With the trend of digitalization taking a grip on the world, consumers often believe that digital advertising is the only way to go. However, magazine printing is not dead and will never be. It’s been years since the explosive growth of print newspaper and the emergence of tablets and e-readers such as Apple Ipad and Amazon Kindle; however, print media continues to hold ground.

1. Do Magazine Printing Still Have
an Edge Over Digitalization?
With the trend of digitalization taking a grip on the world, consumers often
believe that digital advertising is the only way to go. However, magazine
printing is not dead and will never be. It’s been years since the explosive
growth of print newspaper and the emergence of tablets and e-readers such
as Apple Ipad and Amazon Kindle; however, print media continues to hold
ground.

2. How is Magazine Printing Beneficial for Businesses?
Many people reckon to hold a magazine or reading through an old fashioned
newspaper, or annual reports printing, made of paper, in hand imparts a
unique sense of satisfaction that a glass screen or plastic or metal case can
not. Advertising on digital media provides advertisers with analytics. These
can be considered as a yardstick while allocating resources to advertising
budgets.
Advertizers are greatly benefitted from the data generated from digital
advertising campaigns. It enables them to curate ad campaigns and ultimately
advertise more accurately to their target demographics. However, advertising
in subscription magazines has its merit.
Print media still holds immense power in the marketing world. Printing
important leaflets and flyers and posting them as an informative marketing
tool can never be disregarded. In addition to promoting brand awareness, it
also spreads information about currently prevailing offers.
How is Print Media Marketing Still Better than its Digitalized Version?
When businesses get into the routine of sending out emails to their targeted
audience, marketing often experiences a blockage. In most circumstances,

3. consumers already have an inbox full of unread emails from similar
businesses and competitors. This is where print media comes into play.
Print media is more likely to be read. Thus, it is indisputably more effective
than an email that has more chances of getting lost amidst millions of more
mails. Print marketing benefits businesses of all scale and can even reach out
to an entirely new customer. Though companies often consider printing
insignificant, research reports reveal that consumers tend to prefer
organizations that own printed materials, such as business cards, flyers and
signs.
Print media has always proved its merit as effective marketing for businesses.
Though it is increasingly being left behind in competition with digital
advertising, a combination of the two approaches is considered an ideal way
of reaching out to the entire audience.
Source: https://printingservicemelbourne.blogspot.com/2021/04/do-
magazine-printing-still-have-edge.html