Social media can be the great equalizer. Not having a huge budget or team is no longer an excuse for not being able to build a brand. Wisebread has built a successful personal finance blog that receives over 2 million monthly views and has a Twitter following of 48k+ people. In this chat, we ask Ashley Jacobs what helped propel them there.

1. © 2015 BancVue. All rights reserved. Not for distribution.
Building Your Brand On Twitter

2. Building Your Brand On Twitter
• With
Special
Guest:
– Ashley
Jacobs
–
Director
of
Digital
Marke<ng
at
Wisebread
– Wisebread
is
a
finance
blog
aimed
at
helping
you
live
large
on
a
small
budget
• Goals:
– Discover
the
basic
tac<cs
used
to
grow
your
TwiDer
following
– Define
strategies
banks
&
CU’s
can
use
to
aDract
and
interact
with
influencers
– Deliver
some
3rd
party
tools
your
social
media
team
can
u<lize
to
achieve
your
goals
© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial

3.
© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial

4. Divider Slide Option 1
“I
first
got
started
on
twiDer
during
an
internship
my
senior
year
of
college.
It
can
be
overwhelming
to
get
started
on
TwiDer,
but
you
just
have
to
go
for
it!
#bankonsocial”
@Wisebread

5.
© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial

6. Divider Slide Option 1
“This
means
on
TwiDer,
you
have
to
be
very
calculated
about
how
best
to
convey
your
messages.
#bankonsocial”
@Wisebread
“140
characters,
faster
(tweet
half-­‐life),
different
audiences,
rapid
response
mechanism,
and
oh
so
many
others!
#bankonsocial"
@Alukomnik

7. Divider Slide Option 1
The average life-
span of a Tweet is
18-20 minutes

8.
© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial

9. Divider Slide Option 1
“My
favorite
tac<c
is
par<cipa<ng
in
tweetchats.
#bankonsocial”
@Wisebread
“Remembering
that
TwiDer
is
a
conversa<onal,
two-­‐way
channel.
It
isn't
a
broadcas<ng
mechanism.
#BankOnSocial”
@gobellbanks

10. Divider Slide Option 1
@Wisebread hosts a
weekly financial Twitter
chat every Thursday at
3PM ET using the hashtag
#WBChat

11. Divider Slide Option 1
“Engage
engage
engage,
no
one
likes
following
people
who
don't
talk
to
them!
Make
it
personal
and
start
a
convo
#BankOnSocial”
@BankSmartKATE
“Joining
in
on
conversa<ons!
It's
all
about
"Staying
Social!"
I've
made
more
connec<ons
by
jumping
in
on
tweets.
#BankOnSocial”
@BankSmartCARRIE

12.
© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial

13. Divider Slide Option 1
“One
mistake
I
see
brands
making
is
not
engaging
with
their
followers.
Retwee<ng
and
sharing
content
is
great,
but
you
have
to
engage
through
conversa<ons
as
well.
#bankonsocial”
@Wisebread

14. Divider Slide Option 1
“Brands
linking
FB
or
Instagram
&
their
only
TwiDer
posts
say
"I
just
posted
a
photo
to
Facebook."
Spamming
my
feed.
#BankOnSocial”
@BankSmartCARRIE
“Strictly
pos<ng
self
promo<ng
content.
Flip
the
focus
to
your
audience!
#BankOnSocial"
@HelenLawr

15.
© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial

16. Divider Slide Option 1
“I
would
use
that
<me
to
par<cipate
in
tweetchats.
In
my
opinion,
tweetchats
are
one
of
the
best
ways
to
engage
with
people
on
TwiDer.
#bankonsocial”
@Wisebread

17. Divider Slide Option 1
“Use
@hootsuite
to
schedule
posts
throughout
the
day
so
even
though
I
wasn't
available
I
could
engage.
#bankonsocial”
@DebbiKing
“Connect
with
people
through
replies,
quoted
RTs
and
men<ons.
#BankOnSocial”
@gobellbanks

18. Divider Slide Option 1
“U<lize
TwiDer
lists!
I
have
one
for
friends/family,
#fintech,
general
news
etc.
Quick,
easy
way
to
catch-­‐up.
#bankonsocial”
@MrsAmandaReed

19.
© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial

20. Divider Slide Option 1
“@Buffer
@Nuzzel
@TweetDeck
are
my
favorite
3rd
party
tools
#bankonsocial”
@DarleneMacAuley
“I'm
a
huge
hootsuite
fan
myself!
#BankOnSocial"
@BankSmartKATIE

21. Divider Slide Option 1
“Google
analy<cs,
@simplymeasured,
and
so
many
others
#bankonsocial”
@Alukomnik
“I
use
@Hashtracking
to
keep
track
of
analy<cs
on
our
chats.
#bankonsocial”
@Wisebread

22.
© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial

23. Divider Slide Option 1
“In
our
giveaways,
we
have
people
tweet
their
answers
to
earn
entries.
#bankonsocial”
@Wisebread
“Giveaways
and
feedback!
We
prompt
people
to
tell
us
on
TwiDer
what
they
think
of
products/services
#BankOnSocial"
@BankSmartKATE

24. Divider Slide Option 1
“If
you
have
a
video
chat,
or
press
conf.
make
sure
you
have
a
branded
backdrop
with
your
handle
on
it
#bankonsocial”
@Alukomnik

25.
© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial

26. Divider Slide Option 1
“Engagement
rate,
perhaps
men<ons
and
favorites
:)
#bankonsocial”
@HorizonCCU
“Faves
and
men<ons,
and
click
through
to
my
site
on
my
content.
#bankonsocial”
@Alukomnik

27.
© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial

28. Divider Slide Option 1
“My
go
to
piece
of
advice
is
par<cipate
in
Tweetchats!
Many
influencers
aDend
chats
so
this
is
a
great
way
to
connect
with
them.
#bankonsocial”
@Wisebread

29. Divider Slide Option 1
“Connect
with
people,
topics
&subjects
you
are
interested
in
&
can
engage
in.
If
you
can't
speak
there
language
you're
lost
#bankonsocial”
@woodsie33
“Be
authen<c!
Everyone
can
spot
a
phony.
#bankonsocial”
@DebbiKing

30.
© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial

31. Divider Slide Option 1
“I
can't
state
this
enough!
Your
stories
will
be
on
social
media
(especially
TwiDer)
even
if
you
aren't
#bankonsocial”
@Alukomnik
“Personality
goes
a
long
way
in
cukng
through
the
corporate
cluDer
on
social
media!
#bankonsocial
”
@BancVue

32. Divider Slide Option 1
“I’ll
give
my
top
five
#BankOnSocial”
@Wisebread
1. Don’t be afraid to use Twitter! You should be more afraid of
NOT using it than using it.
2. Participate in Tweetchats. (shameless plug: Join ‪#WBChat
Thursdays at 12pm PST!)
3. Share content from others!
4. Respond to questions and comments!
5. Have fun with it. Social media is about being social, so keep it
fun!

33. © 2015 BancVue. All rights reserved. Not for distribution.
#bankonsocial
Thank you