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Presentation focus orfail june 2010

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Presentation focus orfail june 2010

  1. 1. Focus or Fail By Mick Liubinskas Pollenizer
  2. 2. Why be focused? How to be focused?
  3. 3. Practical Interactive Collaborative Informative Fun
  4. 4. Name Company What does it do? Aims for the workshop Future geek What animal are you?
  5. 5. 80 Web Businesses
  6. 6. You Are Here
  7. 7. The Startup Juggle
  8. 8. Customers Move Slowly
  9. 9. 1.Don’t get crushed 2.You can’t afford not too 3.Customer s will like it more
  10. 10. 3 features 20,000 prospects
  11. 11. Focus... How?
  12. 12. Are you my purpose?
  13. 13. Features Fun
  14. 14. Why are you building a business What are you changing in the world Wildest dream What’s the one thing that happens that means it’s all working
  15. 15. Hit the first pin hard Get the sequence right
  16. 16. Picking Your Segments Characteristics Segment #1 Segment #2 Segment #3 Reachable -1 -1 1 Strong immediate need 0 0 -1 Can get the value 1 -1 0 Can use it 1 0 -1 26 more... 1 1 1 TOTAL 2 -1 0
  17. 17. You must sacrifice Choices, choices, choices
  18. 18. Focus Do Don’t (one) (few) (many)
  19. 19. Core Utility Support Features
  20. 20. Old School Opportunity Solution Build Sell Clear Clear It It Customer Development Customer Customer Customer Company Discovery Validation Creation Creation
  21. 21. Retention Context Your Sharing of Leads Service Content = Viral
  22. 22. Retention Context Your Sharing of Leads Service Content = Viral
  23. 23. Retention Context Your Sharing of Leads Service Content = Viral
  24. 24. A one track mind... 1. Sacrifice 2. Sequence 3. Core First
  25. 25. Test Test Test Test Test Next
  26. 26. Characteristics Mth 1 Mth 2 Mth 3 Q2 Q3 Q4 Y2 Business & Vision Customer Development Product Marketing Business Development
  27. 27. Capital Raising Need Be Need Need Start Signed Investor Committed Money in Pitching Term Ready Investors Bank Sheet 8-16 Weeks
  28. 28. Turn This
  29. 29. s to win 1. F ocu efi rst 2. Cor st! test te 3. T est
  30. 30. Go Read and Join! Eric Ries - Lean Startup / Minimal Viable Product • http://www.startuplessonslearned.com/ Sean Ellis - Metric Driven Marketing • http://startup-marketing.com/ Steve Blank - Customer Development • 4 Steps to the Epiphany – book. • http://www.steveblank.com/ Sydney Lean Startup Circle Silicon Beach Forum
  31. 31. Pollenizer Methodology Minimal Customer Focus Viable Development Product
  32. 32. Q&A
  33. 33. Focus or Fail Mick Liubinskas Pollenizer.com mick@pollenizer.com @liubinskas Photo References: http://www.flickr.com/photos/dcassaa/ http://www.flickr.com/photos/bjmccray/ http://www.flickr.com/photos/25318921@N07/2461652609/ http://www.flickr.com/photos/melyviz/160269050/ http://www.flickr.com/photos/ihtatho/627226315/ http://www.flickr.com/photos/statusfrustration/134388320/ http://www.flickr.com/photos/buck82/7855198/ http://www.flickr.com/photos/pazit/2400635021/ http://www.flickr.com/photos/theopenseas/182775698/ http://www.flickr.com/photos/valeriebb/296470096/ http://www.flickr.com/photos/54122508@N00/317904727/

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