There’s no question the AI wave is here to stay. Regulators, organizations and consumers are all dealing with the acceleration of AI adoption in different ways. Regulators are rushing to create and pass standards and laws like the EU AI Act, NIST AI RMP and OECD AI Principles to guide how organizations can and should adopt transparent, accountable AI practices to protect consumer privacy. For consumers, despite acknowledgement around the increasing value of AI, 60% of consumers say they have lost trust in how AI is used by organizations. And organization are left in the middle trying to keep up with regulations, drive AI adoption in their business process and products, and maintain consumer trust. Introducing two innovative solutions designed to help organizations navigate the shifting AI landscape: - TRUSTe Responsible AI Certification - The first AI certification designed for data protection and privacy. Crafted by a team with 10,000+ privacy certifications issued, this framework integrated industry standards and emerging laws for responsible AI governance. - NymityAI - Your personalized privacy legal navigator to help you learn the law faster and easier - with confidence. Join us on this webinar to learn how to establish responsible AI governance and instill trust in your partners, consumers, and customers around AI use and privacy data protection. This webinar will review: - How TRUSTe’s Responsible AI Certification will help you demonstrate accountable AI data governance that is fair, transparent and secure - How to save time and work smarter in understanding regulatory obligations, including AI - How to operationalize and deploy AI governance best practices in your organization

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Legal Disclaimer
The information provided during this webinar does
not, and is not intended to, constitute legal advice.
Instead, all information, content, and materials presented during
this webinar are for general informational purposes only.

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Speakers
Val Ilchenko
General Counsel & CPO
TrustArc
Noël Luke
Chief Assurance Officer
TrustArc
Beth Sipula
Senior Director, Consulting
TrustArc
Beatrice Botti
Chief Privacy Officer
DoubleVerify

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Agenda
1. Discussion
a. What Is Artificial Intelligence (AI)?
b. What does the regulatory landscape look like?
c. Why does AI Governance matter?
d. Privacy department and AI
2. Product Unveiling
3. Product Overview
4. Q&A

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DISCUSSION

6. © 2024 TrustArc Inc. Proprietary and Confidential Information.
Responsible AI
Certification

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AI and the trust landscape
Despite acknowledging the increasing value of AI, consumers' trust in
organizations using AI is on the decline.
60% of consumers have already lost trust in organizations over their AI use. (IAPP)
Customers feel indifferent about trusting brands to keep their
data security safe.
92% of businesses are using AI-driven personalization to drive growth in their
business. However only 51% of consumers trust brands to keep their personal data
security and use it responsibly.(Twilio Segment)
Organizations that prioritize AI transparency, trust, and security
will see a 50% improvement in AI model adoption, business goals,
and user acceptance by 2026. (Gartner)

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Responsible AI Certification
Navigate the AI Landscape with Confidence and Trust
Framework Highlights
✔First AI certification for data
protection and privacy.
✔Our Responsible AI Certification is
a proprietary framework
incorporating leading regulations and
industry frameworks like EU AI Act,
NIST AI RMF, and OECD AI
Principles, ISO/IEC 42001:2023
✔Covers core principles of
responsible AI: Transparency,
Fairness, Security, and
Accountability.

9. Benefits of
Certification
Regulatory Benefits Organizational Benefits
Cultivate a culture focused on
responsible AI
Demonstrate responsible use of
AI and data protection
Pair Innovation with Data
Protection
Boost brand trust, credibility,
and mitigate risks with AI
goverånance
Alignment with leading
upcoming AI Regulations
and industry frameworks
Build responsible AI governance
into your software development
process

10. © 2024 TrustArc Inc. Proprietary and Confidential Information.
NymityAI

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NymityAI Chatbot
Instant Insights, Infinite Expertise
Your personalized privacy legal navigator. Learn the
law faster and easier - with confidence.
● Save time in your research process with
expert answers in seconds. Obtain precise
privacy answers with citations to your
questions, letting our fine-tuned AI search
engine do the work.
● Work smarter with Nymity Research content
powered by trusted privacy and legal experts
over 25 years. Let NymityAI Chatbot do the
searching for you.
● Reduce costs with external advisors and
SMEs – citations help provide confidence
within NymityAI.

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NymityAI Benefits
Rapid and efficient
research
Comprehensive and
reliable information
Accelerate your workday with
instant legal insights at your
fingertips.
Enhanced legal
decision-making
Trust in a vast, up-to-date
resource for informed
decision-making.
Make smarter, faster legal
decisions with strategic
AI support.
● Instant answers:
Trusted expert
privacy & legal
information
● Time saver:
Reduces research
hours
● Extensive resources:
Access 45,000+
references
● Trusted expertise:
Over 25 years of
reliable content
● Current information:
Regularly updated
legal information
● Informed choices:
Keep a close pulse on
the ever-evolving
privacy and data
protection landscape
● Help reduce risk:
Up-to-date compliance
aid
● Strategic support:
Offers valuable legal
analysis and guidance

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Revolutionize Privacy Legal Research
AI innovation: Pioneering AI legal assistant in privacy
compliance, leading the market in innovation.
Unmatched expertise & reliability: Over 20 years of
privacy expertise ensures superior accuracy and
trustworthiness. Plus continuous updates made by
trusted experts.
Comprehensive & specialized resource library:
Extensive, privacy legal resources with over 45,000+
References.
User-friendly technology: An intuitive interface that
makes your work easier.

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Thank You!