Building Diamond Dash - Key Learnings (Mobile Marketing Summit 2012)

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The document outlines four key learnings from building the game Diamond Dash, which achieved 24 million downloads and was the top grossing game in 46 countries and the worldwide game of the week upon launch. The four learnings are to polish the app extensively, get featured by Apple, focus on retention rather than installations, and use metrics to drive further development. Contact information is provided for any questions, comments, or insults.

Technology Business

Building
Diamond
Dash:

four
key
learnings

• 24m
downloads

• Last
Wednesday

Top
10
grossing
game
in

46
countries

• At
launch
game
of
the

week
worldwide
(ex-‐US)

Building
Diamond
Dash
iOS:

four
key
learnings

1.  Develop
and
polish
your
app

2.  Make
Apple
love
you

3.  Focus
on
retenBon,
not
installs

4.  Metrics-‐driven
development

QuesBons?
Comments?
Insults?
jan@wooga.com

모바일 게임 개발사 셀렉트버튼은 디렉터, 디자이너, 엔지니어가 각각 1명씩, 총 3명이 함께 게임을 개발하고 있습니다. 개발 자원이 매우 적은 가운데, 각각의 직종이 다양한 노력을 함으로써 개발 과정을 압축하고 있습니다. 이번 강연에서는 그 노하우를 말씀 드립니다. "소규모 개발팀이라도 충분히 콘텐츠가 풍성한 게임을 만들 수 있다!"라는 것이 전달되었으면 합니다.

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