Bumbledore Airlines was established in Istanbul in 2012, focusing on routes from Istanbul to destinations in the Far East region and London. It operates passenger and cargo flights using 9 aircraft that connect Istanbul with 4 destinations. The airline aims to provide high quality service on its long-haul routes with no direct competitors initially. It has grown financially successful with over $329 million in cash reserves after starting with $100 million in funding. While its on-time performance and market shares have increased, it sees opportunities to pursue a more aggressive expansion strategy through adding aircraft, opening new routes, and improving operations further.

1. BUMBLEDOR
E AIRLINES
Prepared by;
Asu Esinduy & Ece Ünal
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2. OZYEGIN UNIVERSITY 2
OUTLINE
General Information
Routes
Ticket Prices
Services
Cargo Operation
Financial Status
Marketing & Strategies
Company Advantages
More to Improve
Questions

3. GENERAL INFORMATION
 Established in Istanbul, 2012.
 Focusing on Far East Region
 Long-Haul Routes
 Full-Service Carrier
 Operating Cargo + Passenger Transportation
 Istanbul Base
 4 Destinations
 9 Aircrafts
 490 Ground Staff
 169 Cargo Staff
 3 Istanbul Offices (Rented)
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4. MISSION & VISION
Company Mission: To enter the market of
Istanbul to Asia based routes with providing
high standards of service and reliability with
growing customer satisfaction.
Company Vision: To become the leading airline
in Istanbul to Asia based routes providing safe,
customer focused, market driven passenger
and cargo transport in certain route.
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5. ROUTES
 Far East Region
+
 London Heathrow
 No competitors at
the beginning.
 High-demand for
passenger
operations and
cargo operations.
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6. ROUTES
OZYEGIN UNIVERSITY 6All the demand analysis for given routes, taken from airlineonline.com analysis syste
Tokyo Haneda Bangkok Taipei
Average Pax.
Demand (Week)
1,516 1,436 1,036
Average Pax.
Demand
(Weekend)
1,179 1,117 806
Average Cargo
Demand(Week)
82,612 kg 65, 917 kg 49,823kg
Average Cargo
Demand
(Weekend)
82,613 kg 65,917 kg 49,823kg

7. ROUTES
London Heathrow
Average Pax. Demand (Week) 2,786
Average Pax. Demand (Weekend) 2,167
Average Cargo Demand(Week) 69,246 kg
Average Cargo Demand (Weekend) 69,255 kg
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8. OZYEGIN UNIVERSITY 8

9. TICKET PRICES
 As a Bumbledore Airlines we
developed a pricing strategy for. This
strategy is ;
 In our strategy the first %10 of the
economy class buyers are getting their
ticket cheaper than other economy
class buyers. And then the other %20
of the economy class buyers are
getting the ticket little bit higher than
the first buyers. And then the %50 of
the economy class buyers are getting
their ticket with a average economy
class ticket price. And lastly for the
latest buyers the ticket price is highest.
So %20 of the economy class buyer
paying more money than the other
economy class buyers.
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10. OZYEGIN UNIVERSITY 10
Business
Class
Economy Class (
%20 latest buyers)
Economy Class (
%50)
Economy Class
( %20)
Economy Class (
%10 first buyers)
Bangkok $2,500.00 $1,300.00 $1,250 $1,200.00 $1,100.00
London-
Heathrow
$950.00 $495.00 $445.00 $344.99 $249.99
Taipei Shek $2,400.00 $1,400.00 $1,350.00 $1,250.00 $1,200.00
Tokyo
Haneda
$949.85 $494.78 $444.22 $344.90 $294.34
Prices of every route;

11. SERVICES
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 Bumbledore Airlines offering  Bumble Service
 Business Class Includes; on-board services, food and meal (pre-
order meal opportunity), variety of food ,extra luggage, lounges ,
shuttle servies to airport and limousine transportation by request,
different seating catogories
 Economy Class Includes : limited on-board services, standard
meal, 1 baggage allowance, standard seats on board.

12. MARKETING STRATEGY
 Differentiation; Full service carrier and long haul route
 Two basic thing is important for our company first one is product
stragety. As a Bumbledore Airlines our product is offering a flight
between Istanbul – Far Eas region and London. The opportunity
for differentiation relates to perceptions about quality, value,
features, and functions. Commodity companies such as low cost
carriers spend little time with product strategy, relying more on
service and pricing to compete, while our company is making
businesses fine-tune their product strategy by varying their
combination of quality, value, features, and functions to meet the
perceived needs of a specific market niche.
 Pricing Stragety
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13. COMPANY ADVANTAGES
 Having no direct competitors.
 Affordable prices for a full service carrier airline.
 Accessible for many market segments. ( busssines
focus passengers, travel focus passengers etc.)
 High quality services ( Bumble Service)
 Cargo + Pax carrier airline
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14. CARGO OPERATION
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 Started at 1st quarter of 2013.
 Only in Far East flights
 Overnight Cargo Price: $1.49
 General Freight: $ 0.28
 2-Days Cargo: $ 0.41
 63 Containers
 2 X-rays
 21 Trolleys
 6 Towing Trucks

15. FINANCIAL STATUS
 Starting Budget: $ 100,000,000.00
 Ending Primary Cash in Total: $ 329,722,932.77
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16. STANDINGS
 On time Performance : 89%
 Passenger Market Share (Cumulative): 4.57%
 Cargo Market Share (Cumulative): 8.87%
 Passenger Carried: 1,133, 951
 Passenger Load Factor: 59.94%
 Cargo Load Factor: 32.79%
 Revenue Per Kilometer (RPK): 7,132, 529 ,388
 Profit: $ 98,210,233.30
 Bank: $ 329,722,932.77
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17. WHICH PARTS CAN BE
IMPROVED?
 We could have been follow a more aggressive strategy.
 We could have added more aircraft to our fleet to inrease the
flight numbers.
 We could have open the cargo much earlier.
 We could have improved our on-time performance and TAT
 We could have opened new routes and also connecting routes.
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18. THANK YOU!
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