SM in 30 Minutes for OCMC
Agenda
• Background on Social Media
• Sample Cases of SM in business
• Impact on a marketing case
• Q and A
What…it is
• Social media are media for social
interaction, using highly accessible and
scalable publishing techniques.
• ...
Many Outlets and Forms
• Provides closer connections and stronger
relationships
• Facilitates word-of-mouth marketing and
improves customer servi...
Social Network Uptake
• Are you listening & learning?
• How will you engage in the conversation?
• What commitment will you make to the
engageme...
Marketing/Sales Examples
• Pythian - Remote Database Management
• Free and open online help and tips
• Google “chopt utili...
• Starbucks: MyStarbucks idea
• Crowd sourcing new product suggestions
• Product line expansion – by customers and by vote...
• The Crème Brulee Cart-
Connecting and location
• Bill Meyer, McKellar Williams –
connecting, research and
presales & sal...
• Direct access to customers
• Broad, targeted and
sometimes viral reach to
customers and stakeholders
(usually at lower c...
• Increase awareness
• Improve customer service
• Increase brand loyalty
• Build better products
• Reach influencers
• Com...
Focus on Objective First
Blog Facebook Twitter YouTube
Awareness
Customer
Service
Brand Loyalty
Product
Development
PR –
I...
• Results don’t happen over night
• Takes a commitment
It Takes time
• Monitor
• What are people saying?
• Measurement
• Gross Views
• Connections
• Audience engagement
• Social Media Referra...
• Tools for listening and monitoring
• Google Alerts
• Twitter Search
• Twitter dashboard – Tweetdeck or HootSuite
• Socia...
• Mashable.com
• Casestudiesonline.com
• Mitch Joel - www.twistimage.com/blog/
• Seth Godin –
www.sethgodin.typepad.com/
•...
• Community Managers
• Lots of new hires for individuals to engage in
the social networks where customers are
• On the sub...
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Social Media in 30minutes for OCMC

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This presentation was shared with the Algonquin College 2010 OCMC team as part of their training for the upcoming competition.

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Social Media in 30minutes for OCMC

  1. 1. SM in 30 Minutes for OCMC
  2. 2. Agenda • Background on Social Media • Sample Cases of SM in business • Impact on a marketing case • Q and A
  3. 3. What…it is • Social media are media for social interaction, using highly accessible and scalable publishing techniques. • Open and transparent communications that anyone can author, view and share across the hall or around the world
  4. 4. Many Outlets and Forms
  5. 5. • Provides closer connections and stronger relationships • Facilitates word-of-mouth marketing and improves customer service • Numerous case studies prove that digital marketing it is viable and should be factored into any campaign or go-to-market plan Why the Buzz?
  6. 6. Social Network Uptake
  7. 7. • Are you listening & learning? • How will you engage in the conversation? • What commitment will you make to the engagement? People are Talking
  8. 8. Marketing/Sales Examples • Pythian - Remote Database Management • Free and open online help and tips • Google “chopt utility” • Tweet your Oracle questions with #pythian • Circle de Soleil • Insiders club – advance reviews for bloggers with large followers • Jet Blue • Separate Twitter account (jetbluecheeps) for budget conscious buyers (100k followers)
  9. 9. • Starbucks: MyStarbucks idea • Crowd sourcing new product suggestions • Product line expansion – by customers and by vote • News Gathering: iReport for CNN • User captured photos, videos posted and RUN on cnn.com • Authentic, real-time and really cheap • Salesforce.com: Knowledge as a Service • Bringing Twitter feeds of keywords right into online CRM Service/Operations Examples
  10. 10. • The Crème Brulee Cart- Connecting and location • Bill Meyer, McKellar Williams – connecting, research and presales & sales • Ottawa 67s – connection, promotions and experience The Little Guys
  11. 11. • Direct access to customers • Broad, targeted and sometimes viral reach to customers and stakeholders (usually at lower cost) • Easy to measure and justify to the CEO • Can be applied through the entire customer lifecycle SM means…
  12. 12. • Increase awareness • Improve customer service • Increase brand loyalty • Build better products • Reach influencers • Communicate with new segments • Develop credibility • Humanize the company What to look for in your Case
  13. 13. Focus on Objective First Blog Facebook Twitter YouTube Awareness Customer Service Brand Loyalty Product Development PR – Influencers
  14. 14. • Results don’t happen over night • Takes a commitment It Takes time
  15. 15. • Monitor • What are people saying? • Measurement • Gross Views • Connections • Audience engagement • Social Media Referrals • Social Media Conversations Monitor and Measure Searchenginewatch.com, July 2010
  16. 16. • Tools for listening and monitoring • Google Alerts • Twitter Search • Twitter dashboard – Tweetdeck or HootSuite • Socialmention.com • Google Analytics or Woopra • Radian 6 - $500/mos Measure & Monitor
  17. 17. • Mashable.com • Casestudiesonline.com • Mitch Joel - www.twistimage.com/blog/ • Seth Godin – www.sethgodin.typepad.com/ • You can also follow these sources on Twitter Suggested Sources
  18. 18. • Community Managers • Lots of new hires for individuals to engage in the social networks where customers are • On the subject of distance meetings and education • Discussed Ustream but other options include DimDim or the Camtasia products, Jing is one A Few More Things….

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