Christina Marie Cooper worked on a marketing campaign project for a beer called 425 PALE ALE as part of her Public Relations Management and Campaigns class at Washington State University. She demonstrated leadership and vision in crafting arguments to support recommendations for the campaign. Her presentation and interpersonal skills helped blend market data with an understandable presentation of the campaign conclusions. The company is considering implementing many of the campaign conclusions into their overall messaging and marketing tactics due to her work. Her employer was highly impressed with her work ethic, leadership abilities, and contributions to the team.
Christina Marie Cooper Letter of Recommendation Marketing Campaign
1. May 31, 2016
Re: Christina Marie Cooper – Letter ff Recommendation
To Whom It May Concern:
I recently had the opportunity to work with and get to know Christina Marie during her
project associated with the COMSTRAT 485 class, commonly known as Public Relation
Management and Campaign.
This class is part of the Washington State University, Edward R. Morrow College Of
Communication and Christina Marie was instrumental in guiding her classmates to the
successful completion and presentation of a full marketing campaign for one of our
flagship beers: 425 PALE ALE™.
Christina Marie demonstrated leadership and vision in crafting salient arguments to
support her recommendations while her presentation and interpersonal skills played a
large role in the seamless blending of market data with an understandable presentation of
the campaign conclusions.
We are considering working many of the campaign conclusions into our overall messaging
strategies and marketing tactics as a result of her work.
To say that I was impressed with her and her team’s approach would be an
understatement. She is bright and self-motivated with a good work ethic and a clear sense
of what it takes to be a leader and strong contributor to any team.
If you have any questions, please do not hesitate to contact me.
Cheers,
John G. Robertson
Managing Member
Bellevue Brewing Company
Bellevue Brewing Company | 1820 130th Avenue N.E., Bellevue, WA 98005 | 425.497.8686