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![Founded in 2012 as Real Benefits Group by Dr. Robert Kohnle, whose
vision was to change the healthcare delivery system to make
healthcare accessible to small businesses, and to improve the lives of
employees.
In 2018 we rebranded to Aliat [ah-LEE-ought]. Aliat translates to ally in the
Romanian and Catalan languages. We feel this word perfectly embodies our
mission: to be your ally in all things business. We’re committed to solving
your business’ pain points and making your job easier.
§ 100% privately owned
§ Headquartered in Portland, OR
About Us](https://image.slidesharecdn.com/aliatpresentation201811918final-190115184349/85/Aliat-Investor-Deck-18-320.jpg)
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Aliat Investor Deck
- 2. Our Mission Our missionis to help small to mid-sized businesses grow by lowering operational costs, boosting efficiency and reducing risks though managing the administrative burden of HR, payroll, and employee benefits. We aim to be a key step in increasing access to top quality healthcare for US businesses, enabling cost stabilization, and providing essential benefits to recruit and retain talented team members. We small businesses.
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- 4. What makes usunique: ✓ HR, Compliance, Payroll, and Benefits support through real, dedicated HR professionals – backed with our integrated software in one easy to use platform. ✓ The only PEO that gives SMBs access to a large group health plan that’s engineered to create the best value of care, best coverage, best health outcomes and the ability to control costs. ✓ Fortune 500 company benefits and recruiting assistance to attract and secure top talent. ✓ Implements proven health management strategies that improve employee health, satisfaction, engagement and performance. ✓ Leverages industry-leading cloud technologies to drive productivity. ✓ Reduces business risk and liability through coverage and training. ✓ Transparent partnership model with no hidden fees, no marked-up costs and no fine print.
- 5. 1. Be aninnovator in holistic business health. 2. Create outside-in experiences that put our client’s needs first. 3. Have a growth mindset. 4. Embrace individual strengths. 5. Exercise compassion, support and positivity. 6. Promote a culture of “yes!” 7. Cut no corners when it comes to health and wellness. 8. Be strategic, engaged and proactive. 9. Always exceed expectations. 10. Collaboration is key! Our Values We empower employees to self-manage and produce their very best quality of work. By treating our employees the best we can, we have created a culture of hard working, independent, collaborative and caring individuals that reflects in the service we provide to our clients.
- 6. Strategy Healthy Workplaces No moretaking the ”fingers- crossed approach to HR. We believe in proactive support from a professional HR team that cares about your company as much as you do. Control Over Your Healthcare With an incentivized wellness program and our Freedom to Fly Guarantee, we give small businesses control over healthcare rate increases. Safety First A healthy business has a preventative approach to Worker’s Compensation and Safety & Risk Management. Aliat reduces your liability by 50%. A Stress-Free Pay Day Industry-leading payroll support that will save you time, money and your sanity. We help business owners sleep sound at night knowing their payroll is properly managed. A Preventative Mindset Through health risk screenings, we help employees make healthy lifestyle changes before health conditions become a burden on employment, finances and quality of life.
- 7. Roughly 28 millionsmall businesses don’t have access to the amenities large enterprises enjoy, making it harder for them to succeed and thrive. As small and mid-sized businesses evolve, they face new challenges in managing their business’ administrative functions such as Human Resources, payroll, risk management, with regulatory pressures and escalating healthcare costs. Why Small Businesses?
- 8. 32% Busywork 12% Core business 10% Managing down 7% Managing Up 1% Training& Development 38% Managing across -Harvard Business Review Organizational Drag Small & Mid-Sized Business Owners spend up to 32% of their workday handling tedious, non-value-added administrative busywork such as payroll, taxes, benefits, compliance, workers’ compensation and other HR administration tasks. Problem 1: Time
- 9. Medical Cost Inflation Increasingemployee benefits costs Technology / data risks Legal liability / lawsuits Attracting & retaining talent / skilled staff Broad economic uncertainty Understanding / complying with laws / regulations Cash flow risks / capital access Top Cost Concerns for Small to Mid-sized businesses -Travelers Problem 2: Money
- 10. Employee health benefitsare the second largest operating cost for many companies… and growing! 5% of the working population accounts for 50% of healthcare costs $3 TRILLION BENEFITS MARKET To deal with these rising costs, 34% of small businesses report holding off on hiring a new employee while 12% report they had to lay off an employee. -PwC
- 11. The system isbroken. Small businesses are one of its biggest casualties. Healthcare spending continues to outpace the economy, with the medical cost trend hovering between 6 and 7% for several years now. Despite efforts over the years, employers continue to struggle with escalating healthcare costs and chronic employee conditions. Even the "new normal" is not sustainable. Aliat is the only PEO that has partnered with Cigna to create a value-based population health management model tailored to small to mid-sized businesses to reduce costs, while increasing health, engagement and productivity.
- 12. HEALTHCARE COLLATERAL DAMAGE $1M less saved for retirement by average baby boomer family due to 20+ year wage stagnation / decline. -Time 70% of American households have less than 1K in savings. -Forbes Average premiums for a family plan have increased 31% in inflation-adjusted terms since 2006, to $18,000 a year in 2016. -Kaiser Family Foundation The high cost of health care is the primary reason wages have been suppressed for the middle class. -Rand Study Only 29% small businesses offer their employees health insurance due to affordability. -Gallup 15% of small business owners have curtailed hiring in the past two years, 16% have reduced benefits in other areas, and 19% have cut back on capital or non-capital investment. -Gallup
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- 14. Target: Professional Servicesfirms with 15 – 25 employees (>5 years in business, transitioning to growth stage) ✓ PEO is a very underserved marketplace in the Northwest ✓ No competition: No other PEO competes with our large company medical benefits - the only way a business with fewer than 25 employees anywhere in the country (50 in many states) can access Cigna is through Aliat ✓ PPACA – 25% rate increase in the small group market place compared to the large group marketplace ✓ Lack of industry PEO awareness provides a wealth of prospects not influenced (poisoned) by past experiences ✓ Medical PEOs do not offer an integrated healthy business strategies focused on all pillars of wellness (physical, emotional, financial) to attract, engage and retain top quality employees ✓ Insurance brokers do not easily retain accounts and are not able to compete with our holistic solutions for Human Capital Management ✓ Most workers’ comp-based PEOs are not interested in this class of business ✓ Aliat allows customizable plans with more robust HR and payroll support features than other PEOs ✓ 90% of the prospects we engage have no understanding of PEO ✓ Ability to educate through comprehensive sales cycle with sophisticated sales professionals: ensure employees understand the reward of a wellness program and the value of a Health Savings Account
- 15. -Time Tech Financial Legal ArchitectureEngineering Consulting Creative Education Non-Profit Skilled Trades Construction Blue Collar White Collar Target Market
- 16. Bob Kohnle Founder &CEO Dr. Kohnle is an accomplished researcher, inventor, Chiropractic Physician, business owner and NAPEO board member. He has a deep understanding of the medical system through his membership with the Clinical Kinesiology Organization for Research and Education, the American Chiropractic Association, and his role as the Past Legislative Chairman in Oregon. Dr. Kohnle is driven by his vision to help small businesses solve significant problems within the workforce. Curtis Dent Chief Sales Officer Curtis has 29 years’ experience working in commercial group health and property/casualty insurance. Considered a regional authority on the Health Saving Account (HSA) program and its’ structure, Curtis brings a service-based approach to working with clients and strives to bring value to each encounter with a prospective business account. His focus is in program development and training and in building a strong sales team. Tony Gendvilas Chief Benefits Officer Dr. Gendvilas has a 30+ year history in clinical care and operating vision clinics. He chaired a physician advisory committee for a national optical company, and is a skilled leader and a seasoned entrepreneur with a varied history in marketing, insurance and agriculture. Dr. Gendvilas is skilled in analyzing existing systems and creating optimizations, and is a constant advocate of wellness through healthy lifestyle choices. Bruce Star Chief Compliance Officer Bruce served as a State Senator in the Oregon Legislature, first elected in 2002 and re-elected in 2006 and 2010. Prior to his senate service, Bruce served two terms in the Oregon House of Representatives and a four year term on the Hillsboro City Council. He currently advises companies on public affairs strategies, representing firms in communications with policy makers throughout the US. He is an accomplished policymaker, business owner and advisor on public affairs. Executive Team
- 17. Oversight and Culture •Bob Kohnle, Chief Executive Officer Financial • Jerry McElroy, Accounting Consultant • Kathy Bryant, VP of Financial Services Operations • Joe Wedding, Chief Operating Officer • Katie Kohnle, VP of Operations • Dominic O’Dierno, VP of Business Development Client Relations (Implementation, Payroll, AM & HR) • Kim Martinez, VP of Client Relations • Michelle Simpson, Account Manager • Jayna Klesper, Director of Human Resources Sales • Curtis Dent, Chief Sales Officer • Julie Dent, Director of Sales Ops • Amber Williams, Strategic Partnership Manager • Chris Bryant, Executive Business Advocate • Jeff Maehl, Executive Business Advocate • Capri Brown-Ross, Business Development Specialist Benefits, Wellness, Risk • Tony Gendvilas, Chief Benefits Officer • Bethany Gendvilas, Director of Engagement & Wellness • Austin Lane, Director of Benefits Underwriting Digital, Marketing & Creative • Joel Krebs, VP of Marketing • Amy Knight, Creative Director • Hayley Dent, Digital Marketing Specialist • Nathalie Olds, Digital Brand Manager Bold = department heads
- 18. Founded in 2012as Real Benefits Group by Dr. Robert Kohnle, whose vision was to change the healthcare delivery system to make healthcare accessible to small businesses, and to improve the lives of employees. In 2018 we rebranded to Aliat [ah-LEE-ought]. Aliat translates to ally in the Romanian and Catalan languages. We feel this word perfectly embodies our mission: to be your ally in all things business. We’re committed to solving your business’ pain points and making your job easier. § 100% privately owned § Headquartered in Portland, OR About Us
- 19. T E CH N O L O G Y & S Y S T E M S
- 20. Prism: Payroll, HR,Benefits management Microsoft Dynamics: Internal technology and reporting Marketo: Prospect lead targeting, management and analytics Slack: Internal messaging Jell: Internal communications, planning and reporting *Rockefeller Habits practiced daily through technology Launch Date: 12/2018 Dashboard Pro: Integrated dashboard to plug in multiple API’s for one central monitoring system Dashboard Lead Capture Integration: i-Leads match back into CRM/Marketo, call tracking, broadcast, Google analytics tracking Internal Technology:
- 21. PrismHR: Employee &Employer Self-Service Portal (Onboarding, Payroll, HR, Benefits enrollment), Hiring Tool, Employee Onboarding eRep: Recruiting Dashboard TimeClock Plus: Employee time-keeping system Mammoth HR: HR Support Center On Demand External Technology:
- 22. S A LE S
- 23. Jeffrey Maehl Executive Business Advocate ChrisBryant Executive Business Advocate Amber Williams Strategic Partnership Manager Julie La Pierre Dent Director of Sales Operations Curtis Dent Chief Sales Officer Capri Brown-Ross Business Development Specialist Sales Team
- 24. Our sales processis a direct marketing model that provides a one-stop shop solution for small businesses who are looking to access a number of resources typically only found in larger companies. Our sales approach is designed with systems and technologies that can be easily implemented and replicated anywhere. Approach Systems ✓ “The U” Training Program ✓ Microsoft Dynamics ✓ Jell ✓ Slack ✓ RealTime Board ✓ Join.Me ✓ Depth Charts / KPI ReportingGoals • Individual sales goal of 250 lives per team member. • A minimum goal of 1,000 lives under management per sales pod of 4 people. • Develop a system of endless referrals through trusted partners.
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- 26. Aliat Packages &Pricing
- 27. Channels to bringin prospects: • Call Center • Chambers of Commerce • Referral Partners • Marketing Leads (web, email and radio) • Networking Channels • Tradeshows/Events 2018 Sales Pipeline Three stages: 1. Discovery Meeting 2. Business Case Meeting 3. Financial Case/Final Proposal
- 28. M A RK E T I N G
- 29. Nathalie Olds Digital BrandManager Joel Krebs VP of Marketing Amy Knight Creative Director Hayley Dent Digital Marketing Specialist Katie Kohnle VP of Operations Marketing Team
- 30. Channels: • Website • Blog •Landing pages • Emails • Nurture Campaigns • Video • Social (LinkedIn, Twitter, Facebook, YouTube, Instagram) • Radio #1 GOAL: Increase digital marketing leads through quality content published across multiple channels. Scalable systems, technologies and processes. Systems ✓ Marketo ✓ Olark ✓ Hootsuite ✓ KPI Dashboard integrating all digital analytics Marketing
- 31. Social Analytics LinkedIn: 144Followers / 150-300 page views a month Twitter: 652 Followers / 3k impressions a month Facebook: 157 Likes / 550 impressions a month Website YTD Analytics Marketo YTD Analytics Top Webpages Top Cities
- 32. C L IE N T S E R V I C E S
- 33. Kim Martinez VP ofClient Relations Client Services Jayna Klesper Director of Human Resources Michelle Simpson Account Manager
- 34. Account Management &Implementation • Account Manager implementation training and set up on Aliat systems • Employee electronic onboarding and self-service portal • Continued client support – single point of contact • Fast response times to all clients to ensure quality customer service is met #1 GOAL: Client retention that leads to client referrals. Account managers provide continued client support through a single point of contact with fast response times to ensure quality customer service. Payroll ✓ Prism HR payroll & HRIS platform ✓ TimeClock Plus ✓ Slavic 401k Retirement program ✓ Voluntary and involuntary deductions ✓ Sole Visa Cards ✓ Dedicated Payroll team to assist clients with payroll training and with ongoing payroll needs Account Management & Payroll Services
- 35. #1 GOAL: Actas a true “ally” by building solid business relationships and understanding each clients’ business goals, needs and culture. Our HR Role to Clients • Focused on helping clients grow and manage their business • Provide training, options, and solutions for clients on how to manage their business’ unique culture and HR needs • Remain educated & current on required federal, state, & local employment regulations for small businesses • Understand HR requirements of small-to-midsized employers • Provide quick direct access to experienced HR Advisors • Listen to & value client relationships • Committed to assisting clients in all stages of their business development • Knowledge of current federal, state, & local employment regulations • Customized HR training & facilitation • e-Newsletters on “HR Hot Topics”
- 36. • eRep: Psychometricrecruiting software • Prism Hiring Tool • Background checks and drug tests • New hire paperwork (electronic capture of I-9, W-4 & all information needed via Prism employee electronic onboarding) • Assistance with creation of job descriptions, job posts, etc. • Consult with client on hires • Assistance with the management of online dashboards and job posts • Assistance with creation of any new hire paperwork or forms requested by the client Recruiting Tools & Services Offerings ✓ Core Values Index (CVI) Assessment ✓ Top Performer Profiles (TPP) ✓ Hiring Dashboard Partners ✓ eRep ✓ PrismHR
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- 38. Aliat provides theright coverage and risk prevention tools to protect businesses financially if an unexpected event occurs. We take the administrative work off the business owner’s desk, so claims are closed faster and have minimal impact on the daily productivity of the business owner. Risk Reduction ✓ Affordable, comprehensive insurance coverage ✓ Risk management education ✓ Employee education to prevent future claims ✓ Risk management reports Partners ✓ Libertate Insurance Group ✓ Paro ✓ AP Intego
- 39. H E ALT H C A R E P R O G R A M
- 40. Tony Gendvilas, OD ChiefBenefits Officer Ryan Braden Chief Risk Officer Austin Lane Director of Benefits Underwriting Bethany Gendvilas, CCWS Director of Engagement & Wellness Benefits & Wellness
- 41. Medical: • Healthcare • Dental •Vision • Life Insurance • Telemedicine • Health Savings Account • Employee Assistance Program Voluntary: • Retirement Plans • Student Loan Pay Down • College Save Up • Employee Wellness Program • Financial Wellness Benefits • Pet Insurance • Flexible Spending Account • Accident • Critical Illness • Hospital Confinement Healthcare Partners ✓ Cigna ✓ Ameriflex ✓ HSA Bank ✓ Teladoc ✓ TouchCare ✓ Slavic401k ✓ Sonic Boom Wellness ✓ FinFit ✓ Gradifi Benefits/Wellness #1 GOAL: Develop and support increased employee engagement across all benefit offerings that lead to reaching the company’s growth goals.
- 42. Our holistic approachgives employees the tools to improve their physical, emotional, and financial health. This helps employers achieve a positive return on investment, increasing productivity, reducing turnover, and overall makes a positive impact on health status, productivity, and quality of life. Employee Assistance Program Emotional Wellness Cigna Benefits MyCigna Teladoc Life In Motion Wellness Wednesday Motivate Me Physical Wellness FSA Flex Plans HSA FinFit Gradifi Voluntary Benefits Financial Wellness
- 43. Competitiveness We help smallto mid-sized business owners take control over the cost and quality of their healthcare. Aliat is the leading PEO in stabilizing health insurance rates through an innovative population health-management model that not only controls and reduces costs, but helps increases employee retention, health, engagement and quality of life. Cigna Program Our health plans are provided by CIGNA, who delivers an industry- leading medical cost trend among national competitors. This program is tailored to business’ unique needs and goals to: ü Identify & prevent ü Manage care ü Educate ü Save Money
- 44. Performance Tracking: Develop andsupport increased employee engagement across all benefit offerings that lead to reaching the company’s growth goals.
- 45. M E DI C A L U N D E R W R I T I N G
- 46. Milliman Intelliscript Leading underwriting softwaresystem created by the third party data aggregate company Milliman This program allows us to look into employee prescription history to determine what kind of risk and impact they will have on our master health plan
- 47. Open Market QuotingOption for non-Cigna Qualified Prospects Wired Quote allows us to find open market options, from multiple medial carriers, for any qualifying prospect looking for medical insurance in the small group market place.
- 48. C O MP E T I T O R C O M P A R I S O N
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- 50. Explainer Video Whois Aliat? One Employee at a Time HR Support Center https://youtu.be/XGmSPV1FYT8 https://youtu.be/hQ8OGXeIzPs https://youtu.be/G106TUl8zPc https://youtu.be/3BRXdTbi55I
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