SlideShare a Scribd company logo
Advancing Business Travel 
Intelligence 
“Travel buyers and suppliers discuss 
how they get more actionable 
intelligence from their data”
The Panel 
Catalin Ciobanu, Director, İnnovation & Big Data 
Analytics, Carlson Wagonlit Travel 
Leighton Simms, EMEA Travel Manager, Cisco 
Moderator: Jean-Michel Kadaner, President, Key 
Corporate Solutions
Quotes 
“Let's start with a few basic facts uncovered by surveys of corporate travel managers 
conducted over the last three years: 
• 72 percent of corporations want improved travel information reporting 
• 78 percent of corporations rate accuracy of travel reports as an important or very 
important factor in choosing a travel management company 
• 60 percent of corporations are dissatisfied with the accuracy of current 
management reporting 
• 45 percent of corporations cite the need for better reports as their primary reason 
for switching TMCs” 
Kyle Moser Cornerstone Information systems
Quotes Again 
“Get ready for the future: Use BI now” 
1. Business intelligence is the backbone of your travel program, so use what you already have: 
transaction data through your TMC, expense data provided by your expense management system 
and credit card data. 
2. Remember the importance of data quality and the right questions to ask. Look at the results in 
context and if they seem strange, dive deeper into the transaction that caused the problem. If 
you can’t find a solution within the transaction, chances are your underlying data is not the data 
you need to answer your question. Or perhaps your question is too narrow or wide to bring 
meaningful results. Go back, check and amend. 
3. Establish reporting standards across your program when analyzing. This will make the quality 
check and progress much faster and lead to quicker results. If you’re part of a travel association, 
talk to them about industry-wide data standards. 
4. You can draw many insights from the data you already have access to, and moving from past to 
present and future intelligence will unearth them. Speak to your TMC or consulting partner about 
how you can make better use of this—it will help you prepare for the arrival of Big Data. 
Claudia Unger, Director of Research & Intelligence for BCD Travel
The four phases of Wisdom 
Wisdom = People + Knowledge + Action 
Wisdom allows 
organizations to 
exploit the 
value of their 
resources 
toward 
accomplishing 
the corporate 
Understanding principles 
Understanding patterns 
Understanding relations mission.
Be carefull ! 
Do not mix it up with this… 
1. You believe in Father Xmas 
2. You do not believe in Father Xmas 
3. You are Father Xmas 
4. You look like Father Xmas 
The Four stages of Maturity….
We are talking about Actionable Data
Do you follow ? 
Note : All trademarks, service marks, collective marks, design rights, personality rights, 
copyrights, registered names, mottos, logos, avatars, insignias and marks used or cited in this 
presentation are the property of their respective owners and this presentation in no way 
accepts any responsibility for an infringement on one of the above.
Disruption factors 
Yesterday… 
The Good Old Days…..
Disruptions one more 
Today and tomorow… 
A bright New World….
Disruptions, and another over 20 Years
Disruptions, last one
Some drawbacks..Some… 
• Insufficient immediate, direct access to 
complete and accurate travel information 
• Multiple suppliers and intermediaries 
• Travel purchased inside and outside of the 
established, managed supply chain 
• Significant amount of spend buried in card 
purchases 
• And a host of things I'm probably missing
Solutions and expertise ? 
We are starting this right now with Leighton and 
Catalin…and my first question will be….
Last but not least 
Thank you all for your participation….

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Btn tech day amsterdam 2014 kcs jmk

  • 1. Advancing Business Travel Intelligence “Travel buyers and suppliers discuss how they get more actionable intelligence from their data”
  • 2. The Panel Catalin Ciobanu, Director, İnnovation & Big Data Analytics, Carlson Wagonlit Travel Leighton Simms, EMEA Travel Manager, Cisco Moderator: Jean-Michel Kadaner, President, Key Corporate Solutions
  • 3. Quotes “Let's start with a few basic facts uncovered by surveys of corporate travel managers conducted over the last three years: • 72 percent of corporations want improved travel information reporting • 78 percent of corporations rate accuracy of travel reports as an important or very important factor in choosing a travel management company • 60 percent of corporations are dissatisfied with the accuracy of current management reporting • 45 percent of corporations cite the need for better reports as their primary reason for switching TMCs” Kyle Moser Cornerstone Information systems
  • 4. Quotes Again “Get ready for the future: Use BI now” 1. Business intelligence is the backbone of your travel program, so use what you already have: transaction data through your TMC, expense data provided by your expense management system and credit card data. 2. Remember the importance of data quality and the right questions to ask. Look at the results in context and if they seem strange, dive deeper into the transaction that caused the problem. If you can’t find a solution within the transaction, chances are your underlying data is not the data you need to answer your question. Or perhaps your question is too narrow or wide to bring meaningful results. Go back, check and amend. 3. Establish reporting standards across your program when analyzing. This will make the quality check and progress much faster and lead to quicker results. If you’re part of a travel association, talk to them about industry-wide data standards. 4. You can draw many insights from the data you already have access to, and moving from past to present and future intelligence will unearth them. Speak to your TMC or consulting partner about how you can make better use of this—it will help you prepare for the arrival of Big Data. Claudia Unger, Director of Research & Intelligence for BCD Travel
  • 5. The four phases of Wisdom Wisdom = People + Knowledge + Action Wisdom allows organizations to exploit the value of their resources toward accomplishing the corporate Understanding principles Understanding patterns Understanding relations mission.
  • 6. Be carefull ! Do not mix it up with this… 1. You believe in Father Xmas 2. You do not believe in Father Xmas 3. You are Father Xmas 4. You look like Father Xmas The Four stages of Maturity….
  • 7. We are talking about Actionable Data
  • 8. Do you follow ? Note : All trademarks, service marks, collective marks, design rights, personality rights, copyrights, registered names, mottos, logos, avatars, insignias and marks used or cited in this presentation are the property of their respective owners and this presentation in no way accepts any responsibility for an infringement on one of the above.
  • 9. Disruption factors Yesterday… The Good Old Days…..
  • 10. Disruptions one more Today and tomorow… A bright New World….
  • 11. Disruptions, and another over 20 Years
  • 13. Some drawbacks..Some… • Insufficient immediate, direct access to complete and accurate travel information • Multiple suppliers and intermediaries • Travel purchased inside and outside of the established, managed supply chain • Significant amount of spend buried in card purchases • And a host of things I'm probably missing
  • 14. Solutions and expertise ? We are starting this right now with Leighton and Catalin…and my first question will be….
  • 15. Last but not least Thank you all for your participation….