The document provides an overview of social media marketing on Facebook. It defines social media as the use of web and mobile technologies to turn communication into interactive dialogue and consumer-generated media. It then discusses why businesses should participate in social media, including combining marketing with customer support and helping with customer retention and resolving issues. The rest of the document outlines how to set up and optimize a Facebook business page, including tips for posting, engaging customers, and using check-ins to offer deals.

1. 1

2. Social Media Marketing
1

3. Social Media Marketing
Presented By: Kristen Duncan
SociallySimple@gmail.com
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4. 2

5. What is “Social Media”?
2

6. What is “Social Media”?
Wikipedia defines “Social Media” as:
2

7. What is “Social Media”?
Wikipedia defines “Social Media” as:
(1)The use of web-based and mobile technologies to turn
communication into interactive dialogue
2

8. What is “Social Media”?
Wikipedia defines “Social Media” as:
(1)The use of web-based and mobile technologies to turn
communication into interactive dialogue
(2) Consumer-Generated Media
2

9. 3

10. Why should I take part in
“Social Media”?
3

11. Why should I take part in
“Social Media”?
1. combines your marketing team
with your HR/customer support team
3

12. Why should I take part in
“Social Media”?
1. combines your marketing team
with your HR/customer support team
2. helps with customer retention, resolving
customer complaints and issues, and
making it easier for customers to share
their experiences and find what they are
looking for.
3

13. 4

14. 4

15. WHERE
DO I
START?
4

16. WHERE
DO I
START?
SOCIAL
NETWORKS
4

17. 5

18. VIDEO BY ALEX TRIMPE
WEBSITE: WWW.ALEXTRIMPE.COM
VIDEO & FACTS: WWW.ONLINESCHOOLS.ORG/BLOG/FACEBOOK-OBSESSION
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19. WWW.FACEBOOK.COM
LET’S GET STARTED
6

20. BUSINESS PAGES HAVE TO BE CONNECTED TO
A PERSONAL PROFILE.
WWW.FACEBOOK.COM
LET’S GET STARTED
6

21. BUSINESS PAGES HAVE TO BE CONNECTED TO
A PERSONAL PROFILE.
IF YOU ALREADY HAVE A PROFILE, YOU CAN SKIP
THIS STEP AND START CREATING YOUR PAGE.
WWW.FACEBOOK.COM
LET’S GET STARTED
6

22. FILL IN YOUR PERSONAL INFORMATION
PERSONAL INFORMATION - NOT YOUR BUSINESS INFORMATION
7

23. PERSONAL SET-UP
PERSONAL PHOTO
8

24. CONFIRM YOUR EMAIL
9

25. CONFIRM YOUR EMAIL
9

26. CONFIRM YOUR EMAIL
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27. FACEBOOK.COM/PAGES/CREATE.PHP
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28. CHOOSE THE BEST FIT
FACEBOOK.COM/PAGES/CREATE.PHP
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29. CHOOSE THE BEST FIT
FACEBOOK.COM/PAGES/CREATE.PHP
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30. CHOOSE THE BEST FIT
FACEBOOK.COM/PAGES/CREATE.PHP
10

31. CHOOSE THE BEST FIT
FACEBOOK.COM/PAGES/CREATE.PHP
10

32. CHOOSE THE BEST FIT
FACEBOOK.COM/PAGES/CREATE.PHP
10

33. CHOOSE THE BEST FIT
FACEBOOK.COM/PAGES/CREATE.PHP
10

34. CHOOSE THE BEST FIT
FACEBOOK.COM/PAGES/CREATE.PHP
10

35. LET YOUR FINGERS DO THE WALKING!
FOLLOW THE STEPS THAT ARE LAID OUT FOR YOU.
11

36. THE IMAGE YOU PICK
SHOULD REPRESENT
YOU. IT WILL SHOW
UP NEXT TO YOUR
NAME EVERY TIME
YOU POST OR
COMMENT ON
FACEBOOK.
LET YOUR FINGERS DO THE WALKING!
FOLLOW THE STEPS THAT ARE LAID OUT FOR YOU.
11

37. THE IMAGE YOU PICK
SHOULD REPRESENT
YOU. IT WILL SHOW
UP NEXT TO YOUR
NAME EVERY TIME
YOU POST OR
COMMENT ON
FACEBOOK.
USE THE SAME
IMAGE ON ALL
SOCIAL NETWORKS.
LET YOUR FINGERS DO THE WALKING!
FOLLOW THE STEPS THAT ARE LAID OUT FOR YOU.
11

38. WALL
VISIBLE TO EVERYONE
12

39. THIS IS YOUR
“WALL”. THINK
OF IT AS AN
INTERACTIVE
BILLBOARD.
WALL
VISIBLE TO EVERYONE
12

40. THIS IS YOUR
“WALL”. THINK
OF IT AS AN
INTERACTIVE
BILLBOARD.
HERE, IS WHERE
YOU WILL POST
INFORMATION.
WALL
VISIBLE TO EVERYONE
12

41. THIS IS YOUR
“WALL”. THINK
OF IT AS AN
INTERACTIVE
BILLBOARD.
HERE, IS WHERE
YOU WILL POST
INFORMATION.
IT IS ALSO
WHERE YOUR
CUSTOMERS WILL
POST THEIR
COMMENTS.
WALL
VISIBLE TO EVERYONE
12

42. New “Likes”
Thank them for “like”-ing your business by sending
them a message and ask what you can do for them.
13

43. NOTIFIES YOU WHEN
SOMEONE NEW “LIKES”
New “Likes” YOUR PAGE
Thank them for “like”-ing your business by sending
them a message and ask what you can do for them.
13

44. POSTING OPTIONS
STATUS, PHOTO, LINK, & VIDEO
14

45. STATUS
SIMPLY WRITE WHAT YOU
WANT TO SAY TO YOUR
CUSTOMERS.
(NO PHOTO/VIDEO OPTION)
POSTING OPTIONS
STATUS, PHOTO, LINK, & VIDEO
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46. STATUS
SIMPLY WRITE WHAT YOU
WANT TO SAY TO YOUR
CUSTOMERS.
(NO PHOTO/VIDEO OPTION)
PHOTO
UPLOAD A PHOTO FROM
YOUR DRIVE, TAKE A PHOTO
WITH A WEBCAM, OR CREATE
AN ALBUM
POSTING OPTIONS
STATUS, PHOTO, LINK, & VIDEO
14

47. STATUS LINK
SIMPLY WRITE WHAT YOU INSERT A WEBSITE ADDRESS
WANT TO SAY TO YOUR TO SHOW AN ACTIVE LINK
CUSTOMERS. WITH AN AUTOMATIC
(NO PHOTO/VIDEO OPTION) SUMMARY & PHOTO.
PHOTO
UPLOAD A PHOTO FROM
YOUR DRIVE, TAKE A PHOTO
WITH A WEBCAM, OR CREATE
AN ALBUM
POSTING OPTIONS
STATUS, PHOTO, LINK, & VIDEO
14

48. STATUS LINK
SIMPLY WRITE WHAT YOU INSERT A WEBSITE ADDRESS
WANT TO SAY TO YOUR TO SHOW AN ACTIVE LINK
CUSTOMERS. WITH AN AUTOMATIC
(NO PHOTO/VIDEO OPTION) SUMMARY & PHOTO.
PHOTO VIDEO
UPLOAD A PHOTO FROM
RECORD A VIDEO WITH A
YOUR DRIVE, TAKE A PHOTO
WEBCAM OR UPLOAD A
WITH A WEBCAM, OR CREATE
VIDEO FROM YOUR DRIVE.
AN ALBUM
POSTING OPTIONS
STATUS, PHOTO, LINK, & VIDEO
14

49. When is the best time to post?
*http://mashable.com/2010/10/28/facebook-activity-study/
15

50. When is the best time to post?
*http://mashable.com/2010/10/28/facebook-activity-study/
15

51. When is the best time to post?
*http://mashable.com/2010/10/28/facebook-activity-study/
15

52. When is the best time to post?
*http://mashable.com/2010/10/28/facebook-activity-study/
MONDAY IS THE
BIGGEST POST DAY
15

53. When is the best time to post?
*http://mashable.com/2010/10/28/facebook-activity-study/
MONDAY IS THE
BIGGEST POST DAY
15

54. When is the best time to post?
*http://mashable.com/2010/10/28/facebook-activity-study/
MONDAY IS THE WEDNESDAY IS THE
BIGGEST POST DAY BIGGEST COMMENT DAY
15

55. When is the best time to post?
*http://mashable.com/2010/10/28/facebook-activity-study/
16

56. When is the best time to post?
*http://mashable.com/2010/10/28/facebook-activity-study/
16

57. When is the best time to post?
*http://mashable.com/2010/10/28/facebook-activity-study/
The biggest spike occurs at
3:00 p.m. ET on weekdays.
16

58. When is the best time to post?
*http://mashable.com/2010/10/28/facebook-activity-study/
The biggest spike occurs at
3:00 p.m. ET on weekdays.
16

59. When is the best time to post?
*http://mashable.com/2010/10/28/facebook-activity-study/
The three biggest usage spikes tend to
The biggest spike occurs at
occur on weekdays at 11:00 a.m., 3:00
3:00 p.m. ET on weekdays.
p.m. and 8:00 p.m. ET.
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60. Why people “like” your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
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61. 40% to receive discounts and promotions
Why people “like” your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
17

62. 40% to receive discounts and promotions
39% to show my support for the company to others
Why people “like” your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
17

63. 40% to receive discounts and promotions
39% to show my support for the company to others
36% to get a “freebie”
Why people “like” your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
17

64. 40% to receive discounts and promotions
39% to show my support for the company to others
36% to get a “freebie”
34% to stay informed about the activities of the company
Why people “like” your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
17

65. 40% to receive discounts and promotions
39% to show my support for the company to others
36% to get a “freebie”
34% to stay informed about the activities of the company
33% to get updates on future products
Why people “like” your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
17

66. 40% to receive discounts and promotions
39% to show my support for the company to others
36% to get a “freebie”
34% to stay informed about the activities of the company
33% to get updates on future products
30% to get updates on upcoming sales
Why people “like” your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
17

67. 40% to receive discounts and promotions
39% to show my support for the company to others
36% to get a “freebie”
34% to stay informed about the activities of the company
33% to get updates on future products
30% to get updates on upcoming sales
29% for fun or entertainment
Why people “like” your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
17

68. 40% to receive discounts and promotions
39% to show my support for the company to others
36% to get a “freebie”
34% to stay informed about the activities of the company
33% to get updates on future products
30% to get updates on upcoming sales
29% for fun or entertainment
25% to get access to exclusive content
Why people “like” your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
17

69. 40% to receive discounts and promotions
39% to show my support for the company to others
36% to get a “freebie”
34% to stay informed about the activities of the company
33% to get updates on future products
30% to get updates on upcoming sales
29% for fun or entertainment
25% to get access to exclusive content
22% someone recommended it to me
Why people “like” your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
17

70. 40% to receive discounts and promotions
39% to show my support for the company to others
36% to get a “freebie”
34% to stay informed about the activities of the company
33% to get updates on future products
30% to get updates on upcoming sales
29% for fun or entertainment
25% to get access to exclusive content
22% someone recommended it to me
21% to learn more about the company
Why people “like” your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
17

71. 40% to receive discounts and promotions
39% to show my support for the company to others
36% to get a “freebie”
34% to stay informed about the activities of the company
33% to get updates on future products
30% to get updates on upcoming sales
29% for fun or entertainment
25% to get access to exclusive content
22% someone recommended it to me
21% to learn more about the company
13% for education about company topics
Why people “like” your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
17

72. 40% to receive discounts and promotions
39% to show my support for the company to others
36% to get a “freebie”
34% to stay informed about the activities of the company
33% to get updates on future products
30% to get updates on upcoming sales
29% for fun or entertainment
25% to get access to exclusive content
22% someone recommended it to me
21% to learn more about the company
13% for education about company topics
13% to interact
Why people “like” your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
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73. Social Marketing Offline
How do people know you are online?

74. Social Marketing Offline
How do people know you are online?

75. Social Marketing Offline
How do people know you are online?

76. Social Marketing Offline
How do people know you are online?

77. WEBSITE
Social Marketing Offline
How do people know you are online?

78. WEBSITE
COMMERCIALS
Social Marketing Offline
How do people know you are online?

79. WEBSITE
WINDOW COMMERCIALS
Social Marketing Offline
How do people know you are online?

80. “Check-In”
A great way to offer a deal to your
customers when they stop by!

81. How do I claim
a place I represent?
http://www.facebook.com/help/?page=1154
To claim your Place, search for your business name on Facebook via the normal
Search bar. If your business’s Place already exists on Facebook, click on it to visit
its page. At the bottom left side of your Place you may see a link that says "Is
this your business?" Click on the link and you will be directed to a claiming flow.
We will ask you to verify that you are the owner through a phone verification
process, or you may be asked for document verification. If your claim is
confirmed, you will be able to admin your Place on Facebook.
If you do not see the "Is this your business?" link on a Place, then it is not
available to claim at this time.

82. Create a “Check-In” Deal
Steps 1 & 2

83. Create a “Check-In” Deal
Steps 1 & 2

84. STEP 1:
CLICK “EDIT INFO”
Create a “Check-In” Deal
Steps 1 & 2

85. STEP 1:
CLICK “EDIT INFO”
Create a “Check-In” Deal
Steps 1 & 2

86. STEP 1:
CLICK “EDIT INFO”
STEP 2:
CLICK “DEALS”
Create a “Check-In” Deal
Steps 1 & 2

87. Create a “Check-In” Deal
Step 3 & 4

88. Create a “Check-In” Deal
Step 3 & 4

89. STEP 3:
CLICK “CREATE”
Create a “Check-In” Deal
Step 3 & 4

90. STEP 3:
CLICK “CREATE”
Create a “Check-In” Deal
Step 3 & 4

91. STEP 3:
CLICK “CREATE”
STEP 4:
CHOOSE THE
TYPE OF DEAL
THAT SUITS
YOUR NEEDS.
Create a “Check-In” Deal
Step 3 & 4

92. Create a “Check-In” Deal
Steps 5, 6, & 7

93. Create a “Check-In” Deal
Steps 5, 6, & 7

94. STEP 5:
ADD DETAILS AND
RESTRICTIONS
Create a “Check-In” Deal
Steps 5, 6, & 7

95. STEP 5:
ADD DETAILS AND
RESTRICTIONS
Create a “Check-In” Deal
Steps 5, 6, & 7

96. STEP 5:
ADD DETAILS AND
RESTRICTIONS
STEP 6:
DEFINE YOUR
OFFER
Create a “Check-In” Deal
Steps 5, 6, & 7

97. STEP 5:
ADD DETAILS AND
RESTRICTIONS
STEP 6:
DEFINE YOUR
OFFER
Create a “Check-In” Deal
Steps 5, 6, & 7

98. STEP 5:
ADD DETAILS AND
RESTRICTIONS
STEP 6:
DEFINE YOUR
OFFER
Create a “Check-In” Deal
Steps 5, 6, & 7

99. STEP 5:
ADD DETAILS AND
RESTRICTIONS
STEP 6:
DEFINE YOUR
OFFER
STEP 7:
CLICK
“CREATE DEAL”
Create a “Check-In” Deal
Steps 5, 6, & 7

100. Who has time to keep
up with all of that?

101. Who has time to keep
up with all of that?

105. After you have created a login
using your email address, you
can add social networks.

106. After you have created a login
using your email address, you
can add social networks.

107. What social networks are
supported?

108. What social networks are
supported?

109. Once you’ve linked your
accounts, it will look like this.

110. Once you’ve linked your
accounts, it will look like this.

111. TABS FOR
EACH
NETWORK
Once you’ve linked your
accounts, it will look like this.

112. Posting
One time posting and setting up posts for the future.

113. Posting
One time posting and setting up posts for the future.

114. Posting
One time posting and setting up posts for the future.

115. Posting
One time posting and setting up posts for the future.

116. Optional Monthly Fee
includes analytics, multiple admins, more
than 5 networks can be added

117. Optional Monthly Fee
includes analytics, multiple admins, more
than 5 networks can be added

137. PHOTOS COURTESY OF FLICKR.COM/PHOTOS/QRARTS

138. Connections Spotlight
Have you seen these in the trade show?

139. Connections Spotlight
Have you seen these in the trade show?

140. Connections Spotlight
Have you seen these in the trade show?

141. Connections Spotlight
Have you seen these in the trade show?

142. Connections Spotlight
Have you seen these in the trade show?

143. Connections Spotlight
Have you seen these in the trade show?

144. QR (Quick Response) Codes
These are images that can be scanned using
a smart phone using an app. They will direct
you to a specific website or landing page,
contact info, a video, or a message.

145. QR (Quick Response) Codes
These are images that can be scanned using
a smart phone using an app. They will direct
you to a specific website or landing page,
contact info, a video, or a message.

146. QR Apps
Applications for your smart phone

147. QR Apps
Applications for your smart phone

148. I-NIGMA IS A GREAT
APP BECAUSE YOU
CAN RETRIEVE QR
CODES THAT YOU
HAVE SCANNED IN
THE PAST. YOU CAN
ALSO SEND QR
CODES TO FRIENDS.
QR Apps
Applications for your smart phone

149. QR Apps
Applications for your smart phone

150. QR Apps
Applications for your smart phone

151. QR Apps
Applications for your smart phone

152. QR Apps
Applications for your smart phone

153. How do I get my own?
There are several websites that offer free QR
codes. These are the two most popular.

154. How do I get my own?
There are several websites that offer free QR
codes. These are the two most popular.

155. ZXING.APPSPOT.COM/GENERATOR/
How do I get my own?
There are several websites that offer free QR
codes. These are the two most popular.

156. ZXING.APPSPOT.COM/GENERATOR/
How do I get my own?
There are several websites that offer free QR
codes. These are the two most popular.

157. ZXING.APPSPOT.COM/GENERATOR/ QRCODE.KAYWA.COM/
How do I get my own?
There are several websites that offer free QR
codes. These are the two most popular.

158. ZXING.APPSPOT.COM/GENERATOR/ QRCODE.KAYWA.COM/
How do I get my own?
There are several websites that offer free QR
codes. These are the two most popular.

159. Spy on your competition
Keep your customers close and your competitors closer!
36

160. Spy on your competition
Keep your customers close and your competitors closer!
36

161. Spy on your competition
Keep your customers close and your competitors closer!
“LIKE” THEM ON
36

162. Spy on your competition
Keep your customers close and your competitors closer!
“LIKE” THEM ON
“GOOGLE” THEM
36

163. Spy on your competition
Keep your customers close and your competitors closer!
“LIKE” THEM ON
“GOOGLE” THEM
WATCH THEIR COMMERCIALS
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164. Spy on your competition
Keep your customers close and your competitors closer!
“LIKE” THEM ON
“GOOGLE” THEM
WATCH THEIR COMMERCIALS
IT’S NOT ABOUT RECREATING THE WHEEL...
IT IS LEARNING TO SPIN THE WHEEL IN THE
DIRECTION YOU WANT IT TO GO!
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165. 37

166. Now what???
37

167. Now what???
Figure out which of these sites
best fit you and your company
37

168. Now what???
Figure out which of these sites
best fit you and your company
*Facebook
37

169. Now what???
Figure out which of these sites
best fit you and your company
*Facebook
*You Tube
37

170. Now what???
Figure out which of these sites
best fit you and your company
*Facebook
*You Tube
*Twitter
37

171. Now what???
Figure out which of these sites
best fit you and your company
*Facebook
*You Tube
*Twitter
*Yelp
37

172. Now what???
Figure out which of these sites
best fit you and your company
*Facebook
*You Tube
*Twitter
*Yelp
*LinkedIn
37

173. Now what???
Figure out which of these sites
best fit you and your company
*Facebook
*You Tube
*Twitter
*Yelp
*LinkedIn
*Google Maps
37

174. Now what???
Figure out which of these sites
best fit you and your company
*Facebook
*You Tube
*Twitter
*Yelp
*LinkedIn
*Google Maps
*Google Places
37

175. Now what???
Figure out which of these sites
best fit you and your company
*Facebook
*You Tube
*Twitter
*Yelp
*LinkedIn
*Google Maps
*Google Places
*Angie’s List
37

176. Now what???
Figure out which of these sites
best fit you and your company
*Facebook
*You Tube
*Twitter
*Yelp
*LinkedIn
*Google Maps
*Google Places
*Angie’s List
*FourSquare
37

177. Now what???
Figure out which of these sites
best fit you and your company
*Facebook
*You Tube
*Twitter
*Yelp
*LinkedIn
*Google Maps
*Google Places
*Angie’s List
*FourSquare
*MySpace
37

178. Now what???
Figure out which of these sites
best fit you and your company
*Facebook
*You Tube
*Twitter
*Yelp
*LinkedIn
*Google Maps
*Google Places
*Angie’s List
*FourSquare
*MySpace
37

179. Now what???
Figure out which of these sites
best fit you and your company
*Facebook
*You Tube
*Twitter
*Yelp
*LinkedIn
*Google Maps
*Google Places
*Angie’s List
*FourSquare
*MySpace
For more sites, visit
http://www.prelovac.com/vladimir/top-list-of-social-media-sites
37