Phoenix HUG Presentation

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Here is the deck that I did for the inaugural Phoenix HubSpot User Group

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  • Marta – Do you like the flame thing here? I used it throughout. If you think it is cool, lets leave it. If you think think you want to change these chapter marker slides to your standard ones that match the colors of the chapters listed on the previous slide, I’m down with that.
  • Marta -- Feel free to make this one look better.
  • M – Not sure this is the right font.
  • Publisher + Marketer….win with content.Compounding interest in 401k accountWikipediaBlog, podcast, videos, webinars, presentations, ebooks, appsRemarkable content.
  • Optimize for GoogleOptimize for social media
  • I am fine with this chart, but I want the y axis on the chart to be 9000 and the line to end on 13.
  • I am fine with this chart, but I want the y axis on the chart to be 9000 and the line to end on 13.
  • Once you understand the scope of conversations, build out your personal brand profile on the key social channels on which the community engagesBring prospects to you by providing datasheets, white papers, and other assets they might want directly on your LinkedIn profile and SlideShareIf you like to write, start a blog: develop from being just another sales rep to a trusted advisor within the social marketplace
  • If at all possible, measure you business monthly, not quarterly. If you measure monthly, you can evolve 12 times a year, 3 times faster than if you measure quarterly. Evolving your business faster means you can test more, learn more and improve more. Startups need to test and learn quickly, while the cost to do so is low.
  • Image credit http://www.flickr.com/photos/epzibah/443671606/sizes/l/in/photostream/
  • Image credit http://www.flickr.com/photos/epzibah/443671606/sizes/l/in/photostream/
  • Make ‘circles’
  • Make ‘circles’
  • Your site should have a login.Your site should have x webinars not seen, y articles not read, etc.Leverage – each action by user is valuable….each additional user is valuable to see what works to convert
  • Your site should have a login.Your site should have x webinars not seen, y articles not read, etc.Leverage – each action by user is valuable….each additional user is valuable to see what works to convert
  • Your site should have a login.Your site should have x webinars not seen, y articles not read, etc.Leverage – each action by user is valuable….each additional user is valuable to see what works to convert
  • M – Not sure this is the right font.
  • Coke’s CMO – renter. Press Release hire.
  • Having better information available to your entire team helps them have the right presence when they are having natural conversations online and offline as part of their daily lives.
  • Write & act like a human, not a like a marketer…don’t speak in marketer-speak. It is very unique to see someone speaking like themselves.
  • Marta – Can you redo this guy to have it match our colors and feel.
  • Here is where the iPad mention goes and the “plug” for the booth & RVIP…
  • I am fine with this chart, but I want the y axis on the chart to be 9000 and the line to end on 13.
  • Phoenix HUG Presentation

    1. 1. Planning &Executing Your2012Marketing PlanPhoenix HubSpot User GroupNovember 2011 1
    2. 2. HELLO, MY NAME IS DAN @dantyre dtyre@hubspot.com 602.432.7451
    3. 3. 1 Go Inbound
    4. 4. The Marketing Playbook 4
    5. 5. The Marketing Playbook IS BROKEN. CALLER ID 5
    6. 6. SEO Blogging Social Media Viral Videos Freemium Trials VS. EmailTelemarketing Direct Mail Email BlastsPrint/Radio Ads PR Paid Search 6
    7. 7. VS. 7
    8. 8. VS. 8
    9. 9. 2 Content
    10. 10. EITHER WRITESOMETHING WORTHREADING OR DOSOMETHING WORTHWRITING.—Benjamin Franklin
    11. 11. A Create Content • Blog.HubSpot.com • YouTube.com/HubSpot • Slideshare.com/HubSpot • Flickr.com/HubSpot • HubSpot.TV 11
    12. 12. B Optimize “100 AWESOME Marketing Stats, Charts & Graphs” vs. “100 Charts” 12
    13. 13. great retweet please retweet twitter follow please social social media blogpost mediablog post how to 10 top free help new blog post check out Source: Data from the Science of Blogging - http://bit.ly/ezRm8w 13
    14. 14. analysis review product answers why advice top questions INSIGHT S.recent best facts soon great tips build Source: Data from the Science of Blogging - http://bit.ly/ezRm8w 14
    15. 15. Average Content Gets Shared14 131210 8 6 4 2 0 1 2 3 4 5 6 7 8 9 10 11 12 13 15
    16. 16. AWESOME Content Gets Shared MORE90008000 8,1917000600050004000300020001000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 16
    17. 17. C Promote 17
    18. 18. 3 Leads
    19. 19. MEASUREOFTEN.EVOLVEFAST. 19
    20. 20. DON’TDIP YOURTOE IN 20
    21. 21. JUMP INALL THE WAY 21
    22. 22. CRUSHYOUR COMPETITORS with Inbound Marketing 22
    23. 23. Thank You
    24. 24. WHAT DOTHESECOMPANIESHAVE INCOMMON? 24
    25. 25. $150B $92B $50B $12B $10B $8B 25
    26. 26. A Usage & Conversion Better More Usage PersonalizationBetter Conversion Better Value 26
    27. 27. B Users & Conversion Better More Users PersonalizationBetter Conversion Better Value 27
    28. 28. 28
    29. 29. 29
    30. 30. 30
    31. 31. 31
    32. 32. 32
    33. 33. USER ACTIVITY f + Facebook Follow Purchase Hx $ Page Visits Webinar Blog Sub PERSONALIZATIO Web Email Mobile 33
    34. 34. Visitor Join our Community! % YOUR NAMEYOUR COMPANY NOYOUR WEBSITE 34
    35. 35. UserWelcome back, Brian!Activity from Your Network: %• Item A• Item B• Item C YESWebinars You Missed:• Webinar 1• Webinar 2• Webinar 3 35
    36. 36. Customer EliteWelcome back, Brian!Activity from Your Network: %• Item A• Item B• Item C You’ll love these blog articles: PERSONALIZWebinars You Missed: ED• Webinar 1 Item A• Webinar 2 Item B• Webinar 3 Item C 36
    37. 37. IF I HAVE SEENA LITTLE FURTHERIT IS BY STANDINGON THE SHOULDERSOF GIANTS.—Isaac Newton
    38. 38. 4 Build a Killer Inbound Marketing Team
    39. 39. The Press Release Hire Rent Interrupt Push Outbound 39
    40. 40. DigitalDAnalyticalAReachRContent CreatorC
    41. 41. The New Org Chart @mvolp e TOFU MOFU OTHER 41
    42. 42. Empower EVERYONE. 42
    43. 43. Write like a human, not a marketer.43
    44. 44. TOF U MOF U 44
    45. 45. 45
    46. 46. 46
    47. 47. Sell more like .Market more like . 47
    48. 48. Get a FreeInboundMarketingAssessment 48
    49. 49. 9000 13 VS. 8,19180007000600050004000300020001000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 49

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