“Comparative Analysis of BSNLMobility Service With Other MobilityServices”At BSNL, MysoreInternal guide External guideVenkatesh babu B R A S AlurLecturer dept of M B A Sub Divisional EngineerS J C institute of technology B S N L Mysore
Industry profile• 1850, the Board of the Directors of East IndiaCompany allowed the construction of a telegraphline between Calcutta and Diamond Harbor andby 1851, the first telecommunication line wasopened for traffic. But, it was only for official use.• The telegraph services were opened to the publiconly in 1855.
Contd.• In 1986 Bombay and Delhi Telephones wereseparated to create the new entity calledMahanagar Telephone Nigam Ltd. (MTNL).• Presently indian telecom network has 926.55million connections.• With over 893.86 million wireless connectionsIndian telecom is the second largest in theworld after china
Company profile• Bharat Sanchar Nigam Ltd. was incorporatedon 15th September 2000 .• It is one of the largest & leading public sectorunits providing comprehensive range oftelecom services in India.• BSNL has 90.09 million cellular & 5.06 millionWLL customers as on 31.07.2011
• The BSNL Karnataka takes 5th position in turnof its size among the Telecom Circles.• Under Karnataka Telecom Circle, there arealtogether 19 Telecom Districts covering areaof about 1.92 lakhs of kilometers and serving53 million people through 2610 telephoneexchanges all over the state
Research design• The research methodology followed for thestudy purpose is descriptive.• Objectives of the Study• To get the cause of losing the number 1position in the market.• To get the position again and trust ofcustomers on BSNL.• To know what kind of improvement is requiredto be the best in telecom sector.
Contd.Scope of the Study• This research study is useful for BSNL tounderstand the customer requirements and servethem in a better way so that it helps BSNL to get astrong grip into the market.Limitations Of The Study• The research will be conducted in a limited area.• The internet information can be irrelevant.• Time will be a major constraint.
Introduction to the concepts• A mobile phone (also known as a cellularphone, cell phone and a hand phone) is adevice that can make and receive telephonecalls over a radio link while moving around awide geographic area.• GSM featured phones require asmall microchip called a Subscriber IdentityModule or SIM card
Analysis and interpretation• Duration of usage of mobile phoneThat the more no of respondents are usingthe cell phone from 6years• Currently using mobile operatorThe majority of individuals use BSNLmobile service that is 45 members out of 100members use BSNL mobile service
• Usage of other mobile services earlierThe 55% of respondents were using other mobileservice earlier and now they are migrated to BSNL byknowing the importance and the quality of serviceprovided by BSNL• Table showing satisfaction level of mobileoperatorsmost of the customers are satisfied with BSNLnetwork compared to others.
findings• From the survey it is found that BSNL has 45% ofmarket share in mobility services.• 55% of respondents were using other mobileservice earlier and now they are migrated toBSNL by knowing the importance and the qualityof service provided by BSNL.• From the survey it is concluded that most of thecustomers are satisfied with BSNL networkcompared to others.• Most of the customers rated BSNL service asexcellent as compared to other private players.
suggestions• Company can introduce new value added servicesto existing customers as well as potentialcustomers.• Company has to adopt effective marketingstrategies to gain market leadership• The company has to endorse a celebrity forpromoting products• Company has to give more stress onadvertisement and campaigns on differentmedias
conclusion• The situation has become a nightmare for all servicesproviders. As TRAI has given mobile number portableopportunity to the subscribers if any of the company is notgiving good services to the customers, chances of the losingthe customers as they will switch over to other brands, so amobility service provider should concentrate on delightingtheir customer at every step in the market.• BSNL being a public sector undertaking also facing thetough competition by private player’s inspite of havinggood brand name, company has to consider the situationseriously and have to take effective decision to retaincustomers as well as to attract new customers.