Build Your Business With Crowdsourcing

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Ross Dawson

Slides for Ross Dawson's presentation at Australian Business Chambers Congress on June 3, 2011

Build Your Business with Crowdsourcing ,[object Object]

Business value of crowdsourcing Access talent as required Increase capabilities Build scalability Seize opportunities Reduce costs Be more competitive

Key principles of crowdsourcing Respect Relationship Rewards Roles

Using competition platforms well Know what you want Pay a fair price Provide detailed feedback to the best Invite top providers to participate Get multiple opinions Always select and pay a winner Use competitions to find talent

Innovation beyond boundaries Tapping your customers’ ideas

In the digital business world, customer information is vital for success. But increasingly, consumers will only choose to share their data with companies they believe will use it ethically and securely. As a result, consumer trust has become the new competitive differentiator. We recently surveyed 2,404 consumers in the Asia-Pacific region and Middle East to learn more about consumers’ perception of trust. We believe our findings are relevant not only to companies operating in those geographies but also for any organization concerned with maintaining trust in the digital business world.

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Build Your Business With Crowdsourcing

2. Entrepreneur

3. Keynote speaker

5. We are connected

7. Business value of crowdsourcing Access talent as required Increase capabilities Build scalability Seize opportunities Reduce costs Be more competitive

9. When to use crowdsourcing

10. Key principles of crowdsourcing Respect Relationship Rewards Roles

11.

12.

13.

14. Using service marketplaces

15. Treat freelancers like staff

16.

17.

18.

19. Using competition platforms well Know what you want Pay a fair price Provide detailed feedback to the best Invite top providers to participate Get multiple opinions Always select and pay a winner Use competitions to find talent

20.

21. Innovation beyond boundaries

22. Innovation beyond boundaries Tapping your customers’ ideas

23.

24. The man in the machine

25. Examples of microtasks

26. Aggregating workers

27.

28. Let the people pay

29.

30. The ethics of crowdsourcing

31. Crowdsourcing business models