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Bronner's Christmas Wonderland Digital Strategy

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Mary Pickens

Digital Strategy for Bronner's Christmas Wonderland created by Mary Pickens, a New Media Driver's License student.

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Bronner’s Christmas Wonderland Digital Strategy Presentation By: Mary Pickens
Big Idea: Goals •  Improve Digital Footprint by social media updates •  Increase site traffic by 20% in one season •  Create concrete measurements for online progress
Target Audience •  Christian families •  Home and Office Decorators •  Online Christmas Shoppers
Tools for Success
Managing Online Responses
Digital Advertising •  Facebook •  Google Adwords Bronner’s  Christmas  Wonderland!     Your  ONLY  des8na8on  for  Christmas   lights,  trees,  and  more.  Featuring  free   personaliza8on  on  select  ornaments!  
Connecting with Customers
Budget $30,000/month •  Google Pay per Click: $20,000 • Facebook Ads: $5,000 • Blogger Event: $1,500 • Videos: $1,000 • Pinterest Giveaway: $500 • Miscellaneous: $3,000
Measuring Success
Summary • Improving Social Media • Connecting with customers • Increasing Site Traffic • Measuring Success

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