Photobucket<br />
What?<br />Number one photo site in the U.S.<br />Share photos, videos, and albums for free via email, mobile devices, and...
Features<br />Organization with tags and titles<br />Can upload from a computer, email, web URL, or cell phone<br />Hundre...
History<br />Acquired by <br />Fox Interactive Media<br />2007<br />2003<br />Founded by Alex Welch & Darren Crystal<br />...
Users (99 million)<br />Majority: 15-40 years old<br />Keep others up to date on life<br />Stay in contact with distant fr...
Users<br /><ul><li>Organizations in general can utilize Photobucket to…
Determine how many times each photo or video has been viewed
Find out the website where the view came from
Analyze the performance of certain web pages and how many visitors a photo has attracted
Advertise (the site itself)</li></li></ul><li>Corporations<br />Host a contest to reach new people and increase visibility...
Non-Profits<br />Raise funds by first communicating organization’s story/cause<br />Demonstrate the progress its made towa...
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Photobucket Powerpoint

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Photobucket Powerpoint

  1. 1. Photobucket<br />
  2. 2. What?<br />Number one photo site in the U.S.<br />Share photos, videos, and albums for free via email, mobile devices, and social sites<br />Can post for the public or can select specific people to share with<br />Browse other users’ uploads<br />
  3. 3. Features<br />Organization with tags and titles<br />Can upload from a computer, email, web URL, or cell phone<br />Hundreds of design themes, stickers, and special effects<br />Slide shows and scrapbooks <br />Online print store<br />
  4. 4. History<br />Acquired by <br />Fox Interactive Media<br />2007<br />2003<br />Founded by Alex Welch & Darren Crystal<br />Dec. 2009<br />Merged with Ontela Inc. to become Photobucket Corporation<br />* Ontela Inc: a leading provider of imaging services to wireless carriers<br />
  5. 5. Users (99 million)<br />Majority: 15-40 years old<br />Keep others up to date on life<br />Stay in contact with distant friends/family<br />Easily organize photos/videos and ensure safely kept<br />Minority: older individuals (50 and up)<br />Technology challenge<br />Stick to what’s comfortable<br />Value physical album can be passed through generations<br />Believe internet alters photos/videos meaning and importance<br />
  6. 6. Users<br /><ul><li>Organizations in general can utilize Photobucket to…
  7. 7. Determine how many times each photo or video has been viewed
  8. 8. Find out the website where the view came from
  9. 9. Analyze the performance of certain web pages and how many visitors a photo has attracted
  10. 10. Advertise (the site itself)</li></li></ul><li>Corporations<br />Host a contest to reach new people and increase visibility<br />Draw attention to corporation<br />Receive feedback from community<br />Select material to post  Select how they want to be perceived<br />Join other relevant groups and post under their photos<br />Reach unlimited people who use Internet daily<br />Reminds people of corporation or makes them aware of its existence <br />
  11. 11. Non-Profits<br />Raise funds by first communicating organization’s story/cause<br />Demonstrate the progress its made towards its mission<br />Launch inexpensive campaign<br />Increase awareness and reach new audiences/volunteers <br />Ask supporters to donate $ to post own pictures<br />Comments on photos = noticeability = more $<br />
  12. 12. Educational Institutions<br />Inexpensive videos to post on website for prospective students and parents<br />Student run organizations can create a video or post images so others can learn about what else the university offers<br />Professors can discuss benefits of school<br />Informational videos vs. reading pages of material<br />Proves ability to connect well with students<br />
  13. 13. Obstacles<br />Past:<br />Turkish Hackers in June 2008<br />Security Hole in July 2008<br />Future:<br />Copyright material<br />Selling artists/photographers work via print store without permission<br />Take down system<br />
  14. 14. Improvements<br />Overwhelming ads on homepage<br />Social networking capabilities<br />Can only comment when album is marked as favorite<br />No direct comments can be left whether you have an account or not<br />Regardless Photobucket is still very…<br />Straightforward<br />Has great customization tools<br />Easy to share pictures/videos<br />Versatile can display pictures on favorite sites like Facebook/Ebay<br />

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