This document discusses various revenue generation strategies for organizations, including advertising, sponsorships, exhibitions, fundraising, and affinity programs. It provides advice on topics like determining how much website and social media contribute to current revenue, using webinars and video content, repurposing content to create new revenue streams, developing sponsorship opportunities, and determining whether exhibitions are still valuable. The document emphasizes growing electronic revenue sources, repurposing content, partnering rather than direct sales, and focusing initially on low-hanging fruit opportunities.

1. Buz Buzogany, CAE, CASE
Buzogany Associates

2.  Advertising –
Publications, website, events, social
media, webinars
 Sponsorship – Still the hottest concept
 Exhibition – Traditional model is fading
 Fundraising – 501c3, c4, other
 Affinity Programs – insurance, banking, etc.
 List Sales or content sales
 ...and many, many more vehicles

3.  Stagnant ad or electronic?
 Website & Social Media % of current revenue?
 Webinars – open/close/video inserts
 Video – Ads, PSAs, Links to Advertiser
 Repurposed content…added revenue stream

4.  You can sponsor anything and everything
 Creates a relationship sales opportunity
 Build Your Own – a dip into the future
 Does it fulfill your mission
(education, publications, meetings, events, w
ebinars, social media

5.  Success depends on type of show
 Incredible cost in man hours, shipping, etc.
 How valuable is a business card?
 Product kiosks versus sales folks
 Why not shop online?

6.  Depends upon your mission
 General economy raises/lowers all boats
 Number of hands outstretched is growing
 Professional versus Staff Personnel
 Electronic research and outreach models

7.  Unique versus Commodity
 Degree of Difficulty (staff, marketing, etc.)
 Vetting the supplier
 Exclusivity versus a Free Market

8.  Never, ever, ever sell your list outright
 Database – the most valuable asset
 Content – the second most valuable asset
 Accumulated research, history of an industry

9.  Database – A defined, identified market
 Invitation marketing already established
 Trusted Brand
 Mission – to enhance a profession
 Relevant educational content
 History of an industry, trade or profession
 Filled with nice people

10.  Develop the “growth” areas...electronically
 Repurpose content for value-driven dollars
 If it can be sponsored, do it everytime
 Create partnerships, not sales
 Never, ever, ever, sell your list directly
 Don’t sell out, sell for maximum return
 Find expertise, internal or external, for ROI
 Go after the low-hanging fruit first

11.  Buz Buzogany, CAE, CASE
 Buzogany Associates
 buz@buzoganyassociates.com
 828-652-7259 Direct
 www.buzoganyassociates.com