As private and public actors build vast collections of personalized data based on individual internet usage, it becomes increasingly valuable to discuss how we view the internet as a function of the public sphere.
#FIRMday 15 May 2014 James Purvis, CERN, 'Extreme Recruiting'Emma Mirrington
James Purvis Head of Talent at CERN in Switzerland discusses “Extreme Resourcing” the challenges that their Recruitment Team face daily. Hear how the team work to maximise the success of their integrated recruitment strategy and how diverse and varied it always is
2011 presentation for local job seekers. Focus is working effectively with agency recruiters. Many tips also relevant for in-house HR and corporate recruiting staff.
As private and public actors build vast collections of personalized data based on individual internet usage, it becomes increasingly valuable to discuss how we view the internet as a function of the public sphere.
#FIRMday 15 May 2014 James Purvis, CERN, 'Extreme Recruiting'Emma Mirrington
James Purvis Head of Talent at CERN in Switzerland discusses “Extreme Resourcing” the challenges that their Recruitment Team face daily. Hear how the team work to maximise the success of their integrated recruitment strategy and how diverse and varied it always is
2011 presentation for local job seekers. Focus is working effectively with agency recruiters. Many tips also relevant for in-house HR and corporate recruiting staff.
How can CPAs use Social Media to help them grow as professionals and leaders? Presentation by Janice Maiman (AICPA) and Tom Hood, CPA (MACPA) at the inaugral AICPA Leadership Academy in Chicago on July 10, 2009
Leveraging Social Media Marketing: Lincoln Property Company Annual Marketing ...Erica Campbell Byrum
Erica Campbell, Director of Marketing for For Rent Media Solutions presented this in Phoenix, AZ on 4/28/11 at the Lincoln Property Company Annual Marketing and Training Conference.
The social web is constantly posting, uploading, sharing and ranting-about your brand. By these actions, consumers post and update their needs, desires and complaints across forums, microblogs like Twitter and social networking sites such as Facebook, Foursquare and LinkedIn, for all to view.
Consumers are finally in control, and they have become the programmers, shaping their own experiences by interacting with our brands when they want, where they want, and how they want. Successful marketers need be at every touch point to connect with them. Maintaining an on-going positive relationship with your consumers, partners and prospects is critical to any brands long term success. Today, companies must be a part of the consumer dialogue.
This session discussed sideways marketing tactics that revolve around removing friction, noise in a crowded space and uncertainty for consumers.
Listen to David Brudenell, Chief Digital Officer at Universum discuss the results of Universum's latest insight dive into social media. Get tips on how to create a proper platform mix, create data-led, human and purposeful content and do so in a differentiated way.
This presentation, which I delivered at the TerminalFOUR conference in Dublin, Ireland, on 19 November 2014, focuses on how to incorporate social media into a college or university website.
Social media: Connecting their networks with your website-mStoner: t44uTerminalfour
Your website should be the hub for all your institution's communications. And because social media is such a valuable way to connect with and engage constituents, they should be integrated into your site. Michael Stoner, president of mStoner, will look at why this is essential, explore some great examples from colleges and universities around the world, and suggest ways in which TERMINALFOUR makes this kind of integration easy for you to accomplish. Click here to view the video presentation on YouTube: http://bit.ly/1HYNmau
Watch this expert-led webinar to learn effective tactics that high-volume hiring teams can use right now to attract top talent into their pipeline faster.
Accelerating AI Integration with Collaborative Learning - Kinga Petrovai - So...SocialHRCamp
Speaker: Kinga Petrovai
You have the new AI tools, but how can you help your team use them to their full potential? As technology is changing daily, it’s hard to learn and keep up with the latest developments. Help your team amplify their learning with a new collaborative learning approach called the Learning Hive.
This session outlines the Learning Hive approach that sets up collaborations that foster great learning without the need for L&D to produce content. The Learning Hive enables effective knowledge sharing where employees learn from each other and apply this learning to their work, all while building stronger community bonds. This approach amplifies the impact of other learning resources and fosters a culture of continuous learning within the organization.
Becoming Relentlessly Human-Centred in an AI World - Erin Patchell - SocialHR...SocialHRCamp
Speaker: Erin Patchell
Imagine a world where the needs, experiences, and well-being of people— employees and customers — are the focus of integrating technology into our businesses. As HR professionals, what tools exist to leverage AI and technology as a force for both people and profit? How do we influence a culture that takes a human-centred lens?
1. Build on Your Strengths:
Social Media and Recruiting
Elyse Williamson, presenting
Kane DuPage HR Association
Tuesday, May 20, 2014
2. General Trends:
More than just
cute dogs and cats
Photo: copyright 2014, Ron L Clayton ~ all rights reserved
3. Finding qualified candidates is tougher
US unemployment for April 2014
High school graduates 6.3%
Some college, associate’s degree 5.7%
Bachelor’s degree or higher 3.3%
Talent shortages in certain occupations
Success of sites such as glassdoor.com indicates
that job seekers are exercising due diligence, just
as employers are
DOL Household Data, table A-4, "Employment status of the civilian population.“ Rates are higher in Illinois, but trends are comparable.
4. Recruiters increasingly use social media
LinkedIn – 94%
Search for candidates 96%
Post jobs 91%
Facebook – 65%
Feature employer brand, culture 65%
Post jobs 48%
Twitter – 55%
Feature employer brand, culture 47%
Post jobs 43%
Google+ - 18%
Youtube – 15%
Jobvite: "Social Recruiting Survey Results 2013," pages 5-6
5. Recruiting paradigm has shifted
Previously: a transaction.
I advertise a job.
You send your résumé.
Increasingly: a longer term, evolving engagement.
Active and passive prospective employees want to know more
about our organizational culture, our workplace opportunities, and
our patterns of training, advancement, and professional
development.
Employees reclaiming and rebalancing power dynamics ~ social
media makes this possible.
6. Mobile world = another paradigm shift
77% of job seekers have used their smart phone to
search for a job
38% of candidates seeking executive positions
have used their phone to apply for a job
65% of candidates seeking executive positions
have (also) used other mobile technology to apply
for a job
First contact: name + email or phone number
Second (or third) contact: résumé
Electronic Recruiting Exchange: "Why Your Recruiting Needs to Go Mobile and How to Do It,“ by Kevin Wheeler. November 19, 2013
Electronic Recruiting Exchange: “You May Have Some Wrong Information About the Quality of Mobile Candidates,” by Hope Gurion, November 27,
2013
7. General Tips:
Envision the potential
~ and claim it!
Photo: copyright 2014, Elyse K Williamson ~ all rights reserved
8. It’s called “social” media for a reason
Posting jobs = just one aspect ~ and not always
the most important one
Use these tools persuasively and effectively
Interactive
Connective
Available
Engaging
Searchable
Shareable
That’s what our competition is doing!
9. Mobile job seeking + information
saturation = new trends for content
Rethink the strategic balance of content
40% = information (including available employment openings)
40% = your business culture
20% = engaging others; reposting of other content
Top facebook post for Frank’s Employment?
Self-schedule 15-minute call with recruiter? Nope.
Anniversary trivia series with gift card prizes? Nope.
Digital interviews “at your convenience?” Nope.
…….
10. Photo: copyright 2014, Elyse K Williamson ~ all rights reserved
Craig shoveling parking lot for staff to leave early ….
Just plain fun (he’s such a cool boss)
11. Mobile job seeking + information
saturation = new trends for content
Shorter = better
Ideal length of twitter post
100 characters = 17% higher engagement
Ideal length of facebook post
40 characters = 86% higher engagement
41-80 characters = 66% higher engagement
Visual = better
53% more likes
104% more comments
84% more click-throughs
“Shorter” statistics: “The Ideal Length of Everything Online, Backed by Research,” by Kevan Lee. Posted March 31, 2014.
http://blog.bufferapp.com/author/kevanlee
“Visual” statistics: http://blog.kissmetrics.com/more-likes-on-facebook/ infographic
12. Mobile job seeking + information
saturation = new trends for content
Searchable = better
13. LinkedIn
240M+ active users
Business oriented networking
Your organization visualized
~ Showcase pages (free)
just released
Photo: copyright 2013, Frank’s Employment ~ all rights reserved
23. Twitter
Load up to
4 images
per
tweet
Just released:
customized
home
page
24. Google+
400M + active users
925,000 new users daily
Stretch
your impact
Photo: copyright 2014, Ron L Clayton ~ all rights reserved
25. Google+
Only 18% of recruiters are taking advantage of
this growing site and its tools
Especially information technology, engineering,
artistic, and entrepreneurial professionals
Organic with google search, google places, and
youtube
Site displays 3 lines of original post
Jobvite: "Social Recruiting Survey Results 2013"
26.
27. Youtube
2nd largest search engine
Owned by Google
Add an
extra dimension
and fresh perspective
Photo: copyright 2010, Elyse K Williamson ~ all rights reserved
28. Youtube
Average prospect spends less than 50 seconds on
posted (written) job description
Videos (or slideshows) give extra dimension and
increased authenticity
Royalty-free music on the site
Ideal length: 2-3 minutes
Electronic Recruiting Exchange: "Video Job Descriptions - a Not-to-be Missed Application Accelerator," by John Sullivan. Posted May 12, 2014
30. Final Thoughts
Whet their appetites
to learn more
Photo: copyright 2014, Elyse K Williamson~ all rights reserved
31. Always a few more ideas
Consistency and quality = more important than
frequency
Include a Call to Action
Include hyperlinks in email signatures
Interactive tool: TimeTrade (self-schedule)
Interactive tool: VoiceAdvantage (digital interview)
Whet their appetite to learn more about your
organization