Just a week after the launch of Apple News in the US, how have publishers fared and what is the outlook for the illusive Apple News Format?

1. PPA Tech Talk
Apple News
Update and shared knowledge
#TechTalks@pagelizard
bit.ly/applenewsppa

2. PPA Tech Talk
Agenda
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•
Last
mee)ng
summary
•
Update
to
what
we
know
•
Overview
•
Assembled
to
add
to
or
correct
•
Experiences
so
far
•
Run
through
issues
for
publishers
to
consider
•
Collate
ques)ons
that
remain
unanswered

3. The News app
#TechTalks@pagelizard
Pre
installed
on
all
iOS
9
devices
English
only
at
launch
-­‐
USA
-­‐
UK
-­‐
Aus
Brings
together
news,
magazines
and
blog
ar)cles
Anybody
can
publish
-­‐
with
Apple
approval
Free
distribu)on
of
content
RSS
feed
at
start
Apple
news
format
later
for
styled
adap)ve
content
Ads
through
RSS
or
iAD
Content
available
to
all
News
users

4. Update
#TechTalks@pagelizard
iOS
9
launched
9th
Sept
Apple
News
App
on
USA
installs
UK
launched
delayed
)ll
iOS
9.1
(In
Beta)
26th
Oct?
36%
updated
devices
in
3
days
(now
50%)
UK
content
already
provided
by
some
Ads
in
News
cannot
be
blocked
iCloud
sync
across
devices
Exclusive
content
started
by
Wired
.news
Apple
domain
for
sharing
news
stories

5. Industry quotes on Apple News
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CNN
“..publishing
at
scale
is
the
best
way
to
see
how
the
audience
is
responding
to
the
content.”
Vox
Media
“It
gives
us
the
opportunity
to
translate
the
content
experience
in
a
way
that’s
just
as
premium,
just
as
engaging,
just
as
sharable,”
Time
Inc.
“There’s
a
benefit
to
having
more
stuff
in
there,”
Conde
Nast
“The
business
model
is
good,”
…Apple
offered
a
way
to
present
its
ar)cles
“beau)fully
and
intui)vely.”
Bauer
“Apple
News
is
just
another
broad
entrance
to
the
great
tunnel
of
mone)sa)on.”

6. Consumer experience
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7. Consumer experience
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8. Consumer experience
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9. Consumer experience
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10. Consumer experience
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11. News publisher
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Apples
CMS
Manage
your
RSS
feeds
Create
branded
channels,
sec)ons
and
topics
Up
to
25
sec)ons
per
channel
Sec)ons
can
take
mul)ple
feeds
Text
based
logo
required

12. Apple news format
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New
format
Author
once
and
automa)cally
format
for
all
screens
Enables
formated
layouts
Allows
style
typography
Photo
galleries,
videos
and
anima)ons

13. Advertising
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Mone)se
Apple
news
feeds
through
iAd
100%
if
publisher
sells
in
ar)cles
or
channels
70%
if
iAd
sells
for
you
RSS
ads
are
not
mone)sed
in
Apple
News
format
Ads
must
conform
to
iAD
specifica)ons
iAd
producer
enables
rich
formats
iAd
workbench
enables
Ad
campaigns
Broad
rage
of
AD
types
banners,
video,
na)ve
etc.

14. Comparison
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15. Issues to consider
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Ad
blocking
but
not
in
proprietary
channels
Apple
as
gatekeeper
to
news
Human
editors
of
content
Deconstruc)on
of
magazine
via
ar)cles
Security
around
publicly
placed
RSS
feeds
New
format
exclusively
for
Apple
devices
Loss
of
control
over
content

16. www.pagelizard.com
info@pagelizard.com
(+44) 0207 183 3690
@pagelizard
Questions to be considered
Round table discussion
bit.ly/applenewsppa
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