The webinar titled 'Privacy Enhancing Technologies: Exploring the Benefits and Recommendations' aims to provide an overview of privacy enhancing technologies (PETs) and their benefits for privacy protection. Key topics include the distinction between proactive technology design and reactive compliance, as well as how organizations can integrate PETs into their privacy strategies. The session features speakers from TrustArc and will conclude with a Q&A segment.

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Thank You for Joining Us.
“Privacy Enhancing Technologies: Exploring the Benefits
and Recommendations ”
● We will be starting a couple minutes after the hour
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© 2023 TrustArc Inc. Proprietary and Confidential Information.
Privacy Enhancing Technologies: Exploring the Benefits
and Recommendations

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Speakers
Martin Gomberg
Senior Privacy Consultant,
TrustArc
Ralph T O'Brien
Principal Consultant, Europe,
TrustArc

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Legal Disclaimer
The information provided during this webinar does not,
and is not intended to, constitute legal advice.
Instead, all information, content, and materials presented
during this webinar are for general informational purposes only.

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Agenda
▪ An overview of Privacy Enhancing Technologies (PETs)
▪ The benefits of PETs for privacy protection and data-driven business
decisions
▪ PETs and Privacy Principles
▪ TrustArc's recommendations for PETs and how they can help your
organization achieve its privacy goals
▪ Q&A

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Privacy Technology vs Privacy Laws!
Proactive Functional Design vs Reactive Documentation Compliance
● New ICO guide to “high tech” PETS
○ https://ico.org.uk/about-the-ico/media-centre/news-and-blo
gs/2023/06/ico-urges-organisations-to-harness-the-power-of
-data-safely-by-using-privacy-enhancing-technologies/
● Legal compliance is the old way
○ for low maturity companies
○ Reactive
○ Cost
● Technological design features
○ Empower individuals to manage the data
○ Proactive
○ Benefit

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What are PETS?
● Normal Tech with a fancy name!
● Security
○ C I A
● Data Management tools
● User data control functions
● Rights Requests

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How to fit PETs into a Privacy Strategy
PROCESS ORIENTED STRATEGY?
● Inform
● Control
● Demonstrate
● Enforce
DATA ORIENTED STRATEGY?
● Minimise
● Separate
● Hide
● Aggregate

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PET as Privacy By Design Principles
● Proactive not reactive; preventive not
remedial
● Privacy as the default setting
● Privacy embedded into design
● Full functionality – positive-sum, not
zero-sum
● End-to-end security – full lifecycle protection
● Visibility and transparency – keep it open
● Respect for user privacy – keep it
user-centric

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PETs into Operational Processes
● People
○ Commitment
○ Training
○ Buy in
● Process
○ SLDC
○ Security
○ Project management
○ Vendor management
● Technology
○ New systems
○ Legacy systems

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Q&A