SlideShare a Scribd company logo
www.smallbusinessforhealthcare.org Building Small Business Support for Healthcare Reform Affordable HealthCare Project
Business Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An Independent Small Business Voice is Needed ,[object Object],[object Object],[object Object],[object Object]
Small Business Strategy ,[object Object],[object Object],[object Object],Building an independent voice of small businesses that support healthcare reform
SBM National Research ,[object Object],[object Object],[object Object],[object Object]
2007 California Survey ,[object Object],[object Object],[object Object]
2007 California Survey ,[object Object],[object Object],[object Object]
Herndon Alliance Research Conclusions ,[object Object],[object Object],[object Object]
Give A Voice to Small Business ,[object Object],[object Object],[object Object],[object Object],[object Object]
Voters Want to Help ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Owner Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Main St. to Hi-Tech to Startup = Diversity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Small Business = Backbone of the Economy ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Bottom Line ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Attitudes ,[object Object],[object Object],[object Object],[object Object]
Business Fears = Barriers ,[object Object],[object Object],[object Object]
Fragmentation of Small Business Voices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fragmentation of Small Business Voices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reform Policies Benefit Small Business ,[object Object],[object Object],[object Object],[object Object],[object Object]
Effective Language ,[object Object],[object Object]
Effective Language ,[object Object],[object Object],[object Object],[object Object],[object Object]
Effective Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Respectful Approach ,[object Object],[object Object],[object Object],[object Object]
Messages that Resonate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Messages that DO NOT Resonate ,[object Object],[object Object],[object Object],[object Object],[object Object]
Small Business Narrative ,[object Object],[object Object],[object Object],[object Object]
The Value of Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Membership Through Partnerships ,[object Object],[object Object],[object Object],[object Object],[object Object]
Checklist for Building a Small Business Voice ,[object Object],[object Object],[object Object],[object Object],[object Object]
SBM-HA Assistance for States ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.smallbusinessforhealthcare.org Affordable HealthCare Project Conclusion

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Building Small Business Support For Health Care Reform

Editor's Notes

  1. Small Business Majority (SBM) is a national small business advocacy organization focused on issues that are often ignored by traditional small business organizations – most particularly healthcare reform. SBM was founded by John Arensmeyer, a successful Internet entrepreneur with 15 years experience founding and managing award-winning e-commerce businesses. He had prior experience as an attorney and as a political aide to the Mayor of Philadelphia and lawmakers on Capitol Hill. Herndon Alliance (HA) is a national coalition of the leading 100+ organizations advocating for quality, affordable healthcare. HA has substantial research and communications experience in healthcare reform and has trained a respected network of national and state healthcare reform advocates. HA’s Business Director, Terry Gardiner, successfully founded and ran a 1,100-employee seafood business, following 10-years in the Alaska House of Representatives where he served as Speaker. SBM and HA are working in partnership with Community Catalyst to develop tools, products and research that will be of assistance to states in their effort to engage, communicate and reach out to small business on their health care reform efforts.