Building Trust and Competitive Advantage: The Value of Privacy Certifications

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The document outlines an agenda for a webinar on building trust and competitive advantage through privacy certifications. The webinar will discuss using privacy certifications as part of an organization's privacy program, the assurance process involved in obtaining certifications, and how certifications can help unlock business value. It will also review available assurance programs and provide time for questions.

Technology

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© 2023 TrustArc Inc. Proprietary and Confidential Information.
Building Trust and Competitive Advantage: The Value of
Privacy Certiﬁcations

2
Speakers
Noël Luke
Chief Assurance Ofﬁcer
TrustArc
Kate Barecchia
VP, Deputy General Counsel & Global
Data Privacy Ofﬁcer,
Imperva

3
Legal Disclaimer
The information provided during this webinar does not,
and is not intended to, constitute legal advice.
Instead, all information, content, and materials presented
during this webinar are for general informational purposes only.
Anything discussed in the webinar is the speaker's
opinion and does not represent that of their employer.

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Agenda
▪ Privacy Certiﬁcation as part of a Privacy Program
▪ What does a Privacy Certiﬁcation entail? The Assurance Process
▪ ROI, or How to leverage privacy certiﬁcations to unlock business value
▪ Available Assurance programs
▪ Q&A

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Privacy Certiﬁcations as Part of a Privacy Program
Two Models
Certiﬁcation as a demonstration of compliance achieved
A. Build a framework internally or use an external
framework
B. Implement and Operationalize that framework
C. Use Privacy Certiﬁcation to demonstrate your
compliance
or
Gap analysis as a way to get buy-in and resources
A. Assess company against privacy framework
B. Understand gaps
C. Take action

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Privacy Certification,
Validation, Verification attained
Privacy Certiﬁcation attained.
Deliverables include Final Report,
Letter of Attestation
Conduct Privacy Review
Together, we will conduct a privacy
analysis to understand your data
policies and practices
The Assurance Process
Complete Analysis
Responses will serve as the
baseline for your organization
Customized Privacy Journey
Roadmap
Custom Action Plan identifying
gaps & recommending operational
solutions that fit your organization
Remediate Gaps
Collect, compile, or generate
necessary documents or processes
to address gaps
What to Expect

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The Beneﬁts of Obtaining Certiﬁcations
● Trust as a Business Tool
● Risk Mitigation
● Compliance
● Competitive Advantage
● Transfer Data

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Privacy Shield
Verification*
CCPA
Validation
APEC CBPR
Certification
APEC PRP
Certification
EDAA Privacy
Certification
GDPR Validation
Enterprise Privacy
Certification
Data Collection
Certification
Additional
Certifications
International
Privacy Verification
How TrustArc Can Help
Assurance Services

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10
Thank You!
See http://www.trustarc.com/insightseries for the 2023
Privacy Insight Series and past webinar recordings.
If you would like to learn more about how TrustArc can support you with privacy and
data security compliance, please reach out to sales@trustarc.com for a free demo.

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Artificial Intelligence (AI) is increasingly being used to make decisions that impact individuals and society as a whole. As the use of AI continues to grow, there is a need to establish guidelines and regulations to ensure that it is being used responsibly and ethically. In October 2022, the White House Office of Science and Technology Policy (OSTP) published a Blueprint for an AI Bill of Rights (“Blueprint”), which shared a nonbinding roadmap for the responsible use of artificial intelligence (AI). In this webinar, we will examine the key principles that underpin the bill, such as transparency, accountability, and fairness, and discuss how they can help ensure that the use of AI aligns with the values and rights of individuals.

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Since March 2022, businesses in the EU and U.S. have been waiting for an adequacy decision on the revamped Privacy Shield data transfer agreement, the U.S.-EU Data Transfer Framework Executive Order. The agreement would allow Europeans’ data to flow to the U.S. once again, after a long two years since Schrems II overturned Privacy Shield. Yet the European Data Protection Board (EDPB) and European Parliament announced that the U.S.-EU Data Transfer Framework Executive Order is insufficient and does not provide adequate safeguards in March 2023. What does this mean for businesses that have been in cross-border data transfer limbo since Schrems II? Is it possible to do data transfers between the EU and the US? This webinar reviews: - Where does the EU-U.S. Data Transfer Framework stand today? - What adequate safeguards are currently missing from the framework in the eyes of the EDPB and European Parliament? - How SCCs can be used for cross-border data transfers - Risk mitigation for international data transfers

The Ultimate Balancing Act: Using Consumer Data and Maintaining Trust

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It’s no secret that consumers are more skeptical than ever before of how organizations are using their personal data, thanks in large part of high-profile data breaches and growing awareness of just how much information exists about us online. Over the past few years, we’ve watched privacy regulators attempt to protect consumer rights by creating laws like GDPR, CCPA and LGPD aimed at corraling how organizations deal with customer data. Undoubtedly, most customers are more likely to be loyal to a company they trust. They are also more likely to purchase additional products and services and recommend a company they trust. Join the TrustArc experts on this webinar as they explore how to build consumer trust and loyalty by delivering a compliant digital experience to meet the ever-evolving regulatory requirements surrounding consumer rights.

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With a predicted recession looming as we start 2023, companies and employees alike are feeling pains as they face budget cuts and layoffs. And with smaller budgets comes increased scrutiny on cost-center teams not traditionally associated with driving revenue - like the privacy team. But data privacy compliance remains important as new regulations come into enforcement while regulators tighten their grasp on leveraging fines and customers continue to demand more respect and trust from the businesses they buy from. You will learn about: - Why privacy software will emerge as a competitive advantage for businesses - The evolution of privacy roles and its impact on the cost of privacy teams - How to get your organization prepared to handle privacy with fewer privacy team members

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Building Trust and Competitive Advantage: The Value of Privacy Certifications

2. 2 Speakers Noël Luke Chief Assurance Ofﬁcer TrustArc Kate Barecchia VP, Deputy General Counsel & Global Data Privacy Ofﬁcer, Imperva

3. 3 Legal Disclaimer The information provided during this webinar does not, and is not intended to, constitute legal advice. Instead, all information, content, and materials presented during this webinar are for general informational purposes only. Anything discussed in the webinar is the speaker's opinion and does not represent that of their employer.

4. 4 Agenda ▪ Privacy Certification as part of a Privacy Program ▪ What does a Privacy Certification entail? The Assurance Process ▪ ROI, or How to leverage privacy certifications to unlock business value ▪ Available Assurance programs ▪ Q&A

5. 5 Privacy Certifications as Part of a Privacy Program Two Models Certification as a demonstration of compliance achieved A. Build a framework internally or use an external framework B. Implement and Operationalize that framework C. Use Privacy Certification to demonstrate your compliance or Gap analysis as a way to get buy-in and resources A. Assess company against privacy framework B. Understand gaps C. Take action

6. 6 Privacy Certification, Validation, Verification attained Privacy Certiﬁcation attained. Deliverables include Final Report, Letter of Attestation Conduct Privacy Review Together, we will conduct a privacy analysis to understand your data policies and practices The Assurance Process Complete Analysis Responses will serve as the baseline for your organization Customized Privacy Journey Roadmap Custom Action Plan identifying gaps & recommending operational solutions that fit your organization Remediate Gaps Collect, compile, or generate necessary documents or processes to address gaps What to Expect

7. 7 The Beneﬁts of Obtaining Certiﬁcations ● Trust as a Business Tool ● Risk Mitigation ● Compliance ● Competitive Advantage ● Transfer Data

8. 8 Privacy Shield Verification* CCPA Validation APEC CBPR Certification APEC PRP Certification EDAA Privacy Certification GDPR Validation Enterprise Privacy Certification Data Collection Certification Additional Certifications International Privacy Verification How TrustArc Can Help Assurance Services

9. 9 9 Q&A

10. 10 10 Thank You! See http://www.trustarc.com/insightseries for the 2023 Privacy Insight Series and past webinar recordings. If you would like to learn more about how TrustArc can support you with privacy and data security compliance, please reach out to sales@trustarc.com for a free demo.

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