category you
have chosen. Partially justified at least three (3) reasons why
you have chosen this type of non-alcoholic beverage.
Proficient 80 - 89% B 8 (8%) - 8.9 (8.9%)
Satisfactorily described the trends in the non-alcoholic beverage
industry, especially the specific type of beverage category you
have chosen. Satisfactorily justified at least three (3) reasons
why you have chosen this type of non-alcoholic beverage.
Exemplary 90 - 100% A 9 (9%) - 10 (10%)
Thoroughly described the trends in the non-alcoholic beverage
industry, especially the specific type of beverage category you
have chosen. Thoroughly justified at least three (3) reasons why

3. you have chosen this type of non-alcoholic beverage.
Feedback:
You provided a general description of the trends in the non-
alcoholic beverage industry. More direction relationship of the
specific type of beverage category of your project could have
been examined. You briefly noted, rather than justified the
reasons why you have chosen this type of non-alcoholic
beverage.
BUS599-A1-4
4. Choose one (1) strategic position from the course text (pp.
142–143) that you believe is the best strategic position for your
company. Explain the approach you will use to implement this
strategic position in order to distinguish your beverage from
other non-alcoholic beverages.9.5 (9.5%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 6.9 (6.9%)
Did not submit or incompletely chose one (1) strategic position
from the course text (pp. 142–143) that you believe is the best
strategic position for your company. Did not submit or
incompletely explained the approach you will use to implement
this strategic position in order to distinguish your beverage
from other non-alcoholic beverages.
Fair 70 - 79% C 7 (7%) - 7.9 (7.9%)
Partially chose one (1) strategic position from the course text
(pp. 142–143) that you believe is the best strategic position for
your company. Partially explained the approach you will use to
implement this strategic position in order to distinguish your
beverage from other non-alcoholic beverages.
Proficient 80 - 89% B 8 (8%) - 8.9 (8.9%)
Satisfactorily chose one (1) strategic position from the course
text (pp. 142–143) that you believe is the best strategic position
for your company. Satisfactorily explained the approach you
will use to implement this strategic position in order to
distinguish your beverage from other non-alcoholic beverages.
Exemplary 90 - 100% A 9 (9%) - 10 (10%)
Thoroughly chose one (1) strategic position from the course text

4. (pp. 142–143) that you believe is the best strategic position for
your company. Thoroughly explained the approach you will use
to implement this strategic position in order to distinguish your
beverage from other non-alcoholic beverages.
Feedback:
You did provide a discussion on the company¿s strategic
position.
BUS599-A1-5
5. Provide an overview of your company’s distribution
channels. Explain the manner in which your product will reach
end users. Provide a rationale for your chosen method.9.5
(9.5%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 6.9 (6.9%)
Did not submit or incompletely provided an overview of your
company’s distribution channels. Did not submit or
incompletely explained the manner in which your product will
reach end users. Did not submit or incompletely provided a
rationale for your chosen method.
Fair 70 - 79% C 7 (7%) - 7.9 (7.9%)
Partially provided an overview of your company’s distribution
channels. Partially explained the manner in which your product
will reach end users. Partially provided a rationale for your
chosen method.
Proficient 80 - 89% B 8 (8%) - 8.9 (8.9%)
Satisfactorily provided an overview of your company’s
distribution channels. Satisfactorily explained the manner in
which your product will reach end users. Satisfactorily provided
a rationale for your chosen method.
Exemplary 90 - 100% A 9 (9%) - 10 (10%)
Thoroughly provided an overview of your company’s
distribution channels. Thoroughly explained the manner in
which your product will reach end users. Thoroughly provided a
rationale for your chosen method.
Feedback:
The overview of your company¿s distribution channels was

5. noted
BUS599-A1-6
6. Outline at least three (3) types of risks (including any
regulatory risks) that your business faces. Describe your
company’s plan to mitigate such risk.8.1 (8.1%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 6.9 (6.9%)
Did not submit or incompletely outlined at least three (3) types
of risks (including any regulatory risks) that your business
faces. Did not submit or incompletely described your company’s
plan to mitigate such risk.
Fair 70 - 79% C 7 (7%) - 7.9 (7.9%)
Partially outlined at least three (3) types of risks (including any
regulatory risks) that your business faces. Partially described
your company’s plan to mitigate such risk.
Proficient 80 - 89% B 8 (8%) - 8.9 (8.9%)
Satisfactorily outlined at least three (3) types of risks (including
any regulatory risks) that your business faces. Satisfactorily
described your company’s plan to mitigate such risk.
Exemplary 90 - 100% A 9 (9%) - 10 (10%)
Thoroughly outlined at least three (3) types of risks (including
any regulatory risks) that your business faces. Thoroughly
described your company’s plan to mitigate such risk.
Feedback:
While you did provide an outline of risks you needed to support
the details of these risks. Also, there needed to be further
specifics / details of the company¿s plan to mitigate the risks.
BUS599-A1-7
7. Develop a SWOT analysis for your NAB company using the
SWOT matrix worksheet in the course text (p. 153 | SWOT:
Strengths / Weaknesses / Opportunities / Threats)28.7 (28.7%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 24.15 (24.15%)
Did not submit or incompletely developed a SWOT analysis for
your NAB company using the SWOT matrix worksheet in the
course text (p. 153 | SWOT: Strengths / Weaknesses /

6. Opportunities / Threats)
Fair 70 - 79% C 24.5 (24.5%) - 27.65 (27.65%)
Partially developed a SWOT analysis for your NAB company
using the SWOT matrix worksheet in the course text (p. 153 |
SWOT: Strengths / Weaknesses / Opportunities / Threats)
Proficient 80 - 89% B 28 (28%) - 31.15 (31.15%)
Satisfactorily developed a SWOT analysis for your NAB
company using the SWOT matrix worksheet in the course text
(p. 153 | SWOT: Strengths / Weaknesses / Opportunities /
Threats)
Exemplary 90 - 100% A 31.5 (31.5%) - 35 (35%)
Thoroughly developed a SWOT analysis for your NAB company
using the SWOT matrix worksheet in the course text (p. 153 |
SWOT: Strengths / Weaknesses / Opportunities / Threats)
Feedback:
You did provide a SWOT but did not support the details for an
analysis for the company. The matrix, other than noting the
SWOT, needed to be examined further.
BUS599-A1-8
8. Clarity, writing mechanics, and formatting requirements14.25
(14.25%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 10.35 (10.35%)
More than 6 errors present
Fair 70 - 79% C 10.5 (10.5%) - 11.85 (11.85%)
5-6 errors present
Proficient 80 - 89% B 12 (12%) - 13.35 (13.35%)
3-4 errors present
Exemplary 90 - 100% A 13.5 (13.5%) - 15 (15%)
0-2 errors present
Feedback:
Minimal errors were noted.
Raw Total: 88.05 (of 100.0)
Feedback to Learner
Name:BUS599 Week 3 Assignment 1: Company Description and
SWOT Analysis

7. Description:BUS599 Week 3 Assignment 1: Company
Description and SWOT Analysis
Assignment 2 Feedback below
1a. Analyze the types of consumers who will be drinking your
beverage in demographic terms (i.e., age, education level,
income, gender, ethnic group, etc.). Support your analysis with
actual data on the size of the demographic groups in your local
community (nearby zip codes).4.25 (4.25%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%)
Did not submit or incompletely analyzed the types of consumers
who will be drinking your beverage in demographic terms (i.e.,
age, education level, income, gender, ethnic group, etc.). Did
not submit or incompletely supported your analysis with actual
data on the size of the demographic groups in your local
community (nearby zip codes).
Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%)
Partially analyzed the types of consumers who will be drinking
your beverage in demographic terms (i.e., age, education level,
income, gender, ethnic group, etc.). Partially supported your
analysis with actual data on the size of the demographic groups
in your local community (nearby zip codes).
Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%)
Satisfactorily analyzed the types of consumers who will be
drinking your beverage in demographic terms (i.e., age,
education level, income, gender, ethnic group, etc.).
Satisfactorily supported your analysis with actual data on the
size of the demographic groups in your local community
(nearby zip codes).
Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%)
Thoroughly analyzed the types of consumers who will be
drinking your beverage in demographic terms (i.e., age,
education level, income, gender, ethnic group, etc.). Thoroughly
supported your analysis with actual data on the size of the
demographic groups in your local community (nearby zip
codes).

8. Feedback:
Satisfactorily developed an analysis of the types of consumers
in demographic terms. Needed further explanation and depth in
your breakdown of demographic groups
BUS599-A2-2
1b. Outline the demographic information for your company
specified on the worksheet in the course text (p. 107 |
Demographic Description).4.25 (4.25%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%)
Did not submit or incompletely outlined the demographic
information for your company specified on the worksheet in the
course text (p. 107 | Demographic Description).
Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%)
Partially outlined the demographic information for your
company specified on the worksheet in the course text (p. 107 |
Demographic Description).
Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%)
Satisfactorily outlined the demographic information for your
company specified on the worksheet in the course text (p. 107 |
Demographic Description).
Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%)
Thoroughly outlined the demographic information for your
company specified on the worksheet in the course text (p. 107 |
Demographic Description).
Feedback:
Partially outlined the demographic information for the company,
with specific criteria identified on the worksheet.
BUS599-A2-3
2a. Use the factors listed in the course text graphic (p. 123 |
Assess the Competition) to assess your company’s market
competition.4.25 (4.25%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%)
Did not submit or incompletely used the factors listed in the
course text graphic (p. 123 | Assess the Competition) to assess

9. your company’s market competition.
Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%)
Partially used the factors listed in the course text graphic (p.
123 | Assess the Competition) to assess your company’s market
competition.
Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%)
Satisfactorily used the factors listed in the course text graphic
(p. 123 | Assess the Competition) to assess your company’s
market competition.
Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%)
Thoroughly used the factors listed in the course text graphic (p.
123 | Assess the Competition) to assess your company’s market
competition.
Feedback:
Partially developed detail on the factors ¿ assessment of the
competition. Further examination of the company¿s market
competition could have been directly link to the factors.
BUS599-A2-4
2b. Defend your strategy to successfully compete against market
leaders in your segment.4.25 (4.25%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%)
Did not submit or incompletely defended your strategy to
successfully compete against market leaders in your segment.
Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%)
Partially defended your strategy to successfully compete against
market leaders in your segment.
Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%)
Satisfactorily defended your strategy to successfully compete
against market leaders in your segment.
Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%)
Thoroughly defended your strategy to successfully compete
against market leaders in your segment.
Feedback:
I did see the points you had noted to consider the strategy. The
recommendation would have been to develop your explanation

10. further for the market leaders and the relationship to the
strategy.
BUS599-A2-5
2c. Defend your plan to differentiate yourself from the
competition using the information detailed on the worksheet in
the text (p. 131 | Market Share Distribution).4.25 (4.25%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%)
Did not submit or incompletely defended your plan to
differentiate yourself from the competition using the
information detailed on the worksheet in the text (p. 131 |
Market Share Distribution).
Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%)
Partially defended your plan to differentiate yourself from the
competition using the information detailed on the worksheet in
the text (p. 131 | Market Share Distribution).
Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%)
Satisfactorily defended your plan to differentiate yourself from
the competition using the information detailed on the worksheet
in the text (p. 131 | Market Share Distribution).
Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%)
Thoroughly defended your plan to differentiate yourself from
the competition using the information detailed on the worksheet
in the text (p. 131 | Market Share Distribution).
Feedback:
While you did discuss the plan the logic to differentiate it from
the competition was limited in specifics. The need for the
breakdown on the worksheet would have been an area to focus
on.
BUS599-A2-6
3. Clarify your company’s message using the information
provided on the worksheet in the text (p. 160 | The Five F’s).17
(17%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 13.8 (13.8%)
Did not submit or incompletely clarified your company’s

11. message using the information provided on the worksheet in the
text (p. 160 | The Five F’s).
Fair 70 - 79% C 14 (14%) - 15.8 (15.8%)
Partially clarified your company’s message using the
information provided on the worksheet in the text (p. 160 | The
Five F’s).
Proficient 80 - 89% B 16 (16%) - 17.8 (17.8%)
Satisfactorily clarified your company’s message using the
information provided on the worksheet in the text (p. 160 | The
Five F’s).
Exemplary 90 - 100% A 18 (18%) - 20 (20%)
Thoroughly clarified your company’s message using the
information provided on the worksheet in the text (p. 160 | The
Five F’s).
Feedback:
You provided the company¿s points, again further need was to
have the breakdown / logic of directed correlation noted.
BUS599-A2-7
4. Identify the marketing vehicles you plan to use to build your
company’s brand. Justify the key reasons why they will be
effective. Provide examples of other non-alcoholic beverage
companies that use these tactics effectively.17 (17%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 13.8 (13.8%)
Did not submit or incompletely identified the marketing
vehicles you plan to use to build your company’s brand. Did not
submit or incompletely justified the key reasons why they will
be effective. Did not submit or incompletely provided examples
of other non-alcoholic beverage companies that use these tactics
effectively.
Fair 70 - 79% C 14 (14%) - 15.8 (15.8%)
Partially identified the marketing vehicles you plan to use to
build your company’s brand. Partially justified the key reasons
why they will be effective. Partially provided examples of other
non-alcoholic beverage companies that use these tactics
effectively.

12. Proficient 80 - 89% B 16 (16%) - 17.8 (17.8%)
Satisfactorily identified the marketing vehicles you plan to use
to build your company’s brand. Satisfactorily justified the key
reasons why they will be effective. Satisfactorily provided
examples of other non-alcoholic beverage companies that use
these tactics effectively.
Exemplary 90 - 100% A 18 (18%) - 20 (20%)
Thoroughly identified the marketing vehicles you plan to use to
build your company’s brand. Thoroughly justified the key
reasons why they will be effective. Thoroughly provided
examples of other non-alcoholic beverage companies that use
these tactics effectively.
Feedback:
The points you made on the marketing sector was discussed.
Key reasons were not developed ¿ but general reasons were
noted. The direct link for building the brand was needed to
support the reasons.
BUS599-A2-8
5. Clarity, writing mechanics, and formatting requirements14.25
(14.25%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 10.35 (10.35%)
More than 6 errors present
Fair 70 - 79% C 10.5 (10.5%) - 11.85 (11.85%)
5-6 errors present
Proficient 80 - 89% B 12 (12%) - 13.35 (13.35%)
3-4 errors present
Exemplary 90 - 100% A 13.5 (13.5%) - 15 (15%)
0-2 errors present
Feedback:
You did develop your paper clearly with the needed format
BUS599-A2-9
6. Complete the Marketing Budget worksheet for your
company.0 (0%)
Levels of Achievement:
Unacceptable 0 - 69% F 0 (0%) - 13.8 (13.8%)

13. Did not submit or incompletely completed the Marketing Budget
worksheet for your company.
Fair 70 - 79% C 14 (14%) - 15.8 (15.8%)
Partially completed the Marketing Budget worksheet for your
company.
Proficient 80 - 89% B 16 (16%) - 17.8 (17.8%)
Satisfactorily completed the Marketing Budget worksheet for
your company.
Exemplary 90 - 100% A 18 (18%) - 20 (20%)
Thoroughly completed the Marketing Budget worksheet for your
company.
Feedback:
Not provided
Raw Total: 69.50 (of 100.0)
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· This assignment consists of two (2) sections: a draft of your
business plan and an income statement containing your business
plan financials (i.e. Week 7 Discussion "The Financials"). Note:
You must submit both sections as separate files for the
completion of this assignment.
You must intend to raise money for your startup company. You
can start with money from friends and family but at some point
you will need funds from outside investors, either angels or
venture capitalists, depending on how much money you project
you will need to raise. Another possible angle is to develop
money through crowdfunding, assuming your product meets the
demand of such audiences.
Before you can raise money, you must develop a business plan
that convinces an investor that your company will succeed.
Section 1: Business Plan (MS Word or equivalent)
Read Chapters 18 and 19 of the course text: Successful Business
Plan. Use the Plan Preparation Forms at the end of each chapter
of Successful Business Plan as a rough guide.
Write an approximately fifteen to twenty (15-20) page draft of
your business plan in which you:
1. Revise the components of the following previously submitted
sections based on the feedback you have received.
1.
a. Company Description (Assignment 1)
b. Industry Analysis and Trends (Assignment 1)

19. c. Strategic Position & Risk Assessment (Assignment 1)
d. Target Market (Assignment 2)
e. Competition (Assignment 2)
f. Marketing Plan & Sales Strategy (Assignment 2)
1. Create an Ethics & Social Responsibility Plan.
Note: The Ethics & Social Responsibility plan should account
for approximately three to five (3-5) pages of the Business Plan
Draft.
1.
c. Describe the ways in which your company is committed to
being a good corporate citizen.
.
. Hints: Consider the following areas:
1. Creating jobs
1. Following the laws of every jurisdiction in which your
company operates
1. Fair and honest treatment of employees
1. Non-discrimination of employees and increasing diversity of
your work force
. Hints: If your company is designed as a social venture—in
which you have a primary purpose of achieving a social or
environmental goal—describe what that goal is and what aspects
of your company are designed to reach that goal. Provide a
rationale for why you have or why you have not chosen this to
be a social venture.
·
b. Discuss how your company’s activities will affect the
environment and identify the steps you will take to mitigate any
negative impacts.
·
2. Hints: As a beverage company, consider such issues as your
choice of packaging, disposal of bottles / packages by
consumers, and your use of resources, such as water in areas
where water may be scarce.
·
c. Determine any health issues / claims related to the product

20. you are making, whether negative or positive. Suggest the
strategy your company will use to mitigate any negative issues,
and to ensure any positive claims are true.
1.
2. Many beverage products have negative health impacts on
certain segments of a population (e.g., children, pregnant
mothers, etc.). Suggest your company’s plan, through
advertising, distribution, and / or other methods, to target and
reach only appropriate market segments.
1. Format your assignment according to these formatting
requirements:
c. Cite the resources you have used to complete the exercise.
Note: There is no minimum requirement for the number of
resources used in the exercise.
c. Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; references must follow
APA or school-specific format. Check with your professor for
any additional instructions.
c. Include a cover page containing the title of the assignment,
the student’s name, the professor’s name, the course title, and
the date. The cover page and the reference page are not included
in the required page length.
Section 2: Business Plan Financials (MS Excel worksheets
template)
1. For year one, revise and submit the Income Statement, Cash
Flow Projections, and Balance Sheet sections from the
“Business Plan Financials” MS Excel template (see: Course
Required Files in Week 1).
The specific course learning outcomes associated with this
assignment are:
· Describe strategic planning techniques used to formulate
alternative strategies designed to achieve stated business goals.
· Create a plan to implement a firm’s strategy and manage the
change from current operations.
· Analyze strategies for exerting the internal leadership needed
to drive the implementation of strategic initiatives and improve

21. operating excellence.
· Use technology and information resources to research issues in
strategic management.
· Write clearly and concisely about strategic management using
proper writing mechanics.
riteria
Unacceptable
Below 70% F
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1a. Revise the Company Description section based on the
feedback you have received.
Weight: 7%
Did not submit or incompletely revised the Company
Description section based on the feedback you have received.
Partially revised the Company Description section based on the
feedback you have received.
Satisfactorily revised the Company Description section based on
the feedback you have received.
Thoroughly revised the Company Description section based on
the feedback you have received..
1b. Revise the Industry Analysis and Trends section based on
the feedback you have received.
Weight: 7%
Did not submit or incompletely revised the Industry Analysis
and Trends section based on the feedback you have received.
Partially revised the Industry Analysis and Trends section based
on the feedback you have received.
Satisfactorily revised the Industry Analysis and Trends section
based on the feedback you have received.
Thoroughly revised the Industry Analysis and Trends section

22. based on the feedback you have received.
1c. Revise the Strategic Position & Risk Assessment section
based on the feedback you have received.
Weight: 7%
Did not submit or incompletely revised the Strategic Position &
Risk Assessment section based on the feedback you have
received.
Partially revised the Strategic Position & Risk Assessment
section based on the feedback you have received.
Satisfactorily revised the Strategic Position & Risk Assessment
section based on the feedback you have received.
Thoroughly revised the Strategic Position & Risk Assessment
section based on the feedback you have received.
1d. Revise the Target Market section based on the feedback you
have received.
Weight: 7%
Did not submit or incompletely revised the Target Market
section based on the feedback you have received.
Partially revised the Target Market section based on the
feedback you have received.
Satisfactorily revised the Target Market section based on the
feedback you have received.
Thoroughly revised the Target Market section based on the
feedback you have received.
1e. Revise the Competition section based on the feedback you
have received.
Weight: 7%
Did not submit or incompletely revised the Competition section
based on the feedback you have received.
Partially revised the Competition section based on the feedback
you have received.
Satisfactorily revised the Competition section based on the
feedback you have received.
Thoroughly revised the Competition section based on the
feedback you have received.
1f. Revise the Marketing Plan & Sales Strategy section based on

23. the feedback you have received.
Weight: 7%
Did not submit or incompletely revised the Marketing Plan &
Sales Strategy section based on the feedback you have received.
Partially revised the Marketing Plan & Sales Strategy section
based on the feedback you have received.
Satisfactorily revised the Marketing Plan & Sales Strategy
section based on the feedback you have received.
Thoroughly revised the Marketing Plan & Sales Strategy section
based on the feedback you have received.
2a. Describe the ways in which your company is committed to
being a good corporate citizen.
Weight: 7%
Did not submit or incompletely described the ways in which
your company is committed to being a good corporate citizen.
Partially described the ways in which your company is
committed to being a good corporate citizen.
Satisfactorily described the ways in which your company is
committed to being a good corporate citizen.
Thoroughly described the ways in which your company is
committed to being a good corporate citizen.
2b. Discuss how your company’s activities will affect the
environment and identify the steps you will take to mitigate any
negative impacts.
Weight: 7%
Did not submit or incompletely discussed how your company’s
activities will affect the environment and did not submit or
incompletely identified the steps you will take to mitigate any
negative impacts.
Partially discussed how your company’s activities will affect
the environment and did not submit or incompletely identified
the steps you will take to mitigate any negative impacts.
Satisfactorily discussed how your company’s activities will
affect the environment and did not submit or incompletely
identified the steps you will take to mitigate any negative
impacts.

24. Thoroughly discussed how your company’s activities will affect
the environment and did not submit or incompletely identified
the steps you will take to mitigate any negative impacts.
2c. Determine any health issues / claims related to the product
you are making, whether negative or positive. Suggest the
strategy your company will use to mitigate any negative issues,
and to ensure any positive claims are true.
Weight: 7%
Did not submit or incompletely determined any health issues /
claims related to the product you are making, whether negative
or positive. Did not submit or incompletely suggested the
strategy your company will use to mitigate any negative issues,
and to ensure any positive claims are true.
Partially determined any health issues / claims related to the
product you are making, whether negative or positive. Partially
suggested the strategy your company will use to mitigate any
negative issues, and to ensure any positive claims are true.
Satisfactorily determined any health issues / claims related to
the product you are making, whether negative or positive.
Satisfactorily suggested the strategy your company will use to
mitigate any negative issues, and to ensure any positive claims
are true.
Thoroughly determined any health issues / claims related to the
product you are making, whether negative or positive.
Thoroughly suggested the strategy your company will use to
mitigate any negative issues, and to ensure any positive claims
are true.
2d. Suggest your company’s plan, through advertising,
distribution, and / or other methods, to target and reach only
appropriate market segments.
Weight: 7%
Did not submit or incompletely suggested your company’s plan,
through advertising, distribution, and / or other methods, to
target and reach only appropriate market segments.
Partially suggested your company’s plan, through advertising,
distribution, and / or other methods, to target and reach only

25. appropriate market segments..
Satisfactorily suggested your company’s plan, through
advertising, distribution, and / or other methods, to target and
reach only appropriate market segments.
Thoroughly suggested your company’s plan, through
advertising, distribution, and / or other methods, to target and
reach only appropriate market segments.
3. Clarity, writing mechanics, and formatting requirements
Weight: 15%
More than 6 errors present
5-6 errors present
3-4 errors present
0-2 errors present
4. For year one, revise and submit the Income Statement, Cash
Flow Projections, and Balance Sheet sections from the
“Business Plan Financials” MS Excel template (see: Course
Required Files in Week 1).
Weight: 15%
Did not submit or incompletely, for year one, revised and
submitted the Income Statement, Cash Flow Projections, and
Balance Sheet sections from the “Business Plan Financials” MS
Excel template (see: Course Required Files in Week 1).
Partially, for year one, revised and submitted the Income
Statement, Cash Flow Projections, and Balance Sheet sections
from the “Business Plan Financials” MS Excel template (see:
Course Required Files in Week 1).
Satisfactorily, for year one, revised and submitted the Income
Statement, Cash Flow Projections, and Balance Sheet sections
from the “Business Plan Financials” MS Excel template (see:
Course Required Files in Week 1).
Thoroughly, for year one, revised and submitted the Income
Statement, Cash Flow Projections, and Balance Sheet sections
from the “Business Plan Financials” MS Excel template (see:
Course Required Files in Week 1).