Building an online community of supporters: the first nine months

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A case study of my work at ANTaR

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  • CC: http://www.flickr.com/photos/greenseal/1433528618, “Baby Chloe 030” Primary message: what you can achieve in 9 months Key factor is how much time (and little money) each part of the strategy takes if you have a web developer onhand Concentrating on strategy and general aspects of how to do it, not the detail
  • Building an online community of supporters: the first nine months

    1. 1. Building an online community of supporters: the first nine months Priscilla Brice-Weller Making Links conference, October 2007
    2. 2. experiment: putting theory into practice
    3. 4. ANTaR’s online portfolio (so far): Website - http://www.antar.org.au Campaign website - http://seaofhands.antar.org.au MySpace friends - http://www.myspace.com/ant4r Facebook friends - http://www.facebook.com  “Sea of Hands” group Technorati - http://www.technorati.com/people/technorati/ANT4R 30 Boxes calendar - http://30boxes.com  “ANTaR” Delicious bookmarks - http://del.icio.us/Australians_for_native_title_and_reconciliation Flickr photos - http://www.flickr.com/photos/antar ActNow - http://www.actnow.com.au/Groups/ANTaR.aspx YouTube videos - http://www.youtube.com/seaofhands American-based activists - http://www.change.org  “ANTaR”
    4. 5. define our goals <ul><li>ANTaR’s 2007 goals: </li></ul><ul><li>Become a trustworthy voice on Australian Indigenous issues </li></ul><ul><li>Extend the reach of our electronic communications </li></ul><ul><li>Inspire people to take action </li></ul>
    5. 6. <ul><li>Like most advocacy organisations, ANTaR is not elligible for tax-deductible status (DGR) </li></ul><ul><li>1-year grant for online campaigner’s wage </li></ul><ul><li>Large donation for 1 piece of online campaign work </li></ul>fill our piggy bank
    6. 7. flesh out our plan 5-star ratings: Time Money Geek
    7. 8. http://lolnptech.blogspot.com/
    8. 10. Who are we engaging online? sympathisers activists Simple actions Professional activists Active members Easy actions Advocates Specific, tangible actions
    9. 11. Simple actions <ul><li>befriending </li></ul><ul><li>subscribing </li></ul><ul><li>forwarding </li></ul><ul><li>learning </li></ul>
    10. 12. Easy actions <ul><li>blogging </li></ul><ul><li>signing petitions </li></ul><ul><li>protesting </li></ul><ul><li>wearing badge/shirt/wristband </li></ul>
    11. 13. Specific actions <ul><li>donating </li></ul><ul><li>volunteering </li></ul><ul><li>finding events to attend </li></ul><ul><li>downloading and using online materials offline </li></ul><ul><li>creating and uploading video/images </li></ul>
    12. 14. bridging the gap between “easy” and “specific” <ul><li>Simple actions: </li></ul><ul><li>befriending </li></ul><ul><li>subscribing </li></ul><ul><li>forwarding </li></ul><ul><li>learning </li></ul><ul><li>Easy actions: </li></ul><ul><li>blogging </li></ul><ul><li>signing petitions </li></ul><ul><li>emailing pollies or companies </li></ul><ul><li>wearing badge/shirt </li></ul><ul><li>learning more </li></ul><ul><li>Specific actions: </li></ul><ul><li>donating </li></ul><ul><li>volunteering </li></ul><ul><li>downloading and using online materials offline </li></ul><ul><li>creating and uploading multimedia </li></ul><ul><li>finding events </li></ul>
    13. 15. would you like to be more involved? people are motivated to get involved for many reasons including: guilt, anger, empathy & personal experience
    14. 16. what would you like to do? people have different skills, availability, access to resources, & levels of motivation
    15. 17. Online advocacy is very time-consuming but personal relationships are very valuable
    16. 18. Success Stories in Indigenous health: hard-copy booklet & online map
    17. 21. Sea of Hands campaign: physical installations & online application
    18. 24. # unique monthly visitors up 300% in first 9 months of ‘07
    19. 25. <ul><li>passionate about the issue/s </li></ul><ul><li>passionate about online technology </li></ul>
    20. 26. www.antar.org.au www.solidariti.com

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