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Building an Effective Customer
Feedback Loop

Sherif Mansour
Product Manager, Atlassian
ur
@sh erifmanso
ur
@sh erifmanso
ur
@sh erifmanso
ur
@sh erifmanso
                   2
R.I.P
                       wiki markup




              ur
@sh erifmanso
                   2
R.I.P
                       wiki markup




              ur
@sh erifmanso
                   2
R.I.P
                           wiki markup




              ur
@sh erifmanso
                   2



                       ?
Agenda
• Build, measure, learn
• Three tips for effective feedback loops
• Passing on that feedback
2.0
2.0



Build
2.0



Build




              Measure
2.0



    Build




                  Measure


Learn
2.0

    Build




                  Measure


Learn
2.0

    Build




                  Measure


Learn
Three Tips
for building effective feedback loops
1
1




    friction
1
1
    GOT FEEDBACK?
1
    GOT FEEDBACK?
1
              GOT FEEDBACK?




900+
 feedback
submissions
1
1
    ↓ barrier to entry
    Avoid login, context switching...
1
                   ↓ barrier to entry
                   Avoid login, context switching...




                   ↓ fields
                   Less fields, reduce required fields
    *   required
                   Automatically populate where possible
1
                           ↓ barrier to entry
                           Avoid login, context switching...




                           ↓ fields
                           Less fields, reduce required fields
    *   required
                           Automatically populate where possible



    Rate this feature:

                   bad
                           Easily express yourself
                   good    Quick and simple
                   great
1
1
2
2



    make
           it
                fun!
2
2
2
2




    PRIZE
    movie tix
2
                 FREE
                  license


                BETA




    PRIZE
    movie tix
2
                                                        FREE
                                                         license


                                                       BETA




                    Release notes
                Thank you:
                •      John Masson for reporting CONF-334

                •      Ryan Anderson for the feature
    PRIZE
    movie tix
                    suggestion in CONF-4534
                                                            SAY
                                                       THANKS
2
2
    Incentivise
    Through prizes and awards
2
              Incentivise
              Through prizes and awards




    Thanks!   Say thank you
              Provide recognition in release notes, @mentions
2
              Incentivise
              Through prizes and awards




    Thanks!   Say thank you
              Provide recognition in release notes, @mentions




              Game mechanics
              Encourage feedback
3
3

    get
    pers nal
3
2



3



    ?
3
3
3


               get personal


    jkodumal   name
     2.0/4.0   key feature usage
3
3
    =   Put a face to the stat
        Make that customer connection
3
    =   Put a face to the stat
        Make that customer connection




        Engage engineers
        Review it daily, get it on your wallboard, talk about it...
3
    =   Put a face to the stat
        Make that customer connection




        Engage engineers
        Review it daily, get it on your wallboard, talk about it...




        KNOW the customer
        Use data to drive interviews
What Next?
for when we’ve got too much feedback...
customers   you   engineers
2.0
2.0
Find owners
Champion engineers to own problems
Find owners
Champion engineers to own problems




Increase visibility
Discuss feedback as a group in planning meetings
Find owners
Champion engineers to own problems




Increase visibility
Discuss feedback as a group in planning meetings




Increase communication
Make sure you’re building the right thing
Conclusion
  in case you forgot...
2.0
friction
2.0

      make fun!



               it
      get
      pers nal
friction
2.0

      make fun!



               it
      get
      pers nal
Thank you!

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Building an Effective Customer Feedback Loop - Atlassian Summit 2012

  • 1.
  • 2. Building an Effective Customer Feedback Loop Sherif Mansour Product Manager, Atlassian
  • 3.
  • 8. R.I.P wiki markup ur @sh erifmanso 2
  • 9. R.I.P wiki markup ur @sh erifmanso 2
  • 10. R.I.P wiki markup ur @sh erifmanso 2 ?
  • 11. Agenda • Build, measure, learn • Three tips for effective feedback loops • Passing on that feedback
  • 12.
  • 13.
  • 14. 2.0
  • 15.
  • 17. 2.0 Build Measure
  • 18. 2.0 Build Measure Learn
  • 19. 2.0 Build Measure Learn
  • 20. 2.0 Build Measure Learn
  • 21.
  • 22. Three Tips for building effective feedback loops
  • 23. 1
  • 24. 1 friction
  • 25. 1
  • 26. 1 GOT FEEDBACK?
  • 27. 1 GOT FEEDBACK?
  • 28. 1 GOT FEEDBACK? 900+ feedback submissions
  • 29. 1
  • 30. 1 ↓ barrier to entry Avoid login, context switching...
  • 31. 1 ↓ barrier to entry Avoid login, context switching... ↓ fields Less fields, reduce required fields * required Automatically populate where possible
  • 32. 1 ↓ barrier to entry Avoid login, context switching... ↓ fields Less fields, reduce required fields * required Automatically populate where possible Rate this feature: bad Easily express yourself good Quick and simple great
  • 33. 1
  • 34. 1
  • 35. 2
  • 36. 2 make it fun!
  • 37. 2
  • 38. 2
  • 39. 2
  • 40. 2 PRIZE movie tix
  • 41. 2 FREE license BETA PRIZE movie tix
  • 42. 2 FREE license BETA Release notes Thank you: • John Masson for reporting CONF-334 • Ryan Anderson for the feature PRIZE movie tix suggestion in CONF-4534 SAY THANKS
  • 43. 2
  • 44. 2 Incentivise Through prizes and awards
  • 45. 2 Incentivise Through prizes and awards Thanks! Say thank you Provide recognition in release notes, @mentions
  • 46. 2 Incentivise Through prizes and awards Thanks! Say thank you Provide recognition in release notes, @mentions Game mechanics Encourage feedback
  • 47. 3
  • 48. 3 get pers nal
  • 49. 3
  • 50. 2 3 ?
  • 51. 3
  • 52. 3
  • 53. 3 get personal jkodumal name 2.0/4.0 key feature usage
  • 54. 3
  • 55. 3 = Put a face to the stat Make that customer connection
  • 56. 3 = Put a face to the stat Make that customer connection Engage engineers Review it daily, get it on your wallboard, talk about it...
  • 57. 3 = Put a face to the stat Make that customer connection Engage engineers Review it daily, get it on your wallboard, talk about it... KNOW the customer Use data to drive interviews
  • 58. What Next? for when we’ve got too much feedback...
  • 59. customers you engineers
  • 60. 2.0
  • 61. 2.0
  • 62.
  • 64. Find owners Champion engineers to own problems Increase visibility Discuss feedback as a group in planning meetings
  • 65. Find owners Champion engineers to own problems Increase visibility Discuss feedback as a group in planning meetings Increase communication Make sure you’re building the right thing
  • 66. Conclusion in case you forgot...
  • 67.
  • 68. 2.0
  • 69. friction 2.0 make fun! it get pers nal
  • 70. friction 2.0 make fun! it get pers nal

Editor's Notes

  1. \n
  2. \n
  3. But before we begin, a little about me.\n\nAs Nick said, I’m Sherif Mansour. Engineer turned product manager and since then: I’ve been the Confluence product manager for a couple of years now, most notably through it’s biggest change to date (animate drop RIP Wiki markup), I also helped launch the add-on Team Calendars for Confluence and am the current Product Manager for that as well. \n\nAnd most recently, I’ve been the PM for the “Confluence Inbox” feature you guys saw in the keynote. \nThroughout all these projects, I’ve learnt a lot about building feedback loops - and a lot of what I share with you today has been a learning from each of these projects. \n
  4. But before we begin, a little about me.\n\nAs Nick said, I’m Sherif Mansour. Engineer turned product manager and since then: I’ve been the Confluence product manager for a couple of years now, most notably through it’s biggest change to date (animate drop RIP Wiki markup), I also helped launch the add-on Team Calendars for Confluence and am the current Product Manager for that as well. \n\nAnd most recently, I’ve been the PM for the “Confluence Inbox” feature you guys saw in the keynote. \nThroughout all these projects, I’ve learnt a lot about building feedback loops - and a lot of what I share with you today has been a learning from each of these projects. \n
  5. But before we begin, a little about me.\n\nAs Nick said, I’m Sherif Mansour. Engineer turned product manager and since then: I’ve been the Confluence product manager for a couple of years now, most notably through it’s biggest change to date (animate drop RIP Wiki markup), I also helped launch the add-on Team Calendars for Confluence and am the current Product Manager for that as well. \n\nAnd most recently, I’ve been the PM for the “Confluence Inbox” feature you guys saw in the keynote. \nThroughout all these projects, I’ve learnt a lot about building feedback loops - and a lot of what I share with you today has been a learning from each of these projects. \n
  6. But before we begin, a little about me.\n\nAs Nick said, I’m Sherif Mansour. Engineer turned product manager and since then: I’ve been the Confluence product manager for a couple of years now, most notably through it’s biggest change to date (animate drop RIP Wiki markup), I also helped launch the add-on Team Calendars for Confluence and am the current Product Manager for that as well. \n\nAnd most recently, I’ve been the PM for the “Confluence Inbox” feature you guys saw in the keynote. \nThroughout all these projects, I’ve learnt a lot about building feedback loops - and a lot of what I share with you today has been a learning from each of these projects. \n
  7. But before we begin, a little about me.\n\nAs Nick said, I’m Sherif Mansour. Engineer turned product manager and since then: I’ve been the Confluence product manager for a couple of years now, most notably through it’s biggest change to date (animate drop RIP Wiki markup), I also helped launch the add-on Team Calendars for Confluence and am the current Product Manager for that as well. \n\nAnd most recently, I’ve been the PM for the “Confluence Inbox” feature you guys saw in the keynote. \nThroughout all these projects, I’ve learnt a lot about building feedback loops - and a lot of what I share with you today has been a learning from each of these projects. \n
  8. But before we begin, a little about me.\n\nAs Nick said, I’m Sherif Mansour. Engineer turned product manager and since then: I’ve been the Confluence product manager for a couple of years now, most notably through it’s biggest change to date (animate drop RIP Wiki markup), I also helped launch the add-on Team Calendars for Confluence and am the current Product Manager for that as well. \n\nAnd most recently, I’ve been the PM for the “Confluence Inbox” feature you guys saw in the keynote. \nThroughout all these projects, I’ve learnt a lot about building feedback loops - and a lot of what I share with you today has been a learning from each of these projects. \n
  9. But before we begin, a little about me.\n\nAs Nick said, I’m Sherif Mansour. Engineer turned product manager and since then: I’ve been the Confluence product manager for a couple of years now, most notably through it’s biggest change to date (animate drop RIP Wiki markup), I also helped launch the add-on Team Calendars for Confluence and am the current Product Manager for that as well. \n\nAnd most recently, I’ve been the PM for the “Confluence Inbox” feature you guys saw in the keynote. \nThroughout all these projects, I’ve learnt a lot about building feedback loops - and a lot of what I share with you today has been a learning from each of these projects. \n
  10. So for the next 8 minuets, I’m going to go through:\n\n* The importance of feedback in your build, measure, learn product development cycle\n* Take a look at six practical tips for creating effective feedback loops, mostly derived from the lessons I’ve learnt on the projects I mentioned earlier\n* and then I’m quickly going to touch on what to do (and not do) once you have a lot of feedback coming through.\n\nSo the Build, measure learn cycle... \n\n
  11. Eric Ries talks about a product lifecyles in his book in his book, “The Lean Startup”. Anyone read this book? \n\n(Hands up)\n\nIn this book, he describes a “lean startup” cycle for product development. This typically goes through a loop that looks something like this..\n\n\n
  12. (animate)\nYou start with your product team\n\nThey start building something, produce some artefacts\n\nThen comes measuring the impact of those changes. \n\nFrom the analytics you then formulate your learnings and come up with ideas, changes, new proposals for ways of doing this.\n\nThe whole idea is to go through this loop as fast as possible.\n\nNow a large part of this loop is all about measure and learn. Measuring typically comes through such things in-product product analytics and also through general customer feedback (animate drop)\n\nThere is a whole talk for analytics, I’m more going to focus on the techniques to get direct customer feedback....\n\nReceiving communication from your customers is a critical part of being successful in this cycle... so how do you go about doing this? \n
  13. (animate)\nYou start with your product team\n\nThey start building something, produce some artefacts\n\nThen comes measuring the impact of those changes. \n\nFrom the analytics you then formulate your learnings and come up with ideas, changes, new proposals for ways of doing this.\n\nThe whole idea is to go through this loop as fast as possible.\n\nNow a large part of this loop is all about measure and learn. Measuring typically comes through such things in-product product analytics and also through general customer feedback (animate drop)\n\nThere is a whole talk for analytics, I’m more going to focus on the techniques to get direct customer feedback....\n\nReceiving communication from your customers is a critical part of being successful in this cycle... so how do you go about doing this? \n
  14. (animate)\nYou start with your product team\n\nThey start building something, produce some artefacts\n\nThen comes measuring the impact of those changes. \n\nFrom the analytics you then formulate your learnings and come up with ideas, changes, new proposals for ways of doing this.\n\nThe whole idea is to go through this loop as fast as possible.\n\nNow a large part of this loop is all about measure and learn. Measuring typically comes through such things in-product product analytics and also through general customer feedback (animate drop)\n\nThere is a whole talk for analytics, I’m more going to focus on the techniques to get direct customer feedback....\n\nReceiving communication from your customers is a critical part of being successful in this cycle... so how do you go about doing this? \n
  15. (animate)\nYou start with your product team\n\nThey start building something, produce some artefacts\n\nThen comes measuring the impact of those changes. \n\nFrom the analytics you then formulate your learnings and come up with ideas, changes, new proposals for ways of doing this.\n\nThe whole idea is to go through this loop as fast as possible.\n\nNow a large part of this loop is all about measure and learn. Measuring typically comes through such things in-product product analytics and also through general customer feedback (animate drop)\n\nThere is a whole talk for analytics, I’m more going to focus on the techniques to get direct customer feedback....\n\nReceiving communication from your customers is a critical part of being successful in this cycle... so how do you go about doing this? \n
  16. (animate)\nYou start with your product team\n\nThey start building something, produce some artefacts\n\nThen comes measuring the impact of those changes. \n\nFrom the analytics you then formulate your learnings and come up with ideas, changes, new proposals for ways of doing this.\n\nThe whole idea is to go through this loop as fast as possible.\n\nNow a large part of this loop is all about measure and learn. Measuring typically comes through such things in-product product analytics and also through general customer feedback (animate drop)\n\nThere is a whole talk for analytics, I’m more going to focus on the techniques to get direct customer feedback....\n\nReceiving communication from your customers is a critical part of being successful in this cycle... so how do you go about doing this? \n
  17. (animate)\nYou start with your product team\n\nThey start building something, produce some artefacts\n\nThen comes measuring the impact of those changes. \n\nFrom the analytics you then formulate your learnings and come up with ideas, changes, new proposals for ways of doing this.\n\nThe whole idea is to go through this loop as fast as possible.\n\nNow a large part of this loop is all about measure and learn. Measuring typically comes through such things in-product product analytics and also through general customer feedback (animate drop)\n\nThere is a whole talk for analytics, I’m more going to focus on the techniques to get direct customer feedback....\n\nReceiving communication from your customers is a critical part of being successful in this cycle... so how do you go about doing this? \n
  18. (animate)\nYou start with your product team\n\nThey start building something, produce some artefacts\n\nThen comes measuring the impact of those changes. \n\nFrom the analytics you then formulate your learnings and come up with ideas, changes, new proposals for ways of doing this.\n\nThe whole idea is to go through this loop as fast as possible.\n\nNow a large part of this loop is all about measure and learn. Measuring typically comes through such things in-product product analytics and also through general customer feedback (animate drop)\n\nThere is a whole talk for analytics, I’m more going to focus on the techniques to get direct customer feedback....\n\nReceiving communication from your customers is a critical part of being successful in this cycle... so how do you go about doing this? \n
  19. (animate)\nYou start with your product team\n\nThey start building something, produce some artefacts\n\nThen comes measuring the impact of those changes. \n\nFrom the analytics you then formulate your learnings and come up with ideas, changes, new proposals for ways of doing this.\n\nThe whole idea is to go through this loop as fast as possible.\n\nNow a large part of this loop is all about measure and learn. Measuring typically comes through such things in-product product analytics and also through general customer feedback (animate drop)\n\nThere is a whole talk for analytics, I’m more going to focus on the techniques to get direct customer feedback....\n\nReceiving communication from your customers is a critical part of being successful in this cycle... so how do you go about doing this? \n
  20. (animate)\nYou start with your product team\n\nThey start building something, produce some artefacts\n\nThen comes measuring the impact of those changes. \n\nFrom the analytics you then formulate your learnings and come up with ideas, changes, new proposals for ways of doing this.\n\nThe whole idea is to go through this loop as fast as possible.\n\nNow a large part of this loop is all about measure and learn. Measuring typically comes through such things in-product product analytics and also through general customer feedback (animate drop)\n\nThere is a whole talk for analytics, I’m more going to focus on the techniques to get direct customer feedback....\n\nReceiving communication from your customers is a critical part of being successful in this cycle... so how do you go about doing this? \n
  21. (animate)\nYou start with your product team\n\nThey start building something, produce some artefacts\n\nThen comes measuring the impact of those changes. \n\nFrom the analytics you then formulate your learnings and come up with ideas, changes, new proposals for ways of doing this.\n\nThe whole idea is to go through this loop as fast as possible.\n\nNow a large part of this loop is all about measure and learn. Measuring typically comes through such things in-product product analytics and also through general customer feedback (animate drop)\n\nThere is a whole talk for analytics, I’m more going to focus on the techniques to get direct customer feedback....\n\nReceiving communication from your customers is a critical part of being successful in this cycle... so how do you go about doing this? \n
  22. (animate)\nYou start with your product team\n\nThey start building something, produce some artefacts\n\nThen comes measuring the impact of those changes. \n\nFrom the analytics you then formulate your learnings and come up with ideas, changes, new proposals for ways of doing this.\n\nThe whole idea is to go through this loop as fast as possible.\n\nNow a large part of this loop is all about measure and learn. Measuring typically comes through such things in-product product analytics and also through general customer feedback (animate drop)\n\nThere is a whole talk for analytics, I’m more going to focus on the techniques to get direct customer feedback....\n\nReceiving communication from your customers is a critical part of being successful in this cycle... so how do you go about doing this? \n
  23. (animate)\nYou start with your product team\n\nThey start building something, produce some artefacts\n\nThen comes measuring the impact of those changes. \n\nFrom the analytics you then formulate your learnings and come up with ideas, changes, new proposals for ways of doing this.\n\nThe whole idea is to go through this loop as fast as possible.\n\nNow a large part of this loop is all about measure and learn. Measuring typically comes through such things in-product product analytics and also through general customer feedback (animate drop)\n\nThere is a whole talk for analytics, I’m more going to focus on the techniques to get direct customer feedback....\n\nReceiving communication from your customers is a critical part of being successful in this cycle... so how do you go about doing this? \n
  24. (animate)\nYou start with your product team\n\nThey start building something, produce some artefacts\n\nThen comes measuring the impact of those changes. \n\nFrom the analytics you then formulate your learnings and come up with ideas, changes, new proposals for ways of doing this.\n\nThe whole idea is to go through this loop as fast as possible.\n\nNow a large part of this loop is all about measure and learn. Measuring typically comes through such things in-product product analytics and also through general customer feedback (animate drop)\n\nThere is a whole talk for analytics, I’m more going to focus on the techniques to get direct customer feedback....\n\nReceiving communication from your customers is a critical part of being successful in this cycle... so how do you go about doing this? \n
  25. (animate)\nYou start with your product team\n\nThey start building something, produce some artefacts\n\nThen comes measuring the impact of those changes. \n\nFrom the analytics you then formulate your learnings and come up with ideas, changes, new proposals for ways of doing this.\n\nThe whole idea is to go through this loop as fast as possible.\n\nNow a large part of this loop is all about measure and learn. Measuring typically comes through such things in-product product analytics and also through general customer feedback (animate drop)\n\nThere is a whole talk for analytics, I’m more going to focus on the techniques to get direct customer feedback....\n\nReceiving communication from your customers is a critical part of being successful in this cycle... so how do you go about doing this? \n
  26. I’m going to go through just six, as there are probably a lot more, practical tips for building an effective feedback loop\n
  27. I’m going to go through just six, as there are probably a lot more, practical tips for building an effective feedback loop\n
  28. I’m going to go through just six, as there are probably a lot more, practical tips for building an effective feedback loop\n
  29. The first tip I’ve got is all about reducing friction. \n\nIt’s important to remember when your thinking about getting feedback, that they are doing you a favour. They’ve got their job to get along with and to encourage them to give you feedback, you really need to make it as frictionless as possible for them.\n\n\n\n
  30. The first tip I’ve got is all about reducing friction. \n\nIt’s important to remember when your thinking about getting feedback, that they are doing you a favour. They’ve got their job to get along with and to encourage them to give you feedback, you really need to make it as frictionless as possible for them.\n\n\n\n
  31. Quick story about Confluence 4 editor:\n\nWho here used Confluence before 4.0, when it had Wiki Markup.\n\nYou’ll know it was a significant change.\n\nWe knew we HAD to to make easy to get feedback. \n\nExample: "Got Feedback" at Atlassian (All started in Confluence 4.0) and then got shipped to customers in our milestone releases - with over 270 feedback submissions from external customers and over 1,000 from internal customers. \n\nIn addition, Team Calendars 1.0 EAP shipped with a fat "feedback" button, and all around Atlassian now on internal and external sites we’ve deployed this strategy.\n\n\n\n
  32. Quick story about Confluence 4 editor:\n\nWho here used Confluence before 4.0, when it had Wiki Markup.\n\nYou’ll know it was a significant change.\n\nWe knew we HAD to to make easy to get feedback. \n\nExample: "Got Feedback" at Atlassian (All started in Confluence 4.0) and then got shipped to customers in our milestone releases - with over 270 feedback submissions from external customers and over 1,000 from internal customers. \n\nIn addition, Team Calendars 1.0 EAP shipped with a fat "feedback" button, and all around Atlassian now on internal and external sites we’ve deployed this strategy.\n\n\n\n
  33. Quick story about Confluence 4 editor:\n\nWho here used Confluence before 4.0, when it had Wiki Markup.\n\nYou’ll know it was a significant change.\n\nWe knew we HAD to to make easy to get feedback. \n\nExample: "Got Feedback" at Atlassian (All started in Confluence 4.0) and then got shipped to customers in our milestone releases - with over 270 feedback submissions from external customers and over 1,000 from internal customers. \n\nIn addition, Team Calendars 1.0 EAP shipped with a fat "feedback" button, and all around Atlassian now on internal and external sites we’ve deployed this strategy.\n\n\n\n
  34. Quick story about Confluence 4 editor:\n\nWho here used Confluence before 4.0, when it had Wiki Markup.\n\nYou’ll know it was a significant change.\n\nWe knew we HAD to to make easy to get feedback. \n\nExample: "Got Feedback" at Atlassian (All started in Confluence 4.0) and then got shipped to customers in our milestone releases - with over 270 feedback submissions from external customers and over 1,000 from internal customers. \n\nIn addition, Team Calendars 1.0 EAP shipped with a fat "feedback" button, and all around Atlassian now on internal and external sites we’ve deployed this strategy.\n\n\n\n
  35. How do you do this? There are a few principles you need to stick by:\n\n1. Less clicks\n2. Less fields to fill out, especially “required” fields”\n- Automatically capture as much information (javascript etc.)\n3. make it easy to express themselves\n4. no context switching\n5. Reduce barrier to entry as much as posssible \nNo account, automatically detect acouunts \n
  36. How do you do this? There are a few principles you need to stick by:\n\n1. Less clicks\n2. Less fields to fill out, especially “required” fields”\n- Automatically capture as much information (javascript etc.)\n3. make it easy to express themselves\n4. no context switching\n5. Reduce barrier to entry as much as posssible \nNo account, automatically detect acouunts \n
  37. How do you do this? There are a few principles you need to stick by:\n\n1. Less clicks\n2. Less fields to fill out, especially “required” fields”\n- Automatically capture as much information (javascript etc.)\n3. make it easy to express themselves\n4. no context switching\n5. Reduce barrier to entry as much as posssible \nNo account, automatically detect acouunts \n
  38. So how do you go about doing this? Well, with our GotFeedback, button, I actually created that with a simple\nWuFoo form. A free service, \n\n(WuFoo, JIRA issue collector, whatever it is - having less clicks, low barrier to entry, automatically capture as much information as possible to save manual data entry for the user etc…)\nExample: "Got Feedback" at Atlassian (All started in Confluence 4.0) and then got shipped to customers in our milestone releases - with over 270 feedback submissions from external customers and over 1,000 from internal customers. In addition, Team Calendars 1.0 EAP shipped with a fat "feedback" button \n
  39. So how do you go about doing this? Well, with our GotFeedback, button, I actually created that with a simple\nWuFoo form. A free service, \n\n(WuFoo, JIRA issue collector, whatever it is - having less clicks, low barrier to entry, automatically capture as much information as possible to save manual data entry for the user etc…)\nExample: "Got Feedback" at Atlassian (All started in Confluence 4.0) and then got shipped to customers in our milestone releases - with over 270 feedback submissions from external customers and over 1,000 from internal customers. In addition, Team Calendars 1.0 EAP shipped with a fat "feedback" button \n
  40. So how do you go about doing this? Well, with our GotFeedback, button, I actually created that with a simple\nWuFoo form. A free service, \n\n(WuFoo, JIRA issue collector, whatever it is - having less clicks, low barrier to entry, automatically capture as much information as possible to save manual data entry for the user etc…)\nExample: "Got Feedback" at Atlassian (All started in Confluence 4.0) and then got shipped to customers in our milestone releases - with over 270 feedback submissions from external customers and over 1,000 from internal customers. In addition, Team Calendars 1.0 EAP shipped with a fat "feedback" button \n
  41. So how do you go about doing this? Well, with our GotFeedback, button, I actually created that with a simple\nWuFoo form. A free service, \n\n(WuFoo, JIRA issue collector, whatever it is - having less clicks, low barrier to entry, automatically capture as much information as possible to save manual data entry for the user etc…)\nExample: "Got Feedback" at Atlassian (All started in Confluence 4.0) and then got shipped to customers in our milestone releases - with over 270 feedback submissions from external customers and over 1,000 from internal customers. In addition, Team Calendars 1.0 EAP shipped with a fat "feedback" button \n
  42. But there’s more you can do other than looking at reducing friction to encourage feedback from your end users. \n\nAnd second tip I’ve got is all about making the feedback experience more engaging and fun.\n
  43. But there’s more you can do other than looking at reducing friction to encourage feedback from your end users. \n\nAnd second tip I’ve got is all about making the feedback experience more engaging and fun.\n
  44. But there’s more you can do other than looking at reducing friction to encourage feedback from your end users. \n\nAnd second tip I’ve got is all about making the feedback experience more engaging and fun.\n
  45. Who here has watched the biggest looser? Well, in Australia we’ve had the biggest looser come down under as well. We have this habit of copying the TV shows you guys have. I think we’ve had so many different editions of the biggest looser I’ve lost count. \n\nBiggest looser the original, \nBiggest looser singles\nBiggest looser couples\nWe’ve had a biggest looser celebrities as well...\n\nThroughout the Confluence 4.0 development lifecycle I came home one day from work and was watching TV, and the Biggest Looser was on and at the same time, I’d been spending a bit of time trying to figure out mechanisms to encourage feedback during Confluence 4.0.\n
  46. How did we do this?\nBlogging - updates for the ladder pool,\nWe ended up all the feedback went into JIRA for us, so it was super easy for us to generate a report to work out who the winners were \n\nFor Team Calendars - we told our beta customers the most helpful feedback would get a free license\n\nFo internal and external release notes, we call out specific thanks with @mentions \n\nPeople recognise and feel they are contributing \n
  47. How did we do this?\nBlogging - updates for the ladder pool,\nWe ended up all the feedback went into JIRA for us, so it was super easy for us to generate a report to work out who the winners were \n\nFor Team Calendars - we told our beta customers the most helpful feedback would get a free license\n\nFo internal and external release notes, we call out specific thanks with @mentions \n\nPeople recognise and feel they are contributing \n
  48. How did we do this?\nBlogging - updates for the ladder pool,\nWe ended up all the feedback went into JIRA for us, so it was super easy for us to generate a report to work out who the winners were \n\nFor Team Calendars - we told our beta customers the most helpful feedback would get a free license\n\nFo internal and external release notes, we call out specific thanks with @mentions \n\nPeople recognise and feel they are contributing \n
  49. How did we do this?\nBlogging - updates for the ladder pool,\nWe ended up all the feedback went into JIRA for us, so it was super easy for us to generate a report to work out who the winners were \n\nFor Team Calendars - we told our beta customers the most helpful feedback would get a free license\n\nFo internal and external release notes, we call out specific thanks with @mentions \n\nPeople recognise and feel they are contributing \n
  50. How did we do this?\nBlogging - updates for the ladder pool,\nWe ended up all the feedback went into JIRA for us, so it was super easy for us to generate a report to work out who the winners were \n\nFor Team Calendars - we told our beta customers the most helpful feedback would get a free license\n\nFo internal and external release notes, we call out specific thanks with @mentions \n\nPeople recognise and feel they are contributing \n
  51. How did we do this?\nBlogging - updates for the ladder pool,\nWe ended up all the feedback went into JIRA for us, so it was super easy for us to generate a report to work out who the winners were \n\nFor Team Calendars - we told our beta customers the most helpful feedback would get a free license\n\nFo internal and external release notes, we call out specific thanks with @mentions \n\nPeople recognise and feel they are contributing \n
  52. Conclusion find a way to make to make it fun\n - For us it was running a competition \n - You might look at other ways at adding some game mechanics to it \n\n
  53. Conclusion find a way to make to make it fun\n - For us it was running a competition \n - You might look at other ways at adding some game mechanics to it \n\n
  54. Conclusion find a way to make to make it fun\n - For us it was running a competition \n - You might look at other ways at adding some game mechanics to it \n\n
  55. So we’ve talked about reducing friction and making the feedback experience more fun and enjoyable....\nAnd part of making that experience enjoyable is being able to get individuals involved at a personal level.\n\nSo my third tip as all about getting personal..... and no, it’s not that kinda personal...\nLet me explain what I mean \n
  56. So we’ve talked about reducing friction and making the feedback experience more fun and enjoyable....\nAnd part of making that experience enjoyable is being able to get individuals involved at a personal level.\n\nSo my third tip as all about getting personal..... and no, it’s not that kinda personal...\nLet me explain what I mean \n
  57. So we’ve talked about reducing friction and making the feedback experience more fun and enjoyable....\nAnd part of making that experience enjoyable is being able to get individuals involved at a personal level.\n\nSo my third tip as all about getting personal..... and no, it’s not that kinda personal...\nLet me explain what I mean \n
  58. Hopefully you guys will recall yesterday you might have seen the Confluence notifications and tasks in the Keynote yesterday, or maybe some of you were also in the Confluence state of the Union and saw this.\n\nBut very quickly, we had lots of unknowns when we first started this project. We wanted to know what types of users would find this helpful, should we also integrate with other development tools, like Bamboo or Crucible... who would find this feature the most helpful and why. \n\nAnd Atlassian is getting quite big now, with over 500 staff, so when we launched this internally one of our engineers came up with a very creative way of helping us figure this stuff out...\n
  59. Hopefully you guys will recall yesterday you might have seen the Confluence notifications and tasks in the Keynote yesterday, or maybe some of you were also in the Confluence state of the Union and saw this.\n\nBut very quickly, we had lots of unknowns when we first started this project. We wanted to know what types of users would find this helpful, should we also integrate with other development tools, like Bamboo or Crucible... who would find this feature the most helpful and why. \n\nAnd Atlassian is getting quite big now, with over 500 staff, so when we launched this internally one of our engineers came up with a very creative way of helping us figure this stuff out...\n
  60. So we got personal, we put a face to the numbers. \n\nWhat you see here is a face of our top users by day. So each day, the analytics would get updated. And you’ll notice here we’ve got a few things:\n\nFirstly we have the persons face and name - we’re getting personal here. Connecting ourselves and our engineers with the actual user\n\nWe also put this in our wallboard. \n
  61. So we got personal, we put a face to the numbers. \n\nWhat you see here is a face of our top users by day. So each day, the analytics would get updated. And you’ll notice here we’ve got a few things:\n\nFirstly we have the persons face and name - we’re getting personal here. Connecting ourselves and our engineers with the actual user\n\nWe also put this in our wallboard. \n
  62. So we got personal, we put a face to the numbers. \n\nWhat you see here is a face of our top users by day. So each day, the analytics would get updated. And you’ll notice here we’ve got a few things:\n\nFirstly we have the persons face and name - we’re getting personal here. Connecting ourselves and our engineers with the actual user\n\nWe also put this in our wallboard. \n
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  66. So we’ve talked about reducing friction and making the feedback experience more fun and enjoyable....\nAnd part of making that experience enjoyable is being able to get individuals involved at a personal level.\n\nSo my third tip as all about getting personal..... and no, it’s not that kinda personal...\nLet me explain what I mean \n
  67. So we’ve talked about reducing friction and making the feedback experience more fun and enjoyable....\nAnd part of making that experience enjoyable is being able to get individuals involved at a personal level.\n\nSo my third tip as all about getting personal..... and no, it’s not that kinda personal...\nLet me explain what I mean \n
  68. So we’ve talked about reducing friction and making the feedback experience more fun and enjoyable....\nAnd part of making that experience enjoyable is being able to get individuals involved at a personal level.\n\nSo my third tip as all about getting personal..... and no, it’s not that kinda personal...\nLet me explain what I mean \n
  69. So we’ve talked about reducing friction and making the feedback experience more fun and enjoyable....\nAnd part of making that experience enjoyable is being able to get individuals involved at a personal level.\n\nSo my third tip as all about getting personal..... and no, it’s not that kinda personal...\nLet me explain what I mean \n
  70. Get feedback before a single line of code \n\nMockups, visual designs, prototyping, keynote - this is a whole other talk, but we've got plenty of examples of how we did this with the Confluence 4.0 editor (usability tests with developers), Team Calendars and Work Day (faked it all out in Keynote) \n\n\n
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  73. NEED TO CLARIFY NOTES AND SLIDE\n
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  75. NEED TO CLARIFY NOTES AND SLIDE\n
  76. NEED TO CLARIFY NOTES AND SLIDE\n\nDiagram of developer, customer - you in the middle, you needing to get out of it and the developer interacting directly without it costing you time. \n
  77. NEED TO CLARIFY NOTES AND SLIDE\n\nDiagram of developer, customer - you in the middle, you needing to get out of it and the developer interacting directly without it costing you time. \n
  78. NEED TO CLARIFY NOTES AND SLIDE\n\nDiagram of developer, customer - you in the middle, you needing to get out of it and the developer interacting directly without it costing you time. \n
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  82. NEED TO CLARIFY NOTES AND SLIDE\n
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