SlideShare a Scribd company logo
TITLE
S u b t i t l e
D a t e
INNOVATION
PSU- Bharat Sanchar Nigam Limited
Executive Summary
The under taken study of Bharat Sanchar Nigam Limited (BSNL) is a Public Sector Enterprise of the Govt. of India.
The study aims to propose revival/restructuring of the company. The findings of the study will additionally suggest the
necessary changes that need to be made for revival/ restructuring of BSNL.
As a part of the study, we have contacted and interacted with various officials of BSNL.
The specific questions addressed in this report are:
• What is the role of BSNL in the sector
• What are the reasons for financial losses in BSNL
• What are some of the salient challenges necessary to be addressed for revival/ restructuring of BSNL
• What steps to be taken for revival/ restructuring of BSNL and how will the restructuring be financed
We have gone through the problems and challenges before BSNL that have let it from being a company with a cash
surplus of ₹37,000 cr. in 2005 to a loss of ₹14,000 cr. in 2019. We have done the SWOT analysis for the company in
the report with stakeholder mapping to understand some of the salient issues that need to be addressed by both GOI
and the BSNL to enable its revival/restructuring.
Problems before BSNL
• . The main reason for price war in India
was the predatory pricing by Jio.
• The cash-rich Reliance industries, started
giving mobile services free of cost leading
to closure of 10 private operators.
BSNL 3
1) Price War Among Companies
2) Employee strength
BSNL 4
• Number of staff is 1.7+ lacs,
hence the employee expense is very high
• For the reasons best known to Government, BSNL has
not been allowed to bid for 4G spectrum. Now when all
other companies are working on providing 5G services,
BSNL is still having 3G services.
• Although in some areas, the 3G services provided by
BSNL are comparable or better than the 4G provided
by other operators, still it is a highly adverse issue in
the eye of average user.
BSNL 5
3) BSNL not allowed 4G spectrum
Background of BSNL
Type State owned organization
Industry Telecommunications
Founded 15 September 2000, 19 years ago
Headquarters New Delhi, India
Owner Government of India
Number of employees 174,216 (2018)
Division BSNL Mobile, BSNL broadband
Unique Value Proposition Wide Market Coverage and Market Reach
Genesis:-
Customer Segments
Logo here 7
• telecom services with ICT applications in villages &
winning customer's confidence
• planned initiatives to bridge the rural-urban digital
divide in ICT sector
• wide network giving services in every nook & corner of
the country & operates across India
• inaccessible areas of Siachen glacier or North-Eastern
regions of the country
Current Product/Services
Cellular Mobile
Telephone
Services
Universal
Telecom
Services
WLL-CDMA
Telephone
Services
Internet
Intelligent
Network Broadband IPTV
FTTH VoIP MPLS-VPN
Current Innovation Initiative
1) Bharat Fibre
• IPTV having different type of contents like
HDTV and future coming 3D TV and range of
voice telephony
• fix access platform to deliver the high speed
broadband from 256 Kbps to 100 Mbps
2) Asset Monetisation
Research Work
Stakeholder Mapping
STRENGTH
• Pan India huge real estate infrastructure of
building Huge Optical-Fibre network
• Highly qualified work-force
• Alliances with Leading companies for
hardware & software requirements.
• Vast Experience: The Company has in
house experience in planning, installation,
network integration & maintenance of
switching & transmission networks. Its
competitors on the other hand, depend
completely on outsourcing the functions.
WEAKNESS
• Purchase material through transparent
bidding which takes long time
• Slow decision making process due to
bureaucratic/Govt. type setup
• Unproductive rural assets: Outdated
technologies, low ROI from rural assets
• Political Interference
• Poor marketing
SWOT Analysis
OPPORTUNITY
• MNP (mobile number portability) has
resulted in increase in customers as they
are realising the transparent working of
BSNL.
• Hiring out of unutilized infrastructure to other
telecoms.
• Customer retention through a combination of
loyalty schemes, better Tariff, service
standards will result into higher revenues.
• Huge real estate can be monetized to
generate funds for investing in technology.
• Lowest debt among all operators
THREATS
• Government Controlling All major decisions. Most
of the decisions taken by Govt. and TRAI favour
private telecoms against BSNL.
• Government is still not allowing 4G spectrum to
BSNL without which it cannot survive the
competition.
• Price war in the home market and technologically
advanced private players have resulted in
declined margins.
• Low brand loyalty: Customers change operators
at the slightest inconvenience or cheaper plans.
SWOT….Cont.
Business Model
BSNL operates on B2B and B2C model
For large customers such as government offices, banks, corporates etc., it provides direct
services to customer and these services are handled by a separate business vertical called
‘Enterprise Business’.
For retail customers, BSNL operates on B2B model by engaging franchisees/ business
partners who further provide the services to customers on revenue sharing basis.
Interviews - Employers
Mr. Girish Kumar
Sub-Divisional Engineer
Mr. Manish Kumar
General Manager (Corporate Restructuring)
Mr. Pawan Kuma Aggarwal
General Manager (Mobile Planning)
Mr. Bhagwat Rastogi
Deputy General Manager
Mr. Vikas Kumar Gupta
General Manager (HR & Administration)
Organization Process Service
Huge no. of staff hence high
employee expense
Working culture of government
institution
Landline Maintenance cost is
more than landline revenue
Govt./Bureaucratic setup Could not invest in right
technology at the right time
and kept lagging
Unproductive rural assets
No aggressive marketing Provides 3G
Social Obligation
Classification of Problem
BSNL- Innovation

More Related Content

What's hot

Airtel presentation 2011
Airtel presentation 2011Airtel presentation 2011
Airtel presentation 2011
Sutanshu
 
Marketing Strategies of Bharti Airtel
Marketing Strategies of Bharti AirtelMarketing Strategies of Bharti Airtel
Marketing Strategies of Bharti Airtel
Shreya Mishra
 
Telecom Industry in India
Telecom Industry in IndiaTelecom Industry in India
Telecom Industry in India
Vijayalakshmi Sundararajan
 
Indian Telecommunication Industry ppt
Indian Telecommunication Industry pptIndian Telecommunication Industry ppt
Indian Telecommunication Industry ppt
anand ayush
 
Telecom industry marketing ppt
Telecom industry marketing  pptTelecom industry marketing  ppt
Telecom industry marketing ppt
guda Vamshi Netha
 
presentation on airtel
presentation on airtelpresentation on airtel
presentation on airtel
Sagar Thawale
 
BSNL ppt by Hritika Raj (Shivalik College of Engg.)
BSNL ppt by Hritika Raj (Shivalik College of Engg.)BSNL ppt by Hritika Raj (Shivalik College of Engg.)
BSNL ppt by Hritika Raj (Shivalik College of Engg.)
Hritika Raj
 
Indian Telecom Industry
Indian Telecom IndustryIndian Telecom Industry
Indian Telecom Industry
Ashish Nangla
 
BSNL
BSNLBSNL
Comparative analysis of various companies of telecom industry
Comparative analysis of various companies of telecom industryComparative analysis of various companies of telecom industry
Comparative analysis of various companies of telecom industry
isha
 
airtel ppt
airtel pptairtel ppt
airtel ppt
Amit Kumar
 
Casestudy Bsnl
Casestudy BsnlCasestudy Bsnl
Casestudy Bsnl
Vipin Yadav
 
A Strategic Study about Telecommunication Company in India: AIRTEL
A Strategic Study about Telecommunication Company in India: AIRTELA Strategic Study about Telecommunication Company in India: AIRTEL
A Strategic Study about Telecommunication Company in India: AIRTEL
Kashyap Shah
 
Marketing Strategy of Reliance Jio against Airtel
Marketing Strategy of Reliance Jio against Airtel Marketing Strategy of Reliance Jio against Airtel
Marketing Strategy of Reliance Jio against Airtel
Arjun Gupta
 
Indian Telecom Industry
Indian Telecom Industry Indian Telecom Industry
Indian Telecom Industry
Rishabh Dogra
 
A project report on comparative analysis of airtel and bsnl landline
A project report on comparative analysis of airtel and bsnl landlineA project report on comparative analysis of airtel and bsnl landline
A project report on comparative analysis of airtel and bsnl landline
Babasab Patil
 
mba project on vodafone
mba project on vodafonemba project on vodafone
mba project on vodafone
Projects Kart
 
bsnl broadband documentation
bsnl broadband documentationbsnl broadband documentation
bsnl broadband documentation
satish 486
 
BSNL ppt..
BSNL ppt..BSNL ppt..
BSNL ppt..
Pankaj Barsaiya
 
Reliance jio
Reliance jioReliance jio
Reliance jio
Sean Rodrigues
 

What's hot (20)

Airtel presentation 2011
Airtel presentation 2011Airtel presentation 2011
Airtel presentation 2011
 
Marketing Strategies of Bharti Airtel
Marketing Strategies of Bharti AirtelMarketing Strategies of Bharti Airtel
Marketing Strategies of Bharti Airtel
 
Telecom Industry in India
Telecom Industry in IndiaTelecom Industry in India
Telecom Industry in India
 
Indian Telecommunication Industry ppt
Indian Telecommunication Industry pptIndian Telecommunication Industry ppt
Indian Telecommunication Industry ppt
 
Telecom industry marketing ppt
Telecom industry marketing  pptTelecom industry marketing  ppt
Telecom industry marketing ppt
 
presentation on airtel
presentation on airtelpresentation on airtel
presentation on airtel
 
BSNL ppt by Hritika Raj (Shivalik College of Engg.)
BSNL ppt by Hritika Raj (Shivalik College of Engg.)BSNL ppt by Hritika Raj (Shivalik College of Engg.)
BSNL ppt by Hritika Raj (Shivalik College of Engg.)
 
Indian Telecom Industry
Indian Telecom IndustryIndian Telecom Industry
Indian Telecom Industry
 
BSNL
BSNLBSNL
BSNL
 
Comparative analysis of various companies of telecom industry
Comparative analysis of various companies of telecom industryComparative analysis of various companies of telecom industry
Comparative analysis of various companies of telecom industry
 
airtel ppt
airtel pptairtel ppt
airtel ppt
 
Casestudy Bsnl
Casestudy BsnlCasestudy Bsnl
Casestudy Bsnl
 
A Strategic Study about Telecommunication Company in India: AIRTEL
A Strategic Study about Telecommunication Company in India: AIRTELA Strategic Study about Telecommunication Company in India: AIRTEL
A Strategic Study about Telecommunication Company in India: AIRTEL
 
Marketing Strategy of Reliance Jio against Airtel
Marketing Strategy of Reliance Jio against Airtel Marketing Strategy of Reliance Jio against Airtel
Marketing Strategy of Reliance Jio against Airtel
 
Indian Telecom Industry
Indian Telecom Industry Indian Telecom Industry
Indian Telecom Industry
 
A project report on comparative analysis of airtel and bsnl landline
A project report on comparative analysis of airtel and bsnl landlineA project report on comparative analysis of airtel and bsnl landline
A project report on comparative analysis of airtel and bsnl landline
 
mba project on vodafone
mba project on vodafonemba project on vodafone
mba project on vodafone
 
bsnl broadband documentation
bsnl broadband documentationbsnl broadband documentation
bsnl broadband documentation
 
BSNL ppt..
BSNL ppt..BSNL ppt..
BSNL ppt..
 
Reliance jio
Reliance jioReliance jio
Reliance jio
 

Similar to BSNL- Innovation

Strategy Analysis on BSNL
Strategy Analysis on BSNLStrategy Analysis on BSNL
Strategy Analysis on BSNL
Sharath Murali
 
bsnl by vidu
 bsnl by vidu bsnl by vidu
bsnl by vidu
mostreturnvidu
 
Vduvin
VduvinVduvin
Mpr presentation term iii - divesh
Mpr presentation   term iii - diveshMpr presentation   term iii - divesh
Mpr presentation term iii - divesh
DiveshChauhan10
 
Customer satisfaction of bsnl
Customer satisfaction of bsnlCustomer satisfaction of bsnl
Customer satisfaction of bsnl
Asɥısɥ Aʍɐsʇɥı
 
Bsnl project........
Bsnl project........Bsnl project........
Bsnl project........
rajnishalld
 
Chapter01.Project Uddan&Dosti.pdf
Chapter01.Project Uddan&Dosti.pdfChapter01.Project Uddan&Dosti.pdf
Chapter01.Project Uddan&Dosti.pdf
RamSarath2
 
E4-E5_PPT_Chapter 1. Industry Driven Transformation.pptx
E4-E5_PPT_Chapter 1. Industry Driven Transformation.pptxE4-E5_PPT_Chapter 1. Industry Driven Transformation.pptx
E4-E5_PPT_Chapter 1. Industry Driven Transformation.pptx
ssuser720c12
 
Projectreportonperformanceappraisalofbsnl 140219091723-phpapp01(1)
Projectreportonperformanceappraisalofbsnl 140219091723-phpapp01(1)Projectreportonperformanceappraisalofbsnl 140219091723-phpapp01(1)
Projectreportonperformanceappraisalofbsnl 140219091723-phpapp01(1)
Amrita Singh
 
Performance appriasal (mustaquim)
Performance appriasal (mustaquim)Performance appriasal (mustaquim)
Performance appriasal (mustaquim)
Sonu MustQm
 
Performance appraisal (mustaquim)
Performance appraisal (mustaquim)Performance appraisal (mustaquim)
Performance appraisal (mustaquim)
Sonu MustQm
 
Projectreportonperformanceappraisalofbsnl abhishek kushwaha
Projectreportonperformanceappraisalofbsnl abhishek kushwahaProjectreportonperformanceappraisalofbsnl abhishek kushwaha
Projectreportonperformanceappraisalofbsnl abhishek kushwaha
Abhishek Kushwaha
 
Customer satisfaction of bsnl
Customer satisfaction of bsnlCustomer satisfaction of bsnl
Customer satisfaction of bsnl
Piyush Tiwari
 
RESEARCH ON BSNL
RESEARCH ON BSNL RESEARCH ON BSNL
RESEARCH ON BSNL
Shahul Varghese
 
Reliance gaps model
Reliance gaps modelReliance gaps model
Reliance gaps model
Kirti Sharma
 
Customersatisfactionofbsnl 131111053702-phpapp01
Customersatisfactionofbsnl 131111053702-phpapp01Customersatisfactionofbsnl 131111053702-phpapp01
Customersatisfactionofbsnl 131111053702-phpapp01
Rajkishor Mahato
 
A project report on performance appraisal in bsnl
A project report on performance appraisal in bsnlA project report on performance appraisal in bsnl
A project report on performance appraisal in bsnl
Projects Kart
 
Nagesh ppt
Nagesh pptNagesh ppt
Nagesh ppt
Nagesh Mh
 
Project report on Performance Appraisal of BSNL
Project report on Performance Appraisal of BSNLProject report on Performance Appraisal of BSNL
Project report on Performance Appraisal of BSNL
Vipul Sachan
 
Strategy management airtel telecom
Strategy management airtel telecomStrategy management airtel telecom
Strategy management airtel telecom
Sumit Srivastava
 

Similar to BSNL- Innovation (20)

Strategy Analysis on BSNL
Strategy Analysis on BSNLStrategy Analysis on BSNL
Strategy Analysis on BSNL
 
bsnl by vidu
 bsnl by vidu bsnl by vidu
bsnl by vidu
 
Vduvin
VduvinVduvin
Vduvin
 
Mpr presentation term iii - divesh
Mpr presentation   term iii - diveshMpr presentation   term iii - divesh
Mpr presentation term iii - divesh
 
Customer satisfaction of bsnl
Customer satisfaction of bsnlCustomer satisfaction of bsnl
Customer satisfaction of bsnl
 
Bsnl project........
Bsnl project........Bsnl project........
Bsnl project........
 
Chapter01.Project Uddan&Dosti.pdf
Chapter01.Project Uddan&Dosti.pdfChapter01.Project Uddan&Dosti.pdf
Chapter01.Project Uddan&Dosti.pdf
 
E4-E5_PPT_Chapter 1. Industry Driven Transformation.pptx
E4-E5_PPT_Chapter 1. Industry Driven Transformation.pptxE4-E5_PPT_Chapter 1. Industry Driven Transformation.pptx
E4-E5_PPT_Chapter 1. Industry Driven Transformation.pptx
 
Projectreportonperformanceappraisalofbsnl 140219091723-phpapp01(1)
Projectreportonperformanceappraisalofbsnl 140219091723-phpapp01(1)Projectreportonperformanceappraisalofbsnl 140219091723-phpapp01(1)
Projectreportonperformanceappraisalofbsnl 140219091723-phpapp01(1)
 
Performance appriasal (mustaquim)
Performance appriasal (mustaquim)Performance appriasal (mustaquim)
Performance appriasal (mustaquim)
 
Performance appraisal (mustaquim)
Performance appraisal (mustaquim)Performance appraisal (mustaquim)
Performance appraisal (mustaquim)
 
Projectreportonperformanceappraisalofbsnl abhishek kushwaha
Projectreportonperformanceappraisalofbsnl abhishek kushwahaProjectreportonperformanceappraisalofbsnl abhishek kushwaha
Projectreportonperformanceappraisalofbsnl abhishek kushwaha
 
Customer satisfaction of bsnl
Customer satisfaction of bsnlCustomer satisfaction of bsnl
Customer satisfaction of bsnl
 
RESEARCH ON BSNL
RESEARCH ON BSNL RESEARCH ON BSNL
RESEARCH ON BSNL
 
Reliance gaps model
Reliance gaps modelReliance gaps model
Reliance gaps model
 
Customersatisfactionofbsnl 131111053702-phpapp01
Customersatisfactionofbsnl 131111053702-phpapp01Customersatisfactionofbsnl 131111053702-phpapp01
Customersatisfactionofbsnl 131111053702-phpapp01
 
A project report on performance appraisal in bsnl
A project report on performance appraisal in bsnlA project report on performance appraisal in bsnl
A project report on performance appraisal in bsnl
 
Nagesh ppt
Nagesh pptNagesh ppt
Nagesh ppt
 
Project report on Performance Appraisal of BSNL
Project report on Performance Appraisal of BSNLProject report on Performance Appraisal of BSNL
Project report on Performance Appraisal of BSNL
 
Strategy management airtel telecom
Strategy management airtel telecomStrategy management airtel telecom
Strategy management airtel telecom
 

Recently uploaded

Combined Illegal, Unregulated and Unreported (IUU) Vessel List.
Combined Illegal, Unregulated and Unreported (IUU) Vessel List.Combined Illegal, Unregulated and Unreported (IUU) Vessel List.
Combined Illegal, Unregulated and Unreported (IUU) Vessel List.
Christina Parmionova
 
Circular Economy implementation in the EU
Circular Economy implementation in the EUCircular Economy implementation in the EU
Circular Economy implementation in the EU
HasanHamdan9
 
原版制作(英国Southampton毕业证书)南安普顿大学毕业证录取通知书一模一样
原版制作(英国Southampton毕业证书)南安普顿大学毕业证录取通知书一模一样原版制作(英国Southampton毕业证书)南安普顿大学毕业证录取通知书一模一样
原版制作(英国Southampton毕业证书)南安普顿大学毕业证录取通知书一模一样
3woawyyl
 
Bangladesh studies presentation on Liberation War 1971 Indepence-of-Banglades...
Bangladesh studies presentation on Liberation War 1971 Indepence-of-Banglades...Bangladesh studies presentation on Liberation War 1971 Indepence-of-Banglades...
Bangladesh studies presentation on Liberation War 1971 Indepence-of-Banglades...
ssuser05e8f3
 
Researching the client.pptxsxssssssssssssssssssssss
Researching the client.pptxsxssssssssssssssssssssssResearching the client.pptxsxssssssssssssssssssssss
Researching the client.pptxsxssssssssssssssssssssss
DanielOliver74
 
Milton Keynes Hospital Charity - A guide to leaving a gift in your Will
Milton Keynes Hospital Charity - A guide to leaving a gift in your WillMilton Keynes Hospital Charity - A guide to leaving a gift in your Will
Milton Keynes Hospital Charity - A guide to leaving a gift in your Will
fundraising4
 
加急办理华威大学毕业证硕士文凭证书原版一模一样
加急办理华威大学毕业证硕士文凭证书原版一模一样加急办理华威大学毕业证硕士文凭证书原版一模一样
加急办理华威大学毕业证硕士文凭证书原版一模一样
uu1psyf6
 
CBO’s Outlook for U.S. Fertility Rates: 2024 to 2054
CBO’s Outlook for U.S. Fertility Rates: 2024 to 2054CBO’s Outlook for U.S. Fertility Rates: 2024 to 2054
CBO’s Outlook for U.S. Fertility Rates: 2024 to 2054
Congressional Budget Office
 
PPT Item # 8&9 - Demolition Code Amendments
PPT Item # 8&9 - Demolition Code AmendmentsPPT Item # 8&9 - Demolition Code Amendments
PPT Item # 8&9 - Demolition Code Amendments
ahcitycouncil
 
PPT Item # 4 - 434 College Blvd. (sign. review)
PPT Item # 4 - 434 College Blvd. (sign. review)PPT Item # 4 - 434 College Blvd. (sign. review)
PPT Item # 4 - 434 College Blvd. (sign. review)
ahcitycouncil
 
IEA World Energy Investment June 2024- Statistics
IEA World Energy Investment June 2024- StatisticsIEA World Energy Investment June 2024- Statistics
IEA World Energy Investment June 2024- Statistics
Energy for One World
 
RFP for Reno's Community Assistance Center
RFP for Reno's Community Assistance CenterRFP for Reno's Community Assistance Center
RFP for Reno's Community Assistance Center
This Is Reno
 
Awaken new depths - World Ocean Day 2024, June 8th.
Awaken new depths - World Ocean Day 2024, June 8th.Awaken new depths - World Ocean Day 2024, June 8th.
Awaken new depths - World Ocean Day 2024, June 8th.
Christina Parmionova
 
2024: The FAR - Federal Acquisition Regulations, Part 40
2024: The FAR - Federal Acquisition Regulations, Part 402024: The FAR - Federal Acquisition Regulations, Part 40
2024: The FAR - Federal Acquisition Regulations, Part 40
JSchaus & Associates
 
原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样
原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样
原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样
ii2sh2v
 
2024: The FAR - Federal Acquisition Regulations, Part 39
2024: The FAR - Federal Acquisition Regulations, Part 392024: The FAR - Federal Acquisition Regulations, Part 39
2024: The FAR - Federal Acquisition Regulations, Part 39
JSchaus & Associates
 
在线办理(ISU毕业证书)爱荷华州立大学毕业证学历证书一模一样
在线办理(ISU毕业证书)爱荷华州立大学毕业证学历证书一模一样在线办理(ISU毕业证书)爱荷华州立大学毕业证学历证书一模一样
在线办理(ISU毕业证书)爱荷华州立大学毕业证学历证书一模一样
yemqpj
 
在线办理(西班牙UPV毕业证书)瓦伦西亚理工大学毕业证毕业完成信一模一样
在线办理(西班牙UPV毕业证书)瓦伦西亚理工大学毕业证毕业完成信一模一样在线办理(西班牙UPV毕业证书)瓦伦西亚理工大学毕业证毕业完成信一模一样
在线办理(西班牙UPV毕业证书)瓦伦西亚理工大学毕业证毕业完成信一模一样
dj1cx4ex
 
A proposed request for information on LIHTC
A proposed request for information on LIHTCA proposed request for information on LIHTC
A proposed request for information on LIHTC
Roger Valdez
 
PAS PSDF Mop Up Workshop Presentation 2024 .pptx
PAS PSDF Mop Up Workshop Presentation 2024 .pptxPAS PSDF Mop Up Workshop Presentation 2024 .pptx
PAS PSDF Mop Up Workshop Presentation 2024 .pptx
PAS_Team
 

Recently uploaded (20)

Combined Illegal, Unregulated and Unreported (IUU) Vessel List.
Combined Illegal, Unregulated and Unreported (IUU) Vessel List.Combined Illegal, Unregulated and Unreported (IUU) Vessel List.
Combined Illegal, Unregulated and Unreported (IUU) Vessel List.
 
Circular Economy implementation in the EU
Circular Economy implementation in the EUCircular Economy implementation in the EU
Circular Economy implementation in the EU
 
原版制作(英国Southampton毕业证书)南安普顿大学毕业证录取通知书一模一样
原版制作(英国Southampton毕业证书)南安普顿大学毕业证录取通知书一模一样原版制作(英国Southampton毕业证书)南安普顿大学毕业证录取通知书一模一样
原版制作(英国Southampton毕业证书)南安普顿大学毕业证录取通知书一模一样
 
Bangladesh studies presentation on Liberation War 1971 Indepence-of-Banglades...
Bangladesh studies presentation on Liberation War 1971 Indepence-of-Banglades...Bangladesh studies presentation on Liberation War 1971 Indepence-of-Banglades...
Bangladesh studies presentation on Liberation War 1971 Indepence-of-Banglades...
 
Researching the client.pptxsxssssssssssssssssssssss
Researching the client.pptxsxssssssssssssssssssssssResearching the client.pptxsxssssssssssssssssssssss
Researching the client.pptxsxssssssssssssssssssssss
 
Milton Keynes Hospital Charity - A guide to leaving a gift in your Will
Milton Keynes Hospital Charity - A guide to leaving a gift in your WillMilton Keynes Hospital Charity - A guide to leaving a gift in your Will
Milton Keynes Hospital Charity - A guide to leaving a gift in your Will
 
加急办理华威大学毕业证硕士文凭证书原版一模一样
加急办理华威大学毕业证硕士文凭证书原版一模一样加急办理华威大学毕业证硕士文凭证书原版一模一样
加急办理华威大学毕业证硕士文凭证书原版一模一样
 
CBO’s Outlook for U.S. Fertility Rates: 2024 to 2054
CBO’s Outlook for U.S. Fertility Rates: 2024 to 2054CBO’s Outlook for U.S. Fertility Rates: 2024 to 2054
CBO’s Outlook for U.S. Fertility Rates: 2024 to 2054
 
PPT Item # 8&9 - Demolition Code Amendments
PPT Item # 8&9 - Demolition Code AmendmentsPPT Item # 8&9 - Demolition Code Amendments
PPT Item # 8&9 - Demolition Code Amendments
 
PPT Item # 4 - 434 College Blvd. (sign. review)
PPT Item # 4 - 434 College Blvd. (sign. review)PPT Item # 4 - 434 College Blvd. (sign. review)
PPT Item # 4 - 434 College Blvd. (sign. review)
 
IEA World Energy Investment June 2024- Statistics
IEA World Energy Investment June 2024- StatisticsIEA World Energy Investment June 2024- Statistics
IEA World Energy Investment June 2024- Statistics
 
RFP for Reno's Community Assistance Center
RFP for Reno's Community Assistance CenterRFP for Reno's Community Assistance Center
RFP for Reno's Community Assistance Center
 
Awaken new depths - World Ocean Day 2024, June 8th.
Awaken new depths - World Ocean Day 2024, June 8th.Awaken new depths - World Ocean Day 2024, June 8th.
Awaken new depths - World Ocean Day 2024, June 8th.
 
2024: The FAR - Federal Acquisition Regulations, Part 40
2024: The FAR - Federal Acquisition Regulations, Part 402024: The FAR - Federal Acquisition Regulations, Part 40
2024: The FAR - Federal Acquisition Regulations, Part 40
 
原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样
原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样
原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样
 
2024: The FAR - Federal Acquisition Regulations, Part 39
2024: The FAR - Federal Acquisition Regulations, Part 392024: The FAR - Federal Acquisition Regulations, Part 39
2024: The FAR - Federal Acquisition Regulations, Part 39
 
在线办理(ISU毕业证书)爱荷华州立大学毕业证学历证书一模一样
在线办理(ISU毕业证书)爱荷华州立大学毕业证学历证书一模一样在线办理(ISU毕业证书)爱荷华州立大学毕业证学历证书一模一样
在线办理(ISU毕业证书)爱荷华州立大学毕业证学历证书一模一样
 
在线办理(西班牙UPV毕业证书)瓦伦西亚理工大学毕业证毕业完成信一模一样
在线办理(西班牙UPV毕业证书)瓦伦西亚理工大学毕业证毕业完成信一模一样在线办理(西班牙UPV毕业证书)瓦伦西亚理工大学毕业证毕业完成信一模一样
在线办理(西班牙UPV毕业证书)瓦伦西亚理工大学毕业证毕业完成信一模一样
 
A proposed request for information on LIHTC
A proposed request for information on LIHTCA proposed request for information on LIHTC
A proposed request for information on LIHTC
 
PAS PSDF Mop Up Workshop Presentation 2024 .pptx
PAS PSDF Mop Up Workshop Presentation 2024 .pptxPAS PSDF Mop Up Workshop Presentation 2024 .pptx
PAS PSDF Mop Up Workshop Presentation 2024 .pptx
 

BSNL- Innovation

  • 1. TITLE S u b t i t l e D a t e INNOVATION PSU- Bharat Sanchar Nigam Limited
  • 2. Executive Summary The under taken study of Bharat Sanchar Nigam Limited (BSNL) is a Public Sector Enterprise of the Govt. of India. The study aims to propose revival/restructuring of the company. The findings of the study will additionally suggest the necessary changes that need to be made for revival/ restructuring of BSNL. As a part of the study, we have contacted and interacted with various officials of BSNL. The specific questions addressed in this report are: • What is the role of BSNL in the sector • What are the reasons for financial losses in BSNL • What are some of the salient challenges necessary to be addressed for revival/ restructuring of BSNL • What steps to be taken for revival/ restructuring of BSNL and how will the restructuring be financed We have gone through the problems and challenges before BSNL that have let it from being a company with a cash surplus of ₹37,000 cr. in 2005 to a loss of ₹14,000 cr. in 2019. We have done the SWOT analysis for the company in the report with stakeholder mapping to understand some of the salient issues that need to be addressed by both GOI and the BSNL to enable its revival/restructuring.
  • 3. Problems before BSNL • . The main reason for price war in India was the predatory pricing by Jio. • The cash-rich Reliance industries, started giving mobile services free of cost leading to closure of 10 private operators. BSNL 3 1) Price War Among Companies
  • 4. 2) Employee strength BSNL 4 • Number of staff is 1.7+ lacs, hence the employee expense is very high
  • 5. • For the reasons best known to Government, BSNL has not been allowed to bid for 4G spectrum. Now when all other companies are working on providing 5G services, BSNL is still having 3G services. • Although in some areas, the 3G services provided by BSNL are comparable or better than the 4G provided by other operators, still it is a highly adverse issue in the eye of average user. BSNL 5 3) BSNL not allowed 4G spectrum
  • 6. Background of BSNL Type State owned organization Industry Telecommunications Founded 15 September 2000, 19 years ago Headquarters New Delhi, India Owner Government of India Number of employees 174,216 (2018) Division BSNL Mobile, BSNL broadband Unique Value Proposition Wide Market Coverage and Market Reach Genesis:-
  • 7. Customer Segments Logo here 7 • telecom services with ICT applications in villages & winning customer's confidence • planned initiatives to bridge the rural-urban digital divide in ICT sector • wide network giving services in every nook & corner of the country & operates across India • inaccessible areas of Siachen glacier or North-Eastern regions of the country
  • 9. Current Innovation Initiative 1) Bharat Fibre • IPTV having different type of contents like HDTV and future coming 3D TV and range of voice telephony • fix access platform to deliver the high speed broadband from 256 Kbps to 100 Mbps 2) Asset Monetisation
  • 12. STRENGTH • Pan India huge real estate infrastructure of building Huge Optical-Fibre network • Highly qualified work-force • Alliances with Leading companies for hardware & software requirements. • Vast Experience: The Company has in house experience in planning, installation, network integration & maintenance of switching & transmission networks. Its competitors on the other hand, depend completely on outsourcing the functions. WEAKNESS • Purchase material through transparent bidding which takes long time • Slow decision making process due to bureaucratic/Govt. type setup • Unproductive rural assets: Outdated technologies, low ROI from rural assets • Political Interference • Poor marketing SWOT Analysis
  • 13. OPPORTUNITY • MNP (mobile number portability) has resulted in increase in customers as they are realising the transparent working of BSNL. • Hiring out of unutilized infrastructure to other telecoms. • Customer retention through a combination of loyalty schemes, better Tariff, service standards will result into higher revenues. • Huge real estate can be monetized to generate funds for investing in technology. • Lowest debt among all operators THREATS • Government Controlling All major decisions. Most of the decisions taken by Govt. and TRAI favour private telecoms against BSNL. • Government is still not allowing 4G spectrum to BSNL without which it cannot survive the competition. • Price war in the home market and technologically advanced private players have resulted in declined margins. • Low brand loyalty: Customers change operators at the slightest inconvenience or cheaper plans. SWOT….Cont.
  • 14. Business Model BSNL operates on B2B and B2C model For large customers such as government offices, banks, corporates etc., it provides direct services to customer and these services are handled by a separate business vertical called ‘Enterprise Business’. For retail customers, BSNL operates on B2B model by engaging franchisees/ business partners who further provide the services to customers on revenue sharing basis.
  • 15. Interviews - Employers Mr. Girish Kumar Sub-Divisional Engineer Mr. Manish Kumar General Manager (Corporate Restructuring) Mr. Pawan Kuma Aggarwal General Manager (Mobile Planning) Mr. Bhagwat Rastogi Deputy General Manager Mr. Vikas Kumar Gupta General Manager (HR & Administration)
  • 16. Organization Process Service Huge no. of staff hence high employee expense Working culture of government institution Landline Maintenance cost is more than landline revenue Govt./Bureaucratic setup Could not invest in right technology at the right time and kept lagging Unproductive rural assets No aggressive marketing Provides 3G Social Obligation Classification of Problem