Gatorade Media
Strategy
Presented by Kati Hooper
Monday, April 7, 14
Target Market
Youth leading an active life-style
Monday, April 7, 14
KPI- Key Performance
Indicators
Gatorade is not just a sports drink
Monday, April 7, 14
Big Idea
Mini Webisodes titled “G-
Series”
Highlight young athletes
trying to achieve greatness
Each story will have a
dif...
Big Idea
Monday, April 7, 14
Tools and Tactics
• Youtube
• Facebook
• Twitter
• Blog
• Instagram
• National Campaign
Monday, April 7, 14
Budget
$18 Million
Monday, April 7, 14
Budget
• Shooting costs = $5 Million
• Travel Costs= $1 Million
• Editing Costs=$56,000
• Advertising Spots = $10 Million
...
Summary
Monday, April 7, 14
ThankYou!
Monday, April 7, 14
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Gatorade media Strategy

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A Media Strategy for a Gatorade Campaign

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Gatorade media Strategy

  1. 1. Gatorade Media Strategy Presented by Kati Hooper Monday, April 7, 14
  2. 2. Target Market Youth leading an active life-style Monday, April 7, 14
  3. 3. KPI- Key Performance Indicators Gatorade is not just a sports drink Monday, April 7, 14
  4. 4. Big Idea Mini Webisodes titled “G- Series” Highlight young athletes trying to achieve greatness Each story will have a different Gatorade Product tied into it. Monday, April 7, 14
  5. 5. Big Idea Monday, April 7, 14
  6. 6. Tools and Tactics • Youtube • Facebook • Twitter • Blog • Instagram • National Campaign Monday, April 7, 14
  7. 7. Budget $18 Million Monday, April 7, 14
  8. 8. Budget • Shooting costs = $5 Million • Travel Costs= $1 Million • Editing Costs=$56,000 • Advertising Spots = $10 Million • Social Media Monitoring = $672,000 Monday, April 7, 14
  9. 9. Summary Monday, April 7, 14
  10. 10. ThankYou! Monday, April 7, 14

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