Dr Beata Fabisiak Dr Eng. Robert Kłos Poznan University of Life Sciences, Faculty of Wood Technology, Department of Furniture Design TSENTER, 17.09.2018

1. BSR is getting older. How to
transform the challenge into
a business opportunity?
Võru, 17 September 2018
Dr Beata Fabisiak
Dr Eng. Robert Kłos
Poznan University of Life Sciences, Faculty of Wood Technology,
Department of Furniture Design

2. CHALLENGE OF
AGING NATIONS
1.

3. BY 2050NEARLY
IN
PEOPLE IN DEVELOPING COUNTRIES
WILL BE

4. • As many as 94 million - 18%
of the population - are 65 and
older.

5. 23

6. 20602060
2010 2010
THE EUROPEAN UNION
Population pyramid

7. • Number of EU citizens in retirement within the last two
decades has increased by 3.6 million people.
• It is as if one big metropolis of the size of Berlin, inhabited
solely by pensioners has been created.
Imagine whole Berlin
inhabited solely by old
people…

8. It is estimated that China
could have up to
400 million people 60+
by the year 2050
http://www.telegraph.co.uk
Russian population 144 million
Imagine whole Russia
inhabited solely by old
people…

9. 2010 vs. 2020
180
milion
1
billion
2010 vs. 2050
Increase in number of seniors
around the world

10. GOAL
2.

11. TO TRANSFORM THE CHALLENGE OF
AGING NATIONS INTO FASCINATING
BUSINESS OPPORTUNITY FOR
ENTERPRISES IN OUR REGION

12. BaltSe@nioR
Innovative solutions to support BSR
enterprises in product development aimed
at raising comfort and safety of seniors
home living
9 countries around the Baltic Sea
created

13. TO DEVELOP
STATE-OF-ART
SOLUTIONS
PREPARING BSR
COMPANIES FOR
MARKET
CHANGES OF
SILVER
ECONOMY
BaltSe@nioR

14. HOW TO BETTER
UNDERSTAND SENIOR USERS?
3.

15. WE WORK ON
INCREASING
KNOWLEDGE
ABOUT
SENIOR
POPULATION

16. Creating data base of knowledge concerning seniors needs
CREATING DATA BASE OF KNOWLEDGE
CONCERNING SENIORS NEEDS,
PROBLEMS
AND PREFERENCES

17. BaltSe@nioR Virtual Library

18. Photo: Paulina Bryl
CONDUCTING
INTERNATIONAL
RESEARCH AMONG
SENIORS

19. 19
Photos by Katarzyna Juszczyk, Małgorzata Kołpa
How to support the process of better
understanding of the elderly people needs?

20. 20
People lose one cm of their height with
every decade after turning 40

21. Adaptation of functional dimensions of furniture
to the changing anthropometric dimensions of
ageing population
PROBLEM 21
rspb.royalsocietypublishing.org; regularlink.com;
journal.frontiersin.org
SMALLER HEIGHT DIMENSIONS
MUCH LARGER TORSO CIRCUMFERENCE
(CHEST, WAIST AND HIPS)

22. 22
0 10 20 30 40 50 60 70 80 90
Walking
Bending down
Reaching the items located above
Reaching objects located lower
Sitting down or getting up from bed
Sitting down or getting up from
armchair
Remembering
Loneliness
Percentage of respondents [%]
70+
61-70
50-60
PROBLEMS FACED BY SENIORS WHILE PERFORMING DAILY
ACTIVITIES, DEPENDING ON AGE
83%

23. Imagine how it is to
be old… now you can
feel it to design
better products….

24. 24

25. 25
CATARACT

26. 26
DIABETIC EYE DISEASE

27. 27
MACULAR DEGENERATION

28. 28
GLAUCOMA

29. 29
GLAUCOMA

30. 30
THE IDEA TO CREATE
THE AGE SIMULATOR
4.

31. 31

32. A set of glasses allows for the presentation
of the most common vision disorders
occurring in the elderly age.

33. 33
PhotobyJakubWittchen

34. PhotobyJakubWittchen

35. PhotobyJakubWittchen

36. 36
Photos by Jakub Wittchen

37. 37
PhotobyJakubWittchen

38. The task of the age simulator is to show age-related
changes associated with reduced mobility, body
posture, reduced scope of shoulder or leg movement.

39. 39
PhotobyGetModelsNow

40. 40
Photos by Jakub Wittchen

41. The aim of our work was to create the best possible
empathic experience of the elderly person world to better
understand his or her problems and needs.
41

42. INTERDISCIPLINARITY

43. Poznan University of Life Sciences
Department of Furniture Design
Poznan University of Medical Sciences
Department of Geriatrics and Gerontology
Get Models Now

45. www.chocablog.com
IMPLEMENTATION OF NEW TECHNOLOGIES
SUCH AS:
3D SCANNING

46. www.chocablog.com
3D SCANNING
IMPLEMENTATION OF NEW TECHNOLOGIES
SUCH AS:

47. 3D MODELING

48. 48
3D PRINT

49. The age simulator
model will be
available in the
Virtual Library.
Anyone interested
will be able to
download it and
print it on their
own.

50. Visit our web page to discover more
www.baltsenior.up.poznan.pl
FACEBOOK
Together
for seniors

51. THANK YOU FOR YOUR
ATTENTION
Beata Fabisiak
Robert Kłos
Department of Furniture Design
Faculty of Wood Technology
Poznan University of Life Sciences
tel. 0048 61 848 74 74
e-mail: beata.fabisiak@up.poznan.pl / krobert@up.poznan.pl
BaltSe@nioR