Privacy Enhancing Technologies: Exploring the Benefits and Recommendations

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Privacy Enhancing Technologies (PETs) comprise a range of tools that mitigate the risks associated with the collection of data. These technologies offer various functionalities, which help uphold data governance choices, foster data collaboration, and enhance accountability. As privacy regulations continue to evolve, organizations are increasingly turning to Privacy Enhancing Technologies (PETs) to protect personal data while enabling data-driven business decisions. In this webinar, we will explore the benefits of PETs, how they are used, and why they are critical for enhancing privacy.

Technology

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© 2023 TrustArc Inc. Proprietary and Confidential Information.
Privacy Enhancing Technologies: Exploring the Beneﬁts
and Recommendations

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Speakers
Martin Gomberg
Senior Privacy Consultant,
TrustArc
Ralph T O'Brien
Principal Consultant, Europe,
TrustArc

4
Legal Disclaimer
The information provided during this webinar does not,
and is not intended to, constitute legal advice.
Instead, all information, content, and materials presented
during this webinar are for general informational purposes only.

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Agenda
▪ An overview of Privacy Enhancing Technologies (PETs)
▪ The beneﬁts of PETs for privacy protection and data-driven business
decisions
▪ PETs and Privacy Principles
▪ TrustArc's recommendations for PETs and how they can help your
organization achieve its privacy goals
▪ Q&A

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Privacy Technology vs Privacy Laws!
Proactive Functional Design vs Reactive Documentation Compliance
● New ICO guide to “high tech” PETS
○ https://ico.org.uk/about-the-ico/media-centre/news-and-blo
gs/2023/06/ico-urges-organisations-to-harness-the-power-of
-data-safely-by-using-privacy-enhancing-technologies/
● Legal compliance is the old way
○ for low maturity companies
○ Reactive
○ Cost
● Technological design features
○ Empower individuals to manage the data
○ Proactive
○ Beneﬁt

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What are PETS?
● Normal Tech with a fancy name!
● Security
○ C I A
● Data Management tools
● User data control functions
● Rights Requests

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How to ﬁt PETs into a Privacy Strategy
PROCESS ORIENTED STRATEGY?
● Inform
● Control
● Demonstrate
● Enforce
DATA ORIENTED STRATEGY?
● Minimise
● Separate
● Hide
● Aggregate

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PET as Privacy By Design Principles
● Proactive not reactive; preventive not
remedial
● Privacy as the default setting
● Privacy embedded into design
● Full functionality – positive-sum, not
zero-sum
● End-to-end security – full lifecycle protection
● Visibility and transparency – keep it open
● Respect for user privacy – keep it
user-centric

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PETs into Operational Processes
● People
○ Commitment
○ Training
○ Buy in
● Process
○ SLDC
○ Security
○ Project management
○ Vendor management
● Technology
○ New systems
○ Legacy systems

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Privacy Enhancing Technologies: Exploring the Benefits and Recommendations

1. 1 Thank You for Joining Us. “Privacy Enhancing Technologies: Exploring the Beneﬁts and Recommendations ” ● We will be starting a couple minutes after the hour ● This webinar will be recorded and the recording and slides will be sent out later today ● Please use the GoToWebinar control panel on the right hand side to submit any questions for the speakers

3. 3 Speakers Martin Gomberg Senior Privacy Consultant, TrustArc Ralph T O'Brien Principal Consultant, Europe, TrustArc

4. 4 Legal Disclaimer The information provided during this webinar does not, and is not intended to, constitute legal advice. Instead, all information, content, and materials presented during this webinar are for general informational purposes only.

5. 5 Agenda ▪ An overview of Privacy Enhancing Technologies (PETs) ▪ The beneﬁts of PETs for privacy protection and data-driven business decisions ▪ PETs and Privacy Principles ▪ TrustArc's recommendations for PETs and how they can help your organization achieve its privacy goals ▪ Q&A

6. 6 Privacy Technology vs Privacy Laws! Proactive Functional Design vs Reactive Documentation Compliance ● New ICO guide to “high tech” PETS ○ https://ico.org.uk/about-the-ico/media-centre/news-and-blo gs/2023/06/ico-urges-organisations-to-harness-the-power-of -data-safely-by-using-privacy-enhancing-technologies/ ● Legal compliance is the old way ○ for low maturity companies ○ Reactive ○ Cost ● Technological design features ○ Empower individuals to manage the data ○ Proactive ○ Beneﬁt

7. 7 What are PETS? ● Normal Tech with a fancy name! ● Security ○ C I A ● Data Management tools ● User data control functions ● Rights Requests

8. 8 How to ﬁt PETs into a Privacy Strategy PROCESS ORIENTED STRATEGY? ● Inform ● Control ● Demonstrate ● Enforce DATA ORIENTED STRATEGY? ● Minimise ● Separate ● Hide ● Aggregate

9. 9 PET as Privacy By Design Principles ● Proactive not reactive; preventive not remedial ● Privacy as the default setting ● Privacy embedded into design ● Full functionality – positive-sum, not zero-sum ● End-to-end security – full lifecycle protection ● Visibility and transparency – keep it open ● Respect for user privacy – keep it user-centric

10. 10 PETs into Operational Processes ● People ○ Commitment ○ Training ○ Buy in ● Process ○ SLDC ○ Security ○ Project management ○ Vendor management ● Technology ○ New systems ○ Legacy systems

11. 11 11 Q&A

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