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Efactor - Social Media Marketing for Startups

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EFactor Global
EFactor Global

Social Media Marketing Tips for Startups. For More startup ideas visit https://www.efactor.com

Business
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Social Media Marketing for Startups Author : Eva hukshorn, partner EFactor
Social Media: describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other BROADCASTING INTERACTION What makes marketing social?
Is Social Community = Social Media? • A community: Shared Interests • Social community is just one of the tools for making broadcasting social Again : It is all about creating interaction: • Blogs, wikis, event planning & promotion, wikepdia, multimedia sharing, forum, panels…
How to Implement SocialMedia • Build target community • Create individual connections • Create engagement >> Like • Use feedback >> Listen • Solve their problems • Show credentials /quality through discussions • Participate in industry groups as well as your client • Pose questions to create involvement • Create thought-leadership • Real power in viral marketing >> SEO & traffic
But Even More Important: Everyone related to your business is a soldier of your brand, make sure they fight the right battle
Time Consuming, So What Does It Bring? • Increaseyour visibility • Improveyour connectability • Improveyour Google PageRank • Enhance your search engineresults • Company reference checks • Increaserelevancypotential hiring • Measure health of a company • Measure health of an industry • Track startups • Ask for advice and solve problems
What is What is What For?
Tip 1: Post Yourself on a Frequent Basis
Tip 2: Decide on Comment Policy and Complaints
Tip 3: Relate to Other (Social) Media
Tip 4: Tell Them Who Youare and What Your are Doing
Tip 5: Free Publicity • Social media is not the only media that is for free! • No just about you • Don’t sell • Reaction on current events • Be pro-active
Tip 6: Manage Your Time You are not a media company, focus on your operations! Max 1 hour a day
Last But NOT Least : Set a Market Budget! • % of run rate, depends on: - Industry, size, growth stage - Startup 10% / Maturity 2-3% • Budget allocation - Developing brand - Cost promotion • Track return on investment • Revise your budget frequently
NEXT TIME: SALES SALES SALES!
Visit Now http://www.efactor.com/ https://www.facebook.com/efactor http://www.twitter.com/efactor
This document was prepared by Eva Hukshorn. Several people and organizations have inspired her to write this presentation, amongst which are, but not limited to the Founders of EFactor, ABN AMRO/RBS, University of Groningen, Institute for Management Accountants, Paul Grant Founder of the Funding Game Thank You!

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Efactor - Social Media Marketing for Startups

  • 1. Social Media Marketing for Startups Author : Eva hukshorn, partner EFactor
  • 2. Social Media: describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other BROADCASTING INTERACTION What makes marketing social?
  • 3. Is Social Community = Social Media? • A community: Shared Interests • Social community is just one of the tools for making broadcasting social Again : It is all about creating interaction: • Blogs, wikis, event planning & promotion, wikepdia, multimedia sharing, forum, panels…
  • 4. How to Implement SocialMedia • Build target community • Create individual connections • Create engagement >> Like • Use feedback >> Listen • Solve their problems • Show credentials /quality through discussions • Participate in industry groups as well as your client • Pose questions to create involvement • Create thought-leadership • Real power in viral marketing >> SEO & traffic
  • 5. But Even More Important: Everyone related to your business is a soldier of your brand, make sure they fight the right battle
  • 6. Time Consuming, So What Does It Bring? • Increaseyour visibility • Improveyour connectability • Improveyour Google PageRank • Enhance your search engineresults • Company reference checks • Increaserelevancypotential hiring • Measure health of a company • Measure health of an industry • Track startups • Ask for advice and solve problems
  • 7. What is What is What For?
  • 8. Tip 1: Post Yourself on a Frequent Basis
  • 9. Tip 2: Decide on Comment Policy and Complaints
  • 10. Tip 3: Relate to Other (Social) Media
  • 11. Tip 4: Tell Them Who Youare and What Your are Doing
  • 12. Tip 5: Free Publicity • Social media is not the only media that is for free! • No just about you • Don’t sell • Reaction on current events • Be pro-active
  • 13. Tip 6: Manage Your Time You are not a media company, focus on your operations! Max 1 hour a day
  • 14. Last But NOT Least : Set a Market Budget! • % of run rate, depends on: - Industry, size, growth stage - Startup 10% / Maturity 2-3% • Budget allocation - Developing brand - Cost promotion • Track return on investment • Revise your budget frequently
  • 15. NEXT TIME: SALES SALES SALES!
  • 17. This document was prepared by Eva Hukshorn. Several people and organizations have inspired her to write this presentation, amongst which are, but not limited to the Founders of EFactor, ABN AMRO/RBS, University of Groningen, Institute for Management Accountants, Paul Grant Founder of the Funding Game Thank You!