The document provides an overview of blogging, including what a blog is, why people blog, different focuses for blogs, and how to set up a basic WordPress blog. Some key points:
- A blog is a frequently updated website consisting of posts in reverse chronological order and often with reader comments.
- Reasons to blog include content creation, establishing credibility, search engine optimization, and building an audience.
- Blogs can focus on subscribers, SEO, or take a hybrid approach.
- Blogging is not a fad as content creation, expertise, search, and audiences are enduring assets.
- Basic WordPress setup involves registering a domain, hosting, installing WordPress
The document discusses starting and maintaining a blog for real estate professionals. It notes that blogs allow agents to demonstrate their expertise to potential clients online, learn from other professionals, and market themselves 24/7. The document provides over 100 potential blog post topics for real estate agents and emphasizes consistency, participating in other real estate blogs, and being willing to help others in order to successfully prospect through blogging. It concludes that blogging, if done consistently and by engaging with others, can significantly change a real estate business over time.
This document is intended to give guidance and instruction to the person who is not yet comfortable, or
knowledgeable, in social media, to provide a baseline to the real estate professional who wants to
incorporate social media into his or her business. And perhaps, the experienced player may find a
nugget or two of usefulness within the following pages as well.
The document discusses the benefits of blogging for real estate agents as a way to generate leads and establish expertise, noting that blogging can help with search engine optimization, building relationships, and niche marketing while being an inexpensive alternative to traditional mailings. It provides tips for getting started with blogging, including topics to cover, frequency of posts, post length, using keywords, and options for blogging platforms like an agent's own website or ActiveRain.
Blogs are websites with chronologically displayed posts that are frequently updated and rich in keywords to be favored in search results. Readers can leave comments and engage in conversation. Blogging allows one to become the recognized expert in an area, increase their online profile and personal brand, provide free advertising 24/7, and connect with their community and potential buyers and sellers to get more business. Creating blog content involves listening, creating posts, and promoting the blog. It is important to choose a niche, build a content strategy and stick to it. Blogs should drive traffic, use images to engage audiences, provide and encourage links, and remember to be honest, genuine and personable while writing regularly.
The history of blogging started with early digital communities like Usenet and BBS forums. The first blogs evolved from online diaries in the 1990s. Blogging rapidly grew in popularity after 1999 with the launch of Open Diary, Pitas.com, and Blogger.com. Today, popular blogging platforms include WordPress, Blogger, TypePad, Movable Type, and Drupal. Blogging allows people to freely express themselves and interact online through regularly updated content.
SEO & UX: Finding the Balance - Rob OusbeyRob Ousbey
In this session, Rob will help to reconcile the sometime conflicting advice about UX and SEO. He'll cover the UX factors that can help boost your SEO performance, and bring words of warning about the UX best practices that might be damaging your rankings.
This was presented at the Ingeniux User Conference 2017.
Build a Web Presence that Outsmarts, Outperforms and Outlasts GoogleStoney deGeyter
The document discusses how to build an extraordinary website presence that outsmarts, outperforms, and outlasts search engines. It recommends focusing on uniqueness, finding your voice, and creating a compelling user experience. An extraordinary website brings in targeted traffic, improves conversion rates, gains word-of-mouth, and establishes customer loyalty, allowing it to earn top search rankings and outperform competitors over the long run.
The document discusses starting and maintaining a blog for real estate professionals. It notes that blogs allow agents to demonstrate their expertise to potential clients online, learn from other professionals, and market themselves 24/7. The document provides over 100 potential blog post topics for real estate agents and emphasizes consistency, participating in other real estate blogs, and being willing to help others in order to successfully prospect through blogging. It concludes that blogging, if done consistently and by engaging with others, can significantly change a real estate business over time.
This document is intended to give guidance and instruction to the person who is not yet comfortable, or
knowledgeable, in social media, to provide a baseline to the real estate professional who wants to
incorporate social media into his or her business. And perhaps, the experienced player may find a
nugget or two of usefulness within the following pages as well.
The document discusses the benefits of blogging for real estate agents as a way to generate leads and establish expertise, noting that blogging can help with search engine optimization, building relationships, and niche marketing while being an inexpensive alternative to traditional mailings. It provides tips for getting started with blogging, including topics to cover, frequency of posts, post length, using keywords, and options for blogging platforms like an agent's own website or ActiveRain.
Blogs are websites with chronologically displayed posts that are frequently updated and rich in keywords to be favored in search results. Readers can leave comments and engage in conversation. Blogging allows one to become the recognized expert in an area, increase their online profile and personal brand, provide free advertising 24/7, and connect with their community and potential buyers and sellers to get more business. Creating blog content involves listening, creating posts, and promoting the blog. It is important to choose a niche, build a content strategy and stick to it. Blogs should drive traffic, use images to engage audiences, provide and encourage links, and remember to be honest, genuine and personable while writing regularly.
The history of blogging started with early digital communities like Usenet and BBS forums. The first blogs evolved from online diaries in the 1990s. Blogging rapidly grew in popularity after 1999 with the launch of Open Diary, Pitas.com, and Blogger.com. Today, popular blogging platforms include WordPress, Blogger, TypePad, Movable Type, and Drupal. Blogging allows people to freely express themselves and interact online through regularly updated content.
SEO & UX: Finding the Balance - Rob OusbeyRob Ousbey
In this session, Rob will help to reconcile the sometime conflicting advice about UX and SEO. He'll cover the UX factors that can help boost your SEO performance, and bring words of warning about the UX best practices that might be damaging your rankings.
This was presented at the Ingeniux User Conference 2017.
Build a Web Presence that Outsmarts, Outperforms and Outlasts GoogleStoney deGeyter
The document discusses how to build an extraordinary website presence that outsmarts, outperforms, and outlasts search engines. It recommends focusing on uniqueness, finding your voice, and creating a compelling user experience. An extraordinary website brings in targeted traffic, improves conversion rates, gains word-of-mouth, and establishes customer loyalty, allowing it to earn top search rankings and outperform competitors over the long run.
The document provides tips and information about blogging. It discusses why people make excuses to not blog, lists popular blogging platforms, and explains the benefits of blogging for branding, customer retention and search engine optimization. It also covers best practices for blogging frequency, leveraging blogs, using photos on blogs, and creative commons licensing. The document emphasizes that blogging takes little time but can provide high returns in website traffic and sales.
The document discusses various aspects of conducting an effective 360-degree internet marketing strategy, including researching audiences, structuring websites for usability and value, search engine optimization, online advertising, building communities, creating buzz, and communicating with audiences through various online channels. The overall message is that a comprehensive approach covering all these areas is needed to fully leverage the internet for marketing purposes.
The document discusses Tony Hsieh and the Downtown Project in Las Vegas. It provides details about Tony's background starting companies like LinkExchange and Zappos, which was later acquired by Amazon. It then outlines Tony's $350 million Downtown Project initiative to revitalize downtown Las Vegas by focusing on small businesses, tech startups, education/arts/culture, and real estate development. The goal is to accelerate collisions, co-learning and connectedness between diverse groups of people to drive innovation, happiness and productivity in the community. Examples of Downtown Project investments and initiatives are provided.
Startups, the grad scheme myth, and how to hustle your way into a job (UCLEFS...Zealify
The document discusses how to get a job at a startup by hustling and standing out. It notes that startups value attitude over aptitude, culture fit, and people who work hard. Personal branding is important, and networking, social media presence, and side projects can showcase skills and value. When evaluating jobs, consider responsibilities over titles, long-term growth opportunities over just salary, and if the company and team are a good culture fit. Research companies thoroughly and optimize for learning and future career growth.
The document is a search engine ranking report from SEO, LLC analyzing the rankings of keywords and URLs for a client. It finds that the client's URL http://www.myhomemychoice.net does not appear in the top 30 search results for any of the 41 keywords searched across Google, Bing, Yahoo and AOL. All rankings for the URL and keywords are reported as unchanged from the previous comparison date.
The document is a search engine ranking report from SEO, LLC analyzing the rankings of keywords and URLs for a client. It finds that the client's URL http://www.myhomemychoice.net does not appear in the top 30 search results for any of the 41 keywords searched across Google, Bing, Yahoo and AOL. All rankings for the URL and keywords are reported as unchanged from the previous comparison date.
The document discusses Tony Hsieh and the Downtown Project he founded in Las Vegas. It provides details about Hsieh's background founding Zappos, which was later acquired by Amazon. The Downtown Project aims to revitalize downtown Las Vegas through investments in small businesses, tech startups, education/arts/culture, and real estate development focused on creating a dense, diverse community that facilitates collisions and co-learning to drive innovation. The goal is to accelerate happiness, luck, and productivity through an emphasis on community over short-term profits.
The document discusses Tony Hsieh and Zappos, and their Downtown Project initiative in Las Vegas. It provides details about Tony's background starting companies like LinkExchange and investing in Zappos, which was later acquired by Amazon. It outlines Zappos' culture-focused approach and core values. The Downtown Project is a $350 million investment aiming to transform downtown Las Vegas into an urban area focused on community, collisions, co-learning and connectivity through investments in small businesses, startups, education and arts. The goals are to maximize long-term return on community rather than short-term profits.
The document discusses Tony Hsieh and Zappos, including Hsieh's background starting companies. It then outlines Zappos' culture and core values, as well as its growth over time. The majority of the document discusses Hsieh's Downtown Project, a $350 million investment to help transform downtown Las Vegas into an urban center focused on community, collisions, and co-learning through investment in small businesses, startups, education and arts. The goals are to accelerate collisions and connections between people to drive innovation and happiness.
The document discusses Tony Hsieh and Zappos, and their Downtown Project initiative in Las Vegas. It provides details about Tony's background starting companies like LinkExchange and investing in Zappos, which was later acquired by Amazon. It outlines Zappos' culture-focused approach to business and their goals for the Downtown Project, which includes allocating $350 million to small businesses, startups, education and arts to build a more connected community downtown through collisions and co-learning. The overall aim is to maximize long-term return on community rather than short-term profits. Examples of funded projects include a coworking space, shipping container park, medical clinic and Life is Beautiful music festival.
The document discusses Tony Hsieh and the Downtown Project which aims to revitalize downtown Las Vegas. It provides details on Tony's background starting companies like LinkExchange and Zappos, which was later acquired by Amazon. The Downtown Project will invest $350 million in small businesses, tech startups, education/arts/culture, and real estate development downtown. The goal is to accelerate collisions, co-learning, and connectedness through density, diversity, and curated regular events to drive innovation and happiness in the community.
The document discusses Tony Hsieh and Zappos, and their efforts through the Downtown Project to transform downtown Las Vegas into an urban area focused on community, collisions, and co-learning. It outlines their goals of making downtown Vegas the most community-focused large city in the world and the capital of co-learning and co-working. It describes the $350 million investment and plans to support small businesses, tech startups, and education/arts through grants, coworking spaces, and developing a "Learning Village". The overall aim is to accelerate collisions, connections, and luck through density and diversity to increase happiness, innovation and productivity in the long-term.
Christoph C. Cemper: Improve your rankings with internal link building and no...Authoritas
This document discusses the importance of internal link building and provides tips for improving internal linking strategies. It notes that internal links are often underutilized and can help distribute rankings across pages more effectively. It encourages linking to "money phrases" that are relevant keywords people search for rather than generic explanatory text. Examples of websites like Linkdetox and BrightonSEO are given that could improve their internal linking. Tools like the Link Checker and Link Detox Smart are also promoted.
Increase Digital Engagement With Your Business - SEO Fundamentals & ROIJayson Peltzer
Learn how to increase digital engagement with your business. This presentation covers the fundamentals and best prcatices of search engine optimization (SEO) and content marketing, as well as outlines how you can get a return on your investment.
How well are you responding to and taking advantage of market disruptions? Business agility is key to staying alive and taking advantage of market shifts for long-term business viability. This presentation walks you through the steps to make your organization more innovative and able to meet an ever-changing market.
This document discusses knowledge graphs and authorrank for international SEO. It provides an overview of knowledge graphs, how they are used by Google to power features like knowledge panels, and how brands can benefit. It also discusses authorrank and how having an online author presence and profile can influence search rankings, as Google increasingly looks at authorship and social signals in its algorithms.
Wordpress SEO Presentation at Wordcamp SeattleJustin Briggs
Justin Briggs gives a presentation on Wordpress SEO. He discusses the importance of organic vs paid search and various SEO techniques. These include on-page optimization tips like keyword research, internal linking, image optimization. He also provides resources for learning SEO and 24 actionable tips for blogs, such as installing analytics, finding influencers, creating different content types, and translating content. The presentation aims to educate attendees on optimizing Wordpress sites for search engines.
This document contains information about Majdi Soliman, including his contact information, education background, work experience, websites developed, logos designed, and references. Majdi has over 6 years of experience in web and graphic design, specializing in Adobe After Effects. He has developed over 100 websites using technologies like Joomla, WordPress, PHP, and MySQL. Majdi has also designed over 100 company identities and logos. References are provided that can provide more information about Majdi's skills and experience.
Reputation Management in an Instant WorldRhea Drysdale
Presented at SearchLove NYC on November 1, 2011. The presentation is a look into online reputation management and what companies and individuals need to be doing to safeguard and improve their online reputations. As search engines like Google and user-generated content and review sites expose our reputations more, it's increasingly difficult to put our best face forward. This presentation shows you how to spot problems early, manage them and how NOT to manage them.
The document provides tips and information about blogging. It discusses why people make excuses to not blog, lists popular blogging platforms, and explains the benefits of blogging for branding, customer retention and search engine optimization. It also covers best practices for blogging frequency, leveraging blogs, using photos on blogs, and creative commons licensing. The document emphasizes that blogging takes little time but can provide high returns in website traffic and sales.
The document discusses various aspects of conducting an effective 360-degree internet marketing strategy, including researching audiences, structuring websites for usability and value, search engine optimization, online advertising, building communities, creating buzz, and communicating with audiences through various online channels. The overall message is that a comprehensive approach covering all these areas is needed to fully leverage the internet for marketing purposes.
The document discusses Tony Hsieh and the Downtown Project in Las Vegas. It provides details about Tony's background starting companies like LinkExchange and Zappos, which was later acquired by Amazon. It then outlines Tony's $350 million Downtown Project initiative to revitalize downtown Las Vegas by focusing on small businesses, tech startups, education/arts/culture, and real estate development. The goal is to accelerate collisions, co-learning and connectedness between diverse groups of people to drive innovation, happiness and productivity in the community. Examples of Downtown Project investments and initiatives are provided.
Startups, the grad scheme myth, and how to hustle your way into a job (UCLEFS...Zealify
The document discusses how to get a job at a startup by hustling and standing out. It notes that startups value attitude over aptitude, culture fit, and people who work hard. Personal branding is important, and networking, social media presence, and side projects can showcase skills and value. When evaluating jobs, consider responsibilities over titles, long-term growth opportunities over just salary, and if the company and team are a good culture fit. Research companies thoroughly and optimize for learning and future career growth.
The document is a search engine ranking report from SEO, LLC analyzing the rankings of keywords and URLs for a client. It finds that the client's URL http://www.myhomemychoice.net does not appear in the top 30 search results for any of the 41 keywords searched across Google, Bing, Yahoo and AOL. All rankings for the URL and keywords are reported as unchanged from the previous comparison date.
The document is a search engine ranking report from SEO, LLC analyzing the rankings of keywords and URLs for a client. It finds that the client's URL http://www.myhomemychoice.net does not appear in the top 30 search results for any of the 41 keywords searched across Google, Bing, Yahoo and AOL. All rankings for the URL and keywords are reported as unchanged from the previous comparison date.
The document discusses Tony Hsieh and the Downtown Project he founded in Las Vegas. It provides details about Hsieh's background founding Zappos, which was later acquired by Amazon. The Downtown Project aims to revitalize downtown Las Vegas through investments in small businesses, tech startups, education/arts/culture, and real estate development focused on creating a dense, diverse community that facilitates collisions and co-learning to drive innovation. The goal is to accelerate happiness, luck, and productivity through an emphasis on community over short-term profits.
The document discusses Tony Hsieh and Zappos, and their Downtown Project initiative in Las Vegas. It provides details about Tony's background starting companies like LinkExchange and investing in Zappos, which was later acquired by Amazon. It outlines Zappos' culture-focused approach and core values. The Downtown Project is a $350 million investment aiming to transform downtown Las Vegas into an urban area focused on community, collisions, co-learning and connectivity through investments in small businesses, startups, education and arts. The goals are to maximize long-term return on community rather than short-term profits.
The document discusses Tony Hsieh and Zappos, including Hsieh's background starting companies. It then outlines Zappos' culture and core values, as well as its growth over time. The majority of the document discusses Hsieh's Downtown Project, a $350 million investment to help transform downtown Las Vegas into an urban center focused on community, collisions, and co-learning through investment in small businesses, startups, education and arts. The goals are to accelerate collisions and connections between people to drive innovation and happiness.
The document discusses Tony Hsieh and Zappos, and their Downtown Project initiative in Las Vegas. It provides details about Tony's background starting companies like LinkExchange and investing in Zappos, which was later acquired by Amazon. It outlines Zappos' culture-focused approach to business and their goals for the Downtown Project, which includes allocating $350 million to small businesses, startups, education and arts to build a more connected community downtown through collisions and co-learning. The overall aim is to maximize long-term return on community rather than short-term profits. Examples of funded projects include a coworking space, shipping container park, medical clinic and Life is Beautiful music festival.
The document discusses Tony Hsieh and the Downtown Project which aims to revitalize downtown Las Vegas. It provides details on Tony's background starting companies like LinkExchange and Zappos, which was later acquired by Amazon. The Downtown Project will invest $350 million in small businesses, tech startups, education/arts/culture, and real estate development downtown. The goal is to accelerate collisions, co-learning, and connectedness through density, diversity, and curated regular events to drive innovation and happiness in the community.
The document discusses Tony Hsieh and Zappos, and their efforts through the Downtown Project to transform downtown Las Vegas into an urban area focused on community, collisions, and co-learning. It outlines their goals of making downtown Vegas the most community-focused large city in the world and the capital of co-learning and co-working. It describes the $350 million investment and plans to support small businesses, tech startups, and education/arts through grants, coworking spaces, and developing a "Learning Village". The overall aim is to accelerate collisions, connections, and luck through density and diversity to increase happiness, innovation and productivity in the long-term.
Christoph C. Cemper: Improve your rankings with internal link building and no...Authoritas
This document discusses the importance of internal link building and provides tips for improving internal linking strategies. It notes that internal links are often underutilized and can help distribute rankings across pages more effectively. It encourages linking to "money phrases" that are relevant keywords people search for rather than generic explanatory text. Examples of websites like Linkdetox and BrightonSEO are given that could improve their internal linking. Tools like the Link Checker and Link Detox Smart are also promoted.
Increase Digital Engagement With Your Business - SEO Fundamentals & ROIJayson Peltzer
Learn how to increase digital engagement with your business. This presentation covers the fundamentals and best prcatices of search engine optimization (SEO) and content marketing, as well as outlines how you can get a return on your investment.
How well are you responding to and taking advantage of market disruptions? Business agility is key to staying alive and taking advantage of market shifts for long-term business viability. This presentation walks you through the steps to make your organization more innovative and able to meet an ever-changing market.
This document discusses knowledge graphs and authorrank for international SEO. It provides an overview of knowledge graphs, how they are used by Google to power features like knowledge panels, and how brands can benefit. It also discusses authorrank and how having an online author presence and profile can influence search rankings, as Google increasingly looks at authorship and social signals in its algorithms.
Wordpress SEO Presentation at Wordcamp SeattleJustin Briggs
Justin Briggs gives a presentation on Wordpress SEO. He discusses the importance of organic vs paid search and various SEO techniques. These include on-page optimization tips like keyword research, internal linking, image optimization. He also provides resources for learning SEO and 24 actionable tips for blogs, such as installing analytics, finding influencers, creating different content types, and translating content. The presentation aims to educate attendees on optimizing Wordpress sites for search engines.
This document contains information about Majdi Soliman, including his contact information, education background, work experience, websites developed, logos designed, and references. Majdi has over 6 years of experience in web and graphic design, specializing in Adobe After Effects. He has developed over 100 websites using technologies like Joomla, WordPress, PHP, and MySQL. Majdi has also designed over 100 company identities and logos. References are provided that can provide more information about Majdi's skills and experience.
Reputation Management in an Instant WorldRhea Drysdale
Presented at SearchLove NYC on November 1, 2011. The presentation is a look into online reputation management and what companies and individuals need to be doing to safeguard and improve their online reputations. As search engines like Google and user-generated content and review sites expose our reputations more, it's increasingly difficult to put our best face forward. This presentation shows you how to spot problems early, manage them and how NOT to manage them.
3. Blogging 101
The What, the Where, the Why, and the How of Blogging (in one hour!)
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
4. What is a Blog?
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
5. What is a Blog?
A blog typically has all of the following characteristics:
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
6. What is a Blog?
A blog typically has all of the following characteristics:
✦ Web-based
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
7. What is a Blog?
A blog typically has all of the following characteristics:
✦ Web-based
✦ Can be anything from a personal journal, to news commentary, to local interest
items, to marketing strategies.
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
8. What is a Blog?
A blog typically has all of the following characteristics:
✦ Web-based
✦ Can be anything from a personal journal, to news commentary, to local interest
items, to marketing strategies.
✦ Updated frequently (twice a month - 20x per day)
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
9. What is a Blog?
A blog typically has all of the following characteristics:
✦ Web-based
✦ Can be anything from a personal journal, to news commentary, to local interest
items, to marketing strategies.
✦ Updated frequently (twice a month - 20x per day)
✦ Dated Posts
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
10. What is a Blog?
A blog typically has all of the following characteristics:
✦ Web-based
✦ Can be anything from a personal journal, to news commentary, to local interest
items, to marketing strategies.
✦ Updated frequently (twice a month - 20x per day)
✦ Dated Posts
✦ Topical
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
11. What is a Blog?
A blog typically has all of the following characteristics:
✦ Web-based
✦ Can be anything from a personal journal, to news commentary, to local interest
items, to marketing strategies.
✦ Updated frequently (twice a month - 20x per day)
✦ Dated Posts
✦ Topical
✦ Can be the entire website, or just a portion of it
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
12. What is a Blog?
A blog typically has all of the following characteristics:
✦ Web-based
✦ Can be anything from a personal journal, to news commentary, to local interest
items, to marketing strategies.
✦ Updated frequently (twice a month - 20x per day)
✦ Dated Posts
✦ Topical
✦ Can be the entire website, or just a portion of it
✦ Has an RSS feed
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
13. Why Blog?
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
14. Why Blog?
✦ Content Building
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
15. Why Blog?
✦ Content Building
✦ Establish Credibility (you’re Published!)
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
16. Why Blog?
✦ Content Building
✦ Establish Credibility (you’re Published!)
but primarily...
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
17. Why Blog?
✦ Content Building
✦ Establish Credibility (you’re Published!)
but primarily...
✦ Search Engine Optimization
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
18. Why Blog?
✦ Content Building
✦ Establish Credibility (you’re Published!)
but primarily...
✦ Search Engine Optimization
✦ Build an Audience of Regular Visitors (or RSS Subscribers)
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
19. What is your Focus?
✦ Search Engine Optimization
✦ Build an Audience of Regular Visitors (or RSS Subscribers)
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
20. What is your Focus?
✦ Search Engine Optimization
✦ Build an Audience of Regular Visitors (or RSS Subscribers)
or, you could take...
✦ A Hybrid Approach
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
21. Examples of Focus Variations
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
22. Examples of Focus Variations
✦ Subscribers/Regular Visitors: Seth Godin, Dick Morris
http://sethgodin.typepad.com/
http://dickmorris.com/blog/
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
23. Examples of Focus Variations
✦ Subscribers/Regular Visitors: Seth Godin, Dick Morris
http://sethgodin.typepad.com/
http://dickmorris.com/blog/
✦ Search Engine Optimization: Mariana Wagner, Hubspot
http://coloradospringsrealestateconnection.com/
http://blog.hubspot.com/
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
24. Examples of Focus Variations
✦ Subscribers/Regular Visitors: Seth Godin, Dick Morris
http://sethgodin.typepad.com/
http://dickmorris.com/blog/
✦ Search Engine Optimization: Mariana Wagner, Hubspot
http://coloradospringsrealestateconnection.com/
http://blog.hubspot.com/
✦ Hybrid: SpringsBargains / Jay Thompson
http://springsbargains.com/
http://phoenixrealestateguy.com/
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
25. Is it Just a Fad?
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
26. Is it Just a Fad?
✦ Content Creation will never be out of style
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
27. Is it Just a Fad?
✦ Content Creation will never be out of style
✦ Being a recognized expert will never be out of style
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
28. Is it Just a Fad?
✦ Content Creation will never be out of style
✦ Being a recognized expert will never be out of style
✦ Getting found by google won’t go out of style in the foreseeable future
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
29. Is it Just a Fad?
✦ Content Creation will never be out of style
✦ Being a recognized expert will never be out of style
✦ Getting found by google won’t go out of style in the foreseeable future
✦ Having repeat visitors hanging on your every word is, likewise, a timeless
commodity
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
30. Is it Just a Fad?
✦ Content Creation will never be out of style
✦ Being a recognized expert will never be out of style
✦ Getting found by google won’t go out of style in the foreseeable future
✦ Having repeat visitors hanging on your every word is, likewise, a timeless
commodity
Interesting Survey - http://www.pewinternet.org/Reports/2010/Social-Media-
and-Young-Adults.aspx?r=1
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
31. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
32. Hosting Your Blog
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
33. Hosting Your Blog
Where do you setup a blog? What about your current website?
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
34. Where Can I Blog
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
35. Where Can I Blog
1.Independent Blog (Separate from your Main Website)
(vs.)
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
36. Where Can I Blog
1.Independent Blog (Separate from your Main Website)
(vs.)
2.Comprehensive Internet Presence (Blog as part of your Website)
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
37. Where Can I Blog
1.Independent Blog (Separate from your Main Website)
(vs.)
2.Comprehensive Internet Presence (Blog as part of your Website)
3.Only “Guest Post” on the RE/MAX Properties Site
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
38. Where Can I Blog
1.Independent Blog (Separate from your Main Website)
(vs.)
2.Comprehensive Internet Presence (Blog as part of your Website)
3.Only “Guest Post” on the RE/MAX Properties Site
Note: The 1ParkPlace Agent Sites do NOT Support Blogging
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
39. Blog Based Website Solutions
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
40. Blog Based Website Solutions
✦ Typepad
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
41. Blog Based Website Solutions
✦ Typepad
✦ Blogger
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
42. Blog Based Website Solutions
✦ Typepad
✦ Blogger
✦ WordPress (highly recommended)
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
43. Blog Based Website Solutions
✦ Typepad
✦ Blogger
✦ WordPress (highly recommended)
✦ Other “Blog Based” Custom Websites for Real Estate
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
44. Blog Based Website Solutions
✦ Typepad
✦ Blogger
✦ WordPress (highly recommended)
✦ Other “Blog Based” Custom Websites for Real Estate
NOTE: You can still use the 1ParkPlace home search functionality on most of
these custom sites! See example below:
http://circarealestategroup.com/buying/search-the-colorado-springs-mls/
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
45. Blog Based Website Solutions
✦ Typepad
✦ Blogger
✦ WordPress (highly recommended)
✦ Other “Blog Based” Custom Websites for Real Estate
NOTE: You can still use the 1ParkPlace home search functionality on most of
these custom sites! See example below:
http://circarealestategroup.com/buying/search-the-colorado-springs-mls/
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
47. Basic WordPress Setup
✦ Register the Domain http://netfirms.com/ OR http://godaddy.com/
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
48. Basic WordPress Setup
✦ Register the Domain http://netfirms.com/ OR http://godaddy.com/
✦ Setup a Hosting Account http://hostgator.com/
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
49. Basic WordPress Setup
✦ Register the Domain http://netfirms.com/ OR http://godaddy.com/
✦ Setup a Hosting Account http://hostgator.com/
✦ Set the Nameservers at your Registrar per your Host’s Instructions
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
50. Basic WordPress Setup
✦ Register the Domain http://netfirms.com/ OR http://godaddy.com/
✦ Setup a Hosting Account http://hostgator.com/
✦ Set the Nameservers at your Registrar per your Host’s Instructions
✦ Install WordPress on your Host
http://www.ehow.com/how_4698978_install-wordpress-hostgator-using-fantastico.html
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
51. Basic WordPress Setup
✦ Register the Domain http://netfirms.com/ OR http://godaddy.com/
✦ Setup a Hosting Account http://hostgator.com/
✦ Set the Nameservers at your Registrar per your Host’s Instructions
✦ Install WordPress on your Host
http://www.ehow.com/how_4698978_install-wordpress-hostgator-using-fantastico.html
✦ Login and Choose a Free Theme to start http://yourdomain.com/wp-admin/
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
52. Basic WordPress Setup
✦ Register the Domain http://netfirms.com/ OR http://godaddy.com/
✦ Setup a Hosting Account http://hostgator.com/
✦ Set the Nameservers at your Registrar per your Host’s Instructions
✦ Install WordPress on your Host
http://www.ehow.com/how_4698978_install-wordpress-hostgator-using-fantastico.html
✦ Login and Choose a Free Theme to start http://yourdomain.com/wp-admin/
✦ Start Editing and Have Fun
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
53. How To Learn How To
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
54. How To Learn How To
✦ Just try it. What is the worst that can happen?
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
55. How To Learn How To
✦ Just try it. What is the worst that can happen?
✦ Read up. The “Visual Quickstart” Book Series is Excellent - I’ve reviewed the
WordPress book, and personally used other books from this series as well.
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
56. How To Learn How To
✦ Just try it. What is the worst that can happen?
✦ Read up. The “Visual Quickstart” Book Series is Excellent - I’ve reviewed the
WordPress book, and personally used other books from this series as well.
✦ YouTube Tutorials are Amazing!
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
58. Sample YouTube Tutorial
Find More Tutorials at:
http://www.youtube.com/user/
JonMrozMarketing
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: Jm.p/CircaNow
59. Sample YouTube Tutorial
Find More Tutorials at:
http://www.youtube.com/user/
JonMrozMarketing
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: Jm.p/CircaNow
60.
61. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
62. Content is King
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
63. Content is King
Content will make or break your blog
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
65. Content Attracts/Retains Visitors
✦ Content feeds google to get people to your site initially
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
66. Content Attracts/Retains Visitors
✦ Content feeds google to get people to your site initially
✦ Content keeps people on your site once they arrive
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
67. Content Attracts/Retains Visitors
✦ Content feeds google to get people to your site initially
✦ Content keeps people on your site once they arrive
✦ New Interesting Content keeps people coming back regularly
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
68. Content Attracts/Retains Visitors
✦ Content feeds google to get people to your site initially
✦ Content keeps people on your site once they arrive
✦ New Interesting Content keeps people coming back regularly
✦ Unique/Valuable Content can keep the same person coming back for the same
information over and over again. (This happens often!)
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
69. Content Attracts/Retains Visitors
✦ Content feeds google to get people to your site initially
✦ Content keeps people on your site once they arrive
✦ New Interesting Content keeps people coming back regularly
✦ Unique/Valuable Content can keep the same person coming back for the same
information over and over again. (This happens often!)
✦ Quality Content prompts inbound links (backlinks) and social sharing
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
74. Content Ideas
✦ __
✦ ____
✦ ______
✦ Always Keep a List of Potential Blog Posts
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
75. Niches Are Good... Because...
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
76. Niches Are Good... Because...
✦ Perform Better in Search
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
77. Niches Are Good... Because...
✦ Perform Better in Search
✦ Stronger Appeal to Readers
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
78. Niches Are Good... Because...
✦ Perform Better in Search
✦ Stronger Appeal to Readers
✦ Establish Credibility Faster
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
79. Niches Are Good... Because...
✦ Perform Better in Search
✦ Stronger Appeal to Readers
✦ Establish Credibility Faster
✦ Gives you Clarity & Focus
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
80. Niches Are Good... Because...
✦ Perform Better in Search
✦ Stronger Appeal to Readers
✦ Establish Credibility Faster
✦ Gives you Clarity & Focus
✦ They Aren’t as Crowded
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
81. Niches Are Good... Because...
✦ Perform Better in Search
✦ Stronger Appeal to Readers
✦ Establish Credibility Faster
✦ Gives you Clarity & Focus
✦ They Aren’t as Crowded
✦ Corresponds with your Interests
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
82. Finding a Niche
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
83. Finding a Niche
✦ Real Estate is OK
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
84. Finding a Niche
✦ Real Estate is OK
✦ Colorado Springs is Good
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
85. Finding a Niche
✦ Real Estate is OK
✦ Colorado Springs is Good
✦ Downtown Colorado Springs is Better
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
86. Finding a Niche
✦ Real Estate is OK
✦ Colorado Springs is Good
✦ Downtown Colorado Springs is Better
✦ Historic Colorado Homes is also OK
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
87. Finding a Niche
✦ Real Estate is OK
✦ Colorado Springs is Good
✦ Downtown Colorado Springs is Better
✦ Historic Colorado Homes is also OK
✦ Historic Downtown Springs Homes is Best
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
88. Finding a Niche
✦ Real Estate is OK
✦ Colorado Springs is Good
✦ Downtown Colorado Springs is Better
✦ Historic Colorado Homes is also OK
✦ Historic Downtown Springs Homes is Best
... if you have enough content
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
89. Finding a Niche
✦ Real Estate is OK
✦ Colorado Springs is Good
✦ Downtown Colorado Springs is Better
✦ Historic Colorado Homes is also OK
✦ Historic Downtown Springs Homes is Best
... if you have enough content
Don’t get crazy - “Luxury Homes in Hanover” is probably a bad idea
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
90. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
91. Get Some Bling!
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
92. Get Some Bling!
Don’t be THAT ugly blog
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
93. Video is the New Text
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
94. Video is the New Text
✦ Consider doing a video only post
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
95. Video is the New Text
✦ Consider doing a video only post
✦ Use personal video or embed youtube
videos to augment your post
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
96. Video is the New Text
✦ Consider doing a video only post
✦ Use personal video or embed youtube
videos to augment your post
✦ Minor video editing is easier than ever
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
97. Video is the New Text
✦ Consider doing a video only post
✦ Use personal video or embed youtube
videos to augment your post
✦ Minor video editing is easier than ever
✦ I highly recommend flip video
cameras - http://theflip.com
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
98. Video is the New Text
✦ Consider doing a video only post
✦ Use personal video or embed youtube
videos to augment your post
✦ Minor video editing is easier than ever
✦ I highly recommend flip video
cameras - http://theflip.com
✦ Video is a GREAT way to
add a more personal feel to
your website
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
101. Photography
✦ Unless your blog is REALLY good or
is ABOUT “minimalism” you NEED
pictures.
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
102. Photography
✦ Unless your blog is REALLY good or
is ABOUT “minimalism” you NEED
pictures.
✦ Use photos to break up sections of
text.
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
103. Photography
✦ Unless your blog is REALLY good or
is ABOUT “minimalism” you NEED
pictures.
✦ Use photos to break up sections of
text.
✦ Free Image Editing Software:
http://www.gimp.org/
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
104. Photography
✦ Unless your blog is REALLY good or
is ABOUT “minimalism” you NEED
pictures.
✦ Use photos to break up sections of
text.
✦ Free Image Editing Software:
http://www.gimp.org/
✦ Need Photos? You can use many
photos from Flickr under the creatvie
commons license.
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
105. Other Tools for Bling
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
106. Other Tools for Bling
✦ http://DocStoc.com
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
107. Other Tools for Bling
✦ http://DocStoc.com
✦ MS Excel can make some sweet charts
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
108. Other Tools for Bling
✦ http://DocStoc.com
✦ MS Excel can make some sweet charts
✦ http://cooltext.com/Buttons
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
109.
110. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
111. Blogging Rules & Best Practices
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
112. Blogging Rules & Best Practices
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
114. Respect Copyright
✦ Unless otherwise noted, you can NOT use it (whatever “it” is)
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
115. Respect Copyright
✦ Unless otherwise noted, you can NOT use it (whatever “it” is)
✦ Make sure to appropriately credit sources
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
116. Respect Copyright
✦ Unless otherwise noted, you can NOT use it (whatever “it” is)
✦ Make sure to appropriately credit sources
✦ Carefully review Creative Commons License information if using images from
Flickr
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
117. Tips for a great Blog
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
118. Tips for a great Blog
✦ Be Concise whenever possible.
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
119. Tips for a great Blog
✦ Be Concise whenever possible.
✦ SHORT Paragraphs - not more than 3 sentences.
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
120. Tips for a great Blog
✦ Be Concise whenever possible.
✦ SHORT Paragraphs - not more than 3 sentences.
✦ Post Consistently. Even if you’re busy, try to put up at least one short post
every week.
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
121. Tips for a great Blog
✦ Be Concise whenever possible.
✦ SHORT Paragraphs - not more than 3 sentences.
✦ Post Consistently. Even if you’re busy, try to put up at least one short post
every week.
✦ Use 1 photo for every 2 short paragraphs of text.
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
122. Tips for a great Blog
✦ Be Concise whenever possible.
✦ SHORT Paragraphs - not more than 3 sentences.
✦ Post Consistently. Even if you’re busy, try to put up at least one short post
every week.
✦ Use 1 photo for every 2 short paragraphs of text.
✦ If you’re relaying a news item that has already been widely reported, be sure to
add to the conversation. Don’t just rehash the same thing.
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
123. Tips for a great Blog
✦ Be Concise whenever possible.
✦ SHORT Paragraphs - not more than 3 sentences.
✦ Post Consistently. Even if you’re busy, try to put up at least one short post
every week.
✦ Use 1 photo for every 2 short paragraphs of text.
✦ If you’re relaying a news item that has already been widely reported, be sure to
add to the conversation. Don’t just rehash the same thing.
✦ Link generously, but have them open in a new window.
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
124. Tips for a great Blog
✦ Be Concise whenever possible.
✦ SHORT Paragraphs - not more than 3 sentences.
✦ Post Consistently. Even if you’re busy, try to put up at least one short post
every week.
✦ Use 1 photo for every 2 short paragraphs of text.
✦ If you’re relaying a news item that has already been widely reported, be sure to
add to the conversation. Don’t just rehash the same thing.
✦ Link generously, but have them open in a new window.
✦ Proof read at least twice. Make sure it makes sense to the average person.
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
125. 7 Sins of Blogging
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
126. 7 Sins of Blogging
✦ Stealing Ideas from other blogs (and posting them the same day)
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
127. 7 Sins of Blogging
✦ Stealing Ideas from other blogs (and posting them the same day)
✦ Reposting entire articles from other sources (even when crediting them)
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
128. 7 Sins of Blogging
✦ Stealing Ideas from other blogs (and posting them the same day)
✦ Reposting entire articles from other sources (even when crediting them)
✦ Stifling Comments
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
129. 7 Sins of Blogging
✦ Stealing Ideas from other blogs (and posting them the same day)
✦ Reposting entire articles from other sources (even when crediting them)
✦ Stifling Comments
✦ Not Crediting Others When Due (it’s even OK to credit another REALTOR on
occasion)
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
130. 7 Sins of Blogging
✦ Stealing Ideas from other blogs (and posting them the same day)
✦ Reposting entire articles from other sources (even when crediting them)
✦ Stifling Comments
✦ Not Crediting Others When Due (it’s even OK to credit another REALTOR on
occasion)
✦ Long Paragraphs
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
131. 7 Sins of Blogging
✦ Stealing Ideas from other blogs (and posting them the same day)
✦ Reposting entire articles from other sources (even when crediting them)
✦ Stifling Comments
✦ Not Crediting Others When Due (it’s even OK to credit another REALTOR on
occasion)
✦ Long Paragraphs
✦ Overly Formal Writing Style
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
132. 7 Sins of Blogging
✦ Stealing Ideas from other blogs (and posting them the same day)
✦ Reposting entire articles from other sources (even when crediting them)
✦ Stifling Comments
✦ Not Crediting Others When Due (it’s even OK to credit another REALTOR on
occasion)
✦ Long Paragraphs
✦ Overly Formal Writing Style
✦ Using Clipart
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
134. Jumpstart Your Blog
✦ Put up at least 3 posts right at the
start (one of them can be a
“welcome” message if you must)
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
135. Jumpstart Your Blog
✦ Put up at least 3 posts right at the
start (one of them can be a
“welcome” message if you must)
✦ Have 5 more posts already written
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
136. Jumpstart Your Blog
✦ Put up at least 3 posts right at the
start (one of them can be a
“welcome” message if you must)
✦ Have 5 more posts already written
✦ Brainstorm until you have a list of at
least 25 potential blog posts
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
137. Jumpstart Your Blog
✦ Put up at least 3 posts right at the
start (one of them can be a
“welcome” message if you must)
✦ Have 5 more posts already written
✦ Brainstorm until you have a list of at
least 25 potential blog posts
✦ Make sure you post at least 2-3
times a week for the first 3 months.
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
138. Promote It!
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
139. Promote It!
✦ Comment on Related Blogs
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
140. Promote It!
✦ Comment on Related Blogs
✦ Use Social Media to Spread the Word
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
141. Promote It!
✦ Comment on Related Blogs
✦ Use Social Media to Spread the Word
✦ Offline - Business Cards, Brochures, ALL Advertising
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
142. Promote It!
✦ Comment on Related Blogs
✦ Use Social Media to Spread the Word
✦ Offline - Business Cards, Brochures, ALL Advertising
✦ Email Signature
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
143. Promote It!
✦ Comment on Related Blogs
✦ Use Social Media to Spread the Word
✦ Offline - Business Cards, Brochures, ALL Advertising
✦ Email Signature
✦ Guest Post on other Blogs
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
144.
145. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
146. Taking it to the Next Level
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
147. Taking it to the Next Level
I’ve got a blog. Now where do I go from here?
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
148. Study REALTORS® Who Blog (well)
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
149. Study REALTORS® Who Blog (well)
✦ Our very own, Rick Van Wieren
http://livingcoloradosprings.com/blog/
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
150. Study REALTORS® Who Blog (well)
✦ Our very own, Rick Van Wieren
http://livingcoloradosprings.com/blog/
✦ In this town, Mariana Wagner
http://coloradospringsrealestateconnection.com/
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
151. Study REALTORS® Who Blog (well)
✦ Our very own, Rick Van Wieren
http://livingcoloradosprings.com/blog/
✦ In this town, Mariana Wagner
http://coloradospringsrealestateconnection.com/
✦ With the help of his wife, Jeremy Isaac
http://thecircagroup.com/
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
152. Study REALTORS® Who Blog (well)
✦ Our very own, Rick Van Wieren
http://livingcoloradosprings.com/blog/
✦ In this town, Mariana Wagner
http://coloradospringsrealestateconnection.com/
✦ With the help of his wife, Jeremy Isaac
http://thecircagroup.com/
✦ That Phoenix real estate guy, Jay Thomson
http://www.phoenixrealestateguy.com/
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
153. Read Blogs about Blogging
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
154. Read Blogs about Blogging
✦ ProBlogger - http://www.problogger.net/
✦ CopyBlogger - http://www.copyblogger.com/
✦ Graywolf - http://www.wolf-howl.com/
✦ Real Estate Blog Lab - http://www.realestatebloglab.com/
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
155. Learn Basic HTML
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
156. Learn Basic HTML
✦ HTML can be used to edit blog posts
almost anywhere. You can even use
it to edit your current 1ParkPlace
Website.
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
157. Learn Basic HTML
✦ HTML can be used to edit blog posts
almost anywhere. You can even use
it to edit your current 1ParkPlace
Website.
✦ <tag> content </tag>
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
158. Learn Basic HTML
✦ HTML can be used to edit blog posts
almost anywhere. You can even use
it to edit your current 1ParkPlace
Website.
✦ <tag> content </tag>
✦ Study Resources for HTML 4 or 5
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
159. Learn Basic HTML
✦ HTML can be used to edit blog posts
almost anywhere. You can even use
it to edit your current 1ParkPlace
Website.
✦ <tag> content </tag>
✦ Study Resources for HTML 4 or 5
✦ Resource: http://www.online-html-
editor.org/
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
160. Learn Basic HTML
✦ HTML can be used to edit blog posts
almost anywhere. You can even use
it to edit your current 1ParkPlace
Website.
✦ <tag> content </tag>
✦ Study Resources for HTML 4 or 5
✦ Resource: http://www.online-html-
editor.org/
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
161. Learn Basic HTML
✦ HTML can be used to edit blog posts
almost anywhere. You can even use
it to edit your current 1ParkPlace
Website.
✦ <tag> content </tag>
✦ Study Resources for HTML 4 or 5
✦ Resource: http://www.online-html-
editor.org/
Sample HTML Document
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
162. Learn Basic HTML
✦ HTML can be used to edit blog posts <html>
almost anywhere. You can even use
it to edit your current 1ParkPlace
Website.
✦ <tag> content </tag>
✦ Study Resources for HTML 4 or 5
✦ Resource: http://www.online-html-
editor.org/
Sample HTML Document
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
163. Learn Basic HTML
✦ HTML can be used to edit blog posts <html>
almost anywhere. You can even use
it to edit your current 1ParkPlace
Website.
✦ <tag> content </tag>
✦ Study Resources for HTML 4 or 5
✦ Resource: http://www.online-html-
editor.org/
Sample HTML Document
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
164. Learn Basic HTML
✦ HTML can be used to edit blog posts <html>
almost anywhere. You can even use <head>
it to edit your current 1ParkPlace
Website.
✦ <tag> content </tag>
✦ Study Resources for HTML 4 or 5
✦ Resource: http://www.online-html-
editor.org/
Sample HTML Document
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
165. Learn Basic HTML
✦ HTML can be used to edit blog posts <html>
almost anywhere. You can even use <head>
it to edit your current 1ParkPlace <title>
Website.
✦ <tag> content </tag>
✦ Study Resources for HTML 4 or 5
✦ Resource: http://www.online-html-
editor.org/
Sample HTML Document
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
166. Learn Basic HTML
✦ HTML can be used to edit blog posts <html>
almost anywhere. You can even use <head>
it to edit your current 1ParkPlace <title>
Website. Your Page Title
✦ <tag> content </tag>
✦ Study Resources for HTML 4 or 5
✦ Resource: http://www.online-html-
editor.org/
Sample HTML Document
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
167. Learn Basic HTML
✦ HTML can be used to edit blog posts <html>
almost anywhere. You can even use <head>
it to edit your current 1ParkPlace <title>
Website. Your Page Title
</title>
✦ <tag> content </tag>
✦ Study Resources for HTML 4 or 5
✦ Resource: http://www.online-html-
editor.org/
Sample HTML Document
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
168. Learn Basic HTML
✦ HTML can be used to edit blog posts <html>
almost anywhere. You can even use <head>
it to edit your current 1ParkPlace <title>
Website. Your Page Title
</title>
✦ <tag> content </tag> </head>
✦ Study Resources for HTML 4 or 5
✦ Resource: http://www.online-html-
editor.org/
Sample HTML Document
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
169. Learn Basic HTML
✦ HTML can be used to edit blog posts <html>
almost anywhere. You can even use <head>
it to edit your current 1ParkPlace <title>
Website. Your Page Title
</title>
✦ <tag> content </tag> </head>
<body>
✦ Study Resources for HTML 4 or 5
✦ Resource: http://www.online-html-
editor.org/
Sample HTML Document
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
170. Learn Basic HTML
✦ HTML can be used to edit blog posts <html>
almost anywhere. You can even use <head>
it to edit your current 1ParkPlace <title>
Website. Your Page Title
</title>
✦ <tag> content </tag> </head>
<body>
This area will contain everything that will be visible through a web
✦ Study Resources for HTML 4 or 5 browser, such as text and graphics. All of the information will be HTML
coded.
✦ Resource: http://www.online-html-
editor.org/
Sample HTML Document
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
171. Learn Basic HTML
✦ HTML can be used to edit blog posts <html>
almost anywhere. You can even use <head>
it to edit your current 1ParkPlace <title>
Website. Your Page Title
</title>
✦ <tag> content </tag> </head>
<body>
This area will contain everything that will be visible through a web
✦ Study Resources for HTML 4 or 5 browser, such as text and graphics. All of the information will be HTML
coded.
</body>
✦ Resource: http://www.online-html-
editor.org/
Sample HTML Document
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
172. Learn Basic HTML
✦ HTML can be used to edit blog posts <html>
almost anywhere. You can even use <head>
it to edit your current 1ParkPlace <title>
Website. Your Page Title
</title>
✦ <tag> content </tag> </head>
<body>
This area will contain everything that will be visible through a web
✦ Study Resources for HTML 4 or 5 browser, such as text and graphics. All of the information will be HTML
coded.
</body>
✦ Resource: http://www.online-html-
editor.org/
Sample HTML Document
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
173. Learn Basic HTML
✦ HTML can be used to edit blog posts <html>
almost anywhere. You can even use <head>
it to edit your current 1ParkPlace <title>
Website. Your Page Title
</title>
✦ <tag> content </tag> </head>
<body>
This area will contain everything that will be visible through a web
✦ Study Resources for HTML 4 or 5 browser, such as text and graphics. All of the information will be HTML
coded.
</body>
✦ Resource: http://www.online-html-
editor.org/ </html>
Sample HTML Document
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
175. Google Analytics
✦ Install a Google Analytics tracking script for each site you have
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
176. Google Analytics
✦ Install a Google Analytics tracking script for each site you have
✦ Setup Google Analytics tracking URL’s for Email Campaigns, etc.
http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
177. Google Analytics
✦ Install a Google Analytics tracking script for each site you have
✦ Setup Google Analytics tracking URL’s for Email Campaigns, etc.
http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578
✦ Start watching key stats - Bounce Rate and Traffic Source (Search Engine,
Referral, Direct, Email Campaign, etc) are a good place to start.
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
178. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
179. My Rules for the Company Blog
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
180. My Rules for the Company Blog
These “rules” have not been reviewed or approved by RE/MAX Properties, Inc.
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
181. Jeremy’s Rules for the RMP Blog
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
182. Jeremy’s Rules for the RMP Blog
Just do everything else I’ve already told you to do, AND...
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
183. Jeremy’s Rules for the RMP Blog
Just do everything else I’ve already told you to do, AND...
✦ Don’t Post Duplicate Content to the Company Site!!!
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
184. Jeremy’s Rules for the RMP Blog
Just do everything else I’ve already told you to do, AND...
✦ Don’t Post Duplicate Content to the Company Site!!!
✦ Include an Image or two (oops, I already said that)
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
185. Jeremy’s Rules for the RMP Blog
Just do everything else I’ve already told you to do, AND...
✦ Don’t Post Duplicate Content to the Company Site!!!
✦ Include an Image or two (oops, I already said that)
✦ Make them shorter, and with shorter paragraphs (oops, I said that too)
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
186. Jeremy’s Rules for the RMP Blog
Just do everything else I’ve already told you to do, AND...
✦ Don’t Post Duplicate Content to the Company Site!!!
✦ Include an Image or two (oops, I already said that)
✦ Make them shorter, and with shorter paragraphs (oops, I said that too)
✦ Link back to your personal website with your contribution credit
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
187.
188. Thank You!
✦ If you found this class beneficial, Please Recommend Me (as Trainer for Circa
Now Marketing) on LinkedIn:
j.mp/RecJeremy OR www.linkedin.com/in/jeremyisaac
✦ My List of Agent Technology Resources:
j.mp/CircaNow OR www.circanowmarketing.com
✦ Consulting is available for $65/hr on a very limited basis.
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
189. Thank You!
✦ If you found this class beneficial, Please Recommend Me (as Trainer for Circa
Now Marketing) on LinkedIn:
j.mp/RecJeremy OR www.linkedin.com/in/jeremyisaac
✦ My List of Agent Technology Resources:
j.mp/CircaNow OR www.circanowmarketing.com
✦ Consulting is available for $65/hr on a very limited basis.
Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
Editor's Notes
Hashtag
Slides
Question Intervals
Hashtag
Slides
Question Intervals
sidenote: dated posts are a good liability reducer
sidenote: dated posts are a good liability reducer
sidenote: dated posts are a good liability reducer
sidenote: dated posts are a good liability reducer
sidenote: dated posts are a good liability reducer
sidenote: dated posts are a good liability reducer
sidenote: dated posts are a good liability reducer
Further defending blogging would be superfluous at best
Further defending blogging would be superfluous at best
Further defending blogging would be superfluous at best
Further defending blogging would be superfluous at best
Further defending blogging would be superfluous at best
Pages vs. Posts
Pages vs. Posts
Pages vs. Posts
Pages vs. Posts
Pages vs. Posts
Pages vs. Posts
Give a man a fish... Teach a man to fish...
Give a man a fish... Teach a man to fish...
Give a man a fish... Teach a man to fish...
Questions?
Questions?
If you build it, they will not necessarily come.
Email signature is a great place to promote your blog!
If you build it, they will not necessarily come.
Email signature is a great place to promote your blog!
If you build it, they will not necessarily come.
Email signature is a great place to promote your blog!
If you build it, they will not necessarily come.
Email signature is a great place to promote your blog!
If you build it, they will not necessarily come.
Email signature is a great place to promote your blog!