The document discusses the distinction between a corporate persona and identity. It states that a persona is how a company believes it is perceived, while identity is how it is actually perceived. It provides a formula for developing an effective identity that involves harnessing an organization's essence into a vision and purpose, guiding behaviors towards that vision, nurturing an authentic culture, articulating the identity through a strong brand, and shaping the future. An identity ecosystem is described as involving various stakeholders that influence awareness, revenue, staff, partnerships and more. Developing a successful identity is said to start with the people in the organization and harnessing sociability through social networks, as people have more power to make or break brands through their comments online.
PollinatorsInc Better Business Model Design WorkshopWe Are Arising
A workshop on design thinking, business model design and social enterprise delivered to 16 social entrepreneurs in Geraldton, Western Australia by Pollinators Inc http://www.wildpollinators.org Co-facilitated by Andrew Outhwaite, Chris Keuh, Michael Tucak and Gail Metcalfe.
PollinatorsInc Better Business Model Design WorkshopWe Are Arising
A workshop on design thinking, business model design and social enterprise delivered to 16 social entrepreneurs in Geraldton, Western Australia by Pollinators Inc http://www.wildpollinators.org Co-facilitated by Andrew Outhwaite, Chris Keuh, Michael Tucak and Gail Metcalfe.
Presentation to Irish Federation of Voluntary Bodies Conference, Maynooth.
We have more to do than public investment can currently support. We have to find ways to do more with more. This calls for deep change.
Demonstrating value with Communities Of PracticeCollabor8now Ltd
How do you demonstrate or even measure the value of collaboration and knowledge sharing? This presentation is based on over 7 years experience gained implementing on-line communities for the UK public sector.
Branding evolved from the focus on the visual design, logos, symbols, colours and fonts to a broader concept, where strategy plays a fundamental role. Brands became the drivers of differentiation and reputation and a key action tool.
Brands are essential for establishing relations between companies and their stakeholders. They generate links and create connections, which enable companies to obtain support, trust and cooperation of their stakeholders and thus create value and become the cornerstones of the business strategy.
Branding essentials: Understanding, building and developing powerful brandsBrainventures
Concepts, thoughts and thesis about branding offered at International Marketing Master of EAE Business of Barcelona. The session intends to define essentials and key ideas about branding
Presentation to Irish Federation of Voluntary Bodies Conference, Maynooth.
We have more to do than public investment can currently support. We have to find ways to do more with more. This calls for deep change.
Demonstrating value with Communities Of PracticeCollabor8now Ltd
How do you demonstrate or even measure the value of collaboration and knowledge sharing? This presentation is based on over 7 years experience gained implementing on-line communities for the UK public sector.
Branding evolved from the focus on the visual design, logos, symbols, colours and fonts to a broader concept, where strategy plays a fundamental role. Brands became the drivers of differentiation and reputation and a key action tool.
Brands are essential for establishing relations between companies and their stakeholders. They generate links and create connections, which enable companies to obtain support, trust and cooperation of their stakeholders and thus create value and become the cornerstones of the business strategy.
Branding essentials: Understanding, building and developing powerful brandsBrainventures
Concepts, thoughts and thesis about branding offered at International Marketing Master of EAE Business of Barcelona. The session intends to define essentials and key ideas about branding
Insight into the 16 key issues shaping the CSR agenda in USA in 2012
Knowledge of what the 3 C's of sustainabiility are and how they will be shaping business in the coming years
Sustainable Brands 2012 – Join us for three days of extraordinary conversation and insight as Sustainability, Brand Strategy and Innovation leaders convene to inspire innovation and revolutionary action towards a flourishing future. Collaborate and learn with 150+ speakers and nearly 1,000 attendees in 80+ sessions, workshops, plenaries, and more. San Diego, CA June 4-7. Learn More: SustainableBrands'12
Reputação Corporativa: desafios e oportunidades em tempos de crisesS2Publicom
Leslie Gaines-Ross, uma das maiores especialistas do mundo em reputação corporativa.
Autora de livros e estudos sobre o tema, Leslie é "estrategista-chefe" da Weber Shandwick (a S2Publicom é empresa do grupo).
A especialista esteve no Brasil em encontros com executivos de comunicação de grandes empresas do País.
Nos eventos realizados em São Paulo e Rio de Janeiro ela falou sobre a importância da construção e dificuldades da preservação da reputação de marcas e empresas.
Confira a apresentação (em inglês).
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
11. VISION Harnessing the essence and potential of an organisation into a
concise and believable declaration, purpose & meaning
Lets start by asking the big question. What business are
you in? Is this your function or benefit?
= memories = make.believe
= invent = life is good
= service = connecting
people
12. BEHAVIOUR Actions that guide people towards a long term vision.
What will make the difference? A set of values that are
recited or behaviours that practiced everyday?
Trust V’s Empathy
Respect V’s Collaboration
Corporate values > Integrity V’s Believing < Human behaviours
Loyalty V’s Embracing
Innovation V’s Thinking
Positivity V’s Leadership
13. CULTURE The organic attitude that lives and breathes amongst the
corridors.
Actions speak louder than words. Behaviour is the cultural
starting agent for organic growth.
- Behaviour should be lead by example
- Attitude is a state of mind
- Environment is empowerment
- Engagement is a belief system
- Collaboration is motivation
- Sociability is acceptance
- Unity is the purist form of cultural manifestation
14. BRAND The expression and articulation of an organisation, business or
brands identity, encapsulated within a mark of excellence.
A picture is worth a thousand words. Identities are commonly
mistaken for logo’s. What is the difference?
Computers or liberation?
Sports or lifestyle?
Clothing or ego?
15. IDENTITY The aligned deliverable that shapes the future.
Identities serve to reflect a product or service through their
appeal. Behind this appeal is a commercial imperative that
works deeply to keep its relevance top of mind. The essence
of an identity is the people behind an organisation, business
or brand. These people shape their commercial destiny by
their behaviours and how those behaviours are perceived in
their market. Brands are judged by more than their face
value. Social, environmental, value, ethics and behaviour
play a fundamental role in brand choice and the brands
identity is a collective differentiator for success.
17. PEOPLE To design a successful identity for an organisastion,
business or brand, start with the people.
People make or break brands. They consume, refer,
manage, distribute, distill & comment faster than ever.
18. SOCIAL NETWORKS CAN BE
YOUR BEST FRIEND OR
GREATEST ADVERSARY.
WHERE IS THE POWER
NOW?
19. SOCIABILITY This is not another Social Network presentation. But it
reaffirms the global democratic movement.
Information is traded globally within micro seconds. The
worlds third largest population is facebook.
20. COMMENTS What people say about your organisation business or
brand can not be regulated.
Getting your identity right serves to promote your purist
intentions. People make all the difference.
21. CONCLUSION - Identities are not logo’s
- Persona is dead
- Vision is critical
- Behaviour is scrutinized
- Walk the talk. Top down
- Culture must be nurtured
- Brand strategy to inspire sociability
- Identity guardianship is mandatory
- Autocracy is over
- Your only as good as peoples comments
- People make all the difference