The document outlines the objectives and activities of the Bus Rapid Transit (BRT) Centre of Excellence at Pontificia Universidad Católica de Chile, emphasizing the development of guidelines for effective BRT planning and implementation. It discusses the challenges faced by traditional bus systems, the importance of user experience, and proposes strategies to improve bus services akin to metro systems through enhanced operational practices. Additionally, the document highlights the establishment of a BRT observatory and educational programs aimed at supporting transit system transformation and knowledge dissemination.