What will be shared in this Presentation: • The Kingdom of God and Audience Engagement • Principles of effective Audience Engagement • Social Media and Guerrilla Marketing • How to start building your audience engagement platform from scratch on a Budget on $50 or less a month.

1. Presenter: Dr. Navon Lindo, Jr.
E.M.E.R.G.E. Business Incubator (E.B.I.)

2. Agenda
• The Kingdom of God and
Audience Engagement
• Principles of effective
Audience Engagement
• Social Media and Guerilla
Marketing
• How to start building your
audience engagement
platform from scratch

3. The Kingdom of God & Audience
Engagement
How did Jesus
engage His
audience?

4. The Kingdom of God & Audience
Engagement

5. The Kingdom of God & Audience
Engagement
How did Jesus
engage His
audience?
The Kingdom of Heaven like Treasure hidden in a Field
“The kingdom of heaven is like a treasure hidden in the field, which a
man found and hid again; and from joy over it he goes and sells all that
he has and buys that field” (Matthew 13:44, NASB).

6. The Kingdom of God & Audience
Engagement
How did Jesus
engage His
audience?
The Kingdom of Heaven is like a Costly Pearl
“Again, the kingdom of heaven is like a merchant seeking fine pearls, and
upon finding one pearl of great value, he went and sold all that he had and
bought it” (Matthew 13:45, NASB).

7. The Kingdom of God & Audience
Engagement
Jesus showed the
VALUE OF THE KINGDOM

8. The Kingdom of God & Audience
Engagement
What is your
VALUE
PROPOSITION?
1. What is the product or experience I want to create or transform in a wow?
2. What is the specific outcome you want to create?
3. What specific expectations does the typical customer bring to this experience?
4. What does failing to meet customers’ expectations for this experience look like?
5. What does exceeding customer’s expectations for this experience look like?
Source: Michael Hyatt, Platform

9. Part 2: Principles of effective
Audience Engagement
Your Logo

10. Part 2: Principles of effective Audience
Engagement
1. Understanding who is your
Demographic
2. Your motivation in reaching out to
them
3. How you plan on building and
engaging your tribe
4. Your strategy in reaching out to
others like them

11. Part 2: Principles of effective Audience
Engagement
• What problems are your audience
facing?
• How can you help your audience
do something better or more
efficiently?
• What value do you provide?
• What resonates with you? What
are you passionate about? How
can you share it?
• What unique insights do you have
to offer?

12. Part 3: Building Your Platform
on $50 or less a month
Your Logo

13. Part 3: Building Your Platform on $50 or
less a month
Technology has
leveled the playing
field in terms of the
tools that we now
have access to reach
our respective
audiences

14. Part 3: Building Your Platform on $50 or
less a month

15. Part 3: Building Your Platform on $50 or
less a month

16. Part 3: Building Your Platform on $50 or
less a month

17. Part 3: Building Your Platform on $50 or
less a month

18. Part 3: Building Your Platform on $50 or
less a month

19. Part 4: Steps to Effective
Audience Engagement
Your Logo

20. Part 4: Steps to Effective Audience
Engagement

21. Part 4: Steps to Effective Audience
Engagement

22. Part 4: Steps to Effective Audience
Engagement

23. Part 4: Steps to Effective Audience
Engagement

24. Part 4: Steps to Effective Audience
Engagement
Source: http://drgyahoo.wordpress.com/

25. Part 4: Steps to Effective Audience
Engagement
Michael Hyatt, Platform: Get Noticed in a Noisy World, pp. 74-79

26. Part 4: Steps to Effective Audience
Engagement
“The ones who win are the ones who
stay at it after everyone else has quit”
(Unknown)

27. Part 4: Steps to Effective Audience
Engagement
Please visit www.emergenetwork to learn
more about the E.B.I.
Presenter: Dr. Navon Lindo, Jr.
E.M.E.R.G.E. Business Incubator (E.B.I.)
www.emergentwork.net
www.drnavonlindojr.com

28. THANK YOU!