This document provides instructions for creating social media profiles for personal and company brands on Facebook, Twitter, and LinkedIn. It includes steps to create pages/accounts on each platform, how to post and engage on each channel, and tips for content and profile customization. The document is organized into chapters for each social network, covering account setup, profile setup, posting, and basic engagement strategies for each platform.
This document discusses creating social media accounts like Facebook, Twitter, and blogs for e-commerce purposes. It outlines objectives to create accounts on these platforms and explain the experience of using them for business. Specific activities mentioned are creating accounts on Facebook, Twitter, and a blog, describing how to set them up, and demonstrating how they can be used for e-commerce like promoting products. Steps are provided to create accounts on each platform and best practices are discussed like using engaging content and interacting with customers. Examples from AirAsia and The Body Shop are shown of using these accounts for business purposes like advertising and selling.
Ask questions and get
help from the Facebook assistant.
News Feed: See a constantly
updating list of stories from friends
and Pages you subscribe to.
Friend Requests: View and
respond to friend requests.
Search: Find people, Pages,
places, and interests on Facebook.
Shortcuts: Quick access to your
profile, friends, inbox, and more.
Pages: Discover Pages to like and
get updates from businesses,
brands, and organizations.
Friend List: View your friends,
their profiles, and update statuses.
Step 1: Sign up for an account.
To sign up for a Facebook account, go to www.facebook.com and
Social Media For Your Business 7 29 10 UpdateLindsay Metter
The document provides guidance on using various social media platforms for business purposes. It discusses setting up and maintaining profiles on Facebook, Twitter, YouTube, blogs and LinkedIn. Key recommendations include posting daily on Facebook and Twitter to engage customers, using hashtags and videos, and connecting with others in your industry on these platforms to promote your business organically over time. Maintaining social profiles requires ongoing work but can help build trust and awareness if done consistently.
This document provides guidance for small and medium-sized enterprises (SMEs) on using Twitter effectively for business purposes. It discusses creating a Twitter account and profile, personalizing it with a photo and bio, finding people and organizations to follow, engaging with your audience by tweeting regularly, and getting others to follow your business's account. The goal is to build your network and brand on Twitter while conveying a casual, conversational tone.
Hard data on social media is not easy to find. We gathered some cases with numbers that show actual results of social media campaigns.
This is mostly geared toward companies that are wondering about what they could get out of the social media landscape.
The document provides an overview of social media marketing on Facebook. It defines social media as the use of web and mobile technologies to turn communication into interactive dialogue and consumer-generated media. It then discusses why businesses should participate in social media, including combining marketing with customer support and helping with customer retention and resolving issues. The rest of the document outlines how to set up and optimize a Facebook business page, including tips for posting, engaging customers, and using check-ins to offer deals.
This document provides instructions for creating social media profiles for personal and company brands on Facebook, Twitter, and LinkedIn. It includes steps to create pages/accounts on each platform, how to post and engage on each channel, and tips for content and profile customization. The document is organized into chapters for each social network, covering account setup, profile setup, posting, and basic engagement strategies for each platform.
This document discusses creating social media accounts like Facebook, Twitter, and blogs for e-commerce purposes. It outlines objectives to create accounts on these platforms and explain the experience of using them for business. Specific activities mentioned are creating accounts on Facebook, Twitter, and a blog, describing how to set them up, and demonstrating how they can be used for e-commerce like promoting products. Steps are provided to create accounts on each platform and best practices are discussed like using engaging content and interacting with customers. Examples from AirAsia and The Body Shop are shown of using these accounts for business purposes like advertising and selling.
Ask questions and get
help from the Facebook assistant.
News Feed: See a constantly
updating list of stories from friends
and Pages you subscribe to.
Friend Requests: View and
respond to friend requests.
Search: Find people, Pages,
places, and interests on Facebook.
Shortcuts: Quick access to your
profile, friends, inbox, and more.
Pages: Discover Pages to like and
get updates from businesses,
brands, and organizations.
Friend List: View your friends,
their profiles, and update statuses.
Step 1: Sign up for an account.
To sign up for a Facebook account, go to www.facebook.com and
Social Media For Your Business 7 29 10 UpdateLindsay Metter
The document provides guidance on using various social media platforms for business purposes. It discusses setting up and maintaining profiles on Facebook, Twitter, YouTube, blogs and LinkedIn. Key recommendations include posting daily on Facebook and Twitter to engage customers, using hashtags and videos, and connecting with others in your industry on these platforms to promote your business organically over time. Maintaining social profiles requires ongoing work but can help build trust and awareness if done consistently.
This document provides guidance for small and medium-sized enterprises (SMEs) on using Twitter effectively for business purposes. It discusses creating a Twitter account and profile, personalizing it with a photo and bio, finding people and organizations to follow, engaging with your audience by tweeting regularly, and getting others to follow your business's account. The goal is to build your network and brand on Twitter while conveying a casual, conversational tone.
Hard data on social media is not easy to find. We gathered some cases with numbers that show actual results of social media campaigns.
This is mostly geared toward companies that are wondering about what they could get out of the social media landscape.
The document provides an overview of social media marketing on Facebook. It defines social media as the use of web and mobile technologies to turn communication into interactive dialogue and consumer-generated media. It then discusses why businesses should participate in social media, including combining marketing with customer support and helping with customer retention and resolving issues. The rest of the document outlines how to set up and optimize a Facebook business page, including tips for posting, engaging customers, and using check-ins to offer deals.
Off-Page SEO Techniques 2020 discusses 16 actionable off-page SEO techniques to boost website rankings in 2020, including using social media platforms, forums, social bookmarking, and article sharing on popular sites. The document provides examples of popular social media sites, forums, social bookmarking sites, and article sharing sites along with their domain authority and page authority scores to engage with and build backlinks.
This document provides guidance on using Facebook for real estate business purposes. It outlines best practices for setting up a Facebook profile and page, engaging with connections through status updates and comments, sharing listings and videos, and generating leads. The key is using Facebook to build genuine relationships over time while only occasionally mentioning work, in order to position oneself as a trusted real estate resource. Follow the "10-1 rule" of 10 personal posts for every 1 work-related post to avoid being seen as pushy.
Facebook & Hubspot Webinar: Everything Starts With Your Facebook PageFacebook
Learn how to grow your business by building a Page to develop your brand and grow relationships with your customers. This is Webinar 1 of HubSpot's 4-session workshop with Facebook on the 4 Steps to Business Success.
What are facebook fan pages and how are they effectively used? Using blogs posts and video you can have effective content that can engage your audience on facebook.
Company name development - Business Name IdeasJacob Billy
This document provides tips and advice for making a company Twitter page more effective. It discusses starting a Twitter account for a business and tweeting about new products and information but not getting many followers or attention. It recommends engaging more with others on Twitter to build relationships and followers over time.
This document provides tips for using social media platforms like Facebook, Twitter, LinkedIn, and YouTube to promote a company called National Life. It discusses strategies for each platform such as branding Facebook pages, using Twitter locally, building followers on LinkedIn, and uploading videos to YouTube and Facebook. The overall document aims to help National Life get more engagement from key social media channels.
How to Create a Facebook Fan Page:
- The difference between a page and a group
- Creating a vanity URL or username
- Adding your blog to facebook
- Optimizing your profile picture
- Inviting people to your Page
- Tagging photos and notes
- Adding a Fan Box to your website or blog
- Creating a Facebook ad
- Sending email communications to your Fans
- Create an Event
- Keeping on open dialogue with your fans.
- Do's and Don'ts
Dokumen ini memberikan informasi tentang proses pembuatan kue belodar delima oleh Hj. Armah. Kue ini dibuat menggunakan bahan seperti tepung terigu, gula, susu, dan telur. Proses pembuatannya meliputi pengadukan semua bahan, pembekuan, pengemasan, dan penggunaan oven tanpa pewarna atau pemanis buatan. Usaha kue ini dimulai sejak 1993 dan berkembang dengan pembukaan 2 cabang di Pontianak dan Jak
1. Dokumen tersebut merupakan soal ujian akhir semester genap tahun pelajaran 2008/2009 mata pelajaran Teknologi Informatika dan Komunikasi untuk kelas X di SMA Negeri 1 Binjai Hulu.
2. Terdapat 50 soal pilihan ganda yang mencakup materi tentang komputer, Microsoft Word, dan aplikasi kantor lainnya.
3. Peserta diinstruksikan untuk memilih jawaban yang dianggap benar dengan memberi tanda silang pada lemb
1. Post engaging, relevant content regularly to spark interactions. Share your brand story, products, local events, customer stories, and questions to get people commenting.
2. Go live to connect with fans in real-time. Live videos are a great way to share behind-the-scenes content and answer questions.
3. Respond to all comments and messages promptly to build trust and rapport with your audience. Thank fans for engaging and address any questions or concerns. Timely responses show you care.
This document provides tips for leveraging social media, particularly Facebook and Twitter, to sell more wine and build a company's brand. It recommends setting up social media profiles and pages for a business and employees. Key tips include using Facebook to act like a mailing list to share updates, events, and online tastings with customers to build loyalty. It also suggests using Twitter to offer deals and discounts to followers and retweet useful information. Finally, it recommends providing WiFi or internet access in a store to encourage online research of wines. The goal is to engage customers through social interactions and turn visitors into returning customers.
The document discusses using Facebook for business and provides tips on setting up a Facebook page and measuring its effectiveness. It begins with statistics on Facebook usage and demographics. It then outlines 5 steps to create and grow a Facebook page: 1) Create a page 2) Grow your audience 3) Create content 4) Continue building your following 5) Convert your following to customers. The document concludes with suggestions for measuring Facebook performance using Facebook Insights, third-party tools like Sprout Social, and Google Analytics.
The document provides tips and strategies for using Facebook for business and social media networking. It discusses setting up a Facebook business page, types of posts and content to share, ways to engage customers and drive traffic, and how to measure results. Privacy and ethical considerations for using Facebook for business purposes are also covered at a high level.
The document proposes an online strategy for Coca-Cola to improve its online presence and forge closer relationships with consumers. It outlines Coca-Cola's goals, challenges, and current social media presence. Coca-Cola has a large presence on Facebook, Twitter, and YouTube with millions of fans and video views. The strategy focuses on locating consumers, empowering them to engage with the brand, constantly creating compelling content, and monitoring conversations to strengthen emotional connections to the brand.
Off-Page SEO Techniques 2020 discusses 16 actionable off-page SEO techniques to boost website rankings in 2020, including using social media platforms, forums, social bookmarking, and article sharing on popular sites. The document provides examples of popular social media sites, forums, social bookmarking sites, and article sharing sites along with their domain authority and page authority scores to engage with and build backlinks.
This document provides guidance on using Facebook for real estate business purposes. It outlines best practices for setting up a Facebook profile and page, engaging with connections through status updates and comments, sharing listings and videos, and generating leads. The key is using Facebook to build genuine relationships over time while only occasionally mentioning work, in order to position oneself as a trusted real estate resource. Follow the "10-1 rule" of 10 personal posts for every 1 work-related post to avoid being seen as pushy.
Facebook & Hubspot Webinar: Everything Starts With Your Facebook PageFacebook
Learn how to grow your business by building a Page to develop your brand and grow relationships with your customers. This is Webinar 1 of HubSpot's 4-session workshop with Facebook on the 4 Steps to Business Success.
What are facebook fan pages and how are they effectively used? Using blogs posts and video you can have effective content that can engage your audience on facebook.
Company name development - Business Name IdeasJacob Billy
This document provides tips and advice for making a company Twitter page more effective. It discusses starting a Twitter account for a business and tweeting about new products and information but not getting many followers or attention. It recommends engaging more with others on Twitter to build relationships and followers over time.
This document provides tips for using social media platforms like Facebook, Twitter, LinkedIn, and YouTube to promote a company called National Life. It discusses strategies for each platform such as branding Facebook pages, using Twitter locally, building followers on LinkedIn, and uploading videos to YouTube and Facebook. The overall document aims to help National Life get more engagement from key social media channels.
How to Create a Facebook Fan Page:
- The difference between a page and a group
- Creating a vanity URL or username
- Adding your blog to facebook
- Optimizing your profile picture
- Inviting people to your Page
- Tagging photos and notes
- Adding a Fan Box to your website or blog
- Creating a Facebook ad
- Sending email communications to your Fans
- Create an Event
- Keeping on open dialogue with your fans.
- Do's and Don'ts
Dokumen ini memberikan informasi tentang proses pembuatan kue belodar delima oleh Hj. Armah. Kue ini dibuat menggunakan bahan seperti tepung terigu, gula, susu, dan telur. Proses pembuatannya meliputi pengadukan semua bahan, pembekuan, pengemasan, dan penggunaan oven tanpa pewarna atau pemanis buatan. Usaha kue ini dimulai sejak 1993 dan berkembang dengan pembukaan 2 cabang di Pontianak dan Jak
1. Dokumen tersebut merupakan soal ujian akhir semester genap tahun pelajaran 2008/2009 mata pelajaran Teknologi Informatika dan Komunikasi untuk kelas X di SMA Negeri 1 Binjai Hulu.
2. Terdapat 50 soal pilihan ganda yang mencakup materi tentang komputer, Microsoft Word, dan aplikasi kantor lainnya.
3. Peserta diinstruksikan untuk memilih jawaban yang dianggap benar dengan memberi tanda silang pada lemb
1. Post engaging, relevant content regularly to spark interactions. Share your brand story, products, local events, customer stories, and questions to get people commenting.
2. Go live to connect with fans in real-time. Live videos are a great way to share behind-the-scenes content and answer questions.
3. Respond to all comments and messages promptly to build trust and rapport with your audience. Thank fans for engaging and address any questions or concerns. Timely responses show you care.
This document provides tips for leveraging social media, particularly Facebook and Twitter, to sell more wine and build a company's brand. It recommends setting up social media profiles and pages for a business and employees. Key tips include using Facebook to act like a mailing list to share updates, events, and online tastings with customers to build loyalty. It also suggests using Twitter to offer deals and discounts to followers and retweet useful information. Finally, it recommends providing WiFi or internet access in a store to encourage online research of wines. The goal is to engage customers through social interactions and turn visitors into returning customers.
The document discusses using Facebook for business and provides tips on setting up a Facebook page and measuring its effectiveness. It begins with statistics on Facebook usage and demographics. It then outlines 5 steps to create and grow a Facebook page: 1) Create a page 2) Grow your audience 3) Create content 4) Continue building your following 5) Convert your following to customers. The document concludes with suggestions for measuring Facebook performance using Facebook Insights, third-party tools like Sprout Social, and Google Analytics.
The document provides tips and strategies for using Facebook for business and social media networking. It discusses setting up a Facebook business page, types of posts and content to share, ways to engage customers and drive traffic, and how to measure results. Privacy and ethical considerations for using Facebook for business purposes are also covered at a high level.
The document proposes an online strategy for Coca-Cola to improve its online presence and forge closer relationships with consumers. It outlines Coca-Cola's goals, challenges, and current social media presence. Coca-Cola has a large presence on Facebook, Twitter, and YouTube with millions of fans and video views. The strategy focuses on locating consumers, empowering them to engage with the brand, constantly creating compelling content, and monitoring conversations to strengthen emotional connections to the brand.
The document discusses using various social media platforms to market real estate, including Facebook, Twitter, YouTube, and LinkedIn. It emphasizes that social media allows for direct, trackable marketing to target audiences. Real estate agents should claim their online presence on multiple sites to build their personal brand and connect with potential clients in social networks. Videos and blogs are important ways to showcase listings and stay active in online communities.
The document discusses using social media for small businesses and craft businesses. It outlines the benefits of social media which include reaching new audiences, providing new ways to engage existing audiences, building relationships, and driving traffic to a website. It then provides tips on defining a social media strategy, building an online brand through platforms like Facebook, Etsy, LinkedIn, Flickr, YouTube, and blogging. Key areas covered include listening to customers, using hashtags and keywords, and public relations tactics like article marketing.
Yet another presentation about social media. There's already thousands of other presentations on social media available. Why another one? Two reasons. One, I've become slightly obsessed with social media lately, and two, inspired by Nancy Duarte's and Cliff Atkinson's book on presentation development, I wanted to practice. So why not practice on something I'm interested in.
Much of the content in this presentation is HEAVILY influenced by several other presentations out there, including, Universal Mccann International Social Media Research Wave 3 and Marta Kagan's "What the F**k is Social Media?" The main difference is that I tried to develop the presentation around the structure that Cliff Atkinson outlines in "Beyond Bullet Points" - developing a story outline before even opening up PowerPoint.
As a web developer, I manage several websites for several small businesses and organizations. Over the last few years, it has become apparent that just having a website isn't enough for businesses and organizations. It's the minimum mandatory requirement. But to really join the Internet of the 21st century, businesses and organizations need to adopt a social media marketing strategy. I wanted to develop a presentation myself that I could share with my clients that explains why they should jump on the social media band wagon.
Facebook Marketing Success by Mari Smith - Gulltaggen 2011, Oslo, NorwayMari Smith
Facebook Marketing Success - Seven-Step Formula For Growing Your Business On The World's #1 Social Network.
http://gulltaggen.no/2011
http://marismith.com/gulltaggen
Facebook is a popular social networking platform that businesses can use to share information about their products and services with a large network of potential customers. By creating a public Facebook profile, businesses can interact with over 1 million new users that sign up each week. The process for businesses to sign up is simple - use a real business name and adjust privacy settings as needed. Once registered, businesses can post status updates, promote events and special offers, and network with clients and peers to gain exposure at no cost.
This document provides a summary of a presentation on using Facebook for marketing. It discusses how to set up personal and business Facebook profiles, develop a content and promotion strategy for a business page, and how to engage with and track followers. Key points include how to build a fan base of over 900 million active users, the six steps to an effective Facebook strategy, and using insights to measure reach, engagement and virality.
Squidoo is a website where users can create "lenses" about various topics and earn commissions by linking to products. To be successful on Squidoo, users need to get their lenses ranked highly on search engines through backlinking. This involves placing links from their lenses on other websites, blogs, forums and social media to drive traffic back to their lenses and increase sales. Regular backlinking is important to maintain high search rankings over time.
Blogging for Business - Sweet for all sizesKatie Laird
The document discusses how blogging can be beneficial for businesses. It provides examples of successful business blogs and outlines strategies for starting and maintaining an effective business blog, including establishing an online presence, building community, tracking analytics, and visualizing content. The key message is that blogging allows businesses to humanize their brand, engage customers, and potentially increase profits when done consistently and strategically.
An overview of the tools you can use to market yourself and your businesses on social media sites like: LinkedIn, Facebook, Twitter, Google, and YouTube.
To have a FREE Overview at your company please call 623-556-3616 or email me at info@GJDMedia.com
How to Build Brand Identity Online- 100 Slay IdeasUpReports
Be it small businesses or working professionals, everyone wants to emerge as a brand people can trust. To simplify the brand building task, Team Upreports brings 100 unique branding ideas, hacks and tips for turning yourself or your business into a successful brand. We have vastly covered online branding strategies and tips that will help small businesses, organizations and professionals claim business, sales, traffic, reputation, and fan following. This 100-point online brand identity checklist is for you if online growth is your motto.
Read the complete post over here, http://www.upreports.com/blog/build-brand-identity-online-100-tips-ideas/
The document discusses using Facebook for business purposes. It provides tips on setting up an effective business page, building a fan base, sharing content, and ongoing use of the page. The value of Facebook for business is highlighted as cultivating customers within a community and finding prospects through targeted advertising. Guidance is given on creating a page, adding information and content like photos, links, events and videos.
Similar to Burke Corporation | Social Media Guide (20)
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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L'indice de performance des ports à conteneurs de l'année 2023SPATPortToamasina
Une évaluation comparable de la performance basée sur le temps d'escale des navires
L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
Le développement de l'ICPP repose sur le temps total passé par les porte-conteneurs dans les ports, de la manière expliquée dans les sections suivantes du rapport, et comme dans les itérations précédentes de l'ICPP. Cette quatrième itération utilise des données pour l'année civile complète 2023. Elle poursuit le changement introduit l'année dernière en n'incluant que les ports qui ont eu un minimum de 24 escales valides au cours de la période de 12 mois de l'étude. Le nombre de ports inclus dans l'ICPP 2023 est de 405.
Comme dans les éditions précédentes de l'ICPP, la production du classement fait appel à deux approches méthodologiques différentes : une approche administrative, ou technique, une méthodologie pragmatique reflétant les connaissances et le jugement des experts ; et une approche statistique, utilisant l'analyse factorielle (AF), ou plus précisément la factorisation matricielle. L'utilisation de ces deux approches vise à garantir que le classement des performances des ports à conteneurs reflète le plus fidèlement possible les performances réelles des ports, tout en étant statistiquement robuste.
The Enigmatic Gemini: Unveiling the Dual Personalitiesmy Pandit
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According to the World Economic Forum, digital technologies can help reduce global carbon emissions by up to 15%. However, digitalization also comes with some challenges. Thus, if we want to make a positive impact by increasing sustainability, we need to address challenges like the digital divide, energy consumption of IT, or the rise of electronic waste. In this talk, I want to explore how Agile can help to leverage Digital Sustainability.
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Burke Corporation | Social Media Guide
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CONNECT with
BURKE
Go to Twitter.com and select “Sign up now” to
create your account. Follow Burke Corporation
at twitter.com/burkecorpmeats, to hear what’s
happening at events like International Pizza Expo®
and find links to new and fun industry info. ICONOLOGY
THE TWITTER ICON
5. CONNECT with
BURKE
Go to www.LinkedIn.com and you
can join quickly from the homepage.
Once you’re signed in, enter “Burke
Corporation” in the “Find People”
LINKEDIN.COM box and you’ll get to our page. Or
just go straight to linkedin.com/
Nothing beats LinkedIn for business networking. companies/burke-corporation. From
Exchange ideas, information and opportunities our company page, you can easily
with trusted contacts in your area and industry. find your Burke sales representative.
LINKEDIN ICONOLOGY
THE LINKEDIN ICON
6. CONNECT with
YOUTUBE.COM BURKE
YouTube is a fun, fast, free and easy way Go to YouTube.com/
to post and view videos. So go ahead, burkecorpmeats, or simply
broadcast yourself. The world is watching. enter “Burke Corporation” in
the search box on the home-
page. Check out our latest
videos from events like
International Pizza Expo®
YOUTUBE
and our chefs
at work in our
test kitchens.
ICONOLOGY
THE YOUTUBE ICON
7. FLICKR ICONOLOGY
THE FLICKR ICON
CONNECT with
BURKE
See Burke’s photos at www.Flickr.com/photos/
BurkeCorpMeats. Get a taste of some of our favorite
FLICKR.COM pizzas, complete with recipes, put names to faces with
staff photos, and more.
This simple online photo
management and sharing
application also lets you
add comments and text.
8. your
SOCIAL
CONNECT WITH
CUSTOMERS
Fight the fear. Banish the doubts. Social media is so
MEDIA
fast and easy, even the least computer-savvy among
us can harness its power. It makes your business
accessible and builds relationships with your
Connect with your customers customers. And it’s FREE. No more excuses.
Get started today.
today and see the bottom-line
benefits tomorrow Create a Media Maven If it’s not going to be
you, pick someone in your business who
you truly trust to manage your social media
HOT and your brand. This includes not only
TIP keeping all of your pages up-to-date, but
monitoring your pages and other industry
sites as well.
9. FACEBOOK.COM
CONNECT WITH your
Amass fans through CUSTOMERS
your Web site, e-mails
and in-store signage. Go to www.facebook.com and select
Post daily specials and “Create a page for a celebrity, band or
HOT create unique offers or business.” (It’s on the lower right.)
TIP promotions for your
Anyone who “Becomes a fan” of your
Facebook fans.
page will receive your status updates.
10. TWITTER.COM
CONNECT WITH your
CUSTOMERS HOT
TIP
Once you’ve created your account, Gain followers through your
which takes mere minutes, click Web site, Facebook page and
the “Help” button on the upper in-store signage. Twitter’s
right side of the page, and hit immediacy makes it perfect
“Getting Started” for frequently for last-minute promotions
asked questions. like, “Stop in within the next
hour, mention this tweet and
Or, just start tweeting. It’s easy to get $2 off your pizza.”
figure it out as you go.
11. CONNECT WITH your
HOT CUSTOMERS
TIP
LinkedIn helps you find people
Keep your LinkedIn activity you already know through
strictly business. This isn’t the your e-mail address books,
place for promotions or humor, and suggests contacts through
but it can definitely help you people you’ve linked with.
increase corporate sales and
improve your business image
in your community.
LINKEDIN.COM
12. CONNECT WITH your
CUSTOMERS
You’ll need a free account to upload videos. Just click
“Create Account” in the upper-right part of YouTube’s
homepage. Your account will create a “Channel” for
your restaurant and allow you to show up in searches.
YOUTUBE.COM
Create a specialty menu item, a fun promotion
HOT or a unique challenge, shoot it and post it.
TIP Will millions of people watch some dude try
to eat a 6 lb. pizza by himself? Yes.
13. HOT
TIP
With their written
FLICKR.COM
consent, take pictures CONNECT WITH your
of your best customers CUSTOMERS
enjoying your pizza and
post them on Flickr. Since Flickr is part of Yahoo, you can set up your Flickr account
in mere seconds if you’re already a Yahoo member. If not, it
still just takes minutes. Click “Create Your Account” and it
walks you through, step-by-step. Or, click “Take the Tour” at
the bottom of the homepage.
14. mo re • Manage Your Brand: Social media isn’t any less significant
to your brand image than a billboard. In fact, it’s likely to
be seen by even more customers than your traditional
HOT advertising. Never, ever forget that.
TIPs • Cross-Promote Connections: All of these social media
sites have icons you can add to your restaurant’s Web site.
Encourage your customers to connect with you across
multiple platforms.
• Make Sure You’re Found: Go to Maps.Google.com and click “Put your business
on Google maps.” Every time someone Googles your restaurant name, the first
thing they’ll find will be a map to your restaurant.
• Go Viral: Post your videos on your Web site, your Facebook page and your
YouTube channel. YouTube’s “Share” button lets you post any video link on a
number of sites with one click.
• Keep it Real: Make sure your social media content is relevant, useful and
brief. Your followers won’t hesitate to “unfriend” you if you inundate them
with useless information.