B-to-B Marketing: Word of Mouth, Events, Seminars

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This document provides guidance on B-to-B marketing strategies including word-of-mouth marketing, events, networking, and using data to drive decisions. It discusses generating word-of-mouth through providing value to customers, hosting events that are compelling and fun, networking by being open and looking for opportunities to help others, and using various marketing channels and content based on understanding customer awareness, interests, and goals. The overall strategies focus on engagement, relationship building, and creating value for customers through both online and offline initiatives.

B-to-B Marketing: Word-of-Mouth, Events & Networking For

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This document provides guidance on using social media for marketing purposes. It recommends starting with Facebook, LinkedIn, and Twitter due to their ease of use and professional nature. The goals of social media marketing should be to increase brand awareness, build community, sell products, and serve customers while supporting larger campaigns. Success can be tracked by following growth, user engagement metrics, and on-site traffic and conversions. Regular posting of expert opinions, behind-the-scenes access, company facts and trends can provide valuable content. The document suggests enabling collaboration across departments and having social media policies in place before getting started on small steps like listening to customers and regularly revising strategies based on results.

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This document contains tips and strategies for social media marketing from a presentation. It discusses setting goals and objectives, using tools like Google Trends to identify trending topics, creating different types of content like interviews and guides, engaging audiences on social media with images and calls to action, collaborating with others, and measuring results. The presenter's background and contact information is also included at the end.

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This document contains notes from a presentation on social media marketing strategies. It discusses the speaker's background and experience in marketing, teaching, and social media. It then provides tips and strategies for various social media platforms, including setting up Google alerts, using industry newsletters, engaging customers on social media, taking photos for posts, creating long-form blog posts and guides, conducting interviews for posts, running surveys, including calls-to-action, using hashtags, joining groups, developing a content plan, and following other social media experts. Contact information is provided at the end.

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While social media is considered one of the most powerful business tools today, helping some companies to even grow during the economic down turn, many barely have a presence and don't know where to start. Let's explore how social media is forming today’s "educated purchase decisions" and what you can do to be part of the new process, growing your business and win back influence in the decision making process. Leading businesses leveraged social media to make a difference on the bottom line - without even having fancy fan page. Smart vendors leverage their channel as secret weapons in the social media world. Smart VARs and system integrators leverage social media to grow their vendor relationships. Get inspired how to unleash this power and make a difference for your own business. Leading Edge Technologies and Partner Programs Empowering the Channel of Today and Tomorrow: Axel Schultze, http://xeems.com/axels @ XChange Tech Innovators event Nov. 2010 Las Vegas

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This document provides an overview of engagement and sales pipeline channels for prospects. It outlines active sales cycle channels like CRM and 1:1 meetings with the goal of selling to new customers. Drip marketing channels like email newsletters and CRM systems aim to drive active prospects. Network and open community channels on social media seek to drive registration by offering network-exclusive content and value-added offers. Discovery events, white papers, testimonials and targeted messages tailor the customer experience.

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This summary describes an embedded active GPS microstrip antenna. It is compact in size and lightweight, making it suitable for applications like GPS devices, tracking devices, and industrial equipment. It has a low noise figure and high gain of 24dB-28dB. The antenna provides right-hand circular polarization over GPS L1 frequency of 1575.42MHz with a peak gain of 5dBic and bandwidth of 10-15MHz. It has a small form factor of 18mm x 18mm and operates from 2.5-3.5V DC.

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This document summarizes the specifications of an embedded active GPS microstrip antenna. The antenna is designed for use in handheld devices, PDAs, and tracking equipment where reliable satellite reception and high accuracy are required. It has a compact size of 25x25mm, right-hand circular polarization, a peak gain of 5.5dBic, and supports GPS L1 frequency of 1575.42MHz with a bandwidth of 20MHz and axial ratio of 1.5dB. The antenna includes an integrated low-noise amplifier with a gain of 34dB and noise figure of 1.5dB maximum.

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This small, lightweight GPS antenna is designed for vehicle and fleet tracking applications. It has a low noise amplifier and supports reliable satellite reception for demanding applications. The antenna operates from 1575.42 MHz with right hand circular polarization, a gain of 28-30 dB, and bandwidth of 5 MHz. It is waterproof, has an operating temperature range of -40 to 85 degrees Celsius, and interface options of SMA, TNC, or other connectors.

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This document summarizes a dual band GPS and GLONASS antenna called the M1516HCT-P-UFL. It has exceptional pattern control, polarization purity, and high efficiency in a compact form factor using Maxtena's Helicore technology. The antenna has a peak gain of 1.5 dBic for both GPS and GLONASS bands, an axial ratio of 0.5 dB typically and 1 dB maximum, and is only 3 grams. It is designed to be mounted internally in applications for vehicle tracking, military, asset tracking, and more.

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This high-performance GPS antenna is designed for vehicle and fleet tracking applications. It has a small size and lightweight design that makes it suitable for commercial and industrial uses. The antenna features an LNA and waterproof housing to support reliable reception in demanding environments. It is intended to support applications like vehicle tracking, asset monitoring, and navigation through specifications like wide bandwidth, high gain, and operation in a broad temperature range.

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1. B-to-B Marketing: Word-of-Mouth, Events & Networking For

2. WOM Starts With WOW The Basics

3. How Do They Talk? Listen? The Basics: Data

4. Data Drives Decisions The Basics: Data

5. Set Your Goals The Basics: Planning

7. Personal contact

8. Promotions

9. Incentives

10. Point-of-sale advertising

11. Placement

12. Coupons

13. Telemarketing

14. In-home

15. Extended trial

16. Sales call

17.

18. WOM

19. Samples

20. Trial periods

21. Demos

22. References

23. Case studies

24. Proposals

25. Sales presentations

26. Social shopping

27. User forum/portal

28.

29. Trial periods

30. Demos

31. References

32. Case studies

33. Sales presentations

34. User guides

35. Podcasts

36. DVD/You Tube

37. Diagrams/ charts

38. Instructions

39. Webinars

40. White papers

41.

42. Brochures

43. Sell sheets

44. Fliers

45. By-lined articles

46. Speaking engagements

47. Blog posts

48. Social networks

49. Networking events

50. Tradeshows

51. Open houses

52. Business cards

53. Follow-up letters

54. Website content

55. Collateral

56. WOM

57. Coupons

58. Direct mail

59.

60. Mass advertising

61. Press releases

62. Tradeshows/ Events

63. Networking/ Referrals

64. Social MediaThe Basics: Planning

65. Orchestrate the Strategy The Basics: Planning

66. Connectedness Word of Mouth/Referral

67. “Unique Ways” Word of Mouth/Referral

68. “Authentic Stories” Word of Mouth/Referral

69. “Nurture Strong Ties” Word of Mouth/Referral

70. “Make it Fun & Compelling” Tradeshows

71. Linear/Outbound Create online hub for benefits& marketing message(s) Request assistance from fans/influencers Ask for help/ participation in promoting Create discussion around the topic Identify influencers & fans “Promote Appropriately” Finalize event agenda GOAL SETTING Determine benefitsfor audience(s) & create marketing message(s) Identify media to match the target audience(s) & associated deadlines Develop appropriate materials for the media w/ messages Send materials per the media preferences Follow-up as needed Ask the market to define the event agenda, dates, locations, etc. Search for related online discussions & participate Respond to requests/ engage registrants Monitor discussions & prepare for VIP treatment Create new channels as needed Finalize event agenda Dispersive/Engaged Hosted Events

72. “Provide Value” Hosted Events & Networking

73. “Be Open & Look for Openings” Networking

74. “Choose Kindness” Networking

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