Excerpts from Textbook · Page 88 from text book · Page 142-143 from Text Book Strategic Positions · Page 148-149 from Text Book Types of Risks Running Head: SWOT ANALYSIS 2 Title: SWOT Analysis Student’s Name: Professor’s Name: Date: Pure NAB Company SWOT Analysis Opportunities The company is investing heavily in the market expansion whereby it is aiming at setting up more branches in various countries across the globe. The few branches the company has are performing well and this is encouraging the company’s management to expand its market base. In so doing, its sales will dramatically increase thus resulting in an increase in revenue. Some of the places that the company is aiming to open its business doors are in Europe and Africa. After extensive market research and analysis, the company has found out that people from these two continents are the largest consumers of non-alcoholic beverages. Technological innovations and developments are also providing an ideal opportunity for the growth of the company. The company is embracing the use of the modern and advanced technology in its production, distribution, and promotion of its products. This is economic, efficient and effective and given the company an upper over its rivals in the market. To fully meet customers demand, the company has embraced mass production strategies. Threats The most endangering threat that the company is facing is stiff competition from its rivals. The market is saturated and there are countless companies manufacturing beverages. Both the existing and new-comers companies are posing a serious threat to Pure NAB Company. Strategic plans are urgently needed to be put in place to withstand the competition or else, the company will unable to achieve its short and long goals. Economic setbacks such as inflation are also unavoidable threats for the company. The current economy is dynamic and ever fluctuating and inflation is becoming commonplace in the current business arena. Cost of production may sometimes dramatically rise due to the increase of the price of the raw materials which results in the decrease of revenue and profit to the company. References Bhattacharya, A. K. (1977). The Asian dollar market: International offshore financing. New York: Praeger. Einzig, P. (1952). Inflation. London: Chatto and Windus. Karlsson, C. (2014). Innovation, technology, and knowledge. London: Routledge. Sheet1Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.Points: 100Assignment 1: Company Description and SWOT AnalysisCriteriaUnacceptableFairProficientExemplaryBelow 70% F70-79% C80-89% B90-100% A1. Create your revised NAB company name and explain its significance.Did not submit or incompletely created your revised NAB company name and did not submit or incompletely explained its significance.Partially created your revised N.

1. Excerpts from Textbook
· Page 88 from text book
· Page 142-143 from Text Book Strategic Positions
· Page 148-149 from Text Book Types of Risks
Running Head: SWOT ANALYSIS 2
Title: SWOT Analysis

2. Student’s Name:
Professor’s Name:
Date:
Pure NAB Company SWOT Analysis
Opportunities
The company is investing heavily in the market expansion
whereby it is aiming at setting up more branches in various
countries across the globe. The few branches the company has
are performing well and this is encouraging the company’s
management to expand its market base. In so doing, its sales
will dramatically increase thus resulting in an increase in
revenue. Some of the places that the company is aiming to open
its business doors are in Europe and Africa. After extensive
market research and analysis, the company has found out that
people from these two continents are the largest consumers of
non-alcoholic beverages.
Technological innovations and developments are also
providing an ideal opportunity for the growth of the company.
The company is embracing the use of the modern and advanced
technology in its production, distribution, and promotion of its
products. This is economic, efficient and effective and given the
company an upper over its rivals in the market. To fully meet
customers demand, the company has embraced mass production
strategies.
Threats
The most endangering threat that the company is facing is stiff
competition from its rivals. The market is saturated and there
are countless companies manufacturing beverages. Both the
existing and new-comers companies are posing a serious threat
to Pure NAB Company. Strategic plans are urgently needed to
be put in place to withstand the competition or else, the
company will unable to achieve its short and long goals.
Economic setbacks such as inflation are also unavoidable

3. threats for the company. The current economy is dynamic and
ever fluctuating and inflation is becoming commonplace in the
current business arena. Cost of production may sometimes
dramatically rise due to the increase of the price of the raw
materials which results in the decrease of revenue and profit to
the company.
References
Bhattacharya, A. K. (1977). The Asian dollar market:
International offshore financing. New York: Praeger.
Einzig, P. (1952). Inflation. London: Chatto and Windus.
Karlsson, C. (2014). Innovation, technology, and knowledge.
London: Routledge.
Sheet1Grading for this assignment will be based on answer
quality, logic / organization of the paper, and language and
writing skills, using the following rubric.Points: 100Assignment
1: Company Description and SWOT
AnalysisCriteriaUnacceptableFairProficientExemplaryBelow
70% F70-79% C80-89% B90-100% A1. Create your revised
NAB company name and explain its significance.Did not submit
or incompletely created your revised NAB company name and

4. did not submit or incompletely explained its
significance.Partially created your revised NAB company name
and partially explained its significance.Satisfactorily created
your revised NAB company name and satisfactorily explained
its significance.Thoroughly created your revised NAB company
name and thoroughly explained its significance.Weight: 5%2.
Develop your revised company’s Mission Statement and provide
a rationale for its components.Did not submit or incompletely
developed your revised company’s Mission Statement and did
not submit or incompletely provided a rationale for its
components.Partially developed your company’s revised
Mission Statement and thoroughly provided a rationale for its
components.Satisfactorily developed your company’s revised
Mission Statement and thoroughly provided a rationale for its
components.Thoroughly developed your company’s revised
Mission Statement and thoroughly provided a rationale for its
components.Weight: 5%3. Describe the trends in the non-
alcoholic beverage industry, especially the specific type of
beverage category you have chosen. Justify at least three (3)
reasons why you have chosen this type of non-alcoholic
beverage.Did not submit or incompletely described the trends in
the non-alcoholic beverage industry, especially the specific type
of beverage category you have chosen. Did not submit or
incompletely justified at least three (3) reasons why you have
chosen this type of non-alcoholic beverage.Partially described
the trends in the non-alcoholic beverage industry, especially the
specific type of beverage category you have chosen. Partially
justified at least three (3) reasons why you have chosen this
type of non-alcoholic beverage.Satisfactorily described the
trends in the non-alcoholic beverage industry, especially the
specific type of beverage category you have chosen.
Satisfactorily justified at least three (3) reasons why you have
chosen this type of non-alcoholic beverage.Thoroughly
described the trends in the non-alcoholic beverage industry,
especially the specific type of beverage category you have
chosen. Thoroughly justified at least three (3) reasons why you

5. have chosen this type of non-alcoholic beverage.Weight: 10%4.
Choose one (1) strategic position from the course text (pp. 142–
143) that you believe is the best strategic position for your
company. Explain the approach you will use to implement this
strategic position in order to distinguish your beverage from
other non-alcoholic beverages.Did not submit or
incompletely chose one (1) strategic position from the course
text (pp. 142–143) that you believe is the best strategic position
for your company. Did not submit or incompletely explained the
approach you will use to implement this strategic position in
order to distinguish your beverage from other non-alcoholic
beverages.Partially chose one (1) strategic position from the
course text (pp. 142–143) that you believe is the best strategic
position for your company. Partially explained the approach you
will use to implement this strategic position in order to
distinguish your beverage from other non-alcoholic
beverages.Satisfactorily chose one (1) strategic position from
the course text (pp. 142–143) that you believe is the best
strategic position for your company. Satisfactorily explained the
approach you will use to implement this strategic position in
order to distinguish your beverage from other non-alcoholic
beverages.Thoroughly chose one (1) strategic position from the
course text (pp. 142–143) that you believe is the best strategic
position for your company. Thoroughly explained the approach
you will use to implement this strategic position in order to
distinguish your beverage from other non-alcoholic
beverages.Weight: 10%5. Provide an overview of your
company’s distribution channels. Explain the manner in which
your product will reach end users. Provide a rationale for your
chosen method.Did not submit or incompletely provided an
overview of your company’s distribution channels. Did not
submit or incompletely explained the manner in which your
product will reach end users. Did not submit or incompletely
provided a rationale for your chosen method.Partially provided
an overview of your company’s distribution channels. Partially
explained the manner in which your product will reach end

6. users. Partially provided a rationale for your chosen
method.Satisfactorily provided an overview of your company’s
distribution channels. Satisfactorily explained the manner in
which your product will reach end users. Satisfactorily provided
a rationale for your chosen method.Thoroughly provided an
overview of your company’s distribution channels. Thoroughly
explained the manner in which your product will reach end
users. Thoroughly provided a rationale for your chosen
method.Weight: 10%6. Outline at least three (3) types of risks
(including any regulatory risks) that your business faces.
Describe your company’s plan to mitigate such risk.Did not
submit or incompletely outlined at least three (3) types of risks
(including any regulatory risks) that your business faces. Did
not submit or incompletely described your company’s plan to
mitigate such risk.Partially outlined at least three (3) types of
risks (including any regulatory risks) that your business faces.
Partially described your company’s plan to mitigate such
risk.Satisfactorily outlined at least three (3) types of risks
(including any regulatory risks) that your business faces.
Satisfactorily described your company’s plan to mitigate such
risk.Thoroughly outlined at least three (3) types of risks
(including any regulatory risks) that your business faces.
Thoroughly described your company’s plan to mitigate such
risk.Weight: 10%7. Develop a SWOT analysis for your NAB
company using the SWOT matrix worksheet in the course text
(p. 153 | SWOT: Strengths / Weaknesses / Opportunities /
Threats)Did not submit or incompletely developed a SWOT
analysis for your NAB company using the SWOT matrix
worksheet in the course text (p. 153 | SWOT: Strengths /
Weaknesses / Opportunities / Threats)Partially developed a
SWOT analysis for your NAB company using the SWOT matrix
worksheet in the course text (p. 153 | SWOT: Strengths /
Weaknesses / Opportunities / Threats)Satisfactorily developed a
SWOT analysis for your NAB company using the SWOT matrix
worksheet in the course text (p. 153 | SWOT: Strengths /
Weaknesses / Opportunities / Threats)Thoroughly developed a

7. SWOT analysis for your NAB company using the SWOT matrix
worksheet in the course text (p. 153 | SWOT: Strengths /
Weaknesses / Opportunities / Threats)Weight: 35%8. Clarity,
writing mechanics, and formatting requirementsMore than 6
errors present5-6 errors present3-4 errors present0-2 errors
presentWeight: 15%
Sheet2
Sheet3
Running Head: BUSINESS PLAN 1
Title: NAB Company Business Plan
Student’s Name:
Professor’s Name:
Date:
NAB Company Business Plan
The Company’s Name
The name of non-alcoholic beverage company is Pure
Drinks Company. The chosen name has its uniqueness and sends
a clear and attractive picture to the customers. There is a great
power in a name of any company and for Pure Drinks Company
is not different. when a customer comes across this name, the

8. first thing that comes into his her mind is the great potential and
capacity of the company to produce drinks that are of great
quality, affordable and customer-satisfying. Countless
researches have proven that one of the fundamental factors for
the success of any business is the name the company has.
Having a precise, memorable and appealing name puts a
company at a higher level than its competitors.
The Business and the Product
Pure Drinks Company is a non-alcoholic beverage
producing company that will major in the production of various
brands that will be marketed to its various customers. It will
entail production and marketing of small, medium and large
quantity drinks. Though there is a stiff competition in the
already existing market, the company will prioritize and center
its services on the customers’ preferences, product's
affordability, uniqueness, and maximum hygiene. The
company's management will uphold the high degree of
professionalism, hard work, and teamwork. On the other hand,
the company’s workforce will be of its own kind. By integrating
all these factors, the success of the business will be realized.
The products which will be the soft drinks will come in
different tastes, quantities, and brands. This is to ensure that
each and every customer’s preference is met and their
expectations are also met.
Mission Statement
Pure Drinks Company’s mission statement will be, ‘To
inspire happier, more refreshed and healthier individuals by
offering fantastic, affordable and real drinks to all.’
The mission statement is vivid and well guiding to the
company and promising to the customers. The company its
customers’ happiness in the first priority. When customers take
well-manufactured drinks, the first thing that is triggered in
them is the feel-good hormones. Moreover, happiness goes hand
in hand with the affordability of the product. A product that
caters to every customers' economic strengths gets great

9. acceptance in the market and the company is enabled to main a
long-term relationship with customers.
The production of the brands will uphold the very immense
level of quality and hygiene that will give an end product that is
healthier. Besides, the raw material to be used will be natural
with the very low level of chemicals and this will give the
product the taste and quality that is universally recommended.
References
British Columbia. (2001). Business plan. Victoria, B.C.: Land
Reserve Commission.
Griffin, M. P. (2015). How to write a business plan: A step-by-
step guide to creating a plan that gets results. New York:
American Management Association.
Lasher, W. (2005). The perfect business plan made simple. New
York: Broadway Books.
Assignment 1: Company Description and SWOT Analysis
Due Week 3 and worth 100 points
In this assignment, you will conduct a SWOT (Strength,
Weakness, Opportunity, and Threat) analysis for the type of
beverage you have selected, and for your company overall. As
you work on the assignment, consider why you have chosen one
type of non-alcoholic beverage over another and the reasons for
that choice. As you complete your SWOT analysis, be sure to
include external factors such as industry / market trends and
competition, and internal factors such as your capabilities or

10. abilities to reach certain market segments.
Write a three to five (3-5) page paper, in which you:
1. Create your revised NAB company name and explain its
significance (you have already done this and I have attached.
Per the instruction you may want to revise however the
professor gave us no negative feedback so the one attached
should be fine)
2. Develop your revised company’s Mission Statement and
provide a rationale for its components.
· Describe the trends in the non-alcoholic beverage industry,
especially the specific type of beverage category you have
chosen. Justify at least three (3) reasons why you have chosen
this type of non-alcoholic beverage.
. Hints: Research and outline beverage industry trends. Consider
the size and growth rate of the industry overall and the specific
beverage type you have chosen. Use the worksheet in the course
text (p. 88 | Past and Future Growth of Your Industry -
attached) to help you project the future growth rate. Consider
the use of industry associations and search engines to find
reliable, recent data.
4. Choose one (1) strategic position from the course text (pp.
142–143 - attached) that you believe is the best strategic
position for your company. Explain the approach you will use to
implement this strategic position in order to distinguish your
beverage from other non-alcoholic beverages.
5. Provide an overview of your company’s distribution
channels. Explain the manner in which your product will reach
end users. Provide a rationale for your chosen method.
. Hints: For example, will you sell your beverage in grocery
stores, restaurants, or sports venues? If so, describe the types of
resellers and distributors who will sell to resellers and fulfill
their orders. If you are attempting to sell direct-to-consumers,
such as online via a monthly subscription, how will you manage
warehousing / fulfillment / shipping?

11. 6. Outline at least three (3) types of risks (including any
regulatory risks) that your business faces. Describe your
company’s plan to mitigate such risk.
. Hints: You may refer to the types of risk listed in the course
text (pp. 148–149 - attached) as well as any risks not listed in
the text. Regulation weighs more heavily on beverage and food
businesses than many other types of companies, so be certain to
consider any regulatory risks your type of beverage faces. For
example, what kind of regulation and / or risks are you likely to
face if you make health claims about your beverage?
7. Develop a SWOT analysis for your NAB Company using the
SWOT matrix worksheet in the course text (You have already
done this and it is attached as a separate document you may
want to add to it based on the hints below.)
. Hints: What are your company’s likely strengths? Have you
chosen a beverage segment that is growing and lacks an
entrenched competitor? Are you in a niche market that has great
potential? What are the strengths that you and other team
members bring to your company? Do you or other team
members have previous experience in the food and beverage
industry?
. Hints: What are your company’s likely weaknesses? Is the
competition in your industry segment entrenched? Is your own
management team inexperienced? Will it be challenging to
actually produce your product and maintain quality?
. Hints: What are your company’s opportunities? Does your
segment have more demand than supply? Have larger
corporations stopped serving smaller or niche markets that you
could enter? Is a new market emerging because of
demographics, immigration, changing tastes?
. Hints: What are your company’s threats? Is there a clear
market leader that will be hard and expensive to displace? Are
downward-pricing pressures in the segment making profit
margins slim? Are there little or no barriers-to-entry for new
competitors; if you have a novel idea that succeeds, can the
competition easily enter your market? If you have a global

12. aspect to your company, do factors such as currency
fluctuations, political instability, offshoring or outsourcing pose
threats?
8. Format your assignment according to these formatting
requirements:
A. Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; references must follow
APA or school-specific format. Check with your professor for
any additional instructions.
B. Include a cover page containing the title of the assignment,
the student’s name, the professor’s name, the course title, and
the date. The cover page and the reference page are not included
in the required page length.
C. Cite the resources you have used to complete the
exercise. Note: There is no minimum requirement for the
number of resources used in the exercise.
***All excerpt from textbook are included on another
attachment***